《綜合商務英語1》課程教學大綱

《綜合商務英語1》課程教學大綱一、課程基本信息開課單位：翻譯學院商務英語系課程名稱：綜合商務英語1課程編號：222001英文名稱：BusinessEnglish:AnIntegratedCourse1課程類型：專業(yè)基礎課（請按我校教學計劃安排表中的課程類型進行規(guī)范填寫，即填寫公共基礎課、學科基礎課、專業(yè)基礎課、專業(yè)方向限選課、專業(yè)任選課、公共選修課等）總學時：108理論學時：108實驗學時：學分：6開設專業(yè)：商務英語專業(yè)先修課程：無二、課程任務目標（一）課程任務本課程是一門商務英語專業(yè)基礎入門課程，強調(diào)打好扎實的語言基本功，兼顧商務專業(yè)素質(zhì)與人文素養(yǎng)的同步提升。本課程注重語言、文化與商務有機融合，注重商務英語技能和商務專業(yè)課程的合理銜接。學習任務設計豐富多樣，有助于訓練學生交際能力、自主學習能力和合作學習能力。每個單元都有三篇相關主題的文章，緊扣社會熱點話題，難度合理遞增，選文思想內(nèi)涵深刻，可讀性強，充分反映經(jīng)濟全球化時代的特點。同時配備豐富的視頻材料可增加語言學習的趣味性和輸入的有效性，調(diào)動學生課堂參與的積極性。（二）課程目標在學完本課程之后，學生能夠：.掌握商務環(huán)境中經(jīng)常使用的商業(yè)術語、詞匯及其常用表達方式；.了解并熟悉網(wǎng)絡、商業(yè)環(huán)境、商務禮儀、交通物流、經(jīng)營管理、金融財務、商業(yè)慣例等方面的基礎知識；.了解不同國家的文化，尤其是商業(yè)文化及習俗；.能夠?qū)⒄Z言技能、商務知識及文化知識相結(jié)合，具備跨文化的商務溝通能力。三、教學內(nèi)容和要求（一）理論教學的內(nèi)容及要求Unit1TheWorldWideWebUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveageneralunderstandingofe-businessande-commerce;3.Developabanlancedperspectiveonthemeritsandweaknessesofe-business;Understandandusetheexpressionspickedfromthetext.Unit2DressforSuccessUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Compareandcommentondifferentopinionsandmaketheirownjudgement;Realizetheinfluenceofstereotypicalimageinpeople'slife;Understandandusetheexpressionspickedfromthetext.Unit3OntheRoadUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofrolesplayedbytherail,thecar;andthebicyclerespectivelyintransportsystem;TalkaboutbicyclecultureandcarcultureinChinaandtheirimpactsonourlives,society,environmentandeconomy;Understandandusetheexpressionspickedfromthetext.Unit4EmpireofWealthUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveanunderstandingofsatire,itsmainfeaturesandfunction;3.Understandthenotionkeeping-up-with-the-Jonesesanditsimpactonconsumptionandsocialhierarchy;Understandandusetheexpressionspickedfromthetext.Unit5TheRealityofSuccessinBusinessUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;HaveaprimaryunderstandingofdefiningcharatersofAmericanpeople;GettoknowChinesenegotiatingstyle;Understandandusetheexpressionspickedfromthetext.Unit6YouAreWhatYouEatUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofhealthydiet,anddifferentfoodcultures;Realizethesignificanceofindependentthinkingandformtheirownopiniononwhattoeatandhowtoeat;ComparethesimilaritiesanddifferencesbetweenChineseandwesternfoodcultures.Unit7IsThereaGoldenRuleinBusiness?Understandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofbusinessethics;Realizetheroleofethicsinlifeandbusiness;Understandandusetheexpressionspickedfromthetext.Unit8WhoHasMessedupMyPersonalAccount?Understandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingoftroublescausedbycreditcardtricks3.LearnWarrenBuffetandhisinvestmentphilosophy;RealizedifferentsavinghabitsofChineseandAmericanandrelevantproblemsandstrategies;Understandandusetheexpressionspickedfromthetext.（二）實踐教學的內(nèi)容及要求Presentation：了解presentation的作用及方法，學習運用正確的語言表達及恰當?shù)男揶o手法，針對某個問題或案例進行口頭的分析和討論。并嘗試將課文中的知識運用于案例分析。四、學時分配各教學環(huán)節(jié)學時分配章次小講實上習討課計授驗機題論外UnitlTheWorldWideWebUnit2DressforSuccessUnit3OntheRoadUnit4EmpireofWealth1471261471473432333333備注Presentations1Presentations1Presentations1Presentations1Unit5TheRealityof147SuccessinBusinessUnit6YouAreWhatYouEatUnit7IsThereaGoldenRuleinBusiness?Unit8WhoHasMessedupMyPersonalAccount?126147147108543234332424Presentations1Presentations16合計五、考核說明本課程采用閉卷考試和presentation相結(jié)合的方式進行考核，其中閉卷考試成績占70%,presenta