Unit 1 Extended Reading 2 課件【新教材同步備課精研】高中英語 選擇性必修第二冊_第1頁
Unit 1 Extended Reading 2 課件【新教材同步備課精研】高中英語 選擇性必修第二冊_第2頁
Unit 1 Extended Reading 2 課件【新教材同步備課精研】高中英語 選擇性必修第二冊_第3頁
Unit 1 Extended Reading 2 課件【新教材同步備課精研】高中英語 選擇性必修第二冊_第4頁
Unit 1 Extended Reading 2 課件【新教材同步備課精研】高中英語 選擇性必修第二冊_第5頁
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PartoneDictation聽寫

1.被傳達(dá),被理解2.放置3.廣告(ad)4.難忘的5.買,購買6.高峰時期的7.說服vt.8.說服,信仰n.9.途徑,渠道10.使增長v.11.理解,吸收12.折扣13.贊助14.住宅區(qū)15.專門制作16.使增添樂趣17.心理學(xué)18.消遣,逗笑irregularverbs不規(guī)則動詞

arise出現(xiàn),起身awake喚起be是bear承受beat打敗become成為begin開始bend彎腰bet打賭bite咬,叮ParttwoReading回到文章

paragraph7Inthepast,advertisingwasallaboutreachingasmanypeopleaspossiblewiththesamemessage.在過去,廣告只是要向盡可能多的人傳播同樣的信息。Now,advertisingisbecomingmoredigitalandmorepersonalized.A而現(xiàn)在,廣告則變得更加數(shù)字化與個性化。(1)person-personal-personality(2)v:personalize使個性化AlreadywemayseeonlineadvertisementsforproductsorserviceswehavepreviouslysearchedforontheInternet,andweareverylikelytoreceivespecialdiscountsandpromotions(targetedspecificallyatus.)我們或許已經(jīng)見過針對自己之前在網(wǎng)上搜索過的產(chǎn)品或服務(wù)的在線廣告,而且很可能會收到專門為我們定制的特殊折扣和促銷活動。省略連詞betargetedat以…為目標(biāo)它是專門針對男孩的。atadiscountInthefuture,advertisingwillbeevenmoreaboutunderstandingindividualcustomersandsendingthemadvertisements(thataretailoredtospecificneeds.)在未來,廣告將更注重對個體消費者的了解,并向他們發(fā)送針對其特定需求而特制的廣告。為...專門制作Specifically◆語塊積累tailorsth.forsb.為……改變/調(diào)整tailorsth.tosth.根據(jù)……改變/調(diào)整tailor-madeadj.特制的,專門設(shè)置的,非常合適的◆單句語法填空①Theclinic

(tailor)itstreatmenttoindividualneed.②Theplaywastailored

aspecialaudience.③Youhavetotailoryourspending

yourincome.④Theprogramme

(tailor)totheneedsofyoungchildren.tailors

for

to

wastailoredNotonlywillthismakethemfeelmorevaluedandenablethemtoseewhattheyaremostinterestedin,butitwillalsohelpcompanies

targettheircustomersmoreefficientlytohaveapositiveeffectonsales.這不僅會讓消費者覺得自己更受重視,還能讓他們看到自己最感興趣的內(nèi)容,此外也能幫助公司更加有效地鎖定目標(biāo)客戶,從而對銷售量產(chǎn)生積極影響V鎖定Para7Mainidea:the_________and________ofadvertisingchangefutureWhat’sthedifferencebetweenpastandpresentadvertising?Why?What’stheeffect?Now,advertisingisbecomingmoredigitalandmorepersonalized.Wearetargeted.CUSTOMERS:feelmorevalued;enablethemtoseewhatthey aremostinterestedinCOMPANIES:targettheircustomersmoreefficientlytohavea positiveeffectonsales.Analysis[Para.6](9)________________Productionplacement[Para.5](8)________________Brandambassadors[Para.4](7)

_________________Slogans[Para.3](6)___________________________________Reasonsforadvertisingonmassmedia[Para.2]HistoryPart1[Para.1]Introduction

Part2[Para.(1)______](2)_________________________________________RelationshipbetweenadvertisingandmassmediaPart3[Para.(3)______](4)_________________________________________TechniquesusedbyadvertisersPart4[Para.(5)______]Futuredevelopment2–34–67Advertising:thepowerofpersuasioncomprehensivereadingWhattheauthor’sattitudetowardsadvertisement?A.positive B.negativeC.objective D.subjectiveAdvertising:thepowerofpersuasioncomprehensivereadingAdvertising:thepowerofpersuasionAny

bad

effects?ThinkindividuallyandcriticallyCriticalthinkingWhatadvantagesanddisadvantagestheadvertisingbringstous??AdvertisingAdvantagesDisadvantages?letthecustomersknowmoreabouttheproducts;?someadvertisingaimstoteachusandhelpusleadbetterlives;...?advertisingplaystricksoncustomers;?advertisingwillnottellpeoplethecompletetruth;?advertisingmakespeoplepuzzleaboutwhattobuy;…Whatisyourownattitudetowardsit?TextReviewInotherwords,ittriesto____________(勸服)peopletobuyaproductorservice.Thehistoryofadvertisinghasalwaysbeencloselylinkedwith______ofthemassmedia.Asmediachannelshavegrowninnumberandtype,______________________.(廣告也是如此)Someoftheseslogansmayalso____________(吸引)ouremotions.Youwillheara________(various)ofslogansanytimeyouwatchTV.Andwhatmessagedoesitwantto_____________?(表達(dá))persuade

thatsohaveadvertisementsappealto

variety

getacross

TextReview7.Asloganwhichcommunicatesanideaeffectivelycan________(增長,興旺)salesandevenbecomepartofpopularculture.8.Somefilmsarenow_________(sponsor)byleadingbrands,sothatonlytheirproductsappearinthefilm.9.We________(吸收)thesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonus____________(下次)wegoshopping.10.Nowadvertisingisbecomingmoredigitalan

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