過濾紙公司企業(yè)管理分析參考

過濾紙公司企業(yè)管理分析目錄第一章項目背景分析第二章項目概況一、項目概述........................................................................................................6二、項目總投資及資金構(gòu)成................................................................................7三、資金籌措方案................................................................................................8四、項目預(yù)期經(jīng)濟效益規(guī)劃目標(biāo)........................................................................8五、項目建設(shè)進度規(guī)劃........................................................................................8第三章企業(yè)戰(zhàn)略概述一、企業(yè)戰(zhàn)略的實施............................................................................................9二、企業(yè)外部環(huán)境分析......................................................................................14第四章企業(yè)戰(zhàn)略類型....................................................................................24一、基本競爭戰(zhàn)略..............................................................................................24二、國際化經(jīng)營戰(zhàn)略..........................................................................................29第五章品牌管理............................................................................................39一、品牌資產(chǎn)......................................................................................................39二、品牌.............................................................................................................40第六章市場營銷環(huán)境....................................................................................43一、市場營銷微觀環(huán)境......................................................................................43二、市場營銷環(huán)境分析......................................................................................44第七章現(xiàn)代生產(chǎn)管理與控制的方法.............................................................47一、豐田生產(chǎn)方式和看板管理系統(tǒng)...................................................................47二、，MRPII和ERP....................................................................................60第八章生產(chǎn)控制............................................................................................70一、生產(chǎn)控制的方式..........................................................................................70二、生產(chǎn)控制的概念..........................................................................................71第九章技術(shù)創(chuàng)新戰(zhàn)略與技術(shù)創(chuàng)新決策評估方法..........................................73一、技術(shù)創(chuàng)新決策的評估方法..........................................................................73二、技術(shù)創(chuàng)新戰(zhàn)略..............................................................................................77第十章技術(shù)貿(mào)易與知識產(chǎn)權(quán)管理.................................................................87一、知識產(chǎn)權(quán)管理..............................................................................................87二、技術(shù)貿(mào)易......................................................................................................93第十一章財務(wù)管理的基本價值觀念...........................................................107一、風(fēng)險價值觀念............................................................................................107二、貨幣的時間價值觀念................................................................................109第十二章并購重組......................................................................................111一、并購重組動因............................................................................................111二、企業(yè)價值評估............................................................................................111第十三章電子商務(wù)的運作系統(tǒng)...................................................................114一、電子商務(wù)運作系統(tǒng)的組成要素.................................................................114二、電子商務(wù)的一般框架................................................................................116第十四章電子商務(wù)概述..............................................................................118一、電子商務(wù)對企業(yè)經(jīng)營管理的影響.............................................................118二、電子商務(wù)產(chǎn)生背景及概念........................................................................122第一章項目背景分析第二章項目概況1、承辦單位名稱：xx（集團）有限公司3、項目建設(shè)地點：xxx（以選址意見書為準(zhǔn)）萬的20.49%。萬元，根據(jù)資金籌措方案，xx（集團）有限公司計劃自籌資金（資本金）2885.43萬1、項目達(dá)產(chǎn)年預(yù)期營業(yè)收入（SP）：9600.002、年綜合總成本費用（TC）：7778.623、項目達(dá)產(chǎn)年凈利潤（NP）：1330.884、財務(wù)內(nèi)部收益率（FIRR）：19.58%。5、全部投資回收期（Pt）：5.786、