商務英語閱讀課 后習題答案-chapter 1-8

商務英語閱讀課后習題答案-chapter1-8商務英語閱讀課后習題答案-chapter1-8商務英語閱讀課后習題答案-chapter1-8資料僅供參考文件編號：2022年4月商務英語閱讀課后習題答案-chapter1-8版本號：A修改號：1頁次：1.0審核：批準:發(fā)布日期：Chapter1二、短語翻譯。英翻漢Sluggisheconomy蕭條的經(jīng)濟Fullemployment充分就業(yè)Tradedeficit貿(mào)易赤字in-depthanalysis深入的分析Industrializedcountries工業(yè)化國家free-tradeagreement自由貿(mào)易協(xié)定internationalspecialization國際專業(yè)化productdifferentiation產(chǎn)品差別tradesurplus貿(mào)易盈余determinativefactor決定性因素三、漢翻英經(jīng)濟雙贏economicwin-win關稅壁壘tariffbarrier收入不平等wageinequality勞動生產(chǎn)率laborproductivity解雇工人layoffworks生產(chǎn)要素factorofproduction雙邊協(xié)議bilateraldeal回歸分析regressionanalysis市場準入marketaccess世界經(jīng)濟復蘇worldeconomicrecovery四.Translation1.ThemonitoringsystemwillfinallysubstitutetheUSGovernment’scaponcigarimportsfromCuba.2.ThequarrelbetweenMexicoandtheUSwillbenoavailanditmaydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.3.Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.4.FewAmericansattributethistosuchobviouscausesasadevalueddollarorbusinesscycle.5.Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.6.Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation’schairmanlastmonth.7.TheoppositionisexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.8.Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.9.Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationwiththeirtradingpartners.10.Accordingtoconservativeestimates,by2010,China’simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.五、完形填空1.pertyChapter2二、consumer-goods消費品discountretailers折扣零售商brandequity品牌資產(chǎn)價值advertisingbudget廣告預算real-timesalesdata實時銷售數(shù)據(jù)salespromotion促銷profitmargin盈利scannerdata掃描數(shù)據(jù)三、漢翻英價格溢價pricepremium基線銷售base-linesales減價pricereductions廣告支出advertisingspending營銷組合marketingmix銷量溢價quantitypremium

產(chǎn)品數(shù)量（種類）product-linevariety美元分配allocationofdollars四.翻譯1.Thegovernmenthasallocated$0.1billiontothedevelopmentandutilizationofrenewableenergyintheruralareas.2.WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentprotection.3.Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonoritscommitments.4.TherapidgrowthinChina’sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.5.Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.6.Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.7.Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.8.Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.9.China’svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.10.Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.五、完形填空1.fiability6.arm7.boosts8.orientation9.moreover10.loweringChapter3二.Privilegedminority享有特權的少數(shù)人Gasstation加油站Marketingresearch市場調(diào)查Professionalcompetence專業(yè)技能Asalespoint賣點Productdesign產(chǎn)品設計Potentialconsumer潛在顧客Businessdisaster商業(yè)災難三、漢翻英日常生活dailylife廣告活動advertisingcampaigns物理特征physicalcharacteristic視覺想象visualimagination國內(nèi)媒體nationalmedia銷售增長salesincrease銷售渠道distributionsystem產(chǎn)品到導向型的廣告product-orientatedadvertising四.翻譯1.Expertshaveattributedthemaincauseofthecompany’spoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.2.BritishAirwaysintendstocreateamoreflexibleandmoderncorporateculturethroughtherelocation3.Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.4.Afterfinancialscandals,manycompaniescanonlyresorttocharityactivitiestoimprovetheircorporateimage.5.Politiciansshouldnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgment.6.Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.7.Afterwatchingthisinterview,sherealizeshowdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopicktheright(promising)start-ups.8.Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.9.Withtheeffortsoftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinChina.10.Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurviveandsucceedintheend.五、完形填空1.ellectual6.resort7.instead8.reduce9.clients10.divertChapter4三.PhraseTranslation1.人口流動2.供應商網(wǎng)絡3.標準零配件4.特殊制造技術3.互補經(jīng)濟體6.反日情緒7.外方合作人,外國附屬公司8.上市企業(yè)并購mergersandacquisition海外擴張overseasexpansion全球化戰(zhàn)略globalizationstrategy保護主義措施protectionistmeasures市場準入accesstomarket知識產(chǎn)權intellectualpropertyright貿(mào)易伙伴tradingpartners資本投入capitalinvestment四.翻譯1.Vendorsnowoffersystemsthatworkonlywiththeirhardware,buttheyaretryingtomaketheirequipmentintegratewithother’shardware.2.Agriculturalexports,bycontrast,respondimmediately,growingatanannualrateof17.7percentin1980and1981.3.Thisbooktakesastrategicviewofbusinessanddevelopstheabilitytotakeamultidisciplinaryapproachtomanagingabusinessandresolvingproblemsandissues.4.Thankstotherecessionand9/11,MayorMichaelBloombergmustcontendwithawhoppingbudgetdeficitprojectedto60billion.5.Disposeofbatteriesproperly.Donotthrowthemintofireorexposetohightemperature.6.Inthefuture,inadditiontosyndicatingourgroups’efforts,wewillallywithforeigncompaniestoleverageadvantagesandenhanceglobalcompetitiveness.7.Wearecertainthatinduecourseoftime,theeconomicreformswillhavebroughtaboutresultsandbenefitsthatwillgobeyondChina’sboundaries.8.Oneofthemajorbankshaslowereditsinterestrateandtheotherbankisexpectedtofollowsuit.9.Duringthesequarterlymeetings,it’stheboss’sresponsibilitytorespondtoeachmanager’splan.10.Wewillputinplaceaneworderofthesocialistmarketeconomythroughcompletingthemarketsystemandrectifyingandregulatingthemarketbehavior.五、完形填空1.ambivalent,2.integration3.hindered4.from5.by.6.shortage,7.options8.acquisitions9.strategy10.allianceChapter5三、漢翻英上市公司對…隨時留意,小心提防會計師事務所國外子公司經(jīng)濟規(guī)劃的持觀望態(tài)度(財務)調(diào)帳報告業(yè)績評定指標/方法GenerallyacceptedaccountingprinciplesrevenuerecognitionIncomestatementearningspershareManagingdirectorcredit-ratingagenciesFinancechiefs/executivesinstitutionalinvestors四.翻譯1.Escalatingcostshavealmostwipedoutthecompany’sprofitsfromlastyear.2.Thisareaisstuddedwithbarsallvyingforcustomerattention.Butit’snoteasytopindownwhatexactlyitisthatpleasescustomersthemost.3.Theprojectteamdecidedtoadheretoitsoriginalplandespitetheappallingweather.4.Atthepressconference,thePRmanagerreiteratedthatthecompany’soperationhasreturnedtonormal.However,manyprivateshareholdersremainskepticalaboutsuchclaims.5.Thenewlaborlaw,whichtookeffectlastyear,islikelytoraisethelaborcostofaconsiderednumberofenterprises6.Thelesssenioremployeesarereluctanttoexpresstheirviewsormakeanysuggestionsbecausetheydon’tthinktheirideaswillreallybeputintopractice.7.Localrelieforganizationshavealsoembarkedonfund-raisingcampaignssoastoprovidemorefinancialsupportfortheearthquakevictims.8.Upto30companiessubmittedtheirrequestforpricerises,butmostofthemdidn’tstandachanceofgettingapprovalfromtheregulatoryagency.9.Thedecision-makersseemtohavealreadygivenuponthereformprogramthoughitsinitiatorsarestilltryinghardtoelicitsupportfromotherstakeholders.10.Thenewmodel,whichhasjustbeenreleasedontothemarketrecently,isbeingtoutedasthemostenergy-efficientandenvironmentally-friendlyproductofitskind.五、完形填空1.toll2.leveraged3.grips4.shaping5.counterpart6.joint7.potential8.with9.light10.transparent11.responses12.onChapter8三、漢翻英公司未來愿景消減成本利用資源投資組合untappedniches尚未被競爭者發(fā)現(xiàn)的市場機會conveniencestores便利店marketsegments市場細分premiumbrand高端品牌實施戰(zhàn)略executestrategy競爭優(yōu)勢competitiveadvantage實證研究empiricalstudies核心品牌corebrand分銷系統(tǒng)distributionsystem控股公司aholdingcompany文化沖突cultureclashes股東財富shareholderswealth四.翻譯1.Themanagementbelievesthatitsexistingmanufacturingan