2022商業(yè)地產(chǎn)雙十一主題美好生活節(jié)活動策劃方案-49正式版

2022商業(yè)地產(chǎn)『雙十一主題美好生活節(jié)』活動美好生活節(jié)雙十一特輯CONTENTSCONTENTSPART01活動構思PART02活動內(nèi)容PART03氛圍包裝PART04活動宣傳GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)與你共度雙十一PART01活動構思GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODPART01活動構思為什么打造生活家“集市”？在倫敦，是文青，肯定知道諾丁山集市，要淘寶的話那肯定是卡姆登市場。相比一般的娛樂休閑場所，集市更像是街頭的產(chǎn)物，門檻更低、包容力更強，因為沒有限制所以更亂更有趣。GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODPART01活動構思GOODLIFE今年的雙十一我們要把有趣的人、有潛力的品牌都聚在一起，把所有好玩的東西、想玩的東西、有獨立創(chuàng)意的東西融合到一條市集里面，打造最有氛圍的藝術家聚集地。整合所有資源，提供最有調(diào)性的硬件，線下建立創(chuàng)意市集的IP，戶外活動進行品牌包裝。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)與你共度雙十一PART02活動內(nèi)容GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODTHEME：客戶答謝會TIME：2022年11月11日PLACE：營銷中心CROWD：零距離客戶、意向客戶、媒體NUMBER：100-200人雙十一客戶答謝會CustomerappreciationGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-市集篇生活家“集市”集市主題推薦：創(chuàng)意集市、科技集市、兒童公益集市、物物交換市集、萌寵市集、美食市集、美術市集等GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-市集篇生活家“集市”客戶親身體驗創(chuàng)意市集市樂趣，為北京城房項目創(chuàng)造最大化關注度，制造話題擴大本項目的營銷，提高本項目的宣傳力度，借助活動具有新穎，獨特，文化內(nèi)涵帶來的話題效果，帶動市民對北京城房項目的期待。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-市集篇生活家“集市”當食、游、購、娛一體化市集擺在你的面前，你會不會控制不住的買買買？創(chuàng)意有趣+包羅萬象，契合傳統(tǒng)的“市集”場景。也讓更多品牌得到展示的機會。品牌與品牌之間的聯(lián)動達到1+1>2的效果。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-民謠音樂篇關于民謠的PARTY民謠好似都在講故事，把生活的悲喜離合慢慢講給你聽。春秋冬夏都很美，南北方都有佳人和理想，街頭巷尾大都市都充滿人間煙火味，平凡生活是這樣子，簡簡單單兩人一吉他，索性不喧不鬧，或喜或悲的把故事聽下去。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-整點秒殺篇雙十一搶購通過H5平臺（凡科等）可置入進公眾號，通過游戲，贏取整點秒殺前三名所有權。三個整點：17:00/19:00/20:00禮品建議是：藍牙音響、藍牙耳機、智能保溫杯等。一等獎建議價格：10元，二等獎：20元，三等獎：30元游戲流程：玩法介紹用鈔票槍噴出的錢噴向商品！盡情買買買的同時也要躲開它們的撞擊哦！設置抽獎門檻（自設），達標即可獲得獎項（自設，一至三等獎）抽獎可設置概率（自設）或者憑分數(shù)判定一二三等獎GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-游艇篇豪華游艇游艇代表的不是奢侈，而是一種全新的生活方式，是對自然和生活的更高追求。與項目所呈現(xiàn)的科技改變生活，繪制生活藍圖的客群高度契合。游艇代表生活態(tài)度，更代表揚帆起航的決心與勇氣。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-游艇篇豪華游艇活動現(xiàn)場游艇四周會做氛圍包裝，內(nèi)部設置限人限時游玩，憑船票入場，內(nèi)部設置香檳紅酒，甜品美食（可定制企業(yè)LOGO），供參觀者拍照留念。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-簽到篇科技簽到科技感簽到，使用二維碼簽到，便于后續(xù)活動抽獎/緞帶二維碼簽到GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-科技抽獎篇抽寶馬汽車主持人引導來賓掃描大屏上的項目公眾號，參與現(xiàn)場微信抽獎。抽取全場最激動人心的獎品：寶馬汽車一輛GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-科技抽獎篇抽寶馬汽車頒獎使用車鑰匙KT，大?。?.5米.具像化/實物化；更多免費方案資料加微信：1024780GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)與你共度雙十一PART02氛圍包裝GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——門頭插畫版門頭霓虹燈門頭GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——帳篷大白色帳篷木質(zhì)帳篷GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——帳篷市集裝飾:市集裝飾主要圍繞星星燈帶/市集帳篷/有趣體驗/DP點/帳篷氛圍布置展開GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——主KV主kv是此次活動的視覺中心，可使用插畫形式結合。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——休息區(qū)草地上氛圍包裝:美化過后的油桶（垃圾桶）起裝飾性作用。供人休息的懶人沙發(fā)/板凳GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置

生活家“集市”——品牌展示區(qū)設置品牌展示區(qū)，是品牌與品牌聯(lián)動最好的時機，打下很好的商戶基礎。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——立體發(fā)光字展示品牌slogan，白天可放置在草坪上，晚上放置在舞臺旁。增加品牌曝光GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——手舉牌手舉牌：適合商家做活動，使用手舉牌拍照片發(fā)朋友圈集齊18個贊即可獲得獎品。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——霓虹燈展示dp點霓虹燈亮化效果好，適用于夜晚活動GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——氣球展示dp點設置具有11.11形狀的鐵架，里面放置氣球。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——指示牌市集裝飾:指示牌用作引導作用，也可用來分區(qū)域，分為：（市集區(qū)/民謠區(qū)/游艇區(qū)）GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)-氛圍布置生活家“集市”——道旗市集裝飾:指示牌用作引導作用。道旗畫面設置與整場主KV風格一致。GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD民謠——氛圍布置民謠舞臺民謠舞臺參考：放置激光燈，激光表演+民謠舞臺GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD游艇party-氛圍布置游艇亮化游艇亮化:游艇邊，泳池臺處放置圓形/方形地燈，增強氣氛GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD游艇party-氛圍布置投影幕布游艇投影幕布：可定制3D投影幕布圖案GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD游艇party-氛圍布置游艇安全游艇安全：限時限人登高觀賞，需設定站立區(qū)及一米線GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGoodlifeFestival民謠歌手GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD主持人GoodlifeFestivalGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGoodlifeFestival安保人員GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGoodlifeFestival保潔人員GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活節(jié)與你共度雙十一PART04活動宣傳GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODLIFEFES