博樂市休閑農(nóng)業(yè)發(fā)展困境研析,農(nóng)業(yè)經(jīng)濟(jì)學(xué)論文

博樂市休閑農(nóng)業(yè)發(fā)展困境研析,農(nóng)業(yè)經(jīng)濟(jì)學(xué)論文本篇論文目錄導(dǎo)航：【題目】博樂市休閑農(nóng)業(yè)發(fā)展窘境研析【第一章】【第二章】【第三章】【第四章】【第五章】【結(jié)論/以下為參考文獻(xiàn)】摘要休閑農(nóng)業(yè)的迅速發(fā)展，為農(nóng)業(yè)構(gòu)造的調(diào)整優(yōu)化，甚至整個國民經(jīng)濟(jì)的轉(zhuǎn)型升級提供了有益的補(bǔ)充。休閑農(nóng)業(yè)在歐美、日本和中國臺灣已經(jīng)發(fā)展多年，構(gòu)成了完善的產(chǎn)業(yè)體系和經(jīng)營管理形式。中國內(nèi)地休閑農(nóng)業(yè)有近30年的發(fā)展，但處于起步階段，產(chǎn)品服務(wù)質(zhì)量不高，管理不規(guī)范等問題還不同程度的存在。從農(nóng)村發(fā)展的角度來講，休閑農(nóng)業(yè)的發(fā)展帶動城鄉(xiāng)之間的物資，資本和訊息互通有無，能夠沖破二元構(gòu)造的限制，開創(chuàng)建立以旅游業(yè)促進(jìn)農(nóng)業(yè)，以農(nóng)業(yè)發(fā)展帶動旅游業(yè)發(fā)展的形式，為解決我們國家三農(nóng)問題，提供了新的發(fā)展途徑。博樂市作為博爾塔拉蒙古自治州首府城市，有31個少數(shù)民族聚居，以農(nóng)業(yè)發(fā)展為主，農(nóng)業(yè)人口約占50%.近三年博樂市經(jīng)濟(jì)社會進(jìn)入一個新的發(fā)展階段，當(dāng)?shù)貙⑵浞Q為一年快起步、三年翻一番、五年大變樣,城市相貌日新月異。博樂市每年接待游客91.4萬人次，實(shí)現(xiàn)旅游收入2.07億元，被評為中國優(yōu)秀旅游城市。該地區(qū)有豐富多彩的民風(fēng)民俗文化，擁有農(nóng)業(yè)發(fā)展優(yōu)勢和旅游業(yè)發(fā)展前景。農(nóng)家樂為構(gòu)成休閑農(nóng)業(yè)的主要組成部分，據(jù)不完全統(tǒng)計，當(dāng)前博樂市有荷花池、天朗生態(tài)園農(nóng)家樂、香格里拉度假村等大中型農(nóng)家樂6個，小型農(nóng)家樂20余個。博樂市休閑旅游農(nóng)業(yè)企業(yè)到達(dá)36家，2018年休閑農(nóng)業(yè)游客達(dá)1.6萬人次，營業(yè)收入1820萬元，解決農(nóng)民就業(yè)200余人，1300戶，休閑農(nóng)業(yè)為博樂市的旅游業(yè)和農(nóng)業(yè)發(fā)展提供了有力的補(bǔ)充。然而，由于該地區(qū)休閑農(nóng)業(yè)理論研究比擬滯后，在發(fā)展休閑農(nóng)業(yè)的經(jīng)過中，缺乏系統(tǒng)的科學(xué)規(guī)劃和宏觀層面的理論指導(dǎo)，導(dǎo)致當(dāng)前出現(xiàn)休閑農(nóng)業(yè)和鄉(xiāng)村旅游整體規(guī)模較小、集約化程度不高、競爭力不強(qiáng)、產(chǎn)品單一、服務(wù)不夠規(guī)范等深層次問題，需要進(jìn)一步從理論上對休閑農(nóng)業(yè)進(jìn)行深切進(jìn)入系統(tǒng)的研究，以科學(xué)的理論指導(dǎo)來推動博樂市休閑農(nóng)業(yè)的健康發(fā)展。本文首先闡述研究了發(fā)展休閑農(nóng)業(yè)的意義和目的。再次，對博樂市休閑農(nóng)業(yè)的發(fā)展現(xiàn)在狀況與制約因素進(jìn)行了深切進(jìn)入分析。再次，實(shí)證分析了休閑農(nóng)業(yè)發(fā)展成功案例的經(jīng)歷體驗(yàn)做法。在這里基礎(chǔ)上借鑒并提出完善博樂市休閑農(nóng)業(yè)發(fā)展的對策和創(chuàng)新性結(jié)論：對休閑農(nóng)業(yè)進(jìn)行微營銷,打破宣傳形式，施行品牌化戰(zhàn)略；整合優(yōu)勢資源，開展節(jié)慶游采摘游等活動助增收；統(tǒng)一標(biāo)準(zhǔn)規(guī)范管理，打造精品旅游線；因地制宜開發(fā)，做到農(nóng)民得實(shí)惠；整合涉農(nóng)優(yōu)惠資金，發(fā)展項(xiàng)目促就業(yè)；擴(kuò)大投資渠道，加強(qiáng)基礎(chǔ)設(shè)施建設(shè)等。本文關(guān)鍵詞語：博樂市；休閑農(nóng)業(yè)；發(fā)展對策AbstractTherapiddevelopmentofleisureagriculture,fortheadjustmentofagriculturalstructureoptimization,andevenupgradetheentirenationaleconomyprovidesausefulsupplement.LeisureagricultureinEurope,JapanandChinaTaiwanhasdevelopedovertheyears,formedacompleteindustrialsystemandmanagementmodel.MainlandChinaLeisureAgriculturehasnearly30yearsofdevelopment,butintheinitialstage,theproductisnothighqualityofservice,managementisnotstandardized,therearedifferentdegrees.Fromtheperspectiveofruraldevelopment,thedevelopmentofleisureagricultureandruraldrivingbetweenmaterials,capitalandinformationexchanges,canbreakthroughthelimitationsofthedualstructure,createdinordertopromoteagriculturaltourisminordertopromotetheagriculturaldevelopmentmodeloftourismdevelopment,tosolveourruralissues,provideanewdevelopmentpath.BoleasBoertalaMongolAutonomousPrefecturecapitalcity,thereare31ethnicminority,thejurisdictionofthesixtowns〔field〕，apopulationofabout150,000.NearlythreeyearsofeconomicandsocialBoleenteredanewstageofdevelopment,thelocalgovernmentcalleditfaststartyear,doublingeverythreeyears,theever-changingurbanlandscape.Bole914,000touristseachyear,207millionyuanoftourismrevenue,wasnamedChinasoutstandingtouristcity.Theareahasacolorfulculturefolkcustoms,agriculturaldevelopmenthasadvantagesandprospectsoftourismdevelopment.Farmhouseconstitutethemainpartoftheleisureagriculture,accordingtoincompletestatistics,therearelotuspondBole,tannoyEcologicalParkfarmhousetwo,three-starfarmhousemorethan20.Bole,leisureandtourismagriculturalenterprisesreached36in2018,16,000touriststripsandleisureagriculture,operatingincome18.2millionyuan,morethan200peopletosolvetheemploymentoffarmers,1300,leisureagriculturetourismandagriculturaldevelopmentBoleprovidestrongcomplementary.However,duetothetheoreticalstudyofleisureagricultureintheregionlagsbehindthegovernmentinthedevelopmentofleisureagriculture,lackofsystematictheoreticalguidanceofscientificplanningandmacro-level,leadingtothecurrentemergenceofasmalleroverallsizeofleisureagricultureandruraltourism,intensificationnothigh,lesscompetitive,singleproduct,servicenotuptostandard,andotherdeep-seatedproblems,theneedforfurtherin-depthsystematictheoreticalstudyofleisureagriculture,scientifictheoreticalguidancetopromotethehealthydevelopmentofleisureagricultureBole.ThispaperfirstelaboratesthesignificanceandpurposeofdevelopingleisureagricultureAgain,in-depthanalysisofthecurrentsituationandrestrictingfactorsofBoleCityLeisureagriculture.Again,theempiricalanalysisoftheleisureagriculturedevelopmentofsuccessfulcasesofexperience.OnthebasisofreferenceandputsforwardperfectBoleCityleisureagriculturedevelopmentstrategiesandinnovativeconclusions:micromarketinginleisureagriculture,breakthepropagandamodel,theimplementationofbrandstrategy;tointegratetheadvantagesofresources,tocarryoutFestivalTourpickingTourandotheractivitiestohelpincrease;unifiedstandardmanagement,tocreatealineofhigh-qualitygoodstravel;accordingtolocalconditionstodevelop,sothatfarmersgetbenefits;integratedagriculturerelatedpreferentialcapital;projectdevelopmentpromoteemployment;toexpandinvestmentchannels,tostrengthentheconstructionofinfrastructure.Keywords:Bole;leisureagriculture;DevelopmentStrategies目錄摘要Abstract1導(dǎo)論1.1研究背景1.1.1三農(nóng)問題的重要性1.1.2休閑農(nóng)業(yè)的需求1.2研究意義1.2.1理論意義1.2.2實(shí)踐意義1.3國內(nèi)外研究現(xiàn)在狀況1.3.1國外研究現(xiàn)在狀況1.3.2國內(nèi)研究現(xiàn)在狀況1.4研究方式方法1.4.1文獻(xiàn)資料法1.4.2實(shí)地訪談?wù){(diào)查法1.4.3比擬分析法1.4.4社會調(diào)查研究方式方法1.5技術(shù)道路圖2相關(guān)概念界定與理論基礎(chǔ)2.1休閑農(nóng)業(yè)定義與功能2.1.1休閑農(nóng)業(yè)定義2.1.2休閑農(nóng)業(yè)的功能2.2.中國休閑農(nóng)業(yè)的發(fā)展形式分析2.2.1自發(fā)式2.2.2自主式2.2.3開發(fā)式2.3休閑農(nóng)業(yè)的理論基礎(chǔ)2.4發(fā)展休閑農(nóng)業(yè)應(yīng)具備的特征3博樂市休閑農(nóng)業(yè)發(fā)展的現(xiàn)在狀況及制約因素3.1關(guān)于新疆博樂市休閑農(nóng)業(yè)消費(fèi)調(diào)查3.1.1調(diào)研方式方法3.1.2調(diào)查情況3.1.3結(jié)論3.2博樂市休閑農(nóng)業(yè)發(fā)展的現(xiàn)在狀況3.2.1發(fā)展休閑農(nóng)業(yè)主要存在問題3.2.2發(fā)展休閑農(nóng)業(yè)優(yōu)勢明顯3.3博樂市休閑農(nóng)業(yè)發(fā)展制約因素及原因3.3.1經(jīng)濟(jì)發(fā)展緩慢，社會不穩(wěn)定因素增加，缺乏消費(fèi)群體3.3.2經(jīng)營理念傳統(tǒng)落后3.3.3缺乏市場分析3.3.4旅游產(chǎn)品單一3.3.5營銷手段單一3.3.6市場監(jiān)管不到位，經(jīng)營不規(guī)范3.3.7資金投入缺乏3.3.8政策法規(guī)支持力度不夠3.3.9自然、民俗資源開發(fā)不夠4國內(nèi)外休閑農(nóng)業(yè)成功案例借鑒4.1打破傳統(tǒng)形式利用新媒體傳播4.1.1意大利農(nóng)場的微營銷4.1.2櫻桃幽谷的網(wǎng)絡(luò)營銷4.1.3瑞士山村Obermutten的話題創(chuàng)意營銷4.2吐魯番地區(qū)休閑農(nóng)業(yè)發(fā)展經(jīng)歷體驗(yàn)4.2.1打造葡萄節(jié)等節(jié)慶活動4.2.2吐魯番地區(qū)施行品牌戰(zhàn)略4.2.3利用區(qū)位優(yōu)勢