商務(wù)英語寫作外貿(mào)英語函電課件

ByDavid外貿(mào)英語函電

BusinessEnglishCorrespondence

商務(wù)英語寫作教程ByDavid外貿(mào)英語函電

BusinessEnglis1

PreparationforBusinessCorrespondenceGreetings

1.HowdoyouunderstandEnglishlearning？2.WhatisEnglishdoyouthink?3.WhatisyourpurposeforlearningBusinessEnglishwriting.4.DoyouknowtherelationbetweenbasicEnglishandBusinessEnglishwriting.5.HowdoyouunderstandtherelationbetweenYouandme.6.AreyoupreparedtolearnEnglishwriting?7.DoyouhavesomegoodmethodsyouthinkinEnglishwriting?PreparationforBusines2EnglishListeningWrittenEnglishSpokenEnglishEnglishReadingThemostimportantoneinimprovingyourEnglishlevel.EnglishlearningDirectionsEnglishListeningEnglishlearn3誤區(qū)一：把聽說讀寫譯割裂開來單一學習。誤區(qū)二：把知識當成技能。誤區(qū)三：速成心理。誤區(qū)四：重結(jié)果不重過程。誤區(qū)五：對外語學習價值的誤解。英語學習觀念的一些誤區(qū)英語學習觀念的一些誤區(qū)4從以“應(yīng)試”為目的向以“交際”為目的的轉(zhuǎn)變由“學會”向“會學”的轉(zhuǎn)變由“培養(yǎng)閱讀能力”向“培養(yǎng)實用能力”的轉(zhuǎn)變

如何轉(zhuǎn)變英語學習觀念如何轉(zhuǎn)變英語學習觀念51.Chinglishisnotashamedthing!2.Payattentiontothecontextofyourconversation!Aforeigner(F)andhistourguide(G)arewalkingontheGreatWall.ThentheFwantstousetherestroom/washingroom/WC/Bathroom.Andhesayslikethefollowing:F:Excuseme,CanIgosomewhere?Thebeautifulguidegirlrepliedafterawhilelikethis:G:Yes,ofcourse,youcangoanywhere!Summary:heresheused“anywhere”!!YourthinkinginEnglishLearning1.Chinglishisnotashamedt61.Nevertroubletroubletilltroubletroublesyou。麻煩沒來找你，就別去自找麻煩。第一、四個trouble是動詞，第二、三個trouble是名詞。2.Iknow.Youknow.Iknowthatyouknow.IknowthatyouknowthatIknow。我知道。你知道。我知道你知道。我知道你知道我知道。3.Ithinkthatthatthatthatthatstudentwroteontheblackboardwaswrong。

我認為那個學生寫在黑板上的那個“that”是錯誤的。第一個that是連詞，引起賓語從句；第二、五個that是指示代詞“那個”；第三個that在這兒相當于名詞；第四個that是關(guān)系代詞，引起定語從句。4.Wemusthangtogether,orwe‘llbehangedseparately。

我們必須團結(jié)在一起，否則我們將被一個個絞死。這是一句雙關(guān)語。前面的hangtogether是“團結(jié)一致”的意思，后面的hanged是“絞死”的意思。5.Thequickbrownfoxjumpsoveralazydog。那只敏捷的棕色狐貍跳過了一只懶惰的狗。這個句子包含了英語中的26個字母。

看了讓人發(fā)暈的句子1.Nevertroubletroubletill7I.FormandStructureofbusinessletters1.Form2.Structure3.AddressingEnvelopesII.WritingPrinciplesofbusinesslettersUnite1BasicKnowledgeofBusinessLetterWritingI.FormandStructureofbusin8（1）FullBlockFrom齊頭式1.Form格式Allinformationistypedfromtheleftmargin（1）FullBlockFrom齊頭式1.Form9（2）ModifiedBlockFormwithIndentedStyle.混合式Keysentences（2）ModifiedBlockFormwithIn10A.Thesender’saddressisintheup-middlepart.B.Thereceiver’saddressstartsfromtheleftmargin.C.Thecomplimentarycloseandsignaturemiddlelittletowardstheright.D.Tomakethelettersimpleandclear.(2)ModifiedBlockFormwithindentedstyleA.Thesender’saddressisin11

(3)ModifiedBlockForm改良式Thesender’sadd.isfromtheleftmargin;

Nomorechanges(3)ModifiedBlockForm改良式Th12

（4）SimplifiedFormAllinformationistypedfromtheleftmargin，

butnocomplimentarycloseandsender’scompanyname（4）SimplifiedFormAllinform13DependonthepreferenceMakeyourletterpleasingtotheeye.Alsoconvenienttobetyped.So,hereyouaretheboss!!!!!Whichtypeshouldwechoose?DependonthepreferenceWhich14ASamplesASamples15Dear

Friend,

My

name

is

Mr.

Chris

Owen,

I

am

the

chief

Security

officer

of

Global

Securities

UK,

I

have

been

working

with

this

company

for

Over

11

years,

by

next

three

months,

I

will

be

leaving

this

company

to

start

my

own

private

business

outside

the

United

Kingdom.

The

reason

why

I

am

contacting

you

is

based

on

my

findings

of

one

of

a

Trunk

Box

that

is

in

our

security

Vault,

this

Consignment

had

been

there

for

over

three

years

with

nobody

coming

to

claim

it

or

even

paying

the

demurrage,

on

one

of

my

Routine

checking

I

decided

to

secretly

know

what

the

content

is

and

to

my

surprise

it

contains

more

than

6

Million

Dollars

and

some

diamond

rings

and

house

documents

of

two

properties

here

in

UK.

I

had

on

my

own

investigated

the

owners

where

about

and

discovered

that

he

died

last

two

years

of

heart

attack

and

no

member

of

his

family

had

knowledge

of

this

Deposit

with

our

Company,

the

client

name

is

MR.ANTONIO

FERNANDEZ

am

American

citizen.

Right

now,

the

rules

and

regulations

of

our

Company

states

that

any

unclaimed

Consignment

after

four

years

of

its

Deposit

will

be

declared

as

the

Company

property,

but

I

do

not

want

this

to

take

place

hence

I

have

found

out

of

its

content.

So

I

am

contacting

you

to

know

if

you

will

be

interested

to

partner

with

me

to

secure

this

Consignment

from

my

Company,

I

will

detail

you

with

all

the

information’s

regarding

this

Deposit

and

how

we

will

carry

out

this

deal

by

presenting

you

as

his

next

of

kin.

Please

do

get

back

to

me

if

you

are

interested

on

this

deal

with

the

following

information’s.

(1)

Full

names

and

address

(2)

Private

phone

number

Do

remember

that

business

of

this

magnitude

will

come

to

success

only

if

it

will

be

kept

very

confidential.

I

need

your

urgent

response

before

my

plans

to

leave

the

company

is

discovered.

Please

if

you

are

not

willing

and

interested

in

helping

me

kindly

delete

this

e-mail

from

your

computer

and

pretend

you

never

got

it.

Yours

Truly

Mr.

Chris

Owen

Dear

Friend,

My

name

is

Mr.

C16（1）PartsofthebusinessletterLetterhead信頭Referenceanddate編號和日期Insidenameandaddress封內(nèi)名稱及地址Attentionline注意事項Salutation稱呼Subjectline事由Bodyoftheletter信文Complimentaryclose結(jié)尾敬語Signature簽名Enclosure附件Carboncopynotation抄送Postscript附言2.Structure構(gòu)成（1）Partsofthebusinesslette17Sender’snamePostaladdressTelephonenumberFaxnumberE-mailaddressPosition:1.theup-center2.theleftmarginofaletterwritingpaperA.Letterhead信頭Sender’snameA.Letterhead信頭18◆Reference:

1.Filenumber 2.Departmentcode 3.Initialsofthesigner: yourref:JBD/WM Ourref:WDW/LP

Position:

※immediatelybelowtheletterhead

※

canalsobeplacedatthelowerleftmargintwolinesbelowthenameofthesigner.B.ReferenceandDate編號和日期◆Reference: B.Referenceand19◆DateRules:1.infullandnotabbreviated2.The–th,-st,-ndand–rdthatfollowthedaycanbeomitted3.Don’twrite04insteadof2004fortheyears4.Avoidtypingdateslike10/2/2010British:Day/Month/YearAmerican:Month/Day/YearSowhatis05/07/2010B.ReferenceandDate編號和日期◆DateB.ReferenceandDate編號和20英文日期分英式和美式,舉例如下:

1)8thMarch,2004或8March,2004（英式）

2)March8th,2004或March8,2004（美式）

日期寫法宜遵從下列規(guī)則：

1)年份必須完全寫明，不可用“04代替2004;

2)月份必須用英文拼出或采用公認的簡寫，即 January(Jan.), February(Feb.), March(Mar.), April(Apr.), May,June,July, August(Aug.), September(Sept.),October(Oct.), November(Nov.), December(Dec.);

3)日期可用序數(shù)詞，如：1st,2nd,3rd,4th,...；也可用基數(shù)詞，如：1，2，3，4，...。但美式大多采用后者；

4)在年份和月日之間必須用逗號隔開；

5)日期不可全部采用如7.12.2003或7/12/2003的阿拉伯數(shù)字書寫，否則會引起誤解。因為英美在這方面的習慣用法不同。按美國人習慣，上述日期為2003年7月12日，而按英國習慣則是2003年12月7日。英語中日期的表達英文日期分英式和美式,舉例如下:

1)8thMarch216thApril,1978是英式英文的寫法.April6th,1978是美式英文的寫法.(注意:日子和月份中間沒有逗號.)6th,April,1978

April6th,1978

April6,1978都正確

關(guān)于日期的寫法，應(yīng)注意以下幾點：

①年份應(yīng)完全寫出，不能簡寫。

②月份要用英文名稱，不要用數(shù)字代替。

③月份名稱多用公認的縮寫式。但May,June,July,因為較短，不可縮寫。

④寫日期時，可用基數(shù)詞1，2，3，4，5，……28，29，30，31等，也可用序數(shù)詞lst,2nd,3rd,4th,5th,……28th,29th,30th,31lst等。但最好用基數(shù)詞，簡單明了。

英語中日期的表達6thApril,1978是英式英文的寫法.April22日期可有下列幾種寫法：

①Oct.20,2004

②10May,2004

③3rdJune,2004

④Sept.16th,2004

按美國習慣,①最為通用日期的寫法，月、日、年，月份用英文，日和年用阿拉伯數(shù)字。例如：2008年9月8日應(yīng)寫成：Sep.8,2008或_09/08/2008_英語中日期的表達日期可有下列幾種寫法：

①Oct.20,2004231.Thenameandaddressofthereceiver:theleft-handmargin,2or3spacesbelowthedate.2.Exactlythesamewayasontheenvelope.3.Ordinarycourtesytitles:MR.,Mrs.,Miss,Ms.Messrs.[各位先生；先生（用于法國人名前，monsieur的復數(shù)形式）]

4.Afterthenamefollowshisorherposition.C.InsideNameandAddress封內(nèi)名稱及地址

1.Thenameandaddressofthe24Usedforthewriterwishestodirectthelettertospecificindividualorsectionofthefirme.g.:Attention:Mr.Smith/TheSalesManagerE.Salutation稱呼[,s?lju:'tei??n]OpenlettergreetingsTheform:“DearSir”or“DearSirs”“Gentlemen”,“LadiesandGentlemen”.Twospacesbelowtheinsideaddressortheattentionline

F.SubjectLine事由Thegeneralideaofaletterbetweenthesalutationandtheletterbody.Callthereceiver’sattentiontothetopic.D.AttentionLine.注意事項Usedforthewriterwishesto251.Writesimply,clearly,courteously,grammatically,andtothepoint.2.Paragraphcorrectly3.TypingisaccurateanddisplayartisticH.ComplimentaryClose結(jié)尾敬語1.Formal: DearSirs,YoursFaithfully, Gentlemen:Trulyyours,2.LessFormal: DearMr.Henry, YourssincerelyorSincerelyyoursMeannothingtothemessage,canbeomittedG.BodyoftheLetter1.Writesimply,clearly,cour261.Typethewriter’sfirmorcompanybelowtheclose2.Thepersonwhodictatetheletter,signhisname,byhandinblackorblueink.3.Followedbyhisjobtitleorposition◆NeversignaletterwitharubberstampJ.Enclosure附件：

Encl：PriceListK.CarbonCopyNotation抄送:

C.C.TheOsakaChamberL.Postscript附言: P.S.ThesampleswillbesenttoyoutomorrowI.Signature簽署1.Typethewriter’sfirmorc27ChinaNationalChemicals(Stamp)Import&ExportCo.Beijing,China OverseasTradingCo. 153MarketStreet London,E.C.3Registered(confidential/Secret/PrintedMatter)3.AddressingEnvelope信封3.AddressingEnvelope信封28 1.Courtesy禮貌 2.Consideration體諒 3.Completeness完整 4.Clarity清楚 5.Conciseness簡潔 6.Concreteness具體 7.Correctness正確II.WritingPrinciples 1.Courtesy禮貌II.WritingPri29WhatisCourtesy?1.acourteousorrespectfulor considerateact2.acourteousorrespectfulor considerateremark3.acourteousmanner1.Courtesy禮貌WhatisCourtesy?1.Courtesy禮30Compare:(Polite):WehavereceivedwithmanythanksyourletterofOct.7,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.(Courteous):Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterofOct.7◆Trytoavoidirritating,offensive,orbelittlingstatement◆Toanswerletterspromptly1.Courtesy禮貌Compare:1.Courtesy禮貌31◆emphasizeYou-attitude(Y)ratherthanWe-attitude(W).◆keepreader’srequest,needs,desires,feelingsinmind.A.You-attitudeCompare:W:Weallow2percentdiscountforcashpaymentY:Youearn2percentdiscountwhenyoupaycash.W:Wewon’tbeabletosendyouthebrochurethismonthY:Wewillsendyouthebrochurenextmonth.2.Consideration體諒◆emphasizeYou-attitude(Y)ra32B.FocusonthepositiveapproachCompare:P:WefeelsurethatyouwillbeentirelysatisfiedN:Wedon’tbelieveyouwillhavecausefordissatisfaction.P:Perhapsnexttimewecansendyouwhatyourequire.N:Weregretourinabilitytoserveyouatthistime.2.Consideration體諒B.Focusonthepositiveappro33Abusinesslettershouldincludeallnecessaryinformation.Itisessentialtocheckthemessagecarefullybeforeitissentout.◆checkwordspelling◆checkpunctuation◆checkthenumbersappearedinyourarticle◆Checknames(spelling)3.Completeness完整Abusinesslettershouldinclu34A.Avoidusingthewordswhichhavedifferentunderstandingorunclearmeaning.B.Payattentiontothepositionofmodifiers.C.Payattentiontothesentencestructure.D.Paragraphcarefullyandproperly.E.Oneparagraphforeachpointisagoodgeneralrule4.Clarity清楚A.Avoidusingthewordswhich35A.Avoidusingwordyexpressions E.g.B.Avoidunnecessaryrepetition. E.g.C.Usingshortsentences,simplewordsandclearexplanations: E.g. a>useawordtoreplaceaphrase E.g. b>useaphrasetoreplaceasentence E.g. c>usewordstoreplaceclauses E.g.5.Conciseness簡潔A.Avoidusingwordyexpressio36◆makethemessagespecific,definiteandvivid.6.Concreteness具體◆makethemessagespecific,d37 A.Grammarmistakesoftenoccurredin businessletter.

B.Avoidusingoverstatement.

C.Accuratenumbers.

D.Capitalletters7.Correctness正確

A.Grammarmistakesoftenocc38

DearSirs,InreplytoyouresteemedlettersofFeb.13,wearenowsendingyouourlatestpricelist,togetherwithourillustratedcatalogue.Intheabove-mentionedlist,youcanseewehavebidyouthelowestpricesandofferedourbestgoods.Webelievethatwillmakeyougiveusyourvaluedorders.Wearewaitingforyourimmediatereply. Yoursfaithfully，David范例01DearSirs,范例0139

DearMr.Johnson, WearereallygratefulonreceivingyourletterofNov.3inwhichyoushowedgreatinterestinourproducts.Actually,wehaveanagencyinShanghai,China,throughwhichwesellourproductsinChina.Therefore,wehavepassedyourletterontothem,askingthemtoconsideritsoon.Youwillsurelyreceivetheirletter.Thankyouverymuchforyourinterestinourproducts.IHopethatcansatisfyyou. Yourssincerely范例02 DearMr.Johnson,范例0240 DearMr.Douglass, WerefertoyourpreviouslettersentonFeb.28,2000inwhichyouwereaskedtoclearthebalanceof$600000whichhadbeenoutstandingsinceJanuary.Asyouhavenotrepliedtotheletter,youleavelittlechoiceforusbuttoplacethematterinthehandsofsolicitors,however,wearereluctanttodothisandareofferingyoufurthermonthtosettletheaccount. Yourssincerely David范例03 DearMr.Douglass,范例03411.Tonguetwister:a.Cheapshiptripb.Afleaandaflyflewupinaflue.Saidtheflea,"Letusfly!"Saidthefly,"Letusflee!"SotheyflewthroughaflawintheflueAbigblackbugbiteabigblackbear,madethebigblackbearbleedblood.2.Wordsdailyused:a.Afteryou!您先請！b.I’vedonemybest.我已盡力了.c.Idon’tknowforsure.我不確切知道

d.Don’ttakeittoheart!別往心里去！PracticeEveryday1.Tonguetwister:PracticeEve42Writeabusinessletterbasedonthematerialsatthepageof22HomeworkQuestion?Whydon’tyouaskme?HomeworkQuestion?43ThankYou!ThankYou!44ThankYou!ThankYou!45ThankYou!ThankYou!46ThankYou!ThankYou!47Readthedialogue2andpaymoreattentiontotheimportantanddifficultpointswe’veconcluded.ReadthedialogueNevergiveup!Readthedialogue2andpaymor48Pleasewatchashortvideoaboutbusinessnegotiationandthinkaboutwhatthemainproceduresofabusinessnegotiationare.Watchit.MayIhelpyou?Pleasewatchashortvideoabo49Dividetheclassintotwogroupsandaskthemtobargainusingtheusefulwordsandexpressionslearnedinthedialogue.Itisbasedonthefollowingsituation:

Mr.Maowantstobuy100computersfromABCcompanyandnowheisnegotiatingthepricewiththesalesmanagerMr.Wang.Justhaveatry!Dividetheclassintotwogrou50AsktheSstosharetheirbargaingexperienceanddiscussthetipsforbargainingunderafavourablesituation.Justsayit.Whydon’tyouaskme?AsktheSstosharetheirbarg51IntroducingtheteammembersIntroducingthecompanyinbriefNegotiatingabouttheprice,termsofpayment,packing,shipment,etc.ConcludingwhatbothpartiesnegotiatedSigningacontract

MainproceduresIntroducingtheteammembers52Knowyourbottomprice.Don’tmakelargeconcession.Bequick-minded.Showyourownadvantages.Aimatthelong-termrelationship.Maketheotherslookgood.Keepaslowanddeliberaterule.Quitwhileyou’reahead.Keepuncertain.TipsforbargainingKnowyourbottomprice.Tips53DialogueUsefulwordsandexpressionsMainproceduresofbusinessnegotiationTipsforbusinessnegotiationMoraleducation:Moneyisnoteverything.Conclusion:DialogueConclusion:54Getreadyforthepracticalbusinessnegotiationbasedonthefollowingsituation:Buyer:MiracleJourneySportsClub

Seller:LiNingCompanyLtd.Thebuyerwantstobuyanother100pairsofroller-skatesand500T-shirtsfromthesellerandthisisthesecondtimeforthemtodobusinessinthesameyear.HomeworkGetreadyforthepractical5535、功與失每個人都有一不的理想，這種理想決定著他的努力判斷的方向。就在這個意義上，我從來不把安逸和享樂看做是生活目的的本身這種基礎(chǔ)，我叫它豬欄的理想。照亮我的道路，并且不斷地給我新的勇氣去愉快地正視生活的理想，是善、美、真。愛因斯坦（美國）無論何時，不管怎樣，我也絕不允許自己有一點灰心喪氣。愛迪生（美國）

對我來說，信念意味著不擔心。杜威（美國）

希望貫穿一切，臨死也不會拋棄我們。波普（美國）

希望永遠在人的胸膛洶涌。人要經(jīng)常感覺不是現(xiàn)在幸福，而是就要幸福了。波普（美國）

毫無理想而又優(yōu)柔寡斷是一種可悲的心理。培根（英國敗的嶺，可以用這五個字來表達我沒有時間。富蘭克林（美國）

馬云語：今天很殘酷，明天更殘酷，后天會很美好，但絕大多數(shù)人都死在明天晚上。馬云語：今天很殘酷，明天更殘酷，后天會很美好，但絕大多數(shù)人都死在明天晚上。

想要有空余時間，就不要浪費時間。富蘭克林（美國）

忽視當前一剎那的人，等于虛擲了他所有的一切。富蘭克林（美國）

時間不可空過，惟用之于有益的工作；一切無益的行動，應(yīng)該完全制止。富蘭克林（美國）

如果說時間是最寶貴的東西，那么浪費時間就是最大的揮霍

你熱愛生命嗎？那么別浪費時間，也別和不值得交往的人來往.陳帥佛語

懶鬼起來吧！別再浪費時間，將來在墳墓內(nèi)有足夠的時間讓你睡的。富蘭克林（美國）

人生太短暫了，事情是這樣的多，能不兼程而進嗎？愛迪生（美國）真正的敏捷是一件很有價值的事。因為時間是衡量事業(yè)的標準，一如金錢是衡量貨物的標準；所在在做事我有兩個忠實的助手，企業(yè)在市場競爭中輸贏的關(guān)鍵在于其核心競爭力的強弱，而實現(xiàn)核心競爭力更新的惟一途徑就是創(chuàng)新。

一項權(quán)威的調(diào)查顯示：與缺乏創(chuàng)新的企業(yè)相比，成功創(chuàng)新的企業(yè)能獲得20％甚至更高的成長率；如果企業(yè)80％的收入來自新產(chǎn)品開發(fā)并堅持下去，五年內(nèi)市值就能增加一倍；全球83％的高級經(jīng)理人深信，自己企業(yè)今后的發(fā)展將更依賴創(chuàng)新。

23、不創(chuàng)新，就滅亡

——福特公司創(chuàng)始人亨利?福特

24、可持續(xù)競爭的惟一優(yōu)勢來自于超過競爭對手的創(chuàng)新能力

——著名管理顧問詹姆斯?莫爾斯

25、創(chuàng)新是做大公司的惟一之路

——管理大師杰弗里

26、顧客是重要的創(chuàng)新來源

——管理學家湯姆?彼得斯

27、創(chuàng)新是惟一的出路，淘汰自己，否則競爭將淘汰我們

——英特爾公司總裁安迪?格羅夫

28、創(chuàng)造性模仿不是人云亦云，而是超越和再創(chuàng)造

——哈佛大學教授西奧多?萊維特

29、創(chuàng)新就是創(chuàng)造一種資源

——管理大師彼得?杜拉克

第五章管理就是溝通、溝通再溝通P69

松下幸之助關(guān)于管理有句名言：“企業(yè)管理過去是溝通，現(xiàn)在是溝通，未來還是溝通。”管理離不開溝通，溝通已滲透于管理的各個方面。正如人體內(nèi)的血液循環(huán)一樣，如果沒有溝通的話，企業(yè)就會趨于死亡。

30、管理就是溝通、溝通再溝通

——通用電器公司總裁杰克?韋爾奇

31、溝通是管理的濃縮

——沃爾瑪公司總裁薩姆?沃爾頓

32、管理者的最基本能力：有效溝通

——英國管理學家L?威爾德

33、不善于傾聽不同的聲音，是管理者最大的疏忽

——美國女企業(yè)家瑪麗?凱

34、企業(yè)管理過去是溝通，現(xiàn)在是溝通，未來還是溝通

——日本經(jīng)營之神松下幸之助

第六章管理就是決策P81

美國著名管理學家赫伯特?西蒙指出：“決策是管理的心臟，管理是由一系列決策組成的，管理就是決策。”

35、管理就是決策

——美國著名管理學家赫伯特?西蒙

36、世界上每100家破產(chǎn)倒閉的大企業(yè)中，85%是因為企業(yè)管理者的決策不慎造成的

——世界著名的咨詢公司——美國蘭德公司

37、正確的決策來自眾人的智慧

——美國社會學家T?戴伊

38、一個成功的決策，等于90%的信息加上10%的直覺

——美國企業(yè)家S?M?沃爾森

39、猶豫不決固然可以免去一些做錯事的可能，但也失去了成功的機會

——美籍華裔企業(yè)家王安博士

40、在沒出現(xiàn)不同意見之前，不做出任何決策

——美國通用汽車公司總裁艾爾弗雷德?斯隆

41、不要把所有的雞蛋放在同一個籃子里

——美國經(jīng)濟學家托賓

42、一次良好的撤退，應(yīng)和一次偉大的勝利一樣受到獎賞

——瑞士軍事理論家菲米尼

43、抓住時機并快速決策是現(xiàn)代企業(yè)成功的關(guān)鍵

——美斯坦大學教授艾森哈特

44、決不能在沒有選擇的情況下，作出重大決策

——美國克萊斯勒汽車公司總裁李?艾柯卡

45、如果有一個項目，首先要考慮有沒有人來做。如果沒有人做，就要放棄，這是一個必要條件。

——聯(lián)想集團總裁柳傳志

第七章愛你的員工吧，他會百倍地愛你的企業(yè)P109

法國企業(yè)界有一句名言：“愛你的員工吧，他會百倍地愛你的企業(yè)?！边@一管理學的新觀念，已經(jīng)越來越深入人心，而且被越來越多的企業(yè)管理者所接受。實踐使他們懂得，沒有什么比關(guān)心員工、熱愛員工更能調(diào)動他們的積極性、提高工作效率了。

46、愛你的員工吧，他會百倍地愛你的企業(yè)

——法國企業(yè)界名言

47、管理是一種嚴肅的愛

——美國國際農(nóng)機商用公司董事長西洛斯?梅考克

48、以愛為凝聚力的公司比靠畏懼維系的公司要穩(wěn)固得多

——美國西南航空公司總裁赫伯?凱萊赫

49、感情投資是在所有投資中，花費最少，回報率最高的投資一個是我的耐心，另一個就是我的雙手?！猍法]蒙田

36、無論什么時候，不管遇到什么情況，我絕不允許自己有一點點灰心喪氣。——愛迪生

37、下苦功，三個字，一個叫下，一個叫苦，一個叫功，一定要振作精神，下苦功?！珴蓶|

38、向著某一天終于要達到的那個終極目標邁步還不夠，還要把每一步驟看成目標，使它作為步驟而起作用?！璧?/p>

39、學而時習之，不亦說乎？——孔子《論語·學而》

40、要從容地著手去做一件事，但一旦開始，就要堅持到底?！劝⑺?/p>

41、要在這個世界上獲得成功，就必須堅持到底：至死都不能放手?！鼱柼?/p>

42、一個人只要強烈地堅持不懈地追求，他就能達到目的?！緶_

43、一個人做事，在動手之前，當然要詳慎考慮；但是計劃或方針已定之后，就要認定目標前進，不可再有遲疑不決的態(tài)度，這就是堅毅的態(tài)度?！u韜奮

44、一日一錢，十日十錢。繩鋸木斷，水滴石穿?！喙?/p>

45、有罪是符合人性的，但長期堅持不改就是魔鬼——喬叟

46、欲速而不達。——孔丘《論語》

47、只要持之以恒，知識豐富了，終能發(fā)現(xiàn)其奧秘?！獥钫駥?/p>

48、只要功夫深，鐵杵磨成針?！袊V語

49、只有毅力才會使我們成功，而毅力的來源又在于毫不動搖，堅決采取為達到成功所需要的手段。[俄]車爾尼雪夫斯基

35、功與失每個人都有一不的理想，這種理想決定著他的努力判斷56ByDavid外貿(mào)英語函電

BusinessEnglishCorrespondence

商務(wù)英語寫作教程ByDavid外貿(mào)英語函電

BusinessEnglis57

PreparationforBusinessCorrespondenceGreetings

1.HowdoyouunderstandEnglishlearning？2.WhatisEnglishdoyouthink?3.WhatisyourpurposeforlearningBusinessEnglishwriting.4.DoyouknowtherelationbetweenbasicEnglishandBusinessEnglishwriting.5.HowdoyouunderstandtherelationbetweenYouandme.6.AreyoupreparedtolearnEnglishwriting?7.DoyouhavesomegoodmethodsyouthinkinEnglishwriting?PreparationforBusines58EnglishListeningWrittenEnglishSpokenEnglishEnglishReadingThemostimportantoneinimprovingyourEnglishlevel.EnglishlearningDirectionsEnglishListeningEnglishlearn59誤區(qū)一：把聽說讀寫譯割裂開來單一學習。誤區(qū)二：把知識當成技能。誤區(qū)三：速成心理。誤區(qū)四：重結(jié)果不重過程。誤區(qū)五：對外語學習價值的誤解。英語學習觀念的一些誤區(qū)英語學習觀念的一些誤區(qū)60從以“應(yīng)試”為目的向以“交際”為目的的轉(zhuǎn)變由“學會”向“會學”的轉(zhuǎn)變由“培養(yǎng)閱讀能力”向“培養(yǎng)實用能力”的轉(zhuǎn)變

如何轉(zhuǎn)變英語學習觀念如何轉(zhuǎn)變英語學習觀念611.Chinglishisnotashamedthing!2.Payattentiontothecontextofyourconversation!Aforeigner(F)andhistourguide(G)arewalkingontheGreatWall.ThentheFwantstousetherestroom/washingroom/WC/Bathroom.Andhesayslikethefollowing:F:Excuseme,CanIgosomewhere?Thebeautifulguidegirlrepliedafterawhilelikethis:G:Yes,ofcourse,youcangoanywhere!Summary:heresheused“anywhere”!!YourthinkinginEnglishLearning1.Chinglishisnotashamedt621.Nevertroubletroubletilltroubletroublesyou。麻煩沒來找你，就別去自找麻煩。第一、四個trouble是動詞，第二、三個trouble是名詞。2.Iknow.Youknow.Iknowthatyouknow.IknowthatyouknowthatIknow。我知道。你知道。我知道你知道。我知道你知道我知道。3.Ithinkthatthatthatthatthatstudentwroteontheblackboardwaswrong。

我認為那個學生寫在黑板上的那個“that”是錯誤的。第一個that是連詞，引起賓語從句；第二、五個that是指示代詞“那個”；第三個that在這兒相當于名詞；第四個that是關(guān)系代詞，引起定語從句。4.Wemusthangtogether,orwe‘llbehangedseparately。

我們必須團結(jié)在一起，否則我們將被一個個絞死。這是一句雙關(guān)語。前面的hangtogether是“團結(jié)一致”的意思，后面的hanged是“絞死”的意思。5.Thequickbrownfoxjumpsoveralazydog。那只敏捷的棕色狐貍跳過了一只懶惰的狗。這個句子包含了英語中的26個字母。

看了讓人發(fā)暈的句子1.Nevertroubletroubletill63I.FormandStructureofbusinessletters1.Form2.Structure3.AddressingEnvelopesII.WritingPrinciplesofbusinesslettersUnite1BasicKnowledgeofBusinessLetterWritingI.FormandStructureofbusin64（1）FullBlockFrom齊頭式1.Form格式Allinformationistypedfromtheleftmargin（1）FullBlockFrom齊頭式1.Form65（2）ModifiedBlockFormwithIndentedStyle.混合式Keysentences（2）ModifiedBlockFormwithIn66A.Thesender’saddressisintheup-middlepart.B.Thereceiver’saddressstartsfromtheleftmargin.C.Thecomplimentarycloseandsignaturemiddlelittletowardstheright.D.Tomakethelettersimpleandclear.(2)ModifiedBlockFormwithindentedstyleA.Thesender’saddressisin67

(3)ModifiedBlockForm改良式Thesender’sadd.isfromtheleftmargin;

Nomorechanges(3)ModifiedBlockForm改良式Th68

（4）SimplifiedFormAllinformationistypedfromtheleftmargin，

butnocomplimentarycloseandsender’scompanyname（4）SimplifiedFormAllinform69DependonthepreferenceMakeyourletterpleasingtotheeye.Alsoconvenienttobetyped.So,hereyouaretheboss!!!!!Whichtypeshouldwechoose?DependonthepreferenceWhich70ASamplesASamples71Dear

Friend,

My

name

is

Mr.

Chris

Owen,

I

am

the

chief

Security

officer

of

Global

Securities

UK,

I

have

been

working

with

this

company

for

Over

11

years,

by

next

three

months,

I

will

be

leaving

this

company

to

start

my

own

private

business

outside

the

United

Kingdom.

The

reason

why

I

am

contacting

you

is

based

on

my

findings

of

one

of

a

Trunk

Box

that

is

in

our

security

Vault,

this

Consignment

had

been

there

for

over

three

years

with

nobody

coming

to

claim

it

or

even

paying

the

demurrage,

on

one

of

my

Routine

checking

I

decided

to

secretly

know

what

the

content

is

and

to

my

surprise

it

contains

more

than

6

Million

Dollars

and

some

diamond

rings

and

house

documents

of

two

properties

here

in

UK.

I

had

on

my

own

investigated

the

owners

where

about

and

discovered

that

he

died

last

two

years

of

heart

attack

and

no

member

of

his

family

had

knowledge

of

this

Deposit

with

our

Company,

the

client

name

is

MR.ANTONIO

FERNANDEZ

am

American

citizen.

Right

now,

the

rules

and

regulations

of

our

Company

states

that

any

unclaimed

Consignment

after

four

years

of

its

Deposit

will

be

declared

as

the

Company

property,

but

I

do

not

want

this

to

take

place

hence

I

have

found

out

of

its

content.

So

I

am

contacting

you

to

know

if

you

will

be

interested

to

partner

with

me

to

secure

this

Consignment

from

my

Company,

I

will

detail

you

with

all

the

information’s

regarding

this

Deposit

and

how

we

will

carry

out

this

deal

by

presenting

you

as

his

next

of

kin.

Please

do

get

back

to

me

if

you

are

interested

on

this

deal

with

the

following

information’s.

(1)

Full

names

and

address

(2)

Private

phone

number

Do

remember

that

business

of

this

magnitude

will

come

to

success

only

if

it

will

be

kept

very

confidential.

I

need

your

urgent

response

before

my

plans

to

leave

the

company

is

discovered.

Please

if

you

are

not

willing

and

interested

in

helping

me

kindly

delete

this

e-mail

from

your

computer

and

pretend

you

never

got

it.

Yours

Truly

Mr.

Chris

Owen

Dear

Friend,

My

name

is

Mr.

C72（1）PartsofthebusinessletterLetterhead信頭Referenceanddate編號和日期Insidenameandaddress封內(nèi)名稱及地址Attentionline注意事項Salutation稱呼Subjectline事由Bodyoftheletter信文Complimentaryclose結(jié)尾敬語Signature簽名Enclosure附件Carboncopynotation抄送Postscript附言2.Structure構(gòu)成（1）Partsofthebusinesslette73Sender’snamePostaladdressTelephonenumberFaxnumberE-mailaddressPosition:1.theup-center2.theleftmarginofaletterwritingpaperA.Letterhead信頭Sender’snameA.Letterhead信頭74◆Reference:

1.Filenumber 2.Departmentcode 3.Initialsofthesigner: yourref:JBD/WM Ourref:WDW/LP

Position:

※immediatelybelowtheletterhead

※

canalsobeplacedatthelowerleftmargintwolinesbelowthenameofthesigner.B.ReferenceandDate編號和日期◆Reference: B.Referenceand75◆DateRules:1.infullandnotabbreviated2.The–th,-st,-ndand–rdthatfollowthedaycanbeomitted3.Don’twrite04insteadof2004fortheyears4.Avoidtypingdateslike10/2/2010British:Day/Month/YearAmerican:Month/Day/YearSowhatis05/07/2010B.ReferenceandDate編號和日期◆DateB.ReferenceandDate編號和76英文日期分英式和美式,舉例如下:

1)8thMarch,2004或8March,2004（英式）

2)March8th,2004或March8,2004（美式）

日期寫法宜遵從下列規(guī)則：

1)年份必須完全寫明，不可用“04代替2004;

2)月份必須用英文拼出或采用公認的簡寫，即 January(Jan.), February(Feb.), March(Mar.), April(Apr.), May,June,July, August(Aug.), September(Sept.),October(Oct.), November(Nov.), December(Dec.);

3)日期可用序數(shù)詞，如：1st,2nd,3rd,4th,...；也可用基數(shù)詞，如：1，2，3，4，...。但美式大多采用后者；

4)在年份和月日之間必須用逗號隔開；

5)日期不可全部采用如7.12.2003或7/12/2003的阿拉伯數(shù)字書寫，否則會引起誤解。因為英美在這方面的習慣用法不同。按美國人習慣，上述日期為2003年7