版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡(jiǎn)介
21/21Chapter1DefinebusinessandprofitsBusinessAnorganizationthatprovidesgoodsorservicestoearnprofitsProfits:Thepositivedifferencebetweenabusiness’srevenuesanditsexpensesrewardsforbusinesspeoplewhotaketherisks2.Distinguishbetweenbusinessandnot-for-profitorganizationsBusinessconsistsofallprofit-seekingactivitiesandenterprisesthatprovidegoodsandservicesnecessarytoaneconomicsystem.['ent?pra?z]事業(yè),項(xiàng)目Not-for-profitorganizationsarebusinesslikeestablishments(機(jī)構(gòu);團(tuán)體;企業(yè))thathaveprimaryobjectivesotherthanreturningprofitstotheirowners.Itoperatesinbothpublicserviceandprivatesector(部門,行業(yè),領(lǐng)域).3.Identifythefactorsofproduction.Labor,capital,entrepreneurs([??ntr?pr?'n?:(r)]企業(yè)家),physicalresources,informationresources.4.GlobaleconomicsystemsPlannedeconomy,marketeconomyandmixedeconomiesPlannedEconomy:AneconomicsysteminwhichthegovernmentownsandoperatesallsourcesofproductionMarketEconomy:Aneconomicsysteminwhichbuyersandsellersinteract([??nt?r'?kt]相互作用;互相影響)basedonfreedomofchoiceMixedEconomies:PlannedandMarketTheeconomiesofmostcountriesincludebothplannedandmarketelements.Explainthefactorsthatdrivedemandandsupply.(1)FactorsDrivingDemand1)Price2)Customerpreferencesandine3)Pricesofsubstitute(['s?bst?tju:t]替代的)andplementary([?k?mpl??mentri]互補(bǔ)的)items4)Numberofbuyersinthemarket5)Consumers’optimismaboutthefuture.(2)FactorsDrivingSupplyfactorsofproduction(Centralroleindeterminingtheoverallsupplyofgoodsandservicesisplayedbyfactorsofproduction.)Otherfactorsliketaxesandthenumberofsupplierswillalsoinfluencethesupply.Describeeachofthefourdifferenttypesofmarketstructuresinaprivateenterprisesystem.Perfectpetition,monopolistic[m??n?p??listik]petition(壟斷性競(jìng)爭(zhēng)),oligopoly([??l?'g?p?l?]寡頭,求過(guò)于供的市場(chǎng)情況)andmonopoly([m?'n?p?l?]壟斷)Perfectpetitionexistswhenallfirmsinanindustryaresmallandthenumberoffirmsislarge.Pricesaredeterminedbymarketforcesassupplyanddemand.Inmonopolisticpetition,manysellerstrytomaketheirproductsatleaseseemtobedifferentfromthoseofpetitors.Productdifferentiationgivessellerssomecontroloverprices.Whenanindustryhasonlyahandfulofsellers,anoligopolyexists.Theentryofnewpetitorsishard.Andthepricesofparableproductsareusuallysimilar.Amonopolyexistswhenanindustryormarkethasonlyoneproducer.Asolesupplierenjoysnearlypletecontroloverthepricesofitsproducts.CharacteristicPerfectpetitionMonopolisticpetitionOligopolyMonopolyExampleLocalfarmerStationerystoreSteelindustryPublicutilityNumberofpetitorsManyMany,butfewerthaninperfectpetitionfewnoneEaseofentryintotheindustryRelativelyeasyFairlyeasydifficultRegulatedbygovernmentSimilarityofgoods/servicesofferedbypetingfirmsIdenticalSimilarCanbesimilarordifferentNodirectlypetinggoodsorservicesLevelofcontroloverpricebyindividualfirmsNoneSomeSomeConsiderableIdentifyanddescribethefourstagesofthebusinesscycle.Prosperity,繁榮;recession衰退;depression蕭條;recovery復(fù)蘇[pr?'sper?t?][r??se?n][d?'pre?n]Explainhowproductivity,price-levelchanges,andemploymentlevelsaffectthestabilityofanation’seconomy.Discusshowmonetarypolicyandfiscalpolicyareusedtomanageaneconomy’sperformance.MonetaryPolicy貨幣政策governmentactionstoincreaseordecreasethemoneysupplyandchangebankingrequirementsandinterestratestoinfluencebanker’swillingnesstomakeloans.FiscalPolicy財(cái)政政策Governmentinfluenceseconomybyspendingandtaxationdecisions.Governmentusesfiscalpolicytocontrolinflations([?n'fle??n]通貨膨脹),reduceunemployment,improvethegeneralwelfareofcitizens,andencourageeconomicgrowth.Chapter21.Explaintheconceptsofbusinessethicsandsocialresponsibility.BusinessethicsarestandardsofbusinessconductandmoralvaluesbyemployeesonthejobSocialresponsibilityreferstotheoverallwayinwhichabusinessattemptstobalanceitsmitmentstorelevantgroupsandindividualsinitssocialenvironments.Describethefactorsthatinfluencebusinessethics,atindividual,organizational,legal,societallevelsIndividual:values,workbackground,familystatus,personalityOrganizational:TopLevelMgmt.Philosophy,theFirm’sRewardSystem,JobDimensionsEnvironmental:petition,economicconditions,social/culturalinstitutions3.Listthestagesinthedevelopmentofethicalstandards.Stage1:PreconventionalIndividualismainlylookingoutforhisorherinterest.Rulesarefollowedonlyoutoffearofpunishmentorhopeofreward.Stage2:ConventionalIndividualconsiderstheinterestsandexpectationsofothersinmakingdecisions.Rulesarerulesarefollowedbecauseitisapartofbelongtothegroups.Stage3:postconventionalIndividualfollowspersonalprinciplesforresolvingethicaldilemmas.Heorsheconsiderspersonal,groupandsocialinterests.Identifymonethicaldilemmasintheworkplace.Conflictofinterest,honestyandintegrity(正直),loyaltyVStruth,whistle-blowing(揭發(fā)).Discusshoworganizationsshapeethicalbehavior.Summarizetheresponsibilitiesofbusinesstothegeneralpublic,customers,employeesandinvestors.ResponsibilitiestotheGeneralPublicPublicHealthIssuesProtectingtheEnvironmentGreenwashing:UsingadvertisingtoprojectagreenimagewithoutsubstantiallyalteringprocessesorproductsRecycling—reprocessingofusedmaterialsforreusec)DevelopingtheQualityoftheWorkforced)CorporatePhilanthropy([f?'l?nθr?p?]慈善事業(yè))ResponsibilityTowardCustomersConsumerRights,UnfairPricing,EthicsinAdvertisingResponsibilityTowardEmployeesWorkplaceSafety;QualityofLifeIssues…….ResponsibilityTowardInvestorsImproperfinancialmanagement;Checkkiting空頭;Insidertrading;MisrepresentationoffinancesExplaindifferentstancesinCSRDefensiveDefensiveStance防衛(wèi)立場(chǎng)ObstructionistStance阻礙立場(chǎng)AcmodativeStance接納立場(chǎng)ProactiveStance積極立場(chǎng)LowestHighestActivelyAvoidsResponsibilityDoesLegalMinimumRespondstoRequestsActivelySeeksOpportunitiestoContributeChapter3IdentifytheindustriesinwhichmostsmallfirmsareestablishedServices服務(wù)業(yè),retailing零售業(yè),construction建筑業(yè),wholesaling批發(fā),financeandinsurance金融保險(xiǎn),manufacturing制造業(yè),transportation運(yùn)輸.2.paretheadvantagesanddisadvantagesofsmallbusinesses.Smallfirmscanoftenoperatewithgreaterflexibilitythanlargercorporationscanachieve.Thisflexibilityallowssmallbusinesstodevelopinnovativeproducts,lowercosts,providesuperiorcustomerservice,andfillisolatedniches.['a?s?le?t?d]偏遠(yuǎn)的[n?t?iz]商機(jī)However,smallbusinessalsomustoperatewithfewerresourcesthanlargecorporationscanapply.Asaresult,theymustsufferfromfinanciallimitationsandmanagementshortings.Taxesandgovernmentregulationcanalsoimposeexcessiveburdensonsmallbusiness.3.Explainhowfranchisingcanprovideopportunitiesforbothfranchisorsandfranchisees(被特許人).Franchiseesbenefitfromtheparentcorporations'experienceandexpertise.Thefranchisermaypickthestorelocation,negotiatethelease,purchaseequipment,andsupportfinancing.Franchisingoffersthebenefitofbrandrecognition,whichcanmakeiteasiertoattractcustomersandreducethecostsofadvertisingaswellasincreasethelikelihoodofsuccess.Definethetermentrepreneuranddistinguishamongentrepreneurs,small-businessowners,andmanagers.Entrepreneur:Businesspersonwhoacceptstherisksandopportunitiesinvolvedincreating,operatingandgrowinganewbusinessSmallBusinessOwner: Doesnothaveplansforgrowth.StartingandfundingasmallbusinessStartingfromScratch[skr?t?]從零開始;從頭做起;白手起家Disadvantage:HigherriskofbusinessfailureAdvantage:AvoidsproblemsofanexistingbusinessBuyinganExistingBusinessSomeprefernottoassumetherisksofstartinganewfirmFranchisingAnotherlessriskywaytobeginabusinessCf.equityfinancinganddebtfinancingIdentifythreedifferenttypesofentrepreneurs.企業(yè)家Classicentrepreneurs—personwhoseesabusinessopportunityanduseresourcestotapthatmarket.Intrapreneur—personwhodevelopsinnovationswithinalargeorganization.[?ntr?pr?'ni:?:]公司內(nèi)企業(yè)家,內(nèi)部創(chuàng)業(yè)者ChangeAgent—managerwhotriestorevitalizeanestablishedfirmtokeepitpetitive.[?ri:'va?t?la?z]vt.使恢復(fù)元?dú)?;使新生;使?fù)興Identifypersonalitytraitsthattypicallycharacterizesuccessfulentrepreneurs.Successfulentrepreneursmayhaveseveraltraits,includingvision,highenergylevel,needtoachieve,self-confidenceandoptimism,toleranceforfailure,creativity,toleranceforambiguity(含糊),andinternationallocusofcontrol.1)Areresourcefulandopen-minded足智多謀,心胸開闊2)Areconcernedaboutgoodcustomerrelations良好顧客關(guān)系3)Desiretobetheirownboss4)Candealwithuncertaintyandrisk5)Relyonnetworks,businessplans,andconsensus(共識(shí))Summarizethethreebasicformsofbusinessownershipandtheadvantagesanddisadvantagesofeachform.1)SoleProprietorships(所有權(quán))個(gè)人獨(dú)資企業(yè)Disadvantages:UnlimitedLiabilityDisadvantages:UnlimitedLiability(majordrawback)LimitedresourcesLimitedfundraisingcapability(有限的融資能力)LackofcontinuityFreedomSimpletoformLowstartupcostsTaxbenefitsDon’thavetosharetheprofits2)Partnerships合伙企業(yè)Inmostcases,partnerssharetheprofitsequallyorinproportiontotheirinvestment.Silentpartner:investfundsbutplaynoroleinitsmanagementDisadvantages:UnlimitedliabilityDisagreementsamongpartnersLackofcontinuityODisadvantages:UnlimitedliabilityDisagreementsamongpartnersLackofcontinuityOwnershiptransferAdvantages:Moretalentandmoney(themoststriking)Morefundraisingcapability['f?nd?re?z??]籌款的RelativelyeasytoformLimitedliabilityforlimitedpartnersTaxbenefits3)cooperativesbinethefreedomofsoleproprietorshipswiththefinancialpowerofcorporationsparativeSummary:ThreeFormsofBusinessBusinessformliabilityContinuityManagementSourcesofinvestmentProprietorshipPersonal,unlimitedEndswithdeathordecisionofownerPersonal,unrestrictedPersonalGeneralpartnershipPersonal,unlimitedEndswithdeathordecisionofanypartnerUnrestrictedordependsonpartnershipagreementPersonalbypartnersCorporationCapital,investedAsstatedincharter,perpetualorforspecifiedperiodofyearsUndercontrolofboardofdirectors,whichisselectedbystockholdersPurchaseofstock最大的區(qū)別:是否具有法人資質(zhì)(entity)Disadvantages:DoubletaxationFluidcontrolDisadvantages:DoubletaxationFluidcontrol['flu:?d]不穩(wěn)定的plicatedandexpensivetoformAdvantages:LimitedLiabilityContinuity連貫性StrongerfundraisingcapabilityTypeofCorporationsTypeDistinguishingFeaturesCloselyheldStockheldbyonlyafewpeopleSubjecttocorporatetaxationPubliclyheldStockwidelyheldamongmanyinvestorsSubjecttocorporatetaxationSubchapterSOrganizedmuchlikeacloselyheldcorporationSubjecttoadditionalregulationSubjecttopartnershiptaxationLimitedliabilityOrganizedmuchlikeapubliclyheldcorporationSubjecttoadditionalregulationSubjecttopartnershiptaxationProfessionalSubjecttopartnershiptaxationLimitedbusinessliabilityUnlimitedbusinessliabilityMultinationalSpansnationalboundariesSubjecttoregulationinmultiplecountries10.Describerecenttrendsinmergers合并andacquisitions收購(gòu).Merger—unionoftwoormorefirmstoformanewpanyAcquisition—purchaseofonepanybyanotherChapter4UnderstandsignificanceofglobalizationGlobalizationcanmakeuseofinternationalsourcesoffactorsofproduction.Globalizationexpendsinternationalmarkets.Thepotentialforhigherstandardsoflivingandimprovedbusinessprofitability.Globalizationreducesfirms’dependenceontheeconomiesoftheirhomenationsDiscusstherelationshipofabsoluteandparativeadvantagetointernationaltrade.(Idon’tknow.)AbsoluteAdvantageexistswhenacountrycanproducesomethingthatischeaperorhigherqualitythanothercountry.parativeAdvantageexistswhenacountrycanproducemoreefficientlyorbetterthanothernations.Bothofthemtranslateintopetitiveadvantage.Describehownationsmeasureinternationaltradeandthesignificanceofexchangerates.Nationsmeasureinternationaltradebybalanceoftrade,balanceofpaymentsandexchangeRates.ExchangeRatesHeavilyImpactGlobalTradeWhenaneconomy’scurrencyisstrong:DomesticpaniesfindithardertoexportproductsForeignpaniesfinditeasiertoexportproductsDomesticpaniesmaymoveproductiontocheapersitesinforeigncountriesWhenaneconomy’scurrencyisweak:DomesticpaniesfinditeasiertoexportproductsForeignpaniesfindithardertoexportproductsForeignpaniesmayinvestinproductionfacilitiesEuromoncurrencysharedamongmostofthemembersoftheEuropeanUnion(excludingDenmark,Sweden,andtheUnitedKingdom)Absoluteadvantageabilitytoproducesomethingcheaperand/orhigherqualitythananyothercountryparativeadvantageabilitytoproducemoreefficientlyorbetterthanothernationsNationalpetitiveadvantageinternationalpetitiveadvantagestemmingfromabinationoffactorconditions,demandconditions,relatedandsupportingindustries,andfirmstrategies,structures,andrivalries.Factorconditions:laborcapitalentrepreneursphysicalresourcesandinformationresourcesDemandconditions:reflectalargedomesticconsumerbasethatpromotesstrongdemandforinnovativeproductsRelatedandsupportingindustries:stronglocalorregionalsuppliersand/orindustrialcustomersStrategies,structures,andrivalries:firmsandindustriesthatstresscostreduction,productquality,higherproductivity,andinnovativeproducts.InternationalbusinessmanagementGoinginternational:gauginginternationaldemand;adaptingtocustomerneeds;outsourcingandoff-shoringLevelofinternationalinvolvement:exportersandimporters;internationalfirms;multinationalfirmsOutsourcing:practiceofpayingsuppliersanddistributorstoperformcertainbusinessprocessesortoprovideneededmaterialsorservicesOff-shoring:practiceofoutsourcingtoforeigncountriesBenefits:1)focusontheircoreactivitiesandavoidgettingsidetrackedonsecondaryactivities;2)reducecostsInternationalorganizationstructuresIndependentagent;licensingarrangements;branchoffices;foreigndirectinvestmentIndependentagent:foreignindividualororganizationthatagreestorepresentanexporter’sinterestsLicensingarrangement:arrangementinwhichfirmschooseforeignindividualsororganizationstomanufactureormarkettheirproductsinanothercountryBranchoffice:foreignofficesetupbyaninternationalormultinationalfirmStrategicalliance:arrangement(alsocalledjointventure)inwhichapanyfindsaforeignpartnertocontributeapproximatelyhalfofresourcesneededtoestablishandoperateanewbusinessinthepartner’scountryForeigndirectinvestment:arrangementinwhichafirmbuysorestablishestangibleassetsinanothercountryIdentifythemajorbarriersthatconfrontglobalbusinesses.1)SocialandCulturalDifferences,suchasdifferentLanguage,valuesandReligiousAttitudes.2)EconomicDifferences,suchasinfrastructure,CurrencyConversionandShifts.['?nfr?str?kt??(r)]基礎(chǔ)設(shè)施;基礎(chǔ)建設(shè)3)PoliticalandLegalDifferences,suchaspoliticalclimate,legalenvironmentandinternationalregulations.Legalandpoliticaldifferences:setconditionsfordoingbusiness;controlflowofcapitalandusetaxlegislation;evenconfiscatethepropertyofforeign-ownedpanies.Quotas,tariffs,andsubsidiesQuota:restrictiononthenumberofproductsofacertaintypethatcanbeimportedintoacountryEmbargo:governmentorderbanningexportationand/orimportationofaparticularproductorallproductsfromaparticularcountryTariff:taxleviedonimportedproductsSubsidy:governmentpaymenttohelpadomesticbusinesspetewithforeignfirmsProtectionism:practiceofprotectingdomesticbusinessagainstforeignpetitionLocalcontentlaws:lawrequiringthatproductssoldinaparticularcountrybeatleastpartlymadethereBusinesspracticelaw:laworregulationgoverningbusinesspracticesingivencountriespracticesingivencountriesCartel:associationofproducerswhosepurposeistocontrolsupplyandpricesDumping:sellingaproductabroadforlessthanthecostofproductionathomeExplainhowinternationaltradeorganizationsandeconomicmunitiesreducebarrierstointernationaltrade.(不確定)ManyinternationaltradeorganizationspromoteInternationalTradetoreducebarriers,suchasWorldTradeOrganization(WTO),WorldBank,andInternationalMonetaryFundEconomicmunitiescreatepartnerships,foundfreetradearea,customsareaandmonmarkettoreducebarriers.SuchasEuropeanUnionandNorthAmericanFreeTradeAgreement(NAFTA).parethedifferentlevelsofinvolvementusedbybusinesseswhenenteringglobalmarkets.ExportersandImportersInternationalFirmsMultinationalFirms跨國(guó)的Exporter:firmthatdistributesandsellsproductstooneormoreforeigncountriesImporter:firmthatbuysproductsinforeignmarketsandthenimportsthemforresaleinitshomecountryInternationalfirms:firmsthatconductasignificantportionofitsbusinessinforeigncountries;conductagooddealoftheirbusinessabroadandmayevenmaintainoverseasmanufacturingfacilities.Multinationalfirm:firmthatdesigns,produces,andmarketsproductsinmanynationsDistinguishbetweenaglobalbusinessstrategyandamulti-domesticbusinessstrategy.GlobalBusinessStrategies(Standardization)Offeringastandardized,worldwideproductandsellingitinessentiallythesamemannerthroughoutafirm’sdomesticandforeignmarkets.Multi-domesticBusinessStrategy(Adaptation)Developingandmarketingproductstoservedifferentneedsandtastesofseparatenationalmarkets.Chapter5Management:processofplanning,organizing,leading,andcontrollinganorganization’sresourcestoachieveitsgoalsOrganizing:managementprocessofdetermininghowbesttoarrangeanorganization’sresourcesandactivitiesintoacoherentstructureLeading:managementprocessofguidingandmotivatingemployeestomeetanorganization’sobjectivesControlling:managementprocessofmonitoringanorganization’sperformancetoensurethatitismeetingitsgoalsIdentifytypesofmanagersbylevelandarea.bylevel:topmanagers,middlemanagers,supervisorymanagers(first-linemanagers)byarea:humanresourcesmanagers,operationmanagers,marketingmanagers,informationmanagers,financialmanagersandothermanagers.Topmanager:managerresponsibleforafirm’soverallperformanceandeffectivenessMiddlemanager:managerresponsibleforimplementingthestrategiesandworkingtowardthegoalssetbytopmanagersFirst-linemanager:managerresponsibleforsupervisingtheworkforsupervisingtheworkofemployeesDescribethebasicmanagementskills.Technicalskills—abilitytounderstandandapplythetechniques,knowledge,andtoolsandequipmentofaspecificdisciplineordepartmentHumanskills—interpersonalskillsthatenableamanagertoworkeffectivelywithandthroughpeopleConceptualskills[k?n?sept?u?l]adj.觀念的,概念的—abilitytoseetheorganizationasaunifiedwholeandtounderstandhoweachpartoftheoverallorganizationinteractswithotherpartsDecision-MakingSkillsTime-ManagementSkillsTechnicalskills:skillsneededtoperformspecializedtasksHumanrelationsskills:skillsinunderstandingandgettingalongwithpeopleConceptualskills:abilitiestothinkintheabstract,diagnoseandanalyzedifferentsituations,andseebeyondthepresentsituationDecision-makingskills:skillsindefiningproblemsandselectingthebestcoursesofactionTimemanagementskills:skillsassociatedwiththeproductiveuseoftimeStrategicmanagement:processofhelpinganorganizationmaintainaneffectivealignmentwithitsenvironmentGoal:objectivethatabusinesshopesandplanstoachieveStrategy:broadsetoforganizationalplansforimplementingthedecisionsmadeforachievingorganizationalgoalsMissionstatement:organization’sstatementofhowitwillachieveitspurposeintheenvironmentinwhichitconductsitsbusinessLong-termgoal:goalsetforanextendedtime,typicallyfiveyearsormoreintothefutureIntermediategoal:goalsetforaperiodofonetofiveyearsintothefutureShort-termgoal:goalsetfortheverynearfutureCorporatestrategy:strategyfordeterminingafirm’soverallattitudetowardgrowthandthewayitwillmanageitsbusinessorproductlinesBusiness(orpetitivestrategy)strategy,atthebusiness-unitorproduct-linelevel,focusingonimprovingafirm’spetitivepositionFunctionalstrategy:strategybywhichmanagersinspecificareasdecidehowbesttoachievecorporategoalsthroughproductivityExplaintheimportanceofsettinggoalsandformulatingstrategies.GoalSetting:–Providesdirectionandguidanceformanagersatalllevels–Helpsfirmsallocateresources–Helpstodefinecorporateculture–HelpsmanagersassessperformanceFormulatingstrategiesdescribeanorganization’sintentions,outlinehowtomeetthegoals,andincludetheresponsivenesstonewchallengesandnewneeds.Strategyformulation:creationofabroadprogramfordefiningandmeetinganorganization’sgoalsProcessofstrategicplanning.Step1: SettingStrategicGoalsStrategicgoalsarederivedfromafirm’smissionstatementStep2: AnalyzingtheOrganizationandtheEnvironment:SWOTAnalysisAssessinginternalstrengthsandweaknessesandexternalopportunitiesandthreatsEnvironmentalanalysisOrganizationalanalysisStep3: MatchingtheOrganizationandItsEnvironmentMatchingenvironmentalthreatsandopportunitiesagainstcorporatestrengthsandweaknessesStrategicgoal:goalderiveddirectlyfromafirm’smissionstatementSwotanalysis:identificationandanalysisoforganizationalstrengthsandweaknessesandenvironmentalopportunitiesandthreatsaspartofstrategyformulationEnvironmentalanalysis:processofscanningthebusinessenvironmentforthreatsandopportunitiesOrganizationalanalysis:processofanalyzingafirm’sstrengthsandweaknessesSummarizethemajorbenefitsofplanninganddistinguishamongstrategicplanning,tacticalplanning,andoperationalplanning.Planning:managementprocessofdeterminingwhatanorganizationneedstodoandhowbesttogetitdonePlanninghelpsapanytoturnvisionintoaction,takeadvantageofopportunities,andavoidcostlymistakes.StrategicPlansStepsneededtomeetstrategicgoals;resourceallocations;focusonpanyprioritiesTacticalPlansShorter-termplansforimplementingspecificaspectsofthepany’sstrategicplansOperationalPlansShort-termtargetsfordaily,weekly,ormonthlyperformanceStrategicplan:planreflectingdecisionsaboutresourceallocations,panypriorities,andstepsneededtomeetstrategicgoalsTacticalplan:generallyshort-termplanconcernedwithimplementingspecificaspectsofapany’sstrategicplansOperationalplan:plansettingshort-termtargetsfordaily,weekly,ormonthlyperformanceContingencyplanning:identificationofaspectsofabusinessoritsenvironmentthatmightentailchangesinstrategyCrisismanagement:thesharedexperiences,stories,beliefs,andnormsthatcharacterizeanorganizationExplainthedevelopmentandimportanceofcorporateculture.CorporateCultureSharedexperiences,stories,beliefs,andnormsthatcharacterizeanorganizationDefinestheworkandbusinessclimateinanorganizationCulturetakestimeandefforttoformandonceformed,itisrelativelystable…isItistypicallyshapedbythefirm’sfounderandperpetuatedthroughformalprogramssuchastraining,rituals,andceremonies,aswellasthroughinformaldiscussionsamongemployees.Corporateculture:thesharedexperiences,stories,beliefs,andnormsthatcharacterizeanorganizationChapter6Organizationalstructure:specificationofthejobstobedonewithinanorganizationandthewaysinwhichtheyrelatetooneanotherOrganizationchart:diagramdepictingapany’sstructureandshowingemployeeswheretheyfitintoitsoperationsChainofmand:reportingrelationshipswithinapanyJobspecialization:processofidentifyingthespecificjobsthatneedtobedoneanddesignatingthepeoplewhowillperformthemDepartmentalization:processofgro
溫馨提示
- 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。
最新文檔
- 2025年銷售員績(jī)效考核與獎(jiǎng)懲制度勞務(wù)用工協(xié)議3篇
- 建筑工程供貨合同
- 2025年校園運(yùn)動(dòng)場(chǎng)地設(shè)施采購(gòu)及施工合同2篇
- 機(jī)房?jī)?yōu)先施工方案
- 二零二五年度5G通信技術(shù)應(yīng)用合同4篇
- 2025年度個(gè)人旅游規(guī)劃師雇傭服務(wù)協(xié)議4篇
- 二零二五版美發(fā)店合伙人創(chuàng)業(yè)投資合作合同4篇
- 齒輪鍛件課程設(shè)計(jì)
- 課課程設(shè)計(jì)要寫哪幾步
- 基礎(chǔ)土方回填施工方案
- 2024企業(yè)答謝晚宴會(huì)務(wù)合同3篇
- 中華人民共和國(guó)文物保護(hù)法
- 節(jié)前物業(yè)安全培訓(xùn)
- 高甘油三酯血癥相關(guān)的器官損傷
- 部編二上語(yǔ)文第四單元美麗中國(guó) 公開課一等獎(jiǎng)創(chuàng)新教學(xué)設(shè)計(jì)
- 病理生理學(xué)專業(yè)的疾病生理和新藥研發(fā)
- 油畫人體200張東方姑娘的極致美
- 人教A版必修五《斐波那契數(shù)列》教案及教學(xué)反思
- 風(fēng)電工程需要編寫的專項(xiàng)施工方案及危大工程目錄
- 商業(yè)計(jì)劃書(BP)財(cái)務(wù)計(jì)劃風(fēng)險(xiǎn)控制資本退出與附錄的撰寫秘籍
- 七年級(jí)下冊(cè)《Reading 1 A brave young man》優(yōu)質(zhì)課教案牛津譯林版-七年級(jí)英語(yǔ)教案
評(píng)論
0/150
提交評(píng)論