新視野商務(wù)英語(上)課程教案

《新視野商務(wù)英語（上）》課程教案主講教師授課時間任課班級學(xué)時8學(xué)時教學(xué)題目unitonecustomersmakethestudentsfullyunderstandthebusinessmatters,thekeywords教學(xué)目的andsentences,andalsotheusageofsomeimportantwordsandexpressions.masterthegrammarmentionedinthetext.教學(xué)重點教學(xué)難點教學(xué)方法thekeywordsofthewholetext,theusageofsomeexpressions.thecomprehensionofsomeofthedifficultsentences.double-sideteachingmethodandstudent-centeredteachingmethod教學(xué)內(nèi)容seethefollowingpages教研室：系部：教務(wù)處：Unit1CustomersObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletolprovidinginformationoncustomersandservicelcollectinginformationoncustomersandservice.LanguagefocusDirectandindirectformsPronunciation:weakandstrongformSkillsWriting:capitallettersReading:kwit-FitadvertisementListening:customerserviceBusinessCommunicationMakingoffersKeyVocabularyCustomersgoodsservicesrepeatbusinesscustomerloyaltycodeofpracticecustomercareserviceLead-in1.whatdoeseachcompanyofferthecustomer?2.whatotherexamplesofgoodcustomerscarecanyouthinkof?Wordsandexpression:Inperson:bythemselvesHampers:n.packing-caseorbasketwithalid,esponeusedforsendingfood.Balance:capitalOptional:whichmaybechosenornotasonewishes;notcompulsoryAssembly:masscometogetherLanguageFocusSentencesandclauses1Directandindirectquestions直接疑問句和間接疑問句UseWeusuallyusedirectquestionstogetinformation.通常用直接疑問句來獲得信息Howmuchdoesitcost?Doesthecompanyhaveacodeofpractice?Weuseindirectquestionstoask‘difficult’orpersonalquestionsorwhenwewanttobepolite.間接疑問句通常提出“難”問題或私人問題，或者表示禮貌Couldyoutellmewhatqualificationsyouhave?CanyoutellmewhereIgotoarefund?FORMDirectquestions:presentsimpletense直接疑問句：一般現(xiàn)在時Weformdirectquestionswiththeauxiliarydo.由助動詞do構(gòu)成直接疑問句。Wheredoyoushop?BUTwedonotusetheauxiliarydowiththeverbtobe.但助動詞tobe不用助動詞doWhereisthecustomerservicedesk?Wh-/Howquestions特殊疑問句Questionwordsauxiliaryverbsubjectverb疑問句助動詞主語動詞Howmuchdoesitcost?Withbe帶動詞be的特殊疑問句Questionwordsverbsubject疑問詞助動詞主語Howmuchisit?Yes/Noquestions一般疑問句Auxsubjectverb助動詞Do主語動詞I/you/we/you/theywork?Doeshe/she/itwork?Withbe帶動詞be的一般疑問句TobeAmIssubject主語I/you/we/you/theyOK?he/she/itOK?Indirectquestions:presentsimpletense間接疑問句：一般現(xiàn)在時Wh-/howquestions特殊疑問句Politeintroduction表示禮貌questionword(s)subjectverb動詞疑問詞主語Couldyoutellmehowmuchitcosts?Withtobe帶動詞的特殊疑問句Politeintroduction表示禮貌questionword(s)subjectverb疑問詞主語動詞Couldyoutellmehowmuchitis?Yes/Noquestions一般疑問句Politeintroifsubjectverb表示禮貌if主語動詞CouldyoutellmeifI/you/we/you/theywork?Couldyoutellmeifhe/she/itworks?InindirectYes/Noquestionsweuseif.在間接疑問句的一般形式中使用if。ReadingPuncture:smallholemadebysth.Sharpsep.onemadeaccidentlyinapneumatictyre補胎Premises:statementonwhichreasoningisbased.Valve:(sort0f)mechanicaldeviceforcontrollingtheflowofair,liquidorgasintoorthroughatube,pipeetc,byopeningorclosingapassage.氣門Exhaust:(outlet,inanengineormachine,for)steam,vapouretcthathasdoneitsworkexhaustpipe排氣管HomeworkandchecklistforUnit11.Whatdoescustomerloyaltymean?2.Givetwoexamplesofgoodcustomercare.3.whatdoesBritishAirwaysofferitscustomer?《新視野商務(wù)英語（上）》課程教案主講教師授課時間任課班級學(xué)時8學(xué)時教學(xué)題目UNITTWOCOMPANIESMAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)目的教學(xué)重點教學(xué)難點教學(xué)方法THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit2companiesObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletolprovidinginformationoncompaniesandproductscollectinginformationoncompaniesandproductsWarmingup:Youarequiteoftentobeaskedtointroduceyourcompany.Whattosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit2.However,let’strytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentsimpleandpresentcontinuousPronunciation:thirdpersonsingularsentencestressSkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompaniesBusinesscommunicationPresentinginformationKeyVocabularyBuying,selling,marketingandproduction,informationtechnology,cartelecommunications,filmandManufacture,multinationals,operate,parentorholdingcompany,subsidiariesMultinational:companieswhichoperateinanumberofcountriesSubsidiaries:branchesInaspects:inallkindsofMakesurethatthecompaniesareknownbythestudents.Diamler-Benz(奔馳)，Siemens(西門子),Brother(兄弟)，Toyota(豐田)，F(xiàn)iat(菲亞特),Gucci(古琦),LeviStrauss(李維斯)，Microsoft(微軟).2.Discuss:Whatdotheydo?Diamler-Benz(奔馳)，aGermancarmanufacturerSiemens(西門子),aGermanmanufacturerofelectronicsandelectronicappliances,Brother(兄弟)，aJapanesecarmanufacturer,Toyota(豐田)，aJapanesecarmanufacturer,Fiat(菲亞特),anItaliancarmanufacturer,Gucci(古琦),anItaliangarmentandfashionmaker,LeviStrauss(李維斯)，afamousJeansmakerintheUSA,Microsoft(微軟),aprogramminggroupintheUSA.3.Matchthecompanytothecitywhereitsheadquartersare.Suggestedanswer:Diamler-Benz——Stuttgart,Siemens——Munich,Brother——Nagoya（名古屋），Toyota——NagoyaFiat——Turin,Gucci——Milan,LeviStrauss——SanFrancisco,Software_SeattleLanguageFocusDueto:becauseofIntegral:wholePharmaceutical:ofmedicinaldrugGrammar:Irregularpresentsimple一般現(xiàn)在時的不規(guī)則形式Thoseverbsareirregularmustberemembered動詞不規(guī)則動詞：Have:he/she/ithasDo:he/she/itdoesPresentcontinuous現(xiàn)在進(jìn)行時USE1Weusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.現(xiàn)在進(jìn)行時用來表示說話時正在發(fā)生的事情I’mtryingtocallGeoffPeters.Heisn’tworkingtoday.Whatareyoudoing?2Thingswhicharehappeningaroundthetimeofspeaking.說話前后正在發(fā)生的事情Thecompanyisdevelopinganewdrugagainstasthma.Thecompanyisn’trecruitingatthemoment.Whataretheyplanningtodo?Someverbsarenotusuallyusedinitthecontinuousform.有些動詞一般不用進(jìn)行時hearseesmelltastelikedislikehatelovewantwishhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.這些動詞是狀態(tài)動詞，用于表示狀態(tài)或感覺。FORMBe+_______ing形式Positiveandnegative肯定形式和否定形式Iam/’mamnot/’mnotflyingarenot/aren’tflyingisnot/isn’tYou/we/you/theyareHe/she/itisflyingQuestion疑問形式AmAreIsIflying?you/we/you/theyflying?he/she/itflying?Verbsthatendinaconsonantfollowedbye以輔音字母e加結(jié)尾的動詞去掉e再加ingtaketakingmanagemanagingBUT但是Verbsthatendinvowel+e以元音字母e結(jié)尾的動詞直接加ingagreeagreeing,seeseeingvowel+consonantdoubleconsonantWhenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加輔音字母結(jié)尾的動詞，如果最后一個音節(jié)重讀，通常雙寫末尾的輔音字母再加ingfitfittingbeginbeginningcontrolcontrollingSpeakingPairwork.Findoutaboutyourpartner’scompanyandmakenotesUsefulexpressions:Whodoyouworkfor?Wherearetheheadquarters?Whereareyoubased?Doyouhavebranchesoversea?TalkingabouttypesofbusinessThetipsforbusinessletterwriting:brief(statetheaimatheverybeginning),clear(whatyouexpectorneedinspecificway),polite(dear,Yourssincerely,andaneatform).Homework:WriteanenquiryforChemextoSKin4Asizedpaper.Note:FollowingthesampleonD.(Dateline)DearSir/Madam,WearelookingforacompanytohelpustodistributeproductsintheUSAandAsia.Wemanufactureawiderangeofchemicalproducts.AtpresentweexporttoEurope,butwewouldliketodevelopourmarketsintheUSAandAsia.Enclosedpleasefindourbrochurewhichgivesthedetailsaboutourcompany.Welookforwardtohearingfromyou.Yourssincerely(signature)《新視野商務(wù)英語（上）》課程教案主講教師授課時間任課班級學(xué)時8學(xué)時教學(xué)題目UNITTHREETRAVELMAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)目的教學(xué)重點教學(xué)難點教學(xué)方法THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit3TravelObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletolprovidinginformationontravelcollectinginformationontravelarrangementonbusinesstripWarmingupIntroducetheactivityandthearrangementsthathavetobemadeforatrip.IfyourfamiliesaregoingtoseeyouinFushunQ1:Whatwouldyouliketoarrangeforthem?Q2:Wheretheyaregoingtostay?Q3:Wheretheyaregoingtovisit?Studentsanswerthequestionsandthusentertoday’stopic.Youarequiteoftentobeaskedtohaveabusinesstravelforyourcompany.Whattosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit3.However,let’strytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentcontinuousforfuture:fixedarrangementsPronunciation:contractionsoftobeSkills:Writing:faxesReading:TheJapaneseinBritainListening:internationaltravelBusinesscommunicationIntroductionsandsocializeKeyVocabularyTravelitineraryforeignbusinesstripmakegooduseofcolleaguesbusinesspartnerculturaldifferencessocialconventionsnationalitiescultureitinerary:planfordetailsorrecordsofa)journey,routeconvention:generalconsent;practiceorcustombasedongeneralconsentLanguageFocusGoonatourhavelunchhavecoffeelistentoapresentationlistentoaCDHaveameeting1.Guessing:topredictvocabularyitemstheywouldexpecttooccurinthetext.2.Checkstudentsunderstandalltheheadingsandthengetthemtoreadthearticleandmatchtheheadingstotheparagraphs.Understandthese:1)culture,2)sightseeing,3)restaurants,4)weather,5)transport,6)daytripsGetthestudentstolookatthepassageanddoacoupleofexamplestogether.Writemoresentences,e.g.Ifyouareinterestedinoldminingtowns,youshouldgotoFushun;Ifyouareinterestedinmarkets,youshouldvisittheQueenVictoriaMarket.PresentationandlisteningCollocationexercise:waysofmaking,acceptinganddecliningoffers1.Explainthesituationtotheclass.Makesuretheyunderstandthattheyareorganizingavisitor’sfreetimeandarrangements.2.Askstudentstothinkaboutwaysinwhichtheycouldhelpavisitortotheircompany.Matchtheverbstothenouns.3.Playtherecordingforthefirsttimeforthemtocheckthecollocations.4.Readthemessage.5.Playtherecordingagainandasklearnerstocompletethenotes.Suggestedphrases:Callataxi/theairport/hotelBookahotel/table/seatFindoutaboutatourReserveatable/seatMeetyouattheairport/hotelPickyouupattheairport/hotelArrivingFridaymorningat10Travelingbybusfrom….ReservetableforFridayeveningLeavemessageabouttimetopickupathotelLanguagefocus1.Studentswriteoffersforthesituations.ShallI…/Wouldyoulikemeto…/Doyouwantmeto…2.Dividetheclassintopairs.Onestudentmakesoffers,theotheracceptsordeclinesthem,inthelattercasegivingareasonfortherefusal.3.studentschangepartnersandroles.Suggestedphrases:ShallI/Wouldyoulikemeto/Doyouwantmeto1)…getyouataxi?2)…reserveatable?3)…bookyouaseat?4)…findoutabouttickets?5)…callataxi?…dropyouoff?6)…callthestation?…findoutabouttraintimes?Usefulquestions:Wherecanyougoforameal?Whatkindoffooddoestherestaurantserve?Howoftendothesightseeingtoursdepart?Howmuchisaticketforthesightseeingtour?Wherecanyougoswimming?Isthereanywheretoplaytennis?Wherecanyouseeaplay?Whatcanyoudoifyouareinterestedinantiques?2.Elicitafewoffersfromstudents,e.g.Wouldyoulikemetoreserveatableat…?ShallIbookyouaseatonthetour?Suggestedandusefulsentences:HereissometouristinformationaboutBath.Thebustourisverygood.Youcanseealotofthecities,andyoucangetonandoffasyoulike.IcanrecommendTheVaultsrestaurant.Weoftenentertainclientsthere.Doyouwantmetoreserveatableforyou?Finally,I’msureyouwouldenjoyMuchAdoAboutNothing.It’sveryfunny,andtheRoyalShakespeareCompanyisexcellent.Wouldyoulikemetofindoutabouttickets?Ilookforwardtoseeingyounextweek.Speaking:freepracticeofthelanguagepresentedinthisunit1.Explaintheactivity.Userealinformationintheirsituation.2.Pointoutwaysofintroducinganoffer:areyouinterestedin…?etc.3.Dividetheclassintohostsandvisitorsanddotheactivity.4.Changerolesandpartnersiftimepermit.Discussion1.Introducetheactivitybyelicitingfromlearnerswhatguestsdotoshowappreciationindifferentcountries.2.Learnersreadthroughthearticleandcomparewhatisthesameanddifferentwithwhattheyknow.LanguagepointsThankpeopleandtakeleaveindifferentcultures.1.Inpairs,learnersmatchthephrasestoasuitablereply.Theycanchecktheiranswerfromtherecording.2.Establishthedifferentcontexts,e.g.afterameal,asportingactivity,andtowhomtheremarksaremade(businesspartners,colleagues,etc.)3.Studentspracticetheexchangeinpairs.Keypoints:1.Wehavelearntthefutureaswill+infinitive.WhileinEnglishapresenttenseisoftenusedtotalkaboutthefuture,inparticularwhenanarrangementhasalreadybeenmade.2.Studentslookattheexamples.Wecanseethattherearetheuseoftimeexpressiontoindicatethatthefutureisbeingtalkedabout.3.Studentslookatthediaryandthenwritesentencesbasedontheschedule.Suggestedphrases:She'shavinglunchwiththedirectoronTuesday.She'shavingdinnerwithanewagentonTuesdayevening.She'smeetingMr.EnriqueonWednesdayafternoon.She'sflyingtoMelbourneonThursdaymorning.Grammar:ContractionoftobeinthepresentcontinuousDiscussion1.Withtheinformationfromthereadingandlistening,learnerscannowworktogethertoproduceaplanofwhattheywouldliketoseeanddoontheirfreeweekend.2.Whentheyhavefinished,askafewpairsofstudentstotellsomeothersaboutwhattheyhavechosentodoandwhytheywouldliketodothesethings.Speaking1.Groupthestudentsinthreeorfourandaskthemtodrawuplistsofinformationthatwouldbeofinteresttoavisitortotheirhometown.2.Comparetheirlistsandtalktoeachotherabouttheirreasonswhytheyhavechosensuchplaceforthevisitorsintheirhometown3.Pairwork.Findoutaboutyourpartner’stravelandmakenotesUsefulexpressionsinspeaking:Whereareyougoingonholiday/whowithHowyouaregoingtotravel/whereyouaregoingtostayHowlongyouaregoingtostay?Sum-up:Finishedstudyingofhowtoenjoyabusinesstripexceptforbusiness,makingproperoffersindifferentsituations,acceptanddeclinetheoffersinapoliteway,andatlastdealingwiththerightwayshowtoshowthankfulnesstothehosts.Homework:Answerthequestion:1.Whattwousesdoyouknowforthepresentcontinuoustense?2.Thinkoffivecountriesandnamethenationalityforeachcountry.3.Fromthereadingarticleinthisunit,whatdotheJapanesethinkofBritain?4.Whatdoyousaywhenyoumeetsomeoneforthefirsttime?《新視野商務(wù)英語（上）》課程教案主講教師授課時間任課班級學(xué)時8學(xué)時教學(xué)題目UNITFOURTROUBLESHOOTINGMAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHE教學(xué)目的USAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOME教學(xué)重點EXPRESSIONS.THECOMPREHENSIONOFSOMEOFTHEDIFFICULT教學(xué)難點SENTENCES.DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTERED教學(xué)方法TEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit4TroubleshootingObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletolDealingwithvariousproblemsindoingbusinessorsolvingtheproblemsonbusinesslCollectinginformationontroubleshootingWarmingup:Youarequiteoftentomeetalotoftroubleswhenyoudobusiness.Asklearnerswhatkindofproblemscanoccurwhenorderinggoodsfromanothercompany.Whattosay?Howtosolvetheproblems?ThatiswhatwearegoingtopracticeinUnit4.However,let’strytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusShould,oughtto:makingrecommendationsPronunciation:politeintonationSkillsWriting:clausesofpurposeReading:Ford’sspyteamListening:projectmanagementandtroubleshootingBusinesscommunicationReportwriting:recommendationsKeyVocabularyAchieveone’goalobjectivemanagementconsultantanalyseinthiscasestrategyoutsidermanagementconsultantperformancerecommendanalysisopportunitythreattroubleshootingTroubleshooting:dealingwithdifficultproblemsTroubleshooter:apersonwhogoesintoacompanytohelpwithspecificproblems.Goal:objectiveSWOT:strength;weaknesses;opportunities;threatsLanguagepoints:1.GettheideasayingwhattheproblemisaskingformoredetailsgivinginformationgivingthereasonfortheproblemapologizingandsayingwhatcouldbedonefortheproblemGrammar:ModelVerb:Weusemodelverbsto:1.giveadviceandmakerecommendations.(Should,oughtto)2.expresspossibility3.talkaboutthefuture(will)Shouldandoughtto(recommendations)Use:Weuseshouldandoughttorecommendchange,ortogiveadvice,Yououghttohireamanagementconsultant.Theyshouldlistentowomen’sviews.Youshouldn’ttrytochangethethingsyoucan’tchange.Yououghtnottopostponethemeeting.Whatshouldwedo?/Whatoughtwetodo?Shouldwechangeourcodeofpractice?Oughtwetochangeourcodeofpractice?SpeakingPairwork.Findoutsomeproblemsinyourpartner’scompanyandmakenotesSum-up:Welearnedfromthisunitfirstofallthegeneralproblemsthebusinesspeoplemaycomeacrossinplacinganorder,thenfocusonhowtodealwithsomeafter-salesproblems,atlast,practicehowtocomplainabouttheproblemsandhowtomakeanapology,bothinspokenformandwrittenform.Homework:Questions:1.Whatdoyouunderstandbythetermtroubleshooting?2.Whatcanyoudotoavoidproblems?3.Whatsortofanalysiscanyoudotoassessacompany’ssituation?4.Whatverbscanyouusetomakerecommendations?5.WhyareyoulearningEnglish?《新視野商務(wù)英語（上）》課程教案主講教師授課時間任課班級學(xué)時8學(xué)時教學(xué)題目UNIT5COMPANYHISTORYMAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)目的教學(xué)重點教學(xué)難點教學(xué)方法THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit5CompanyHistoryObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletolprovidinginformationonsomecompanieseg.Fordlcollectinginformationonsomecompanieseg.Ford.LanguagefocusPastsimple:regularandirregularverbPronunciation:pastsimpleending/t//d///id/SkillsWriting:sequencingideasReading:companyhistoryofBicListening:companyhistoryofZurichFinancialBusinessCommunicationCompanypresentationKeyVocabularyCompanydetailhistorymarketingliteratureannualreportpresentationinformationfounderkeydateseventsLead-in1.whichkeyeventsfromthecompanyhistorydoyouthinkeachphotorepresent?2.Whendoyouthinkeacheventhappened?3.WhendidFordstart?4.WhendiditcometoBritain?Wordsandexpression:Patent:togetalegaldocumenttostopothersmanufacturingaproductAnti-establishment:notinagreementwithgovernmentorauthority.Rebel:someonewhofightsagainstauthorityCustomized:designedforaparticularcustomerLanguageFocusSequencemarkersandconnectorsWeusesequencemarkerstolistandsequencethings.First;firstofall;firstlySecondsecondlythirdthirdlythenafterthatnextlastlyfinallynow/todayWhenwelistideasorargumentsweusuallyuse:Firstly,secondly,thirdly,lastly,finallyThereareanumberofreasonsforthis:firstlytheeconomyisweak,secondlylabourcostsarehighandfinallythereisstrongcompetition.Whenwetalkaboutactionsweusuallyuse:firstofall,then,next,afterthat,next.Firstofall,theydesignedanewtypeofshoe,thentheyfoundamanufacturertomakeit.Afterthattheystartedtoexportit.Thebuildingwhichstandsnearthetrainstationisasupermarket.ReadingRefine:improveModify:makesmallchangesSynonymouswithadisposableage:representsourfast-movingworldGillette:majormanufacturerofrazorsandtoiletriesManufacture:afirmwhichmakesorproducesgoods.HomeworkandchecklistforUnit51.WhatdoyouknowaboutFord?2.Whatisthepasttenseof:make,de4velop,build,sell,go?3.NamethreeBicproducts.4.Howdoyoupronouncetheseregularpasttenseverbs?stoppedworkedopenedformedstartedended5.describetwokeyeventsinthecompanyhistoryofZurichFinancialServiceGroup.《新視野商務(wù)英語（上）》課程教案主講教師授課時間任課班級學(xué)時8學(xué)時教學(xué)題目UNIT6REATAILINGMAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)目的教學(xué)重點教學(xué)難點教學(xué)方法THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit6RetailingObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletolprovidinginformationonretailinglcollectinginformationonretailingLanguagefocusDefinite,indefinite,zeroarticlesDefiningrelativeclausesPronunciation:weakandstrongformSkillsWriting:expandingnotesReading:barcodesListening:shoppingatIKEABusinessCommunicationTelephoningKeyVocabularyRetailersgoodsservicesmanufacturewholesaler,consumerretailoutletsupermarketdepartmentstoretheinternetTVshoppingchannelsmail-ordercataloguesmarginLead-in5.Whatarethetwomainreasonspeopledon’tlikeshopping?6.Whatcanretailerssoaboutthesetwoproblemsinyouropinion?7.Doyoulikeshopping?8.Whatdoyouthinkaboutcatalogueshopping,internetshoppingand24-hourshopping?Wordsandexpression:Supermarket:alargeself-serviceshopsellingfoodanddrinkandalsosmallhouseholditems.Hampers:n.packing-caseorbasketwithalid,esponeusedforsendingfood.Balance:capitalOptional:whichmaybechosenornotasonewishes;notcompulsoryHypermarket:averylargesupermarketoftenlocatedontheedgeofatownorcity.Shoppingmall:acoverareawithshops,supermarketsandrestaurants.Chainstore:oneofagroupofshopsownedbythesamecompany.LanguageFocusDefiningrelativeclausesTheseclausesgiveimportantinformationaboutthenoun.Aretailerisapersonwho/thatbuysgoodsaboutthemanufacturer.Thisisthedepartmentstorewhich/whichPetersonowns.WechoosearelativepronoundependingonwhetherthenounisapersonorathingPerson:who;thatThings:that;whichPlace:whereTime:whenMoreexamples:Idon’tlikedoor–todoorsalespeoplethatputunderpressureandtrytosellyouthingsyoudon’twant.IlikeshoppingmallswhereallmyfavoriteshopsareinoneplaceIlikeshopsthatofferawidevarietyofgood.Iprefersalesassistantswholetmelookaroundbymyself.Ithinkitisimportanttohavepackagingthatclearlyshowstheingredients.ThewomanwhoisstandingbytheclassroomisourEnglishteacher,ThisistheroomwhereLuXunoncelived.ThetrainthathasjustleftisforShanghai.Ishallneverforgetthedaywhen(onwhich)wemovedintoournewhouse.Thebuildingwhichstandsnearthetrainstationisasupermarket.ReadingCheckoutcounter:thepaydeskinaself-serviceBarcode:apatternofthickandthinlinesthatrepresentsinformationManufacture:afirmwhichmakesorproducesgoods.Tilldisplay:anelectronicscreenwhichshowsyouhowmuchtopay.Supplier:anagentwhoprovidesgoodsandservices.Stock:allthegoodsaretailoutletkeepstoselltoitscustomersHomeworkandchecklistforUnit61.Namefivedifferenttypesofretailoutlet.2.Whatinformationdobarcodescontain?Whyaretheyimportant?3.Whichofthesenounscanweusetheindefinitearticlewith?Why?4.Whichofthesenounscanweusetheindefinitearticlewith?Why?新視野商務(wù)英語（上）》課程教案主講教師授課時間任課班級學(xué)時8學(xué)時教學(xué)題目UNIT7ProductsMAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHE教學(xué)目的USAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOME教學(xué)重點EXPRESSIONS.THECOMPREHENSIONOFSOMEOFTHEDIFFICULT教學(xué)難點SENTENCES.DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTERED教學(xué)方法TEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit7ProductsObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletolprovidinginformationonProductslcollectinginformationonProductsLanguagefocusOrderofadjectivesComparativeandsuperlativeadjectivesPronunciation:weakformsSkillsWriting:linkingwordsofcauseandeffectReading:DysonproductlaunchListening:advertisingproductsBusinessCommunicationProductpresentationKeyVocabularyProductuniquesellingpoints(USPs)advertisementcustomerprofileLead-infeaturesbenefits●Whatarethefeaturesoftheproduct?●Whataretheproduct’sbenefitstothecustomer?WhataretheUSPs?●Whattypeofcustomerprobablybuysthisproduct?Wordsandexpression:Salesperson:Weareproudtopresentthisimportantnewadditiontoourrange.Itcomeswithactivespeakersanditsgreatnewcoloursarestylishandfashionable.Aswellasthespeakers,weofferyouallthefeaturesyounormallyexpect—thishigh-specproducthasa22-trackprogrammablememory,randomplayandmore.Wethinkyou’llfind&79.99isanamazingprice,andwe’resureyou’llbekeentoorderyourpersonalplayerrightaway.Features:2000FileOrganiser:smallelectronicorganizer,canbeusedwithyourcomputer.Solarwatch:smartwatchpoweredbysolarenergy.Aerobicworkoutmachine:exerci