報刊第3課xin課件

ASelectionofArticlesfromAmerican&BritishNewspapers&MagazinesLesson3ChinaFindsWesternWaysBringNewWoesContents

KnowledgeofReadingNewspaperTextBackgroundInformationAssignment

？TraditionalnationalnewspapershavebeenproducedinornearFleetStreetinLondon,with,insomecases,northerneditionsbeingprintedinManchester.英國報刊發(fā)行以往都集中在倫敦市中心的報業(yè)中心“艦隊街”（FleetStreet）。Nationalnewspapersareoftenthoughtofaseither“quality”or“popular”papersonthebasisofdifferencesinformat,styleandcontents.

英國報紙按風(fēng)格和內(nèi)容分為quality/mid-marketpapers/popularItwasusedtorefertotheBritishPressortheBritishnewspapercommunity.艦隊街的生日是1702年3月11日，那天此條街上出版了第一份報紙《每日報》，這也是世界上最早的一張定期發(fā)行的報紙。從此以后，艦隊街就和報社與印刷廠結(jié)下了不解之緣，在經(jīng)歷了200多年的光輝歲月后，終于在20世紀(jì)80年代黯淡下來。

一尊數(shù)米高黑鐵鑄成的火龍巨像，張牙舞爪令人心驚。這是紀(jì)念1666年倫敦城大火而設(shè)立的雕像.從這兒開始，就算踏上了艦隊街。從18、19世紀(jì)開始，英國各大報社和小報館紛紛搬進(jìn)了這條街，到最高峰時共計有100多家全國和地區(qū)性報紙在這條不過里許的街道上設(shè)立報館。像《泰晤士報》、《每日電訊報》、《獨立報》、《衛(wèi)報》、《星期日泰晤士報》、《觀察家報》、《鏡報》、《快報》、《星報》、《太陽報》、《每日郵報》、《每日紀(jì)事報》、《旗幟晚報》、《晨星報》、《歐洲報》、《世界新聞報道》、《體育報》等等全國性大報和小報均把總部設(shè)在這條街上。那時，編輯在樓上編報，地下室和后街就是印刷工廠，數(shù)以千計的記者奔走于議會、唐寧街、白金漢宮和社會各個角落。晚上，各報社燈火通明，印刷機飛轉(zhuǎn)；編輯、記者聚集在酒吧、咖啡館交流信息；早晨，報紙零售商、售報人游走于街上，批發(fā)報紙，發(fā)送到遍布全國的營銷網(wǎng)點賣報。那時的艦隊街，儼然是英國信息的集散地，熱鬧非凡，成為倫敦一景。

而時至今日，艦隊街昔日的繁華盛景已不再。

艦隊街39號，路透社

,2005年遷走

說到艦隊街的衰落，就不能不提到新聞集團老板、世界媒體大王默多克。默多克收購了《泰晤士報》以后，決心用電腦技術(shù)和先進(jìn)印刷技術(shù)改變《泰晤士報》的面貌，他把設(shè)備運往了望坪街，并于1986年率先將新聞集團下屬的《泰晤士報》、《太陽報》、《世界新聞報道》等報社移出了艦隊街。在這個“模范”帶動下，其他各報也紛紛搬出了艦隊街，在倫敦外圍房價便宜的地區(qū)建立報社和印刷廠。

Top10DailyNewspapersinBritain

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DailyExpress《每日快報》?

DailyMail《每日郵報》?

DailyStar《每日明星報》?MorningStar《晨星報》?

Sun《太陽報》改革開放前，長安最繁華的商業(yè)區(qū)BackgroundInformation廣州火車站BackgroundInformationBackgroundInformationIn1978,DengXiaopinglaunchedmarket-orientedreforms.BackgroundInformationBackgroundInformationoverweightdrunkardText

QuestionsonPara1--5ListtheevidenceofthegreatchangeinChina.WhatisthebestwaytounderstandthechangethathastakenplaceinChina?Keywords世界博覽會領(lǐng)先地位/優(yōu)勢BepoisedtoeclipsewoecloutWorld’sFair/WorldExpoPre-eminenceBereadytodeclinetroubleinflunceKeywordAlcoholismHermeticObeseWashdownSlidintopreventableKeywordsspawnEg:PovertyhasspawnednumerousreligiousmovementsEg:ThebuildingofthebridgehasbeenbedeviledbyargumentsovertheplansbedevilcausedTroublegreatlyKeywordsForgoodandillEg:Hedecidedtotakeaction—forgoodandill.Eg:TherehasbeenasurgeinsalesofWaugh’snovelssurgeTendtobegoodorevilAsuddengreatincreaseTranslationAnallyinthewaronterrorDauntingchallengesAnauthoritarianpoliticalsystemWorld’smostpopulousnationPrivatesedansFreeeconomyForgoodandillQuestionsonPara6--7WhatdoesthetraditionalChineselifestyleemphasize?Whataboutwesternlifestyle?Howcanthischangeoflifestyleaffectpeople’shealth?HowcanitinfluenceChina’seconomicdevelopment?TraditionallifestyleemphasizesrestraintwhiletheWesternlifestyleemphasizesindulgence.Thechangewillaffectpublichealthstrongly;deathsfromdiet-relatedillnessareexpectedtoincrease10timesfasterthanpopulationgrowth.Theincreaseinhealthcarecostswouldslowdowntheeconomicgrowth.KeywordsPleasefindoutthewordsorphrasesaboutdecreaseinthispart:TurnaroundSlowdownDragitdownPleasefindoutwordsaboutillness:TranslationModeratelywell-offsocietyAdult-onsetdiabetesLifeexpectancyHealthcareQuestionsonPara8—14Whatledtothegreatchangesofourlife?Whatarethe2mainfactorsthatleadpeopletogainweight?Whathascausedthechangesinpeople’slifestyleanddiet?Thetwomainfactorsarelessexerciseandmorefatindiet.Thecauseisthatpeoplehavemoremoneythanbefore.Theycanaffordtobuytelevision,washingmachine,whichcansavetheirlaborandmakethemlessactive.Andmorepeoplehavetakenonmoresedentaryjobsonassemblelinesoroffice.KeywordsPleasefindoutthewordsandexpressions:經(jīng)濟特區(qū)生活奢侈品史無前例的變化私家車生產(chǎn)線以市場為導(dǎo)向的改革KeywordsNationalcoming-outparty全民動員Inachronicshortsupply長期供應(yīng)不足Difficultsentences

FromabeachheadinfourspecialeconomiczonesalongChina’scoast,Denggraduallyexpandedpermissiblefree-marketactivities.aninitialaccomplishmentthatopensthewayforfurtherdevelopmentsDifficultsentencesOverthepast20years,theamountoffatinthediethasmorethandoubled.TranslatethefollowingsentenceintoChinese增加了一倍多Difficultsentences

By2025,morethan38%ofChineseadultswillbefightingthebattleofthebulge(overweight).ThosefigurespaleincomparisonwiththeUS,whereanestimated60%ofalladultsareoverweight.

seemlessimportantTranslationFiber-richcerealsStir-fryHomemakerSwellingwaistlinesQuestionsonPara15--20Whatledtotheincreaseindrinking?Ispeople’sdrinkinghabitinfluencedbyalcoholsupplies?Theincreasedsuppliesofalcohol,togetherwiththerisingdisposableincome,havestimulatedthedrinking.KeywordsFindoutwordsaboutincreasejumpEg:Thepopulationjumpstonearly10,000.boomEg:wemusttakeadvantageoftheboomoftheworldshipping.Keywords可支配收入SpringupOnthetrackDisposableincomeComeintobeingquicklyandsuddenlyOnthewaytoDifficultsentences

TheWHOfoundthetypicalChinesepersonconsumed176ouncesofalcoholin2000.Thatwasa320%jumpsince1978.suddenriseinamount.TranslationWestern-themedbarPatronIntoxicatingagentEthylalcoholPer-capitaQuestionsonPara21--24Willunhealthyeatinganddrinkingleadtosubstantialfinancialcosts?why?Unhealthyeatinganddrinkingmaycausesuchdiseases,suchas…,andthegovernmentwillhavetospendmoremoneytotreatthesediseases.Keywordssubstantialontherisestripeawayduplicate指導(dǎo)方針LargeenoughtohavegreateffectCopyexactlyincreaseremove/gerridofguidelineDifficultsentences

IfChinaachievesitsgoalofquadruplingthesizeofthe