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投資計劃書課件C.O.N.T.E.N.T.S????????1???,????????????????????????????????????AppendixC.O.N.T.E.N.T.S????????1???,Chap.1????????1???,??????????????,Ataglance???????????KeySuccessFactors-????????????-??????????-????????????Chap.1????????1???,???????????????,Ataglance??????????????&??(1996~2001)??(2002~)?????????????
-????CASE -???????
-192????????‘??CASE’???,????????
-???????11?
-???????????????-??????2????????1???(00~01?)?????(????)100????????????????????e????-?????????????????????????????-????????????????????????
-????????‘???’???????????????,Ataglance??????????????????????????????????????????????????e??????????????????????????????????????????????????????????
:IMF?????????????????????????
:???????????※??????????????????????
-??????????????? ????????????
-1??????????????????????????KeySuccessFactors<??:2000?
/???????>??????ContentsMarketingBrand-??????-?????????-?????????-???????????CAGR:11.4%(??)???????????????????????????????????????????Contents??????????????????????Technology????????????????????????????????????????????????????? ??????11???????????????????????????????????200?????????????????????????????※??????- ????????????,????????,
?????????,???????Contents??Infra??????:20?
-?????1?
-?????9?
-?????10????????????????????Conten2000~20023???M/S1???????????????????????????????(?)???? ??10?????
(?????????)????TM??????
1:1???(200??)??????????? ?????????????-?????MarketingConcept -step1:192????????
-step2:50%????????????
-??/??????????????????????????
-50%???(1999~2000) -100%???(2001)(?????????,2002)2000~2002?????????????????????????????????????
‘???=??’????????????????????????????????????????‘???’
-???????????????(??????,2001.6)????????(??????,2002.6)‘???’??????※?????1?※??????1????B???C?????42.923.716.217.2
????(%)?????(%)???????????????????????????(??:???)??20,43628,85433,10129,829?????(??:%)1999200020012002.9????(??:???)??20,43628,8543Chap.???????????????????-????????-?????-??????-????????????Portfolio?????????????2?????????????????Chap.???????2?????????????????????????????????????
-??????????????????????? ??????????????????????
-2004???????????? ????(???????,02.12)????????????
-??????????????????????36????????
(??????,02.11)??
-??1??~?1:??????????(10??) -?2~?3:????????(79??)6??????????
-?????????
-???????????
-?????????
-?????,??,?????? ???????????
-????????????????7????????????????????????????????????????????????????????‘???’??????Contents????????????1??(~2002)???????????2??(2003~)‘On+OffLine’
????????????e????????????????????????????????????????化?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? -??????????????????2004????????(???1)?????????????????????,??????????????????????????????????????????????????????????????? -?????
-???????????????
-?????????????????OnLine+OffLine???????????????????????????????※????????Contents????CAGR:48.2%(??:??)???e??????Launching(2001.12)??2002.1Q2Q3Q?????(???)1679311,9353,033???(?)3,21211,25322,36336,828?????????????????????????????????????????????? ??????????????
『????→??????→??????→????』Contents??
-????+????Contents???????????CATV.net???????????????(??????????,2001)?????※????????Contents?????????????????????‘???’????????????????????????????????????????2002?11??????????11?12??????(???)289320609????(?)2,6142,9005,514??????????????????:?????→
????????????????????????????????,???????????????????????????????????????????????????‘???’???????????????????????‘??’????‘????’????????:???????,?????????,????????????????2003?9???????????????????????????????????????????????
-KAIST??????????????????????????????,????,???,
?????????????????????????????????????????????????????‘????Portfolio???20002002.92003E??????????????????????????????????????????????????????Portfolio???20002002.92003??????????????????????????????????????OnLineOffLine????????????????????????????????????????????????Chap.?????????????????????????????????????????3????????????Chap.?????????3????????????????????????1.?????????2.????????????????????-IMF????????????????????11%???????7????????????????????????Contents???? -?????,???,??????Marketing?? -???????????
-???????????(????????)BrandPower -?????1?,??????1?????????????1.????????<??????><????????><????>???????????????????(??:%)(??:%)(??:%)(2002???)(2002???)(2002???)????????????3.???????????-?????<??????><????????><????>?????????????????3.???????????-????????(??:%)2002?12??????‘0’? ???????2003???????? ????????????????????????3.????????<????????>?????????????????????
????(EV)11,932,866142,124,576102,279,91513,175,972EBITDA5,045,10147,620,9358,736,4172,704,374EV/EBITDA2.4311.74.9
?????(?)40656562469PER6.26.519.69.5?????(?)2,4162,8993,1411,539PBR?????(?)4,33412,7433,0431,557PSR0.60.340.4(??:???????????????)<??????????>???????????????5,6292,500~3,500???????
44.4%~62.2%
??(??:??)????????????4.????????<????????>???????????AppendixCorporateProfile???????????????????????????AppendixCorporateProfileCorporateProfile??????????????????????????????????: ???????????: 1996?10?24?: ???:
???????? ?????????? ?????????: ?????????726-7
????????: 145?(’02?12????): 38.2??: www.kem.co.kr????????????????????????????????????????????????????E-Biz????????????????CorporateProfile??????????: ????????????:2003?1?7???????54.6?????500??????3,275,000???????Band??2,500?~3,500???????81.9??~114.6??ABCDEF????A??????????36.0%B????16.7%C????15.2%D????6.0%E?????4.5%F?????21.6%??????
??????????9?3,928,470?(36.0%)???2??????
????1,818,182?(16.7%)???1????????????????????
??????655.000?(6.0%)???1??????????????????:2003?1?7???????????200020012002.6???????
??????41.214.710.96.6
???????1,111.5-17.551.5N.A.
????????530.1-28.854.0N.A.???
????????18.013.013.11.5
???????1.8
???????139.822.516.25.4???
????94.4240.5276.787.2
????106.735.431.2209.3
??????33.7???
???????5.1
???????47.021.712.021.2(??:%,?)※2002?????????????????????(??????:??????????2002.8)????????200020012002.6???????????????200020012002.6
????5,67216,80318,323
????4,52714,90413,369
????1,1451,8994,954
????6,92912,29612,366
????4,6818,4498,128
????5948131,048
????1,6543,0343,190????12,60129,09930,689
????6,0126,9856,621
?????1,0005410
???????229090
????492624685
?????427337292????6,5047,6097,306
???2,7003,8193,819
?????1,98013,15113,151
?????1,4174,5206,413????6,09721,49023,383???????12,60129,09930,689(??:???)?????????200020012002.6??????????200020012002.6???28,85433,10120,579????15,78914,6729,289?????13,06518,42911,290??????45.355.754.9???????7,79613,9798,965????5,2694,4502,324?????18.313.411.3?????788514973?????760594597????5,2974,3702,701?????18.413.213.1????000????000???????????5,2974,3702,701?????9401,267807?????4,3573,1031,894??????(??:???,%)?????????200020012002.6??投資計劃書課件投資計劃書課件C.O.N.T.E.N.T.S????????1???,????????????????????????????????????AppendixC.O.N.T.E.N.T.S????????1???,Chap.1????????1???,??????????????,Ataglance???????????KeySuccessFactors-????????????-??????????-????????????Chap.1????????1???,???????????????,Ataglance??????????????&??(1996~2001)??(2002~)?????????????
-????CASE -???????
-192????????‘??CASE’???,????????
-???????11?
-???????????????-??????2????????1???(00~01?)?????(????)100????????????????????e????-?????????????????????????????-????????????????????????
-????????‘???’???????????????,Ataglance??????????????????????????????????????????????????e??????????????????????????????????????????????????????????
:IMF?????????????????????????
:???????????※??????????????????????
-??????????????? ????????????
-1??????????????????????????KeySuccessFactors<??:2000?
/???????>??????ContentsMarketingBrand-??????-?????????-?????????-???????????CAGR:11.4%(??)???????????????????????????????????????????Contents??????????????????????Technology????????????????????????????????????????????????????? ??????11???????????????????????????????????200?????????????????????????????※??????- ????????????,????????,
?????????,???????Contents??Infra??????:20?
-?????1?
-?????9?
-?????10????????????????????Conten2000~20023???M/S1???????????????????????????????(?)???? ??10?????
(?????????)????TM??????
1:1???(200??)??????????? ?????????????-?????MarketingConcept -step1:192????????
-step2:50%????????????
-??/??????????????????????????
-50%???(1999~2000) -100%???(2001)(?????????,2002)2000~2002?????????????????????????????????????
‘???=??’????????????????????????????????????????‘???’
-???????????????(??????,2001.6)????????(??????,2002.6)‘???’??????※?????1?※??????1????B???C?????42.923.716.217.2
????(%)?????(%)???????????????????????????(??:???)??20,43628,85433,10129,829?????(??:%)1999200020012002.9????(??:???)??20,43628,8543Chap.???????????????????-????????-?????-??????-????????????Portfolio?????????????2?????????????????Chap.???????2?????????????????????????????????????
-??????????????????????? ??????????????????????
-2004???????????? ????(???????,02.12)????????????
-??????????????????????36????????
(??????,02.11)??
-??1??~?1:??????????(10??) -?2~?3:????????(79??)6??????????
-?????????
-???????????
-?????????
-?????,??,?????? ???????????
-????????????????7????????????????????????????????????????????????????????‘???’??????Contents????????????1??(~2002)???????????2??(2003~)‘On+OffLine’
????????????e????????????????????????????????????????化?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? -??????????????????2004????????(???1)?????????????????????,??????????????????????????????????????????????????????????????? -?????
-???????????????
-?????????????????OnLine+OffLine???????????????????????????????※????????Contents????CAGR:48.2%(??:??)???e??????Launching(2001.12)??2002.1Q2Q3Q?????(???)1679311,9353,033???(?)3,21211,25322,36336,828?????????????????????????????????????????????? ??????????????
『????→??????→??????→????』Contents??
-????+????Contents???????????CATV.net???????????????(??????????,2001)?????※????????Contents?????????????????????‘???’????????????????????????????????????????2002?11??????????11?12??????(???)289320609????(?)2,6142,9005,514??????????????????:?????→
????????????????????????????????,???????????????????????????????????????????????????‘???’???????????????????????‘??’????‘????’????????:???????,?????????,????????????????2003?9???????????????????????????????????????????????
-KAIST??????????????????????????????,????,???,
?????????????????????????????????????????????????????‘????Portfolio???20002002.92003E??????????????????????????????????????????????????????Portfolio???20002002.92003??????????????????????????????????????OnLineOffLine????????????????????????????????????????????????Chap.?????????????????????????????????????????3????????????Chap.?????????3????????????????????????1.?????????2.????????????????????-IMF????????????????????11%???????7????????????????????????Contents???? -?????,???,??????Marketing?? -???????????
-???????????(????????)BrandPower -?????1?,??????1?????????????1.????????<??????><????????><????>???????????????????(??:%)(??:%)(??:%)(2002???)(2002???)(2002???)????????????3.???????????-?????<??????><????????><????>?????????????????3.???????????-????????(??:%)2002?12??????‘0’? ???????2003???????? ????????????????????????3.????????<????????>?????????????????????
????(EV)11,932,866142,124,576102,279,91513,175,972EBITDA5,045,10147,620,9358,736,4172,704,374EV/EBITDA2.4311.74.9
?????(?)40656562469PER6.26.519.69.5?????(?)2,4162,8993,1411,539PBR?????(?)4,33412,7433,0431,557PSR0.60.340.4(??:???????????????)<??????????>???????????????5,6292,500~3,500???????
44.4%~62.2%
??(??:??)????????????4.????????<????????>???????????AppendixCorporateProfile???????????????????????????AppendixCorporateProfileCorporateProfile??????????????????????????????????: ???????????: 1996?10?24?: ???:
???????? ?????????? ?????????: ?????????726-7
????????: 145?(’02?12????): 38.2??: www.kem.co.kr????????????????????????????????????????????????????E-Biz????????????????CorporateProfile??????????: ????????????:2003?1?7???????54.6?????500??????3,275,000???????Band??2,500?~3,500???????81.9??~114.6??ABCDEF????A??????????36.0%B????16.7%C????15.2%D????6.0%E?????4.5%F?????
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