2023年全國自學(xué)考試電子商務(wù)英語試題

全國2023年1月自學(xué)考試電子商務(wù)英語試題課程代碼：00888請考生按規(guī)定用筆將所有試題的答案涂、寫在答題紙上。選擇題部分注意事項：1.答題前，考生務(wù)必將自己的考試課程名稱、姓名、準(zhǔn)考證號用黑色筆跡的簽字筆或鋼筆填寫在答題紙規(guī)定的位置上。2.每小題選出答案后，用2B鉛筆把答題紙上相應(yīng)題目的答案標(biāo)號涂黑。如需改動，用橡皮擦干凈后，再選涂其他答案標(biāo)號。不能答在試題卷上。一、詞匯和語法（本大題共20小題，每小題1分，共20分）根據(jù)句子的意思選擇一個對的的答案，并將“答題紙”的相應(yīng)代碼涂黑。錯涂、多涂或未涂均無分。1.TomhaslivedinLondonandManchester,buthedoesn’tlike______cityverymuch.A.either B.bothC.neither D.every2.Itisprovedthatthissubstancereacts______asfastastheotherone.A.one-tenths B.first-tenC.one-ten D.one-tenth3.______werenaturallyamusicalfamily,allofwhomwereexcellentpianists.A.AShaw B.TheShawsC.TheShaw D.Shaws4.Nothingcan______beingunkindtosmallchildren.A.adjust B.reasonC.justify D.reassure5.English______allovertheworldasauniversallanguage.A.isteaching B.istaughtC.teaches D.teaching6.Anewtypeofcomputerisgoingto______nextyear.A.turnout B.beturnedoutC.haveturnedout D.turnedout7.Theyare______amassproductionmovementtomeetsomanyforeignorders.A.firing B.launchingC.introducing D.presenting8.Whenwegottothetheatre,theplayhadn’tstartedyet,sowe______.A.needn’thurry B.didn’tneedtohurryC.needn’ttohurry D.needn’thavehurried9.Youhavenevermeteachotherbefore,______?A.haveyou B.haven’tyouC.doyou D.don’tyou10.Frequentculturalexchangeswillcertainlyhelp______friendlyrelationbetweenourtwouniversities.A.feed B.supportC.foster D.tend11.Wewouldn’tlosecourageevenifwe______again.A.weretofail B.wouldfailC.fail D.havefailed12.Itismostimportantthatoneofthebrakesonyourbicycle______properly.A.willwork B.hasworkedC.works D.work13.Thesefactoriesare______totheforeigntradecompany.A.subsidiary B.coordinateC.substantial D.substantive14.Let’ssingtogether,______?A.willyou B.shallweC.won’tyou D.shan’twe15.Ifyoudon’tpayyourbill,theywill______yourgas.A.send B.frustrateC.discourage D.disconnect16.Allofmyeffortsto______peacefailedatlast.A.reserve B.conserveC.persist D.preserve17.Thelawstobemadehaveto______tovariousspecialinterestgroups.A.lead B.caterC.satisfy D.serve18.Fourweeks______formakingthenecessarypreparations.A.hasallowed B.allowedC.wereallowed D.wasallowed19.______inmypresentwork,Iwouldbequitewillingtodowhatyouaskmeto.A.WereInotengaged B.IwerenotengagedC.EngagedIwerenot D.WerenotIengaged20.It’s______onyoutoadviseyourstudentsbeforetheyleaveschool.A.obliged B.incumbentC.satisfactory D.specific二、完形填空(本大題共10小題，每小題1分，共10分)從選項中選擇一個最適合短文的選項，并將“答題紙”的相應(yīng)代碼涂黑。錯涂、多涂或未涂均無分。Oneprojecttoovercomethelimitationsofthe21searchenginesistheEuroSearchproject.EuroSearchisa22ofnationalsearchengineswhichgivesmuchbetterresultsandismore23tothechallengesofthemultilingualandmulticulturalglobalInternet.The24membersarenationalsearchenginesfromItaly,SpainandSwitzerland.Themultilingualapproachallowsa25tobeenteredinthepreferredlanguageoftheresearcherandthesearchenginetakescareofthesearchonthesearchenginesinthe26languages.Everynationalsitethatispartofthefederationremainsinthecountryof27andismaintainedbyanativespeakerwhowill28thatthesearchworksintheirownlanguage.Atthesametime,theEuroSearchframeworktriestoremain29toothercountriesandserviceswhowouldliketobecomepartofthe30.21.A.living B.existing C.popular D.various22.A.federal B.federation C.alliance D.union23.A.ready B.restricted C.reactive D.suited24.A.current B.founding C.powerful D.majority25.A.inquiry B.investigation C.query D.trouble26.A.different B.other C.another D.mutual27.A.origin B.membership C.peace D.development28.A.protect B.maintain C.ensure D.emphasize29.A.open B.secret C.promising D.neutral30.A.original B.power C.initiative D.organization三、閱讀理解（本大題共10小題，每小題2分，共20分）閱讀下面的短文，從A、B、C、D四個選項中選出一個最佳答案填空或答題，并將“答題紙”的相應(yīng)代碼涂黑。錯涂、多涂或未涂均無分。Passage1Computerpeopletalkalotabouttheneedforotherpeopletobecome“computer-literate.”Butnotallexperts(專家)agreethatthisisagoodidea.Onepioneer,inparticular,whodisagreesisDavidTebbutt,thefounderofComputertownUK.Althoughmanypeopleseethisasasuccessfulattempttobringpeopleclosertothecomputer,Daviddoesnotseeitthatway.HesaysthatComputertownUKwasformedforjusttheoppositereason,tobringcomputerstopeopleandmakethem“people-lit-erate.”DavidTebbuttthinksComputertownsaremostsuccessfulwhentiedtoacomputerclubbutheinsiststhereisanimportantdifferencebetweenthetwo.Theclubsareforpeoplewhohavesomecomputerknowledgealready.Thisfrightensawaynon-experts,whoarehappiergoingtoComputertownswheretherearecomputersforthemtoexperimenton,withexpertstoencouragethemandansweranyquestionstheyhave.Theyarenottoldwhattodo.Theyfindoutthecomputerexpertshavetolearnnottotellpeopleaboutcomputers,buthavetobeabletoanswerallquestionspeopleask.Peopledon’thavetolearncomputerterms,buttheexpertshavetoexplaininplainlanguage.Thecomputersarebecoming“people-literate.”31.WhichofthefollowingisDavidTebbutt’sideaontherelationshipbetweenpeopleandcomputers?A.Computerlearningshouldbemadeeasier.B.Thereshouldbemorecomputerclubsforexperts.C.Peopleshouldworkhardertomastercomputeruse.D.Computersshouldbemadecheapersothepeoplecanaffordthem.32.Wecaninferfromthetextthat“computer-literate”means______.A.beingabletoaffordacomputerB.beingabletowritecomputerprogramsC.workingwiththecomputerandfindingoutitsvalueD.understandingthecomputerandknowinghowtouseit33.Theunderlinedword“it”inthesecondparagraphreferstotheideathatComputertowns______.A.helptosetupmorecomputerclubsB.bringpeopletolearntousecomputersC.bringmoreexpertstoworktogetherD.helptosellcomputerstothepublic34.DavidTebbuttstartedComputertownUKwiththepurposeof______.A.makingbetteruseofcomputerexpertsB.improvingcomputerprogramsC.increasingcomputersalesD.popularizingcomputers35.Thepassageismainlyabouttheideaof______.A.people’sbecoming“computer-literate”B.computers’becoming“people-literate”C.people’sITlearninginaclubD.computers’explaininginplainlanguagePassage2Thedigitalrevolution,asexemplifiedbytheInternetandelectroniccommerce,hasshakenmarketingpracticestotheircore.Inarecentpaper,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudiesinManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeofBusinessAdministrationoftheUniversityofTexasatAustin,examinetheimpactofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheirownprices(),orbuyersandsellerscanhaggleindependentlyinauctions(e-B).Thepaperprovidesanoverviewofsomeoftheemergingrealtiesandnewrulesofmarketinginadigitalworld,andoutlineswhatthenewdisciplineofmarketingmaylooklikeintheearlypartofthenewcentury.Tobeginwith,saytheauthors,therapid-firegrowthoftheInternetishelpingtodrivechanges.“Itisnotjustourcomputersthatarebeingreprogrammed;itiscustomersthemselves,”saysWind.“Theseemergingcyberconsumersarelikeanalienracethathavelandedinthemistofourmarkets.Theyhavedifferentexpectationsanddifferentrelationshipswithcompaniesfromwhichtheypurchaseproductsandservices.”Foronething,cyberconsumersexpecttobeabletocustomizeeverything—fromtheproductsandservicestheybuyandtheinformationtheyseek,tothepricetheyarewillingtopay.Andwithdigitaltechnologyopeningnewchannelsforgaininginformation,theyaremoreknowledgeableanddemandingthanpreviousconsumers.Digitalcustomerscanalsosortproductsbasedonanydesiredattribute,price,nutritionalvalue,orfunctionality,andtheycaneasilyobtainthird-partyendorsementsandevaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeettheirdemandsandexpectationswillbeataloss,”saysWind.36.Thepassagewasmostlikelytobetakenfrom______.A.anoverviewofapaperB.anintroductiontoabookC.abookondigitalrevolutionD.apaperdiscussingdigitalrevolution37.Thepapermentionedinthispassagewaswrittenby______.A.JerryWindB.VijayMahajanC.JerryWindandVijayMahajanD.ananonymous38.Fromthethirdparagraph,wecaninferthat______.A.thecustomersarealsoreprogrammedbycomputersB.e-businesscompaniesneedbemoreknowledgeableaboutcyberconsumersC.cyberconsumersareagroupofstrangepeopleD.cyberconsumerscomefromouterspace39.Comparedwithtraditionalcustomers,theemergingcyberconsumers______.A.aremoredifficulttosatisfyB.havelessknowledgeaboutbusinessC.havemoreproblemswithpricesD.arelesswillingtobuyproductsandservices40.Inthelastparagraph,whatWindsaidmeans______.A.digitalconsumers’decisiontobuydependslargelyonothers’evaluationB.itwillbemoreandmoredifficultforcompaniestoearnprofitine-businessC.mostofthecompaniesine-businessareatalossD.companiesshouldtrytheirbesttomeetthedigitalconsumers’demandsandexpectations非選擇題部分注意事項：用黑色筆跡的簽字筆或鋼筆將答案寫在答題紙上，不能答在試題卷上。四、單詞漢譯英（本大題共15小題，每小題1分，共15分）根據(jù)給出的漢語詞義和規(guī)定的詞類寫出相應(yīng)的英語單詞。每詞的第一個字母已給出。41.產(chǎn)生；發(fā)生v.g______42.協(xié)議；契約n.c______43.立法；法規(guī)n.l______44.行政官；行政人員n.e______45.分派；分發(fā)；分布v.d______46.扣除；減除v.d______47.同義詞n.s______48.分類；歸類v.c______49.偶爾的；隨便的adj.c______50.基本上，主線上adv.b______51.無效果的adj.i______52.產(chǎn)生；屈服；讓步v.y______53.車輛；媒介n.v______54.趨勢，傾向n.t______55.使合乎規(guī)格，使標(biāo)準(zhǔn)化v.s______五、單詞英譯漢（本大題共15小題，每小題1分，共15分）給出下列單詞或術(shù)語的漢語意思。56.URL57.rmationretrieval60.textdocuments61.eProcurement62.buyingleverage63.“Return”and“New”eractiveTV68.cost-effectiveandefficient69.maximumvalue70.automotiveindustry六、英譯漢（本大題共5小題，每小題2分，共10分）閱讀下面的短文，然后把劃線的句子翻譯成漢語。HowwellisyourWebsitemeetingdemand?Thequestionmaybemoredifficulttoanswerthanyouthink.Afterall,sophisticatedWebmonitoringsoftwarecanmeasureasuddenspikeintraffic,butIwon’tcorrelatethatspikewithyourcompany’sseasonalmarketingefforts.(71)Businessintelligence(智能)softwareunifiesdatafromawidearrayoffunctionalareasanddepartmentstoprovideaholistic(完整的)understandingofthebusiness.Theresult:Managerscanpredictfuturespikesintrafficbasedontherelativesizeofmarketingcampaigns.ThefirstthingtodoiscaptureinformationaboutyourWebsiteoperationsandvisitors.StartwiththedatainyourWeblogfile.HereyouwillfindvaluableinformationaboutWebtrafficpatterns,suchaspeaktraffictimesandthemostaccessedpagesonyourWebsite.(72)You’llalsobeabletolearnwhatpeoplesearchforoncetheygettoyoursite,aswellasthetimeittakestofindit.Don’toverlookthevalueofinformationsuchasthetypeofbrowserandoperatingsystemusedbyyoursitevisitors——thesecanaffecthowyouchoosetopre