LEXUS車主專享汽車雜志

LEXUS車主專享汽車雜誌LEXUSMagazineLEXUS車主專享汽車雜誌，是一本專為L(zhǎng)EXUS車主量身定作的雜誌，並以「Life-Style」為報(bào)導(dǎo)主軸的高品質(zhì)精緻生活指南，藉由雜誌的呈現(xiàn)達(dá)到LEXUS「專注完美，近乎苛求」的行銷形象以及與車主建立起情感的聯(lián)繫。LEXUSmagazineisamagazinecustom-designedforLEXUScarowners.Adopting“l(fā)ifestyle”asitsmainreportingfocus,thispublicationhelpsthereadernavigatehisorherhigh-qualitylifestyle.ThismagazineachievesthemarketingimageofLexus,“TheRelentlessPursuitofPerfection”andbuildsalastingrelationshipwithLexuscarowners.廣告刊登聯(lián)絡(luò)專線：02-2732-8899ext.530 0932-044678范心嫘讀者輪廓ReadershipDemographics(Men)(Women)樺舍文化刊物精準(zhǔn)溝通目標(biāo)客層男女比Gender讀者輪廓ReadershipDemographics(31-35years)(36-40years)(41-45years)(20-30years)(Above60years)年齡Age(inyears)樺舍文化刊物精準(zhǔn)溝通目標(biāo)客層讀者輪廓ReadershipDemographics(Graduateandabove)(LessthanSecondary)(Secondary)(University)教育程度Educationlevel樺舍文化刊物精準(zhǔn)溝通目標(biāo)客層讀者輪廓ReadershipDemographics樺舍文化刊物精準(zhǔn)溝通目標(biāo)客層職業(yè)類別Occupation(CompanyPresident)(Upper-LevelManagement)(Professional(Physician,Accountant…))(Publicofficial)(CompanyEmployee)(other(Housewife,officer…))刊物優(yōu)勢(shì)PublicationStrengths樺舍文化刊物精準(zhǔn)溝通目標(biāo)客層

兼具銷售與口碑的優(yōu)勢(shì)品牌ASuperiorBrandinTermsofBothSalesandNameRecognition

LEXUS連續(xù)四年蟬連J.D.PowerAsiaPacific亞太地區(qū)臺(tái)灣區(qū)顧客服務(wù)滿意度第一名，以及連續(xù)三年獲得J.D.PowerAsiaPacific亞太地區(qū)臺(tái)灣區(qū)新車銷售滿意度第一名，顯示LEXUS「專注完美，近乎苛求」的品牌形象，已深獲車主的青睞。選擇優(yōu)勢(shì)品牌所製作的企業(yè)刊物，就像同樣選擇了兼具品味和質(zhì)感的曝光媒體。LexushasachievedrecognitionfromJ.D.PowerAsiaPacificasfirstincustomersatisfactionintheTaiwanCustomerServiceIndex(CSI)Studyforthefourthconsecutiveyear,andfirstincustomersatisfactionofnewcarsalesforthethirdconsecutiveyear.ThisindicatesthattheLexusmotto,“TheRelentlessPursuitofPerfection,”hasstruckachordwithcarowners.Thus,selectingamagazinesuchasthisone,isakintoselectingaexposuremediumthatreflectsbothtasteandstyle.刊物優(yōu)勢(shì)PublicationStrengths樺舍文化刊物精準(zhǔn)溝通目標(biāo)客層配合雜誌曝光突顯品牌價(jià)值TheMagazineasaMeansofBringingOutBrandValue

雜誌訴求為「Life-Style」，內(nèi)容規(guī)劃休閒生活、流行時(shí)尚的精緻報(bào)導(dǎo)，商品與雜誌配合曝光，除了能帶動(dòng)廣告質(zhì)感外，結(jié)合LEXUS的精緻形象更能提昇品牌價(jià)值。在雜誌控管方面，內(nèi)容與廣告維持3:1的比例，能夠有效地保證廣告曝光品質(zhì)。Astheeditorialfocusofthismagazineis“l(fā)ifestyle,”itincludesrichfeaturearticlesontopicssuchasleisureandfashiontrends.Coordinatingproductexposurewitheditorialcontentnotonlyenhancestheimpactofyouradvertisement,butalsotiesinthesophisticatedLexusimageandelevatesbrandvalueyetfurther.Inaddition,forthepurposesofqualitycontrol,thepercentageincontentandADisalways3:1

,thusensuringoptimalproductexposure.廣告效益直接反應(yīng)消費(fèi)行為

AdEffectivenessDirectlyReflectedinConsumerBehavior

相對(duì)於高級(jí)車種當(dāng)中，LEXUS的女性車主佔(zhàn)了極高的比例，而車主多為擁有社經(jīng)地位並具有消費(fèi)能力的族群，所以廣告效益不但能夠落實(shí)到消費(fèi)行為之外，商品也能直指高收入女性的消費(fèi)市場(chǎng)。

Nowadays,onewillfindthatamongluxurycars,alargepercentageoftheownersarefemales,aconsumergroupwithsocialstatusandspendingpower.Soadvertisementsnotonlydirectlyleadtoconsumerspending,butcanalsobetargetedatthemarketofhigh-incomefemales.刊物優(yōu)勢(shì)PublicationStrengths樺舍文化刊物精準(zhǔn)溝通目標(biāo)客層出刊訊息PublicationInformation印量：65,000本開本：23×29.9cm左翻發(fā)行對(duì)象：LEXLUS車主出刊時(shí)間：季刊(3、6、9、12月約25號(hào)出書)截稿時(shí)間：廣告預(yù)訂版位截止－發(fā)刊前20日審稿－

發(fā)刊前14日。完稿－發(fā)刊前7日網(wǎng)片－發(fā)刊前4日65,000copiesPaperSize:23×29.9cm,flipfromrighttoleft,gluebinding

TargetReadership:LEXUScarowners

PublicationDate:quarterly(the25thofeachofthefollowingmonths:March,June,September,December)

SubmissionDeadline:Content–20daysbeforepublicationdate;ColorSeparationFilm–4daysbeforepublicationdate廣告價(jià)目AdvertisementPrices刊登版位廣告訂價(jià)尺寸封面裡InsideFrontCover$240,00023×29.9cm目錄前第一特跨FirstTwoSpreadbeforeTOCPage$380,00046×29.9cm目錄前第二特跨SecondTwoSpreadbeforeTOCPage$370,00046×29.9cm目錄前第三特跨ThirdTwoSpreadbeforeTOCPage$360,00046×29.9cm特單頁1SpecialPage1$220,00023×29.9cm特單頁2SpecialPage2$215,00023×29.9cm特單頁3SpecialPage3$210,00023×29.9cm目錄對(duì)頁OppositeTOCPage$200,00023×29.9cmNEWS對(duì)頁OppositeNEWSpage$190,00023×29.9cm封底BackCover$280,00023×29.9cm封底裡InsideBackCover$190,00023×29.9cm內(nèi)彩頁ColorInnerPage$180,00023×29.9cm廣告價(jià)目AdvertisementPrices廣告稿印印刷特別別色需於於簽約前前先另行行估價(jià)特殊製作作物另行行估價(jià)截稿時(shí)間間，除非非有不可可抗拒理理由，廣廣告主或或廣告代代理商不不得任意意取消消任何廣廣告。Advertisementswhichrequirespecialcolorsor