有夢(mèng)就有可能juniper2004全球論壇會(huì)議(英文)課件

PallasAssociatesExecutiveForum2004China

2004.3--NothinghappensunlessfirstadreamEventProposalPallasAssociatesExecutiveFor1PallasAssociatesTheForumThemesEnvisagedWesuggestthefollowingforthethethemesoftheforum：

Nothinghappensunlessfirstadream

WithDreamComesSuccessesInfranetOriginatesinDreamsNetworkShapestheFutureNetworkAddsValueInfranet’TomorrowSky，Earth，InfranetTheDreamofInfranetInfranetReshapestheFuturePallasAssociatesTheForumThe2PallasAssociatesPreambleToday’sFable：Achildenjoyschasingdreams,heisBorntoday,andnamedJuniper，Oneday,Junipersawhisdream：Infranet——“InternetUtopia”Inreality,itisasturdybabystandingontheshoulderofagiant.Infranetshoutsoutaprophecy:“IcometoChina！Thosewhotaketheleadinginwelcomingme,Willbe

thewinnerofthefutureworld.”PallasAssociatesPreambleToday3PallasAssociatesPreambleWeconsiderthisforumanunusualmeeting，apioneeringeventthatbringsthepastandfutureseamlesslytogether.ThemissionoftheforumistoinculcatethetwosymbioticideasofJuniperandInfranetintoChina.However,thelowvisibilityofJuniperandInfranetinChinacouldmakethiseventunnoticed,impedingthepromotion.Aftermeticulousdiscussion,weformulateherebythepromotionstrategyfortheforumasfollows:PallasAssociatesPreambleWeco4PallasAssociatesOurStrategy“DualEmphasis，EqualStrength”－－A.PressMarketing（Pre-eventPressCampaign）B.ForumDesignCarryoutconceptualpropagationsforthisforumthroughabovetwoapproaches！PallasAssociatesOurStrategy“5PallasAssociatesPlanningArchitecturePre-EventPressCampaign3.20-5.25--makingfulluseofthepropagandaabilityofnewsmediatopileontheatmosphere

NewsreportSpecialColumSpecialistInterviewForumDesign5.27-29ExceptionalforumandactivitiesarrangementsPost-forummanipulations(furtheringitsinfluence)PallasAssociatesPlanningArch6PallasAssociatesPre-EventPressCampaignInviewofthenoveltyofInfranetpromotedbyJuniperNetworksinChina’stelecommunicationandITsectors,weadvanceaoperatingoptionofusing“PressMarketing”tomakethedreamofMovingBeyondInternetcometrue.ThisapproachistoamplifythroughpressmediaandgenerateaconceptualfrenzyforJuniperandInfranetinChina,therebybuildingthecorporateimageofJuniper,andthesmoothmarketentryforInfranet.PallasAssociatesPre-EventPre7PallasAssociatesPre-EventPressCampaignThepressreportsweenvisagesasfollows：DareneglectthepowerofthinyetstrongInfranet?InfranetnetworkreshapesthefutureGatewaytosuccess——InfranetInfranetavowstobuildaneweraofbusinessnetworksGloballyleadingnetworksolutionsallfromInfranet……PallasAssociatesPre-EventPre8PallasAssociatesInitially,conceptualwarmingup，wecapitalizeontheallpurposepressmarketingandthestrongmediapurchasingpowertocreateaatmospherefortheforum,attractingtheattentionofpopulaceandtheindustryelitistsalike.Primarilythroughpressreport,specialcolum,specialistinterviewetc.Conveneapressconferenceattheoccasionof“5.17ChinaTelecomDay”toannouncethecomingInfranetForumlateMayPre-EventPressCampaignManeuveringPallasAssociatesInitially,co9PallasAssociatesPre-EventPressCampaignManeuveringCCTVForumThe“DialogueProgram”ofCCTV-2EconomyChannelisquiteinfluentialinChina,andinviewofthishighprofileforum,werecommendairingLnfranetNetworkTechnologyExplorationintheDialogueProgramonMay17ChinaTelecomDay,invitinginfluentialindustrycelebrity,expertsandmanagementtothepeak“Dialogue”,therebyinfluencingourtargetaudienceandthecarriers.PallasAssociatesPre-EventPre10PallasAssociatesPre-EventPressCampaignManeuveringTheforumcanenlistontheindustryauthorityliketheMinistryofInformationIndustry,usingitsprowessplusthejointforceofauthorityandmediatopromotetheconceptoftheInfranetforum,andthefar-reachinginfluencethereof.PallasAssociatesPre-EventPre11PallasAssociatesSpecialnewspaperandmagazinereportsensueaftertheforum.Publishtheconferenceproceedingsaftertheforum.VCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum.EventcontrolandsummaryreportsWeofferone-stopservicefortheentireconferencedesigningandarrangements,andprovidemediacontrol,andprepareasummaryreportaftertheforum.PostForumManeuvering

PallasAssociatesSpecialnewsp12PallasAssociatesForumDesignTableofContents：ForumAtmosphereDesign；LeisureActivitiesDesign；ExpertTopicsandDebateDesignPallasAssociatesForumDesignT13PallasAssociatesForumAtmosphereDesignConferenceSetting：Takethestyleofinformationagecreatingasenseoffuturethroughperformance,costume,stageproperty,lighting,three-dimensionalscene.MOVIE<ThefirsttimeofHumankind>inspiretheimaginationonJuniperandInfranet.ConferenceRoom：UsingthecolorofcorporateLogoforthepodium(chairthrone),highlightingcompanyLogoandLnfranetLogo,atalk-showstylewillimplementontheforumtoinspiretheatmosphere,generouslydesignedyetfirmbackboard,embodyingtheiconfeatureofinformationage.Thecomputerlightshoutsoutcompanylogoonthebackboard.Thethemeoftheforumontheexhibitionboardindarkcolor,demonstratingcorporatestrengthandmassiness.ConferenceSurroundings：Foliage&flowers，drinkingtable，protocolgirlsforguidance.PallasAssociatesForumAtmosph14PallasAssociatesLeisureActivitiesDesignMay27(pm)：DelegatesvisittheGreatConscienceTemple(DaJueTemple),listeningtotheinternationallyrenownedBuddhadignitarytopreachonthepowerofBuddha,enjoyingtheperformanceofinternationalteamaster,includinginteractivediscussion.Remarks：Buddhismcherishesthecultivationofaperson’smoralityandcharacterviatranquilapperception.Incontrast,theChineseteadoctrineshowcasesgrandness,eleganceandin-depth,thusbewitching,andabsorbing.Thetwincombinationisseamless,inspiringdelegatestoappreciateinease,andcreatinganatmosphereforhigh-levelpeopletoexchangeideas,especiallyforJUNIPERtocommunicatewithclients.PallasAssociatesLeisureActiv15PallasAssociatesLeisureActivitiesDesignMay28(pm)：UnveilingceremonyforLnfranetthemesculpture，theforumdelegatessignautographonthesculpture,andthenspeaktothemediaRemarks：AcollectionofsculpturecreatedbyworldfamousmasterstoinspirepeopletolookforwardtothebrightfutureofInfranet,andtheever-lastingsculpturetestifiestotheongoingstrengthofInfranet‘svitality,andcommemoratesthebirthofInfranetinChina.Thenovelyetboldcreatingstylewillpulltogethereachdelegatefromthebottomoftheirheart,givingrisetoanautomaticpromotioneffect,andeventuallydeepeningtheconceptofLnfranetand

JUNIPERdeeplyinpeople’smind,andmakingitsublime.PallasAssociatesLeisureActiv16PallasAssociatesExpertsTopicsTheinevitabilityofInfranetbeyondInternetHowthefuturebusinessnetworkmodelshapeup?ThemetopicsdiscussionInteractivediscussionPallasAssociatesExpertsTopic17PallasAssociatesForumFlowDetailedConferenceFlowMay26:AirportpickupMay27(am)：KeynotespeechesMay27(pm)：SpeechbytheBuddhadignitaryfromtheGreatConscienceTempleetc.May28(am)：KeynoteDiscussionMay28(pm)：Ribbon-cuttingceremonyforLnfranetthemesculpture，forumelitistssignautographincollection,andgroupphototaking.May28(evening):Banquet，brilliantperformance—maskedballorBanquetwithperformance,speciallydesignedinteractivegameMay29:SendoffPallasAssociatesForumFlowDet18PallasAssociatesForumVenues(Recommended)BEIJINGVENUECHINAWORLDTRADECENTERKERRYCENTERINTERNATIONALCLUB

PallasAssociatesForumVenues19PallasAssociatesMediaListPeople'sPostandTelecommunicationsNewsCommunicationsWorldCommunicationsWeeklyCommunicationsTimesCommunicationsInformationNewsWeb(Sohu,Tom,Sinaetc)CCTVPallasAssociatesMediaListP20PallasAssociatesPostForumValueAddedServices

--notinthebudgetVCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum.PallasAssociatesPostForumVa21PallasAssociatesFullydemonstratethefirstclasscharmofInfranetbusinesscommunicationnetwork.Buildupanamiableexploring&interactivesetting,promotetheexchangesofideasandcommunicationsamongdelegates.Enhanceasoundclient-customerrelationshipBoostthecharmandaffinityofJuniperNetworksStrengthentheconfidenceofclientsinJuniperNetworksRaisethebrandimageandvisibilityofInfranetintheChinesemarketUpgradetherecognitionandreputationoftheInfranetbrand.

GoalstoAchievePallasAssociatesFullydemonst22PallasAssociates

PressMarketingForumLet’sreviewthekeypointsofthisproposalInfranetThemeSculptureMullingdoctrineswhiletastingteas

Postforummaneuvering

Pre-EventpressCampaign5.17ChinaTelecomDayFurtheringitsinfluence3.20—5.255.27—295.29--PallasAssociatesPr23PallasAssociatesThanksBestwishesinadvanceforthesuccessoftheforum！PallasAssociatesThanks24演講完畢，謝謝觀看！演講完畢，謝謝觀看！25PallasAssociatesExecutiveForum2004China

2004.3--NothinghappensunlessfirstadreamEventProposalPallasAssociatesExecutiveFor26PallasAssociatesTheForumThemesEnvisagedWesuggestthefollowingforthethethemesoftheforum：

Nothinghappensunlessfirstadream

WithDreamComesSuccessesInfranetOriginatesinDreamsNetworkShapestheFutureNetworkAddsValueInfranet’TomorrowSky，Earth，InfranetTheDreamofInfranetInfranetReshapestheFuturePallasAssociatesTheForumThe27PallasAssociatesPreambleToday’sFable：Achildenjoyschasingdreams,heisBorntoday,andnamedJuniper，Oneday,Junipersawhisdream：Infranet——“InternetUtopia”Inreality,itisasturdybabystandingontheshoulderofagiant.Infranetshoutsoutaprophecy:“IcometoChina！Thosewhotaketheleadinginwelcomingme,Willbe

thewinnerofthefutureworld.”PallasAssociatesPreambleToday28PallasAssociatesPreambleWeconsiderthisforumanunusualmeeting，apioneeringeventthatbringsthepastandfutureseamlesslytogether.ThemissionoftheforumistoinculcatethetwosymbioticideasofJuniperandInfranetintoChina.However,thelowvisibilityofJuniperandInfranetinChinacouldmakethiseventunnoticed,impedingthepromotion.Aftermeticulousdiscussion,weformulateherebythepromotionstrategyfortheforumasfollows:PallasAssociatesPreambleWeco29PallasAssociatesOurStrategy“DualEmphasis，EqualStrength”－－A.PressMarketing（Pre-eventPressCampaign）B.ForumDesignCarryoutconceptualpropagationsforthisforumthroughabovetwoapproaches！PallasAssociatesOurStrategy“30PallasAssociatesPlanningArchitecturePre-EventPressCampaign3.20-5.25--makingfulluseofthepropagandaabilityofnewsmediatopileontheatmosphere

NewsreportSpecialColumSpecialistInterviewForumDesign5.27-29ExceptionalforumandactivitiesarrangementsPost-forummanipulations(furtheringitsinfluence)PallasAssociatesPlanningArch31PallasAssociatesPre-EventPressCampaignInviewofthenoveltyofInfranetpromotedbyJuniperNetworksinChina’stelecommunicationandITsectors,weadvanceaoperatingoptionofusing“PressMarketing”tomakethedreamofMovingBeyondInternetcometrue.ThisapproachistoamplifythroughpressmediaandgenerateaconceptualfrenzyforJuniperandInfranetinChina,therebybuildingthecorporateimageofJuniper,andthesmoothmarketentryforInfranet.PallasAssociatesPre-EventPre32PallasAssociatesPre-EventPressCampaignThepressreportsweenvisagesasfollows：DareneglectthepowerofthinyetstrongInfranet?InfranetnetworkreshapesthefutureGatewaytosuccess——InfranetInfranetavowstobuildaneweraofbusinessnetworksGloballyleadingnetworksolutionsallfromInfranet……PallasAssociatesPre-EventPre33PallasAssociatesInitially,conceptualwarmingup，wecapitalizeontheallpurposepressmarketingandthestrongmediapurchasingpowertocreateaatmospherefortheforum,attractingtheattentionofpopulaceandtheindustryelitistsalike.Primarilythroughpressreport,specialcolum,specialistinterviewetc.Conveneapressconferenceattheoccasionof“5.17ChinaTelecomDay”toannouncethecomingInfranetForumlateMayPre-EventPressCampaignManeuveringPallasAssociatesInitially,co34PallasAssociatesPre-EventPressCampaignManeuveringCCTVForumThe“DialogueProgram”ofCCTV-2EconomyChannelisquiteinfluentialinChina,andinviewofthishighprofileforum,werecommendairingLnfranetNetworkTechnologyExplorationintheDialogueProgramonMay17ChinaTelecomDay,invitinginfluentialindustrycelebrity,expertsandmanagementtothepeak“Dialogue”,therebyinfluencingourtargetaudienceandthecarriers.PallasAssociatesPre-EventPre35PallasAssociatesPre-EventPressCampaignManeuveringTheforumcanenlistontheindustryauthorityliketheMinistryofInformationIndustry,usingitsprowessplusthejointforceofauthorityandmediatopromotetheconceptoftheInfranetforum,andthefar-reachinginfluencethereof.PallasAssociatesPre-EventPre36PallasAssociatesSpecialnewspaperandmagazinereportsensueaftertheforum.Publishtheconferenceproceedingsaftertheforum.VCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum.EventcontrolandsummaryreportsWeofferone-stopservicefortheentireconferencedesigningandarrangements,andprovidemediacontrol,andprepareasummaryreportaftertheforum.PostForumManeuvering

PallasAssociatesSpecialnewsp37PallasAssociatesForumDesignTableofContents：ForumAtmosphereDesign；LeisureActivitiesDesign；ExpertTopicsandDebateDesignPallasAssociatesForumDesignT38PallasAssociatesForumAtmosphereDesignConferenceSetting：Takethestyleofinformationagecreatingasenseoffuturethroughperformance,costume,stageproperty,lighting,three-dimensionalscene.MOVIE<ThefirsttimeofHumankind>inspiretheimaginationonJuniperandInfranet.ConferenceRoom：UsingthecolorofcorporateLogoforthepodium(chairthrone),highlightingcompanyLogoandLnfranetLogo,atalk-showstylewillimplementontheforumtoinspiretheatmosphere,generouslydesignedyetfirmbackboard,embodyingtheiconfeatureofinformationage.Thecomputerlightshoutsoutcompanylogoonthebackboard.Thethemeoftheforumontheexhibitionboardindarkcolor,demonstratingcorporatestrengthandmassiness.ConferenceSurroundings：Foliage&flowers，drinkingtable，protocolgirlsforguidance.PallasAssociatesForumAtmosph39PallasAssociatesLeisureActivitiesDesignMay27(pm)：DelegatesvisittheGreatConscienceTemple(DaJueTemple),listeningtotheinternationallyrenownedBuddhadignitarytopreachonthepowerofBuddha,enjoyingtheperformanceofinternationalteamaster,includinginteractivediscussion.Remarks：Buddhismcherishesthecultivationofaperson’smoralityandcharacterviatranquilapperception.Incontrast,theChineseteadoctrineshowcasesgrandness,eleganceandin-depth,thusbewitching,andabsorbing.Thetwincombinationisseamless,inspiringdelegatestoappreciateinease,andcreatinganatmosphereforhigh-levelpeopletoexchangeideas,especiallyforJUNIPERtocommunicatewithclients.PallasAssociatesLeisureActiv40PallasAssociatesLeisureActivitiesDesignMay28(pm)：UnveilingceremonyforLnfranetthemesculpture，theforumdelegatessignautographonthesculpture,andthenspeaktothemediaRemarks：AcollectionofsculpturecreatedbyworldfamousmasterstoinspirepeopletolookforwardtothebrightfutureofInfranet,andtheever-lastingsculpturetestifiestotheongoingstrengthofInfranet‘svitality,andcommemoratesthebirthofInfranetinChina.Thenovelyetboldcreatingstylewillpulltogethereachdelegatefromthebottomoftheirheart,givingrisetoanautomaticpromotioneffect,andeventuallydeepeningtheconceptofLnfranetand

JUNIPERdeeplyinpeople’smind,andmakingitsublime.PallasAssociatesLeisureActiv41PallasAssociatesExpertsTopicsTheinevitabilityofInfranetbeyondInternetHowthefuturebusinessnetworkmodelshapeup?ThemetopicsdiscussionInteractivediscussionPallasAssociatesExpertsTopic42PallasAssociatesForumFlowDetailedConferenceFlowMay26:AirportpickupMay27(am)：KeynotespeechesMay27(pm)：SpeechbytheBuddhadignitaryfromtheGreatConscienceTempleetc.May28(am)：KeynoteDiscussionMay28(pm)：Ribbon-cuttingceremonyforLnfranetthemesculpture，forumelitistssignautographinco