高溫材料項(xiàng)目市場營銷分析

高溫材料項(xiàng)目市場營銷分析目錄第一章行業(yè)背景分析第二章公司所有者與經(jīng)營者一、國有獨(dú)資公司的權(quán)力機(jī)構(gòu)............................................................................5二、所有者與經(jīng)營者的關(guān)系................................................................................8第三章企業(yè)經(jīng)營決策....................................................................................10一、企業(yè)經(jīng)營決策的概念和類型......................................................................10二、企業(yè)經(jīng)營決策的要素..................................................................................11第四章市場營銷環(huán)境....................................................................................13一、市場營銷微觀環(huán)境......................................................................................13二、市場營銷環(huán)境分析......................................................................................14第五章目標(biāo)市場戰(zhàn)略....................................................................................17一、市場定位......................................................................................................17二、市場細(xì)分......................................................................................................18第六章生產(chǎn)作業(yè)計(jì)劃....................................................................................20一、期量標(biāo)準(zhǔn)......................................................................................................20二、生產(chǎn)作業(yè)計(jì)劃概述......................................................................................24第七章技術(shù)創(chuàng)新的含義分類與模式.............................................................27一、技術(shù)創(chuàng)新的分類..........................................................................................27二、技術(shù)創(chuàng)新的含義..........................................................................................31第八章績效考核............................................................................................36一、績效考核的步驟與方法..............................................................................36二、績效的含義與特點(diǎn)......................................................................................44第九章財(cái)務(wù)管理的基本價(jià)值觀念.................................................................46一、貨幣的時(shí)間價(jià)值觀念..................................................................................46二、風(fēng)險(xiǎn)價(jià)值觀念..............................................................................................47第十章國際貨物運(yùn)輸....................................................................................50一、國際海洋貨物運(yùn)輸......................................................................................50二、國際航空貨物運(yùn)輸......................................................................................56第一章行業(yè)背景分析超超臨界電站用高溫材料主要包括馬氏體/鐵素體耐熱鋼、奧氏體耐熱HT650、3第二章公