廣西成人學(xué)位英語閱讀理解試題練習(xí)及答案

廣西成人學(xué)位英語閱讀理解試題練習(xí)及答案AIntheWest,advertisementsarethefuelthatmakesmassmediawork.ManyTVstations,newspapers,magazines,radiostationsareprivately(私人地)owned.Thegovernmentdoesnotgivethemmoney.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometimeitwasfeltthatadvertisingwasameansof“keepingyournamebeforethepublic”.Andsomepeoplethoughtthatadvertisingwas“truthwelltold”.Nowmoreandmorepeopleconsideritinthisway:Advertisingisthepaid,non-personal,andusuallypersuasivepresentationofgoods,servicesandideasbysomecertainsponsors(贊助商)throughvariousmedia.First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertisementswesee,read,andhearoverthevariousmedia.Second,advertisingisnon-personal.Itisnotface-to-facecommunication.Althoughyoumayfeelthatamessageinacertainadvertisementisaimeddirectlyatyou,infact,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyitaskspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcanbenefitthem.Fourth,thesponsorsoftheadvertisementmustshowtheirnames.Fromtheadvertisement,wecanseeifthesponsorisacompany,orasingleperson.Fifth,advertisingreachesusthrougholdandmodernmassmedia.Includedintheoldmediaarenewspapers,magazines,radio,television,andfilms.Modernmediaincludeemails,matchboxcovers,andboardsontopofbuildings.1.Theexistenceoftheprivatelyownedmassmediadependsonthesupportof________.A.thegovernmentB.theirownersfamiliesC.advertisementsD.theTVstations2.Thepassageseemstosaythatdifferentideasofadvertisingaregivendueto________.A.thechangeoftimeB.thesubjectoftheadvertisementsC.people’sagedifferenceD.people’sdifferentopinions3.Whichofthefollowingisconsideredmodernmassmedia?________.A.NewspapersB.EmailsC.MagazinesD.Films4.Accordingtothepassage,whichofthefollowingstatementsaboutadvertisementsisNOTtrue?A.Thesponsorsarealwaysmentioned.B.Advertisingmustbehonestandhumorous.C.Thereisthedescriptionofthingsadvertised.D.Advertisingismeantforlargegroupsofpeople.BNewYork’sstreetswerecoveredbypeopledressedinelephantcostumes(服裝)andotherswavinganti-warposterswithpicturesofUSPresidentGeorgeW.Bushonthemlastweek.Butthiswasnocarnival(狂歡節(jié))—itwastheRepublicanParty’sNationalConvention(共和黨全國大會),whichattractedthousandsofprotestors(抗議者).ItwasthelargestprotesteverataUSpoliticalconvention,withatleast120,000peoplemarchingthroughManhattanonAugust29.TheydemandedthattheUSleaveIraqandanewpresidentbechosen.TheRepublicanssaytheopposition—DemocratParty(民主黨)encouragedthepeopleontothestreets.TheybelieveitisaDemocraticmovetohelpwinpresidentialelection,tobeheldonNovember2.Theelectionisdescribedas"thedecisivebattlebetweendonkeyandelephant".ThetwoanimalsarethesymbolsofthetwomajorpoliticalpartiesintheUS.Theelephantrepresents(象征)theRepublicans,whosecandidate(候選人),PresidentGeorgeW.Bush,istryingtodefeatthedonkeytowinhissecondterm.ThedonkeyrepresentstheDemocrats,whosecandidate,JohnKerry,istryingtokicktheelephantoutoftheWhiteHouse.Republicansthinktheelephantispowerfulandclever,buttheDemocratsargueitisstupidandconservative(守舊的).Inreturn,theRepublicansregardthedonkeyasstubborn(倔強的)andsillybuttheDemocratssayitishumble,plain,smartandcourageous.TheRepublicanshavebeensendingemailstoBushsupportersandjournalistswiththeheader,"AnElephantNeverForgets",saidpartyspokeswomanHeatherLayman.Elephantsareknownfortheirlongmemories.TheemailssuggestthatBushwillkeephispromises,whileKerrywillnotsticktohiswords.Itisinterestingthatbothsymbolswerecreatedbyasingleperson,ThomasNast,afamouspoliticalcartoonistofthelate19thcentury.Duringtheelectionin1874,Nastdrewacartoon,inwhichadonkeyinalion’sskinfrightenedanelephantmarked"Republican".5.Inthepassage,thedonkeystandsfor_______.A.theWhiteHouseB.theRepublicansC.theDemocratsD.JohnKerry6.Whatdoes"kicktheelephantoutoftheWhiteHouse"mean?A.DrivetheanimaloutoftheWhiteHouse.B.DrivePresidentBushoutofpower.C.KeeptheelephantoutoftheWhiteHouse.D.InsistonBush’sbeingelected.7.IntheeyesoftheRepublicans,thedonkeyisconsideredas_______.A.cleverB.foolishC.polit