Commercialtranslation商業(yè)翻譯技巧

CommercialTranslation

WarmupTherestlesspursuitofperfectionAskforMoreWherethereisamountain,thereisaroad;Wherethereisaroad,thereisToyota.Adiamondisforever.

不懈追求完美（凌志）摩爾香煙，無盡享受。車到山前必有路，有路必有豐田車。

鉆石恒久遠，一顆永流傳。（DeBeers）Commercials

（purpose）

Aformofcommunicationintendedtopersuadeanaudience(viewersorlisteners)topurchaseortakesomeactionuponproducts,ideas,orservices.Itincludesthenameofaproductorserviceandhowthatproductorservicecouldbenefittheconsumer,topersuadeatargetmarkettopurchaseortoconsumethatparticularbrand.Features

Attractive—catchthereader’sattentionCreative—createanimagePersuasive—urgethereaderstoactImpressive—produceanimpactTranslationStrategy

LiteraltranslationFreetranslationTransliterationModelingapplicationCreativetranslationLiteralTranslationYouarebetteroffunderthe

umbrella.—

Travelers有了保護傘，任您游天下。

Coolasamountainstream.Coolasfresh

Consulate.—Consulate涼如高山溪流,爽似Consulate香煙。FreeTranslation

FromSharpminds,comeSharpproducts.夏普產(chǎn)品，來自智慧的結(jié)晶。

Thewho,what,when,whereandYof

Basketballshoes.

涵蓋一切的籃球鞋。Transliteration

CocoColaNike，Puma，ReebokBenz,Samsung，PanasonicModelingapplication

Notallcararecreatedequal.（Mitsubishi）

Allmenarecreatedequal.—TheDeclarationofIndependence.

Wetakenoprideinprejudice.PrideandPrejudice.TheGardenofSweden.TheGardenofEden.

AMarsadaykeepsyouwork,restandplay.Anappleadaykeepsdoctorsaway.

一天一塊瑪斯巧克力，讓您工作娛樂兩不誤。

CreativeTranslationEleganceisanattitude.---Longiness優(yōu)雅態(tài)度，真我性格。

Connectingpeople.---Nokia科技以人為本。Goodtothelastdrop.---Maxwell滴滴香濃，意猶未盡。

Tastingisbelieving.百聞不如一嘗。

LifetastesbetterwithKFC.

有了肯德基，生活好滋味。

SenseandSensibility.---Philips簡約之美，智慧之選。TranslationofBusinessLettersCompanytoCompanyOrganizationstoClientsOrganizationstootherexternalpartiesestablishbusinessrelationshipInquiry（詢盤）offer/count-offer（發(fā)盤/還盤）Placingorders,etc.Letterhead

(信頭)ReferenceNumber

(信函編號)Date

(日期)InsideAddress

(信內(nèi)地址)Attention行(請某人注意)Salutation

(稱呼)Subject

(主題)Bodyoftheletter

(正文)ComplimentaryClose

(結(jié)尾敬辭)Signature

(簽名)Enclosure

(附件)CarbonCopyNotation

(抄送)Postscript

(附言)KeyElementsIndentedForm縮進式Full-blockedForm頂格式FormatSampleLettersLanguageFeaturesCorrectness正確Conciseness簡練Clearness清楚Completeness完整Concreteness具體Courtesy禮貌Consideration體諒

TranslationPrinciplesandTechniquesCombinationofliberaltranslationandfreetranslationConsistencyofformatandlanguagestylesPoliteandself-depreciatoryexpressions

貴方、承蒙、恭候、奉告、惠顧、敬悉；

敝公司、拙見、愚見、拜讀、過譽ExampleDearMadam,Asrequested,weencloseforyourattentionour2014pricelistandcatalogue.Ishouldliketodrawyourattentiontothefactthatallourproductsaremadefromcompletelynaturalingredientsandthatwedonotutilizeanyartificialadditives.女士臺鑒：

按貴方要求，今隨函附上我2014年價目表及產(chǎn)品目錄。提請貴方注意，我所有產(chǎn)品均由天然成分制作而成，無任何人工添加劑。DearMadameDufrais,Youaskedustosendyouourpricelistandcatalogueforthe2014season.Iamsureyouwillfindplentytointerestyouinit.Youwillnoticethatallourproductsaremadefrom100%naturalingredients-wedonotuseanyartificialadditives.杜弗麗斯夫人：您好！您要求我們寄送的2014年度價目表和產(chǎn)品目錄今隨信奉上。我們相信其中許多品種會合您的心意。您會注意到我們所有產(chǎn)品都是由百分之百的天然成分制作而成，無任何人工添加劑。

Weshouldappreciateapromptreply.如蒙即復(fù)，不勝感激。DearSir,/Gentlemen,/Madam,/Ladies,尊敬的**閣下/先生/夫人/女士：**敬啟/謹啟：**先生/女士臺鑒/尊鑒：Yoursfaithfully,/sincerely,/truly,敬上/謹上/

Bestregards,/wishes,順致敬意/順祝商祺/順祝臺安DearMr.Jiang,WemetattheSmallBusinessTask

attheAtlantaMarriott

inMay.Iamwritingnowtointroduceyoutomybusiness.ArthurConsulting

hasbeeninoperationforsixyears,providingspecializedcommunicationstrainingtothepublicandprivatesector.Practice:尊敬的蔣先生:

您好！

我們五月份在亞特蘭大馬里奧特飯店舉辦小型企業(yè)經(jīng)營研討會上見過面。此番來信是想向您介紹一下我們的業(yè)務(wù)。亞瑟專業(yè)咨詢公司已經(jīng)成立6年，為公有和私營企業(yè)提供專門的溝通技巧培訓(xùn)。

1.Divideinto6groups(with6or5ineach).Makesuretositfacetofaceforabetterdiscussion.2.Worktogetherontranslating“MickeyMouseGovernance”intoChinese.3.Youareencouragedtodiscuss,talk,negotiate,andu