磁性材料項目企業(yè)運營管理體系

磁性材料項目企業(yè)運營管理體系目錄第一章項目基本情況一、項目名稱及建設(shè)性質(zhì)....................................................................................4二、項目承辦單位................................................................................................4三、項目實施的可行性........................................................................................5四、項目建設(shè)選址................................................................................................7五、建筑物建設(shè)規(guī)模............................................................................................7六、項目總投資及資金構(gòu)成................................................................................7七、資金籌措方案................................................................................................8八、項目預期經(jīng)濟效益規(guī)劃目標........................................................................8九、項目建設(shè)進度規(guī)劃........................................................................................8第二章行業(yè)背景分析....................................................................................11第三章公司所有者與經(jīng)營者.........................................................................14一、股東機構(gòu)股東概述......................................................................................14二、公司經(jīng)營者..................................................................................................22第四章企業(yè)經(jīng)營決策....................................................................................33一、企業(yè)經(jīng)營決策的方法..................................................................................33二、企業(yè)經(jīng)營決策的概念和類型......................................................................40第五章市場營銷環(huán)境....................................................................................42一、市場營銷環(huán)境分析......................................................................................42二、市場營銷宏觀環(huán)境......................................................................................43第六章市場營銷概述....................................................................................46一、市場營銷管理的任務(wù)..................................................................................46二、市場.............................................................................................................48第七章現(xiàn)代生產(chǎn)管理與控制的方法.............................................................50一、，MRPII和ERP....................................................................................50二、豐田生產(chǎn)方式和看板管理系統(tǒng)...................................................................59第八章企業(yè)銷售物流管理.............................................................................73一、企業(yè)銷售物流管理......................................................................................73二、企業(yè)銷售物流管理概述..............................................................................80第九章籌資決策............................................................................................83一、資本結(jié)構(gòu)決策..............................................................................................83二、資本結(jié)構(gòu)理論..............................................................................................84第十章績效考核............................................................................................88一、績效考核的步驟與方法..............................................................................88二、績效考核的含義與功能..............................................................................96第十一章電子商務(wù)的運作系統(tǒng).....................................................................99一、企業(yè)實施電子商務(wù)的運作步驟...................................................................99二、電子商務(wù)的交易模式及一般流程.............................................................102第一章項目基本情況戴程23.09%。1、營業(yè)收入（SP）：45300.002、綜合總成本費用（TC）：37463.443、凈利潤（NP）：5723.591、全部投資回收期（Pt）：5.742、財務(wù)內(nèi)部收益率：20.5