旅游英語第二冊unit 2 Introduction of Tourism Products

BackgroundMaterialTipsforReferenceWhenatravelagencyoratourismorganizerwantstorecommendanewtourismproductorfacilitytocustomers,thefollowingkeypointsinsalespromotionareforyourreferences:1.channelsofdistributions2.useoftechnologytoreachcustomers〔face-to-facepersuasion,E-mail,Fax/Teletc.〕3.physicallocationofthetourismfacility4.budgetforpromotioncosts5.identifyingthetargetconsumersandtheirpsychologicalneedsorwants6.methodsusedforadvertising(media,brochures/leaflets,PR,salespromotionactivitiesetc.)SituationalDialogueVocabularyDialogueOneenquiryn.詢問brochuren.小冊子shrinen.圣地,神龕,廟v.將……置于神龕內(nèi)forumn.論壇,討論會tropicaladj.熱帶的botanicaladj.植物學的SituationalDialogueVocabularyDialogueOnestrolln.閑逛,漫步v.閑逛,漫步ritualn.儀式,典禮,宗教儀式,固定程序adj.儀式的,老規(guī)矩的，慣常的bayn.海灣n.空白,空缺vacancySituationalDialogueVocabularyDialogueTwooutlyingadj.遠離中心的,偏僻的recommendv.建議,推薦,勸告,介紹terra-cottan.陶瓦,赤陶,棕橙色warriorn.勇士,戰(zhàn)士Mosquen.清真寺Neolithicadj.新石器時代的pagodan.寶塔SituationalDialogueDialogueOne

JocelynisnowsittingatthecounterofABCTravelService.SheisreceivingMr.Smith,a

visitor,andansweringhisinquiryaboutarrangingafamilytour.

J:Jocelyn,areceptionistattravelservice S:Mr.Smith,avisitorJ:

Goodmorning,sir.MayIhelpyou？S: Yes,

I’mhereforanenquiryaboutsomeholidaypackagetours.MynameisTomSmith.J: Youarewelcome,Mr.Smith.MayIknowhowmanypeoplearethereinyourgroup?S: Fourintotal.Mywife,twodaughtersandI.Wearethinkingaboutchoosingawarmerandinterestingplaceforspendingourholiday.Wouldyoupleasegiveussomesuggestions?J:

Sure.Wehavearrangedenoughtourroutestotraveltoyourheart’scontent.Butdoyouhaveanythingspecificinyourmind?S: Yeah.IreadinyourtravelbrochureaboutyourflighttourtoHainanIsland.I’minterestedinyourfive-dayandfour-nighttourbyair.SituationalDialogueDialogueOneJ:

Thanksforyourenquiry.Infact,youhavemadesuchareasonablechoice,forHainantourisnowatitspeakseason.S:

Really?Then,couldyoupleasetellmeifthepriceyouhaveofferedinthebrochurewillcoveralltheexpenses?J: Yes.S: Good.MayIknowyouritineraryforthistour?J: Sure.Onthefirstday,thetourgroupwillflighttoHaikouandvisitTheFiveOfficialsShrine,andHairuiTomb;Onthesecondday,youwillheadtoQionghaiCityandvisitBoaoEconomicForumForAsia,thentourtheYucatamBeachandvisitXinglongTropicalBotanicalGarden;Onthethirdday,visitDadonghaiBeachResort(OptionalWaterActivitiespaidonownaccount)andstrollinLuhuitouParkontheHill;Onthefourthday,visitTianyahaijiao(theEndoftheEarth)TourismArea,andappreciateChinaTea-makingritualandenjoytheteaofHainan;Onthefifthday,visittheNO.1Bay—YalongBayandvisitLi-PeopleVillage(WatchtheEthnicFolkDanceShow).S: Soundsinteresting.DoyouhaveanytourguidewhocanspeakinverygoodEnglishtogiveintroductionstous?J: Noproblem.AnEnglish-speakingtourguidewillaccompanyyoufromthebeginningtotheend.SituationalDialogueDialogueOneS: Great.That’swhatwewant.Bytheway,whenwillyouhaveapackagetourrecently?J: Oh,letmecheck.Amoment,please.Yes,itwillbeonJanuary18,thisSunday.Therearestillsomevacancies.S: Ok,we’lljointhetourgroupforthisSunday.Howmuchwillitcostintotal?J: Doyouhaveanykidunder1.2minheightwhocanenjoytravelfreeexceptfortheirmeals?S: No,bothofmydaughtersarecollegestudents.J: Itwillbe1,200RMBperperson,andthetotalcomesto4,800RMB,please.S: MayIusemycreditcard?J: Yes,youcan.Notes1. I’mhereforanenquiryaboutsomeholidaypackagetours.我是來咨詢一下關于節(jié)日期間包團游的情況。2. Hainantourisnowatitspeakseason.海南游現(xiàn)在正處于旺季。3. thepriceyouhaveofferedinthebrochure你們在宣傳冊上的報價4. TheFiveOfficialsShrine五公祠5. HairuiTomb海瑞墓6. BoaoEconomicForumForAsia博鰲亞洲經(jīng)濟論壇7. XinglongTropicalBotanicalGarden興隆熱帶植物園8. Tianyahaijiao(theEndoftheEarth)TourismArea天涯海角旅游風景區(qū)9. YalongBay亞龍灣10. Li-PeopleVillage黎寨SituationalDialogueDialogueTwo

Jocelynisnowreceivinganothervisitor,Bob,whowantstotakeacitytour.Jocelynisrecommendingtohimaboutsomeinterestingroutes. J:Jocelyn,areceptionistattravelservice B:Bob,avisitorJ: MayIhelpyou,sir?B: Yes.I’dliketodosomesightseeing.PleasetellmesomeoftheplacesIshouldvisitandthechiefpointsofinterestinthiscity.J: Thereareseveralgoodtoursofthecityandoutlyingareas.B: Canyoutellmethebestsightseeingroutetotake?J: IrecommendourCityTour“A〞.B: MayIhaveabrochuretogetsomeinformationonthesightseeingtours?J: Sure.Hereareseveralbrochuresthatyoucanreadandcompare.B: Thankyou.Whatdoesthecitytourinclude?SituationalDialogueDialogueTwoJ: Itincludesavisittotheterra-cottawarriorsinthetombofChina’sFirstEmperor,theMingWalls,theDrumTower,theHuaqingHotSprings,theGreatMosque,BanpoNeolithicVillageMuseumandBigWildGoosePagoda.B: Great.Howmuchdoesitcostforone-daytour?J: It’s400RMBperperson.B: Doyouthinkonedayisenoughforenjoyingallthesehighlights?J: Well,IfIwereyou,Iwouldchooseatwo-daytour,makingsuretimeisnottoourgentandyouwillbenottootired.B: Goodidea.Then,I’dliketojoininatwo-daytouronthisThursday.J: Okay.Wecanofferpick-upserviceatsomemajorhotelsinthemorning.Whereareyoustaying?B: IstayinRiyueHotel.J: Okay.Nowwouldyoupleasepayforthistour?B: Sure.Notes1. toursofthecityandoutlyingareas市內(nèi)和周邊地區(qū)觀光游覽2. terra-cottawarriorsinthetombofChina’sFirstEmperor秦始皇兵馬俑3. theMingWalls明長城4. theDrumTower鐘鼓樓5. theHuaqingHotSprings華清池(溫泉)6. theGreatMosque清真寺7. BanpoNeolithicVillageMuseum半坡博物館8. BigWildGoosePagoda大雁塔9. offerpick-upservice提供接站效勞SituationalDialogueUsefulExpressionsForaClerk1. Whatareyoumostinterestedin?Historicandculturerelics,citytoursornaturalsceneries?

您對什么最感興趣？是歷史文化遺跡,還是城市觀光或者自然風光呢?2. Whichdoyouprefer,apackagetourorasingletour?

您想選擇跟團游還是單獨出行？SituationalDialogueUsefulExpressionsForaClerk3. Howareyougoingthere,byair,bytrainorbybus?

您想選擇什么交通工具？是飛機、火車還是汽車呢？4. What’syourbudgetforthistrip?

您為本次旅行準備的預算是多少呢？SituationalDialogueUsefulExpressionsForaClerk5. Couldyoutellmehowlongyouaregoingtostaythere?

能告訴我你們想在那兒待幾天呢？6. ThenI’drecommendathree-daypackagetourtoyou.

那我就給您推薦一個三日跟團游吧。SituationalDialogueUsefulExpressionsForaClerk7. Ibelievethistourwillofferyouthebestservicesandthemostexcitingtourprograms. 我相信參加這個團,您一定能得到最好的效勞，體驗最有趣的旅游工程。8. Eastorwest,Guilinsceneryisthebest!

桂林山水甲天下！SituationalDialogueUsefulExpressionsForaClerk9. Don’tlaborthepoint,orbeconservativeinyourchoice,orliberalwithyourmoney.CometoButlin’sfortherealparty.GreatPartyAhead. 不用太勞工費心，選擇不必太保守謹慎，花錢不要太自由放任?？靵聿继亓致眯猩?，參加我們充滿歡樂的旅行團吧!10. HaveyoueverdreamedofascendingthestepsofgreattemplebuilttotheGods?

您是否夢想過登上為眾神修建的宏偉廟宇的臺階？SituationalDialogueUsefulExpressionsForaTourist1. PleasetellmesomeoftheattractionsIshouldvisit.

請告訴我一些應該去游覽的地方。2. WherecanIgetinformationonsightseeingtours?

觀光指南在哪里可以領??？SituationalDialogueUsefulExpressionsForaTourist3. IshouldliketovisitthenotedplacesofXiamen

我很想看看廈門的名勝。4. Canyourecommendmeseveralgoodsightseeingroutestotake? 您能不能給我推薦幾條最正確的觀光路線？SituationalDialogueUsefulExpressionsForaTourist5. Whatisthepriceofthistour?

這次觀光的費用是多少？6. Whatkindofnightlifedoesithavehere?

這里有什么夜生活嗎？SituationalDialogueUsefulExpressionsForaTourist7. Wheredoesthetourmeetandwhattime?

旅游團在什么地方、什么時間集合？8. Whatdoesthecitytourinclude?

市區(qū)游覽包括哪些地方？SituationalDialogueUsefulExpressionsForaTourist9. DoyouhaveanytourswithEnglish-speakingguides?

有會講英語的導游隨行的旅行團嗎？10. Doestherouteincludethreemeals?

這條觀光線路提供一日三餐嗎？Writing-skillTipsforReference

Advertisingisaveryimportantpromotionaltoolusedintourismmarketingcampaignsbecauseitsinfluenceisachievedthroughtheuseofthepress,television,magazines,internetandothermassmedia.Theultimatepurposeofad.istoappealandstimulatetraveldesiresandneedsbydesigningsomecreativeandattractivevisualimages,wordsorsymbols.

Thelayoutofawrittenadvertisementusuallyconsistsoffourparts:averystrikingheadline,briefbutpersuasivebody,clearsignatureoreasilyidentifiedlogo(address,contactingmanneretc.)someimpressivepicturesorillustrations.Writing-skillSample1Writing-skillSample2Writing-skillWritingPractice

Writeanadvertisementwithnolessthan100wordsforatravelagency,touristresortoratourrouteinyourhometown,etc.,makingitbelievable,creative,artisticandimpressive.Exercises1.Readalouduntilyoucansayitfrommemory,thentranslateitintoChinese.Oncecaptivetopackagetourgroups,China’saffluentnowseekmorecustomizedadventuresoverseas.Foryears,theprevailingimageofChinesetravelerswaslikethis:massesofred-hatwearingpeopleorganizedintourgroups,pouringoutofbig,noisybuses.Butthisstereotypeisnowoutofdate.AccordingtoarecentreportfromHotels’sChineseInternationalTravelMonitor,70percentofChinesetouriststravelingabroadarenowchoosingtogoindependently.Exercises2.ListeningTasksTaskOne:Listenandfillintheblankswithwhatyouhearandthendoapair-worktopracticeitorally.

A:areceptionist B:acustomerA: Goodmorning,sir.MayIhelpyou?B: Iwanttofindsomeinterestingplacesto___________duringthesummervacation.A: Anythingspecialinyour_____?B: Well,Iliketoseesomelandscapesof_____________.A: Ok,MayIknowwhatis__________ofyouforit?B: About_____RMBorso.A: Then,whatdoyouthinkabouttakingathree-day____toMt.Lushanand___________?B: Whatarethechiefpointsof__________inthisroute?goandenjoymindnaturalbeautythebudget2000tourLakePoyangsightseeingExercises2.ListeningTasksTaskTwo:Listentoatypicalpublicannouncementmadeatanairportoronanairplane,thenfillintheblankswithwhatyouhear.

Ziplinetoursarearelativelynewtypeof______________thathavebecomepopularquiterecently.Inthistypeoftour,harnessesconnectyoutocablesthatallowyouto___________forestsatmorethan30mph.Thisisawholenewwayofexploringnewplaces,andyou’ll_________________inanentirelydifferentway.Yougetawiderperspectiveofwhat’shappeningontheground,andyoucangetthethrillofan______________rideaswell.Evenifheightsmakeyou_____________,it’squitesafeandyou’llsoonfeelcomfortableinyourharness.adventuretravelridethroughexperiencetheworldamusementparkalittlenervousExercises3.Readthefollowingpassageanddecidewhetherthestatementsaretrue(T)orfalse(F).Withthisyear’ssurge,Chinesetouristsareontracktotakearound80millionoverseastripsoverthecourseof2021.AstheFTnotestoday,twoyearsago,thedirectoroftheChinaNationalTourismAssociationpredicted100millionoverseastripsbyChinesetouristsby2021.Yet,givencurrentgrowthrates,thisnumbercouldcomeevensooner.WhatthegrowinginternationalpresenceofmainlandChinesetouriststranslatestoisamuch-neededinfluxofspendinginplaceslikeEurope,JapanandNorthAmerica.PercapitaspendingbyoutboundChinesetravellersremainsamongthehighestintheworld,witheachspendingaroundUS$1,000pertripandamountingtonearly$100billionannually.Incertain—moredistant—markets,suchastheUnitedStates,however,spendingbyChinesevisitorstendstobefarhigher.AccordingtoChinaDaily,mainlandChinesetouristsspendaround$6,000pertriptotheUS,withsomedroppingcashnotonlyonsightseeingorluxuryshoppingbutalsoontherapeutictourismorhigh-pricedrealestate.Accordingtoasurvey,thetypicalwealthyChineseoutboundtravelertypicallygoesonholidaythreetimesperyearforanaverageofeightdays,travelinginagroupofnine.ThoughmoreseasonedChinesetravelersarebeingseenengaginginmoreexperience-basedactivities—anythingfromscubadivinginHawaiitosafarisinAfrica,shoppingstillremainsthetopmotivationforoverseastravel.Exercises3.Readthefollowingpassageanddecidewhetherthestatementsaretrue(T)orfalse(F).1. ThedirectorofCNTAaboutChineseoverseastripsisprovedtobenonsense.2. ThecapitaspendingoftheoutboundChinesetravelersranksNo.1intheworld.3. Chineseoutboundtravelerswouldliketospendtheirmoneyonveryexpensivearticles.4. ThefirstimportantfactorthatcausessomanyChinesetravelerstotakeoverseastripsissightseeing.5. ChineseoutboundtravelersspendmoremoneyinSouthAmericaratherthaninNorthAmerica.TFFTTExercises4.RolePlay

Supposingyouwereareceptionistatatravelagency,nowthereisacouple,Mr.andMrs.GreencometovisityouandaskforsomeinformationabouttourroutestoSuzhouandHangzhou.Pleaserecommendsomeroutestothemandgivebriefdescriptionstotheattractionsconcerned,andtheirprices,accommodations,transportationandservicesavailableaswell.Exercises5.Translation(1) 大多數(shù)游客外出旅行的目的就是想放松一下自己。(2) 現(xiàn)在是旅游淡季,很多線路的價格都有折扣。Formostoftourists,thepurposeoftravelingistorelaxthemselves.Nowitisatlightseason,sothequotationsofmanytoursofferdiscounts.Exercises5.Translation(3) 相信這條線路所覆蓋的景點能讓你們大飽眼福。(4) 到了九寨溝,您就知道什么是人間仙境了。I’msureallthescenicspotscoveredinthistourmayfeasttoyoureyes.YouwillknowwhatafairylandislikewhenyougotovisitJiuzhaigouScenicAreas.Exercises5.Translation(5) 香格里拉已成為大自然的圣地。(6) 您能給我介紹一下這條線路的報價中包括了哪些費用嗎?Shangri-labecomesaholy-landofthenature.Couldyoupleasetellmewhatkindoffaresareincludedinthequotationofthistour?TextBChineseOpera(I)BeijingOperaOriginallyaformoflocaltheatre,PekingOperawasspreadalloverthecountryandthenbecamethenationaloperaofChina.About200yearsago,theQingEmperorQianlongtouredinsouthernChinaanddevelopedaninterestinthelocaloperas.Onhis80thbirthday,heletlocaloperatroupescometoBeijingtoperformforhim.SomeremainedinBeijingafterthecelebration.TheonesfromAnhuiandHubeiwereincorporatedwiththepalaceopera—KunquOpera,whichformedthePekingOpera.PekingOperacombinesstylizedactingwithsinging,dancing,musicaldialogues,martialarts,colorfulfacialmake-upandfantasticcostumes.Femalerolesarecalledas“Dan〞,Malerolesare“Sheng〞,Paintedfacesare“Jing〞andclownsare“Chou〞.Eachrole,accordingtotheirsex,ageanddisposition,ischaracterizedbydifferentdesignsoffacialmake-up,withJingrepresentingarough,frankcharacterandHuaFacerepresentingacruelorsinistercharacter.Sotheaudiencecaneasilytellwhatkindofcharacteranactorisperforming.Facialmake-up,costumesandhead-dressesarewonderfulworksoftraditionalart.TextBGuangdongOperaItisoneofthemajorcategoriesinChineseopera,originatinginsouthernChina’sCantoneseculture.ItispopularinGuangdong,Guangxi,HongKong,Macao,Singapore,andMalaysia.AsinallversionsofChineseopera,itisatraditionalChineseartform,involvingmusic,singing,martialarts,acrobatics,andacting.GuangdongProvince,HongKongandMacaoarejointlytryingtogetUNrecognitionofGuangdongoperaasintangibleWorldHeritage.Anofficialapplicationhasbeenhandedin.HenanOperaItiscommonlycalled“HenanBangzi〞.HenanOperaispopularamongtheprovincesorregionsofHenan,Hebei,Shandong,Shanxi,Hubei,Ningxia,Xinjiang,andsoon,makingitoneofthemostinfluentialoperasinChina.Instrumentssuchasthebanhu,erhu,sanxian,pipa,dizi,sheng,andsuona,andsoonalwaysaccompanyHenanOpera.TextBVocabularytroupen.一團，一班v.巡回演出incorporateadj.合并的，公司組織的v.合并，組成公司costumen.服裝，劇裝clownn.小丑，粗魯愚蠢的人dispositionn.性情，處置sinisteradj.不吉利的，兇惡的TextBVocabularycategoryn.種類，類別adj.軍事的，戰(zhàn)爭的acrobaticadj.雜技的n.認出，成認intangibleadj.難以明了的，無形的martialrecognitionNotes1. PekingOperawasspreadalloverthecountryandthenbecamethenationaloperaofChina.京劇風行全國并成為中國的國劇。京劇是中國的“國粹〞，歷史上曾有皮黃、二黃、黃腔、京調(diào)、京戲、評劇、國劇等稱謂。2. TheonesfromAnhuiandHubeiwereincorporatedwiththepalaceopera—KunquOpera. 來自安徽和湖北的地方戲劇與宮廷劇——昆曲相融合。3. PekingOperacombinesstylizedactingwithsinging,dancing,musicaldialogues,martialarts,colorfulfacialmake-upandfantasticcostumes.京劇表演融合了唱、念、做、打等多種藝術表現(xiàn)形式，輔以五彩繽紛的服裝道具以及化裝。4. Femalerolesarecalledas“Dan〞,Malerolesare“Sheng〞,Paintedfacesare“Jing〞andclownsare“Chou〞. 在京劇中,女性的角色被稱作“旦〞,男性的角色被稱作“生〞,花臉被稱用“凈〞,小丑被稱作“丑〞。5. Eachrole,accordingtotheirsex,ageanddisposition,ischaracterizedbydifferentdesignsoffacialmake-up. 每個角色都會依照他們的性別、年齡及個性，在臉上畫不同的臉譜。6. TogetUNrecognitionofGuangdongoperaasintangibleWorldHeritage. 努力促使廣東粵劇成為得到聯(lián)合國認可的世界無形文化遺產(chǎn)。7. Itiscommonlycalled“HenanBangzi〞.豫劇通常被人們稱作“河南梆子〞。8. Instrumentssuchasthebanhu,erhu,sanxian,pipa,dizi,sheng,andsuona,andsoonalwaysaccompanyHenanOpera. 豫劇的演奏樂器包括板胡、二胡、三弦、琵琶、笛子、笙和嗩吶，等等。TextBExercises1.Answerthefollowingquestions,accordingtothetext.(1) HowdidthePekingOperaform?(2) WhatdoesPekingOperacombinestylizedactingwith?About200yearsago,thelocaloperafromAnhuiandHubeiwereincorporatedwiththepalaceopera-KunquOpera,whichformedthePekingOpera.PekingOp