排面陳列指導(dǎo)原則課件

ConsumerGoodsImplementationGuideline(Beverage)快速消費(fèi)品處排面陳列指導(dǎo)原則(煙酒飲料部門)ConsumerGoods1■OBJECTIVE且的:TheimplementationofthebeveragedeptmustberespectedaccordingtothedirectiongivenSDD料部門的排面陳列須遵守銷售發(fā)展部的指導(dǎo)原則HOW?:方式?:ApplytoallyourdepartmentthefamiliessequencesdefinedbySDD適用于部門中銷售發(fā)展部所定義的系列分類Optimizeyourlinearrepartitiontopromoteyoursalesprofits優(yōu)化排面,以推動(dòng)銷售量和利潤(rùn)■OBJECTIVE2HowtoreadtheBook??7樣閱讀本書Theconfiionofthegroupfamily2.Theconfigurationofthefamily大分類的結(jié)構(gòu)2.中分類的結(jié)構(gòu)消費(fèi)者流向消費(fèi)者流向一24.DisplayrulesPhoto陳列原則和照片陳列原則tyofthesubfamily小分類的季節(jié)性最小和最大地面線要求escriptionoftheimplementationrulesandremarks名字,型號(hào),數(shù)量)面原則描述的顏色和照片注釋的顏色是相對(duì)應(yīng)的.Plan-o-grambyelemen平面圖HowtoreadtheBook??73444IndexFamilyCodeFamilyNamePage*1000碳酸飲料1001果汁9*1002機(jī)能性飲料12*1003茶飲料*1004水*1010啤酒*1020國(guó)產(chǎn)葡萄酒1021進(jìn)口葡萄酒……15182629*1022汽泡酒32*1030國(guó)產(chǎn)酒36香煙39*1090禮品Index5100-軟性飲料1000-碳酸飲料1001-果汁1002-機(jī)能性飲料1003-茶飲料1004水100-軟性飲料6000碳酸飲料AverageLinear:14elements其他口味汽水橙味汽水無(wú)色(檸檬)汽水可樂2elements3elements5elementsConsumersflowPutsodawithflavoraccessibletocustomers,becauseitistheprofitablecategoramongcarbonateddrink.加味汽水放在靠近人流處,因?yàn)樵谔妓犸嬃现惺菍儆谀軒?lái)較高毛利的分類000碳酸飲料700CabonatedDrik碳[料StoresIze選口汽水Thegondolacanbe2.2mhighor3mhighPlan-o-gram(Average12elements)MiddlesshelDependsonthereasituationYrn550t7G7218013050repensontherealsituation)IGondolaHeightWithDep300mn|1300n50nn00CabonatedDrik8執(zhí)行標(biāo)準(zhǔn)參考照片UCarbonatedisdividedbyflavorsCola,Lemon,oothers碳酸水按口味分為:可樂檸檬汽水橙味汽水和其它口味汽水2Inthesamecategory,it'sbottle,Middlebottle,Bigbottle.s與氫在同分類中按包裝陳列罐裝小瓶中瓶3otherflavorbehindtheorange.其它口味汽水陳列在橙味汽水后面4Insidecola,startfromthediet在可樂中,把健怡可樂陳列在每節(jié)貨的開頭Startfromthedietco.把怕可樂陳列在每節(jié)貨架的開頭其它口味汽水陳列在橙味汽水后面執(zhí)行標(biāo)準(zhǔn)91001果汁AverageLinear:12elements蘋果汁果汁3elementelemeConsumersFlowJuiceshouldbeputinthepositivefaceinsidedrinkarea,becauseitcanbringshugefurnoverandcontributemuchmoremarginthancarbonateddrink.Anditistheemergingcategoryinthemarket.果汁應(yīng)放在飲料區(qū)的正面,因?yàn)樗趲?lái)銷量的同時(shí)比碳酸優(yōu)料帶來(lái)更多毛利而且其在市場(chǎng)上亦是呈增長(zhǎng)趨勢(shì)2013-5-51001果汁10排面陳列指導(dǎo)原則課件11排面陳列指導(dǎo)原則課件12排面陳列指導(dǎo)原則課件13排面陳列指導(dǎo)原則課件14排面陳列指導(dǎo)原則課件15排面陳列指導(dǎo)原則課件16排面陳列指導(dǎo)原則課件17排面陳列指導(dǎo)原則課件18排面陳列指導(dǎo)原則課件19排面陳列指導(dǎo)原則課件20排面陳列指導(dǎo)原則課件21排面陳列指導(dǎo)原則課件22排面陳列指導(dǎo)原則課件23排面陳列指導(dǎo)原則課件24排面陳列指導(dǎo)原則課件25排面陳列指導(dǎo)原則課件26排面陳列指導(dǎo)原則課件27排面陳列指導(dǎo)原則課件28排面陳列指導(dǎo)原則課件29排面陳列指導(dǎo)原則課件30排面陳列指導(dǎo)原則課件31排面陳列指導(dǎo)原則課件32排面陳列指導(dǎo)原則課件33排面陳列指導(dǎo)原則課件34排面陳列指導(dǎo)原則課件35排面陳列指導(dǎo)原則課件36排面陳列指導(dǎo)原則課件37排面陳列指導(dǎo)原則課件38排面陳列指導(dǎo)原則課件39排面陳列指導(dǎo)原則課件40排面陳列指導(dǎo)原則課件41排面陳列指導(dǎo)原則課件42排面陳列指導(dǎo)原則課件43排面陳列指導(dǎo)原則課件44排面陳列指導(dǎo)原則課件45排面陳列指導(dǎo)原則課件46排面陳列指導(dǎo)原則課件47ConsumerGoodsImplementationGuideline(Beverage)快速消費(fèi)品處排面陳列指導(dǎo)原則(煙酒飲料部門)ConsumerGoods48■OBJECTIVE且的:TheimplementationofthebeveragedeptmustberespectedaccordingtothedirectiongivenSDD料部門的排面陳列須遵守銷售發(fā)展部的指導(dǎo)原則HOW?:方式?:ApplytoallyourdepartmentthefamiliessequencesdefinedbySDD適用于部門中銷售發(fā)展部所定義的系列分類Optimizeyourlinearrepartitiontopromoteyoursalesprofits優(yōu)化排面,以推動(dòng)銷售量和利潤(rùn)■OBJECTIVE49HowtoreadtheBook??7樣閱讀本書Theconfiionofthegroupfamily2.Theconfigurationofthefamily大分類的結(jié)構(gòu)2.中分類的結(jié)構(gòu)消費(fèi)者流向消費(fèi)者流向一24.DisplayrulesPhoto陳列原則和照片陳列原則tyofthesubfamily小分類的季節(jié)性最小和最大地面線要求escriptionoftheimplementationrulesandremarks名字,型號(hào),數(shù)量)面原則描述的顏色和照片注釋的顏色是相對(duì)應(yīng)的.Plan-o-grambyelemen平面圖HowtoreadtheBook??7504451IndexFamilyCodeFamilyNamePage*1000碳酸飲料1001果汁9*1002機(jī)能性飲料12*1003茶飲料*1004水*1010啤酒*1020國(guó)產(chǎn)葡萄酒1021進(jìn)口葡萄酒……15182629*1022汽泡酒32*1030國(guó)產(chǎn)酒36香煙39*1090禮品Index52100-軟性飲料1000-碳酸飲料1001-果汁1002-機(jī)能性飲料1003-茶飲料1004水100-軟性飲料53000碳酸飲料AverageLinear:14elements其他口味汽水橙味汽水無(wú)色(檸檬)汽水可樂2elements3elements5elementsConsumersflowPutsodawithflavoraccessibletocustomers,becauseitistheprofitablecategoramongcarbonateddrink.加味汽水放在靠近人流處,因?yàn)樵谔妓犸嬃现惺菍儆谀軒?lái)較高毛利的分類000碳酸飲料5400CabonatedDrik碳[料StoresIze選口汽水Thegondolacanbe2.2mhighor3mhighPlan-o-gram(Average12elements)MiddlesshelDependsonthereasituationYrn550t7G7218013050repensontherealsituation)IGondolaHeightWithDep300mn|1300n50nn00CabonatedDrik55執(zhí)行標(biāo)準(zhǔn)參考照片UCarbonatedisdividedbyflavorsCola,Lemon,oothers碳酸水按口味分為:可樂檸檬汽水橙味汽水和其它口味汽水2Inthesamecategory,it'sbottle,Middlebottle,Bigbottle.s與氫在同分類中按包裝陳列罐裝小瓶中瓶3otherflavorbehindtheorange.其它口味汽水陳列在橙味汽水后面4Insidecola,startfromthediet在可樂中,把健怡可樂陳列在每節(jié)貨的開頭Startfromthedietco.把怕可樂陳列在每節(jié)貨架的開頭其它口味汽水陳列在橙味汽水后面執(zhí)行標(biāo)準(zhǔn)561001果汁AverageLinear:12elements蘋果汁果汁3elementelemeConsumersFlowJuiceshouldbeputinthepositivefaceinsidedrinkarea,becauseitcanbringshugefurnoverandcontributemuchmoremarginthancarbonateddrink.Anditistheemergingcategoryinthemarket.果汁應(yīng)放在飲料區(qū)的正面,因?yàn)樗趲?lái)銷量的同時(shí)比碳酸優(yōu)料帶來(lái)更多毛利而且其在市場(chǎng)上亦是呈增長(zhǎng)趨勢(shì)2013-5-51001果汁57排面陳列指導(dǎo)原則課件58排面陳列指導(dǎo)原則課件59排面陳列指導(dǎo)原則課件60排面陳列指導(dǎo)原則課件61排面陳列指導(dǎo)原則課件62排面陳列指導(dǎo)原則課件63排面陳列指導(dǎo)原則課件64排面陳列指導(dǎo)原則課件65排面陳列指導(dǎo)原則課件66排面陳列指導(dǎo)原則課件67排面陳列指導(dǎo)原則課件68排面陳列指導(dǎo)原則課件69排面陳列指導(dǎo)原則課件70排面陳列指導(dǎo)原則課件71排面陳列指導(dǎo)原則課件72排面陳列指導(dǎo)原則課件73排面陳列指導(dǎo)原則課件74排面陳列指