車展代理商介紹海天網(wǎng)聯(lián)營(yíng)銷傳播機(jī)構(gòu)

MarketingCommunicationsSERVICETobuildatop-notchcompanydedicatedtomaximizeclients’brandimpactsandtoestablishanlong-lastingandforever-youngcommunicationbrand.City:BeijingBusinesscoverage:NationalClients:Mercedes-Benz,LandRover,Jaguar,Porsche,BMW,VWGroup,AUDI,MINI,BENTLEY,INFINITY,TOYOTA,Volvo,INTEL,LENOVO,TENCENT,Sina,Tudou,COFCO,COCA-COLA,MLB,NBA,WTCF,BJTV…

City:Establish:Businesscoverage:South-EastChinaClients:Ferrari,IWC,BASF,TAIER,VALEO,Fonterra,AmericanStandard

City:Establish:Businesscoverage:thePearlRiverDeltaClients:P&G,VASTO,Intertek,Miracle-Gro,BUSINESS

Automotiveteamismadeupofagroupofexpertswithyearsofpremiumautobrandeventexperience.Wearecapableofplanningandcarryingoutunique&exclusiveeventexperiencetoautoindustry.Fromconceptdevelopmenttoeventexecution,weensurethebestqualityofservicetobedeliveredinmostseamlessway. OURProductProductDrivingExperienceProductExhibitionandRoadSalesPromotionEventAndLoyaltyProduct2015Mercedes-MaybachDynamicproduct Feb.3th- BeijingSongzhuangArt BMBSbusinessdepartmentInternaltrainingteacherProductAmbassadorMBinvestorTotalNumber:430:Strategy&2014AllNewInfinitiQ50ProductandStrategy&Buildupclear,differentiatedandcompetitiveimageandcommunicationpositionofQ50andInfinitiIn-depthcommunicateondesign,philosophyandtechnologyofQ50totarget11days,10waves,trainingfor12InfinitiThepaddockprogramandtrackprogramreflectproducthighlight，thescenictestdriveisvery41daysRSVPhasmademorethan4500phonecalls.RSVPregistrationwebsiteranfor22dayswithoutcomplaintandcrash2014MercedesBenzAllNewGLA-Class&DreamCarDynamicproduct Nov.7th- 2014AllNewMZGLASUVandDreamCarproduct BMBSbusinessdepartmentInternaltrainingteacherProductAmbassadorDealersShowroomManagerTotalNumber:1020people DreamCarGLA2012TheAll-NewBMW3Series/3SeriesLiProductandBrandStrategy&Throughequestrianism,swordplay,sailing，wedelivernew3seriesmanipulations,BMWefficientdynamicsmechanismandsafety&comfortwiththreerespectiveworkshopsTime：13thJuly–24thJuly.Location：WaterCube&GoldenThiseventlastsfor13days,1483guestsdevidedinto9groups,102%invitation2013BentleyNFSDealerStrategy&4Waves,onedayandhalfdaytrainingperwave，Varioustraining,USP-riding&driving,Marketing,CompetitorComparisonetc.MorethanNFSastestdrivecars，38DealersfromChinajoinedtheTraining,270GuestsenjoyedtheTime:20th-25thMay,Location:Beijing，TheOlympiccenterParticipants:BentleyChinaDealers&BMCPRODUCT2013BentleyNewFlyingSpurNationalStrategy&High-endenvironmentBlendincateringcompletelyTime：4thMay2013TheAll-NewBMW3SeriesGTNationalStrategy&MovesYouLikeNeverThreeWordsThreeChaptersThreeHighlights:FlowSpaceTime：25thLocation：VersatileMedia,2014NewMercedes-BenzE-ClassLaunchinStrategy&WithnovelformofdreamocandenginedisplayshoweddirectlythenewE-class3NewE-classonsitesimulatedelementswereaddedtotestdriveaccording2transferstopsAncientcitywithnewestproducttestdriveTestDriveConcept&routeShow&TestdriveCar&trainingmanagementandHospitality2014VOLVOXC60LaunchDate：Nov.9th-Nov.10th2014Location：FuxianLake,YunanProvinceParticipants:222guests(125media,97guests)Vehicles:Theroutesispicturesque.Theguestscanfeelnature’sTheprofessionaltestdriveteamsensurethesafetywhileOntheway,wehavesomeethnicsessionswhichwillmaketheguestsexperienceaqualitylifeby2014Mercedes-BenzMaybachStrategy&Theset-up,AVanddecorationsonsitewereallembodiedwithtraditionalChineseDate：Nov.19thParticipants:220ThewayMZdisplayedtraditionalChinesecultureimpressedallAllmediaanddealersspokehighlyofthecreativedesignofThehospitalityonsitefullydemonstratedtheconceptof“禮待天下SalesPromotionAndLoyaltyStrategy&Strategy:leveragevalentinesdaytodigpassionfromconsumers,highlightBritishcoolandJaguar’slifestylebykeyelementsdisplay,cardplay,deco,DIY,andservice…)frompartnerandinteractivegamesinEuropestyleCreativity:IgniteyourTime：Feb14th,Location：HouseofRoosevelt,ShanghaiScale：2542014RangeRoverL405LWBAppreciationStrategy&Eventatmosphere–elegant&luxuryhigh-endAttractiveinteractionTime：23thMay,2014--13thJulyLocation：Chengdu,Shanghai,Wenzhou,Yiwu,Jinhua,Hangzhou,Zhengzhou,Changsha,Beijing,Scale：50pax/stop,212014MercedesBenzFIFAEastRegionalStrategy&ReinforceproductUSP,showoff-roadExtendtheenthusiasmandreputationtoEmphasisonCBUSUVandthenewleadsConceptDesignandPartyandtestDrivingoverallGuestandVIPhospitalitymanagementandCitieshotspot2014Mercedes-BenzWestRegionS-ClassAppreciationStrategy&PlaninteractiveprogramscombinewithwesterncityCo-BrandingwithMBAtorecruitguestsTime：July,2014—November,Location：Chengdu,Chongqing,Urmuqi,Xining,Yinchuan,Guiyang,Kunming,Scale：40pax/stop,642014Mercedes-BenzEastRegionE-ClassAppreciationStrategy&PlaninteractiveprogramsbasedonguestsCo-BrandingwithMBAandFinancialInstitutionstorecruitguestsTime：November,2014—December,Location：Huzhou,Ningbo,Yiwu,Jiaxing,Hangzhou,Shaoxing,Wuxi,Hefei,Wenzhou,Nantong,Scale：80pax/stop,11cities,24DrivingExperienceDrivingExperienceBMWDRIVERTRAINING2011-Strategy&Thefirstintegratedmarketingprojects,setpromotionalsalesstrategy,financialstrategyandeventmanagementinThemostprofessionalandcomprehensivedrivertrainingTime：2011-2013Jan-Location：Beijing,Shanghai,Lijiang,Hailar,Guangzhou,Scale：1500PAX/ThetraininghasbeenhighlyrecognizedandpraisedbyIntegratedmarketinggreatlyenhancetheawarenessoftheDrivingExperience2013SportsCarChampionsStrategy&TopushsportscardevelopmentinTime：Oct.26-27,Scale：6carbrandsand5racing26,000visitorsover2daysevent,117%growthoverlastyear,+22,466spectators,3,424VIPand522media5racingseries,gathering1437racingteamsstaff,raceand1224tickets18sponsorsandDrivingExperienceBentleyContinentalGTV8STrackDayStrategy&PromotewholeContinentalrange,esp.newlylaunchedGT/GTCV8S,amongmediaandpotentialcustomers.Promotehighperformanceandluxuryfeaturesoftheproductsthroughtest-driving.DeliverthemessageofbrandasExquisite,Individual,ReachyoungerandfemaleTime：August8-15,9carssoldonsite,15carssoldinone126potentialconsumers0carbreakdown,0caraccident,ChiefinstructorfromBentleyandourprofessionalinstructorteambringconsumeranunforgettableMassmediaexposure,createhottopicamongthetargetgroup,95%onsiteguestssatisfiedwitheventOver80%onsiteguestsare35yearsoldbelow,over15%onsiteguestsarefemale.DrivingExperience2014Mercedes-BenzWinterDrivingStrategy&Insnowy呼和諾爾lakepeopleexperiencedaprecioustest-drivinginaNorthEuropestylebutalsocomfortableasathome.Throughthistest-drivingpeoplewereimpressedbythegreatproductperformanceandbrandcultureofMZ.Date：Dec.25th-28thAMG&G-Class,5groups,60KOL,1group，80people/group；FleetSales,1group，80people/group；RegionSouth/West/North/East,4groups,80Warming-up edinner,whole-daytest-driving,dinnerWithlimitedtime(only20daysforpreparation),HighTeam,asleadingagency,hadmoderatedvariousresourcesandsuccessfullyfulfilledthistask,whichgainedapplausefromMBMarketing.DrivingExperienceMercedes-BenzGLASUVMediaTec-Strategy&Carefully-designedrouteincomplicatedandtropicaljunglesinSanya,alongwithinterestingcompetitionsandgameadventuregames,hadfullydemonstratedGLASUV’sspiritofbraveryandoff-roadcapabilitywhichbroughtaboutawonderfulexperienceMoreover,interestinggamesaredesignedforthegueststowintheGLA天生無(wú)畏杯bygettingscoresinthegame.Date：DEC.8th–Participants:150In2-days’competitionandtestdriving,Mediaguests,throughchallengesandadventureswithGLASUV,experiencedthegreatperformanceofGLASUVanditsspiritofbravery,andfullyimpressedbyitsdesign,excellentdrivingfeatureandbrilliantoff-roadcapability.Trainer&培訓(xùn)師及試駕教

Racer/mentorfromTW/USA/Germany/AustraliaTrainercoverLifestylerelatedbrandssu