素材模板簡潔圖表流程圖課件

1GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182

GreenRGBCode:153-204-000PreferredColors11GenericBlocks,CirclesandA12TextBlocks-CausesandEffects..................................................Subtitlecomeshere2TextBlocks-CausesandEffe23TextBlocks-CauseandEffect....................Subtitlecomeshere3TextBlocks-CauseandEffec34TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere4TextBlocks-SequenceofCau45Text-SequentialVertical............................................................Subtitlecomeshere5Text-SequentialVertical...56TextBlocks-Leadingto.........................Subtitlecomeshere6TextBlocks-Leadingto.....67......Text-EnvelopingElements...................................Subtitlecomeshere7......Text-EnvelopingEleme79、我們的市場行為主要的導(dǎo)向因素，第一個(gè)是市場需求的導(dǎo)向，第二個(gè)是技術(shù)進(jìn)步的導(dǎo)向，第三大導(dǎo)向是競爭對手的行為導(dǎo)向。2022/12/202022/12/20Tuesday,December20,202210、市場銷售中最重要的字就是“問”。2022/12/202022/12/202022/12/2012/20/20221:13:03AM11、現(xiàn)今，每個(gè)人都在談?wù)撝鴦?chuàng)意，坦白講，我害怕我們會假創(chuàng)意之名犯下一切過失。2022/12/202022/12/202022/12/20Dec-2220-Dec-2212、在購買時(shí)，你可以用任何語言；但在銷售時(shí)，你必須使用購買者的語言。2022/12/202022/12/202022/12/20Tuesday,December20,202213、Hewhoseizetherightmoment,istherightman.誰把握機(jī)遇，誰就心想事成。2022/12/202022/12/202022/12/202022/12/2012/20/202214、市場營銷觀念：目標(biāo)市場，顧客需求，協(xié)調(diào)市場營銷，通過滿足消費(fèi)者需求來創(chuàng)造利潤。20十二月20222022/12/202022/12/202022/12/2015、我就像一個(gè)廚師，喜歡品嘗食物。如果不好吃，我就不要它。十二月222022/12/202022/12/202022/12/2012/20/202216、我總是站在顧客的角度看待即將推出的產(chǎn)品或服務(wù)，因?yàn)槲揖褪穷櫩汀?022/12/202022/12/2020December202217、利人為利已的根基，市場營銷上老是為自己著想，而不顧及到他人，他人也不會顧及你。2022/12/202022/12/202022/12/202022/12/209、我們的市場行為主要的導(dǎo)向因素，第一個(gè)是市場需求的導(dǎo)向，第89TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…9TextBlocks-ElementsLeadin910TextBlocks-ResultingFrom.....Subtitlecomeshere…………………10TextBlocks-ResultingFrom1011Text-Interrelations.....……....................Subtitlecomeshere11Text-Interrelations.....……1112MultipleBoxes..........................................................................................................................................12MultipleBoxes..............1213LogicTree-Vertical.................................................................Subtitlecomeshere13LogicTree-Vertical.......1314DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere14DriverTree-ArrowsShowing1415DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere15DriverTree-ArrowsShowing1516DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere16DriverTree-MoonsShowing1617DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere17DriverTree-TextwithGene1718DriverTree-ExpandedText...........................................................................

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..........18DriverTree-ExpandedText.1819RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere19RangeofpossibleoutcomesUn1920StandardTableLayoutSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheading20StandardTableLayoutSubtitl2021BarChart-StackedSource:....UnitsCharttitlecomeshere21BarChart-StackedSource:.2122ColumnChart-StackedSource:....UnitsCharttitlecomeshere22ColumnChart-StackedSource2223ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere23ColumnChart-TwoStackedSo2324ColumnChart-PairedSource:....UnitsCharttitlecomeshere24ColumnChart-PairedSource:2425ColumnChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere25ColumnChart-TwoPairedSou2526ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitlecomeshere26ColumnChart-MultipleCount2627PieChartSource:....Charttitlecomeshere27PieChartSource:....Chartti2728RadarChartCharttitlecomeshere28RadarChartCharttitlecomes2829LineChartSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere29LineChartSource:....UnitsU2930WaterfallChartUnitsSource:....Charttitlecomeshere30WaterfallChartUnitsSource:3031WaveChartEaseofImplementationBenefitsWave1Wave2Wave3Source:....HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitlecomeshere31WaveChartEaseofImplementa3132MoonsstrongweakSubtitlecomeshere32MoonsstrongweakSubtitlecome3233TrafficLightsNegativeNeutralPositiveSubtitlecomeshere33TrafficLightsNegativeNeutra3334ArrowsPositiveNeutralNegativeSubtitlecomeshere34ArrowsPositiveNeutralNegativ3435DonutsCompanyA00010203CompanyB00010203CompanyC00010203CompanyD00010203Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..strongweakSubtitlecomeshere35DonutsCompanyACompanyBComp3536TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere36TimelineWeeknumberStartson3637ValueChains-LooseArrows............................................................Subtitlecomeshere37ValueChains-LooseArrows.3738ValueChains-TouchingArrowsSubtitlecomeshere38ValueChains-TouchingArro3839InterrelatedStages.......................................................Subtitlecomeshere39InterrelatedStages.........3940Movements.........................Subtitlecomeshere40Movements...................4041Circle-OverlappingArrows..................................VirtuousViciousSubtitlecomeshere41Circle-OverlappingArrows.4142Circle-IntegratedArrows

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.............................VirtuousViciousSubtitlecomeshere42Circle-IntegratedArrows4243ClosedLoop....................Subtitlecomeshere43ClosedLoop.................4344ProcessEndinginaClosedLoopSubtitlecomeshere44ProcessEndinginaClosedL4445WheelofFortuneSubtitlecomeshere45WheelofFortuneSubtitlecom4546Puzzle-FourPiecesFittingTogetherSubtitlecomeshere46Puzzle-FourPiecesFitting4647Puzzle-FivePiecesFittingTogetherSubtitlecomeshere47Puzzle-FivePiecesFitting4748Puzzle-PiecesNotFittingTogetherSubtitlecomeshere48Puzzle-PiecesNotFitting4849Puzzle-PiecesMightFitTogetherSubtitlecomeshere49Puzzle-PiecesMightFitTo4950CirclesofInfluenceSubtitlecomeshere50CirclesofInfluenceSubtitle5051Circles-OverlappingSubtitlecomeshere51Circles-OverlappingSubtitl5152Expansion....................................................Subtitlecomeshere52Expansion...................5253CubeSubtitlecomeshere53CubeSubtitlecomeshere5354FunnelsSubtitlecomeshere54FunnelsSubtitlecomeshere5455BuildingblocksSubtitlecomeshere55BuildingblocksSubtitlecome5556Spectrum...................................LowHighSubtitlecomeshere56Spectrum....................5657Balance..........Subtitlecomeshere57Balance..........Subtitleco5758Cross....................Subtitlecomeshere58Cross....................Sub5859Pyramid.................Subtitlecomeshere59Pyramid.....Subtitlecomesh5960Historyx x x x x 2005Subtitlecomeshere60Historyx x x x x 2005Subtitl6061Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere61Trackers-PlaceinTopRigh6162StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCES

StrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssues

InsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativity

Subtitlecomeshere62StrategyDevelopment-TheL6263BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWhereare

wenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere63BackwardStrategicPlanning6364IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewe

arenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWhereare

wenow?Visionofwhereweneedtobefiveyearsfromnow64IncrementalversusDynamicS6465StrategicDisciplines...............…Subtitlecomeshere…65StrategicDisciplines.......65TheCorporateColorsBLACKRed:0Green:0Blue:0CreamRed:247Green:242Blue:208BurgundyRed:125Green:12Blue:0GrayRed:167Green:158Blue:153SandstoneRed:208Green:166Blue:96SapphireRed:7Green:47Blue:103OliveRed:52Green:67Blue:22PlumRed:54Green:5Blue:46PRIMARYPALETTESECONDARYPALETTETheCorporateColorsBLACKCream66TheCorporateColors(formerKPMG)UsedWhenNecessaryBLACKRed:0Green:0Blue:0CoolGray2Red:234Green:235Blue:231CoolGrayRed:209Green:215Blue:199BlueRed:54Green:90Blue:168TheCorporateColors(formerK67Action/reactionActionsReactionsAction/reactionActionsReaction68Action/reactionActions

Reactions

Action/reactionActions

69Action/reactionAction/reaction70Action/reactionAction/reaction71Againstthetide/withthetideAgainstthetideWiththetideAgainstthetide/withthetide72Balance/imbalanceBalance/imbalance73Balance/imbalanceBalance/imbalance74Chances/risksChances/risks75ChangeofdirectionMomentofdirectionalchangeChangeofdirectionMomentofd76Circulation(2factors)Circulation(2factors)77Circulation(3factors)Circulation(3factors)78Circulation(4factors)Circulation(4factors)79Circulation(5factors)Circulation(5factors)80Circulation(6factors)Circulation(6factors)81Circulation(7factors)Circulation(7factors)82Circulation(8factors)Circulation(8factors)83ConflictConflict84ConflictConflict85DivergentDirection2Company3Direction1Direction3Company1Company2DivergentDirection2Company3D86Consequences(5)Consequences(5)87Consequences(4)Consequences(4)88Consequences123456Consequences12345689CooperationCooperation90DeadendDeadend91DependanceDependance92Development/GrowthDevelopment/Growth93Development/GrowthStep1Step2Step3Development/GrowthStep1Step294Development/GrowthDevelopment/Growth95Development/GrowthRevisionsRevisionsRevisionsRevisionsPilotLocationLocationALocationBLocationCDevelopment/GrowthRevisionsRev96TommorrowTodayTimeValueAddedDevelopment/GrowthTommorrowTodayTimeValueAddedDe97Development/GrowthDevelopment/Growth98Development/GrowthDevelopment/Growth99Development/GrowthDevelopment/Growth100ChangeChange101DirectionDirection102Factors(2)Factors(2)103Factors(3)Factors(3)104Factors(3)Factors(3)105Factors(3)Factors(3)106Factors(4)Factors(4)107Factors(4)Factors(4)108Factors(4)Factors(4)109Factors(4)Factors(4)110Factors(4)Factors(4)111Factors(6)…Factors(6)…112Factors(6)…………………Factors(6)…113Factors(8)………………………Factors(8)………114Factors(5)……1…5…4…2…3Factors(5)……1…5…4…2…3115Factors(3)…………Factors(3)…………116…………Factors(4)……………Factors(4)…117Factors(5)………………Factors(5)………………118Content(3)………Content(3)………119FactorsFactors120FactorsFactors121ValueDynamic……………ValueDynamic……………122Feedback………Feedback………123Feedback……Feedback……124FeedbackFeedback125FeedbackFeedback126FeedbackFeedback127Filter…………Filter…………128FilterInitialsituation1.Criterion2.Criterion3.CriterionResultFilterInitialsituation1.Crit129FlexibilityFlexibility130Focus–expansion…………………t…………………tFocus–expansion…t……………131HarmonyHarmony132Impact.....................Impact.....................133Influence(1factor)…Influence(1factor)…134Influence(2factors)……Influence(2factors)……135Influence(2factors)Influence(2factors)136Influence(4factors)Influence(4factors)137Influence(6factors)Influence(6factors)138Influence(6factors)Influence(6factors)139Input/output……...……...Input/output……140…Matrix……………Matrix…………141Matrix……………Matrix……………142Measuresplan–plannedactivitiesOverview:…ActivitiesWk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Wk...Comments……Measuresplan–plannedactivi143Measuresplan–plannedmeasuresActivity:…Asof:…Objective:Results:Responsible:…Support:… Measures:…........................………Measuresplan–plannedmeasur144Measuresplan–plannedindividualstepsMeasure:...No.Asof:…1....IndividualstepsResponsibleSupportFormofresultStartDura-tionDead-linePro-jectCom-pleted........................Measuresplan–plannedindivi145Mutuality………………………Mutuality………146…………Mutuality……………Mutuality…147Obstacle…………Obstacle…………148ObstacleObstacle149Option123………Option123………150Option1234…………Option1234…………151Plus/minusPlus/minus152Plus/minus……+–Plus/minus……+–153Plus/minus………Plus/minus………154Portfolio+––+Portfolio+––+155Portfolio+++––+++Portfolio+++––+++156PressurePressure157ContinuousplanningandforecastingContinuousplanningandforeca158PrioritizationPrioritizationPrioritizationPrioritization159Process………………Process………………160Process………………………123412345Process………123412345161Process–decrease…………………………12345Process–decrease…………12162Process–increase…………………………12345Process–increase…………12163ProjectPhaseI…PhaseII…PhaseIII…ProjectPhaseI…PhaseII…Phase164Project…weeks…weeks……PhaseIPhaseII……………4312…Project…weeks…weeks……PhaseI165ProjectprocedurePhasesTimerequiredProjectfeatures......PhaseI...PhaseII.........PhaseIII...…weeks…weeks…weeks…………1234ProjectprocedurePhasesTimere166PuzzlePuzzle167Puzzle(forcolorpresentations)Puzzle(forcolorpresentation168Puzzle3parts123Toapplycolor,ungrouptheobject,thenregroupitafterwards=Puzzle3parts123Toapplycolor169Redesign………Redesign………170RedesignRedesign171Resistance......Resistance......172RethinkRethink173Separation………Separation………174Separation.........…Separation.........…175Separation……......……Separation……......……176Storyboard………………………………Storyboard………………177Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengths……...……………...……TodayTomorrowStrengths/weaknessesStrengthsW178Target(1factor)…Target(1factor)…179Target(3factors)………………Target(3factors)………………180Textblocks(5)…...…...…...…...…...Textblocks(5)…...…...…...…..181Textblocks(5)..............................Textblocks(5)...............182Textblocks(3+4)……….........………………………...………Textblocks(3+4)………........183TimetableWkMonth................................................Issues…TimetableWkMonth..............184Value-addedchainSupplierCustomerDevelopmentProductionSalesDistributionCompanyValue-addedchainSupplierCusto185Wasteofresources–problemProblem3Problem1Problem2Problem4Wasteofresources–problemPr186Wasteofresources–solutionSolutiontoproblem3Solutiontoproblem1Solutiontoproblem2Solutiontoproblem4Wasteofresources–solutionS187素材模板簡潔圖表流程圖課件188Project

概念設(shè)計(jì)實(shí)施工作目標(biāo)：Project概念設(shè)計(jì)實(shí)施工作目標(biāo)：189Matrix&StepsMatrix&Steps190信息系統(tǒng)管理數(shù)據(jù)業(yè)務(wù)流程管控模式信息系統(tǒng)管理數(shù)據(jù)業(yè)務(wù)流程管控模式Matrix信息系統(tǒng)管理數(shù)據(jù)業(yè)務(wù)流程管控模式信息系統(tǒng)管理數(shù)據(jù)業(yè)務(wù)流程管控191ProjectProject192High-levelFlowChartHigh-levelFlowChart193Factors&MatrixFactors&Matrix194MatrixMatrix195DeliveryModelDeliveryModel196LowMedHighHighSavingsOpportunity

ImplementationRiskLowMedExcludedDuetoLaborCostsand/orLaborLawInflexibilityNoSavings;CurrentOperationsMaintained;NotAProposedSSELocationIndiaaddedbackinduetoFinancialServicesCompanystrategy9ResearchLowMedHighHighSavingsOpportun197DevelopmentHighHighLowDevelopmentHighHighLow198WebReportingProvideSelfServiceVirtualCloseKPIReportingROIPortfolioIntangibleAsset

ManagementStrategiesMulti-trendsDevelopmentValueCreatione-FinanceMaximizemarketcapLeveragestockascurrencyforgrowthLowercosts,capitalizeoninformationflowCreateprofitablerevenueopportunitiesSTAKEHOLDERSASSETSCUSTOMERSSUPPLIERSe-Purchasing&BuyingConsortiumsStrategicCostingOnlinePaymentPartnerAllianceManagementDynamicPurchaseAnalysisSupplyChainCreateEquityPartnershipswithSuppliersDrivePerformancewithEmployeeOptionsDynamicAcquisition,

Spin-offStrategiesReinvestmentProvideInstantOnlineFinancingAlternativesRevenueManagementEnableElectronicBilling,PaymentWeb-enableCustomer,ServiceLineProfitabilityDevelopCommonAnalyticalPlatformRevenueChainWebReportingMulti-trendsDeve199StepsSteps200CycleCycle201SharedServices………SharedServices………202ComparePastFutureComparePastFuture203TECHNOLOGYBetterPracticeFinanceProcessModelTECHNOLO204PrioritizationSampleHighLowHighLowPrioritizationSampleHighLowHi205ActivitymapsVoiceFilms/ProgrammingMusicVideo

conferenceRichMediaNewsInteractiveE-mailInformationTransactionsGamesMedia/PublishingCorporateCommunicationsAdvertisingPublishingExhibitionBrowsersE-comm.toolsSearchenginesApp’nhostingtoolsUserApplicationsEnterpriseapp’nsContent-specificappsStrm’gmediaCach’gNetw’kmgmtMetr’gMiddlewareBIlling“WalledGarden”O(jiān)penPortal“WalledGarden”O(jiān)penMobilePortalFixedASPISPFixedISPMobileIntern’lBackboneBandw’thTradingNationalBackboneColoc’n/HotellingNetworkProvisionSwitching/routingCo-axCopperFibreSwitchesandRoutersNetworkEquipmentandInfrastructureHostingRightsofWaySat.PSTN/ISDNDial-upCableFixedNetworkServicesCo-ax2.5GMobile3G2GWebsitesMobileHandsetsPDAsFixedHandsetsTVsDevicesSpecialistDevicesOperatingSystemsSpecialistLocalAppsApplicationsLocalMiddlewareSettopboxW-ASPASPMultiplexersFixedNetw’kEqpm’tInfrastructurexDSLRadioFibreCurrentareaofactivityM’waveHSIGPRSASPEDataTraditionalofflinemediaKeyareasoffutureactivity-ownedoraspartofanallianceActivitymapsVoiceFilms/Progr206Capabilityassessment01234EXNBWCapabilityassessment01234EXN207AssessmentFinancialHumanPhysicalBrandCultureReputationSupportCommercial&MarketingAssetoperationsAssetoptimisationRegulation&politicalCustomeroperationsAssessmentFinancialHumanPhysic208FlowSource:FSIproject,1998ServicerequirementidentifiedEaseofcontactforenquiryInitialcontactenquiryMarketingmaterialPaymentalternativesAccountsetupNoadditionalchargesNobillingenquiriesrequiredFlowSource:FSIproject,1998S209SegmentationIrregularRiskaverseRegularxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxSegmentationIrregularRiskRegul210Segmentation(2)4.8%Retention(%)LifetimeNPV￡100mYoungWealthyMid-WealthyRetiredsaversMid-AffluentYoungAffluentStudentsSegmentation(2)4.8%RetentionLi211Segmentation(3)………………Segmentby:lowrelevancehighrelevanceSegmentation(3)…Segmentby:low212DupontAnalysis(1)Margin(Marketingefficiency)PATSalesXSalesAssetsXAssetsDebt+EquityXDebt+EquityEquityXPAT-dividendPATAssetturnover(Productionefficiency)CapitalleverageEquityleverageRetentionratioROA(operatingefficiency)ROC(capitalefficiency)ROE(equityefficiency)Equitygrowthrate(sustainablegrowth)DupontAnalysis(1)Margin(Mark213DupontAnalysis(2)ROCprofitcapitalemployedexceptionalfixedassetsrevenuecostsworkingcapitalvolumedebtorspricecreditorsunitcoststockfixedcostsfixedassetsmarketsharemarketsizemarketgrowthindustrycompetitorssuppliersbuyerssubstitutespotentialentrantsDupontAnalysis(2)ROCprofitcap214GrowthShareMatrixABFDEGC=$30millionsalesBusinessUnitsProduct-Markets252015105010x5x3x2x1x0.5x0.3x0.2xRelativeMarketShareMarketGrowth(%)CashCowStarDogQuestionGrowthShareMatrixABFDEGC=$3215GrowthSpreadMatrixCompanyAvs.SelectedPeersMostRecentFYECFROI-CoCHistoricalRealAssetGrowth10%5%0%-5%-10%10%5%0%-5%-10%CompanyCCompanyBCompanyDCompanyFCompanyACompanyGCompanyHCompanyE=$1BillionInflationAdjustedGrossAssetsGrowthSpreadMatrixCompanyA216MarketDefinition020406080100%Levelsofmarket-DemandsidePercentUKpopulation

TotalPopulationPenetratedmarketQualifiedavailablemarketAvailablemarketPotentialmarketServedmarketMarketDefinition020406080100%217PartneringMapsCurrentcapabilityHighLow“Musthave”“Nicetohave”“Nicetohave”“Don’twant”HighLowPotentialforbuildingcustomerintimacyPartneringMapsCurrentcapabil218PortfolioMatrixEaseofimplementationFinancialattractivenessNPV2002-2006(￡m)Attractivenessvs.easeofimplementationLowSmartorderroutingBack-officeoutsourcingTradecostanalyticsCorporateactionsNPV2002-2006￡20m200High1015Overallproposition￡56million5OMSBasicpropositionInherentlyattractiveInherentlyunattractivePortfolioMatrixEaseofimplem219RiskMatrixNote:ThebubblesizerepresentsthepotentialfinancialimpactKeyRisksfallingunderthefollowingcategories:LowHighMediumManageableriskMitigation/NegotiationOutsideOMFScontrolAOJQDEFIMNPRSTUVXWSignificanceofriskBCDGHKL

InternalrisksProjectrisksMarketrisksRiskMatrixNote:Thebubblesi220RootCauseAnalysis80%20%RootCauseAnalysis80%20%221ScenarioDevelopmentScenarioDevelopment222SectorChart=$1billionrevenue,2000CompanyERelativeMarketShareRealAnnualGrowth(%)-20%-10%0%10%20%30%40%0.02X0.03X0.05X0.1X0.2X0.3X0.5X1X2X0.01X1.5XCompanyFCompanyCCompanyBCompanyKCompanyACompanyGCompanyHCompanyICompanyJCompanyDSectorCAGR=8.6%ABCSector,1996-2000SectorChart=$1billionreven223StrategyArticulationMapBattlegroundsKeyinitiativesNecessarycompetitiveadvantagesVisionStrategyArticulationMapBattl224StrategyArticulationStrategyArticulation225TrafficLightChartsJPMorgan/ChaseCSPBGoldmanSachsMerrillLynchCitigroup-SSBBrandFinancialstrengthScale/distributioncapacityCrosssalesleverageManagementcapabilityOpenplatformprogressAdoptionoftechnologyStructuredproductcapabilitySegmentfocusServicecapabilityEuropeanwideintentEuropeanunderstandingOverallDeutschePBHSBCABNAmroJuliusB?rVontobelLombardOdierPictetStrongWeakAverageTrafficLightChartsJPMorgan/226BarBar227EmptyBarsEmptyBars228CompareCompare229Compare2Compare2230MultiFactorsTimeSeriesMultiFactorsTimeSeries231產(chǎn)能與需求增長速度對比+9.1%p.a.+6.2%p.a.單位：TEU產(chǎn)能需求量+1.7%p.a.+18.9%p.a.+7.3%p.a.-6.4%p.a.108萬產(chǎn)能與需求增長速度對比+9.1%p.a.+6.2%p.a.單232機(jī)會成本營運(yùn)所產(chǎn)生的機(jī)會成本產(chǎn)生的費(fèi)用管理人員所支出的費(fèi)用材料成本費(fèi)用折舊綜合成本成本投入成本機(jī)會成本機(jī)會成本管理人員所支出的費(fèi)用費(fèi)用綜合成本成本投入成本機(jī)會成本233234GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182

GreenRGBCode:153-204-000PreferredColors11GenericBlocks,CirclesandA234235TextBlocks-CausesandEffects..................................................Subtitlecomeshere2TextBlocks-CausesandEffe235236TextBlocks-CauseandEffect....................Subtitlecomeshere3TextBlocks-CauseandEffec236237TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere4TextBlocks-SequenceofCau237238Text-SequentialVertical............................................................Subtitlecomeshere5Text-SequentialVertical...238239TextBlocks-Leadingto.........................Subtitlecomeshere6TextBlocks-Leadingto.....239240......Text-EnvelopingElements...................................Subtitlecomeshere7......Text-EnvelopingEleme2409、我們的市場行為主要的導(dǎo)向因素，第一個(gè)是市場需求的導(dǎo)向，第二個(gè)是技術(shù)進(jìn)步的導(dǎo)向，第三大導(dǎo)向是競爭對手的行為導(dǎo)向。2022/12/202022/12/20Tuesday,December20,202210、市場銷售中最重要的字就是“問”。2022/12/202022/12/202022/12/2012/20/20221:13:03AM11、現(xiàn)今，每個(gè)人都在談?wù)撝鴦?chuàng)意，坦白講，我害怕我們會假創(chuàng)意之名犯下一切過失。2022/12/202022/12/202022/12/20Dec-2220-Dec-2212、在購買時(shí)，你可以用任何語言；但在銷售時(shí)，你必須使用購買者的語言。2022/12/202022/12/202022/12/20Tuesday,December20,202213、Hewhoseizetherightmoment,istherightman.誰把握機(jī)遇，誰就心想事成。2022/12/202022/12/202022/12/202022/12/2012/20/202214、市場營銷觀念：目標(biāo)市場，顧客需求，協(xié)調(diào)市場營銷，通過滿足消費(fèi)者需求來創(chuàng)造利潤。20十二月20222022/12/202022/12