商務(wù)英語智慧樹知到答案章節(jié)測試2023年湖北經(jīng)濟學(xué)院

第一章測試_______istobuyproductswithintentionofusingthemasmaterialsinmakinganewproduct.()

A:Manufacturingbusiness

B:Merchandisingbusiness

C:Hybridbusiness

D:Servicebusiness

答案:A_____arethepotentialadvantagesofsettingupacorporation.()

A:Legalentity

B:Limitedliability

C:Easiertosecurefunding

D:Sharedresourcesorideas

答案:ABC______breaksupacompanyintodifferentgroupsbasedonspecializationofthework.()

A:Matrixstructure

B:Functionalstructure

C:Divisionalstructure

D:Flatstructure

答案:BTheadvantagesofaflatbusinessmanagementstructureinclude____.()

A:Encouraginginnovation

B:Moreautonomy

C:Lesshierarchy

D:Fasterdecision-making

答案:ABC_____referstotheprocessofprovidingmoneyforbusinessactivitiestomakepurchasesorinvestments.()

A:Production

B:Marketing

C:Financing

D:Management

答案:C______isacommontypeofdebtfinancingfromthebank.()

A:Venturecapital

B:Bankloan

C:Bond

D:IPO

答案:BWhichofthefollowingpointsisnotanadvantageofequityfinancing?()

A:Noneedtopaybackmoney

B:Noneedtopayinterest

C:Retainingbusinessownership

D:Lessfinancialpressure

答案:C_____arethecommonlyusedproductionfactorsforproducingproductsorservice.()

A:Capital

B:Labor

C:Land

D:Entrepreneurship

答案:ABCD_____inmarketeconomyactasasignalforproducersandconsumersinmakingbusinessdecisions.()

A:Price

B:Management

C:Production

D:Governmentcommand

答案:A_____isnotapossiblefeatureofthemarketeconomy?()

A:Voluntaryexchange

B:Privateownership

C:Centralizeddecisionmaking

D:Unplannedactivity

答案:C第二章測試Theprocessoffindingpeopleforparticularjobsisrecruitmentor,especiallyinAmericanEnglish,_______.()

A:hiring

B:headhunting

C:firing

D:offering

答案:AWelookatthebackgroundsof________:theirexperienceofdifferentjobsandtheireducationalqualifications.()

A:applicants

B:graduates

C:interviewers

D:interviewees

答案:ATheheadhuntersmaybecalledontofindpeopleforveryimportantjobs,persuadingthemto_______theorganizationstheyalreadyworkfor.()

A:leave

B:accept

C:find

D:join

答案:AAnumberofpeoplewere________withshort-termcontracts.()

A:takenon

B:appointed

C:fired

D:headhunted

答案:AItishopedthatnewinvestmentinthisregionwillgenerate_________.()

A:appointment

B:dismissal

C:employment

D:application

答案:CIntegratinganewemployeeintotheorganizationwon’tcostmuchtimeandexpenditures.()

A:錯

B:對

答案:AThecostofanewemployeeisjustthesalarywithoutvariousbenefits.()

A:錯

B:對

答案:ANomatterhowyouexplainit,theendresultoflayoffisdevastatingtobothpartiesinvolved.()

A:錯

B:對

答案:BDismissinganemployeeonaFridayafternoonisasmartdecision.()

A:錯

B:對

答案:BThemanagerdoingthefiringcouldmakesomepromisestohelpthemfindnewjobs.()

A:錯

B:對

答案:A第三章測試Whenwedatebacktothetheoriginofbrands,whichofthefollowingcanbe?()

A:Ahat

B:Productservice

C:Theshieldinaknight’shand

D:Burninglivestockasamark

答案:CD_________isnotajuniorequityofabrand.()

A:Brandawareness

B:Brandrecognition

C:Brandreputation

D:Brandloyalty

答案:DWealthywiveswhoalwaysbuyChanelwhentheyneedanewbagareshowingbrand___________.()

A:Loyalty

B:Name

C:Image

D:Awareness

答案:AAproductlifecycleconsistsof____________.()

A:Decline.

B:Maturity

C:Growth

D:Introduction

答案:ABCDAngelababywasinvitedbythebrandcompanytoadvertiseanewlipstick.Thisphenomenoniscalled___________()

A:Productplacement

B:Brandimage

C:productendorsement

D:Brandawareness

答案:CTheapplicationofanexistingbrandnamebeyonditsinitialrangeofproducts,oroutsideofitscategoryiscalled______________.()

A:Brandstretching/extension

B:Brandproliferation

C:Brandrejuvenation

D:Brandportfolio

答案:ABrandrejuvenation,isaprocessofrevitalizinganailingbrandcomposedbythreesteps.Whicharethey?()

A:Discovery

B:Expression

C:Restoration

D:Innovation

答案:ABDBrandportfolioreferstothatfirmsadopt___________tocaptureagreatermarketsharebyfillingthegapsinthemarketandcateringdifferentbuyingpatternofthecustomers.()

A:Twobrands

B:Onebrand

C:Threebrands

D:Multiplebrands

答案:DInSWOT,opportunitiesandthreatsareexternalfactors.Forexample:Anopportunitycouldbe:__________.()

A:Adevelopingmarket

B:Mergers,jointventuresorstrategicalliances

C:Anewcompetitorinyourhomemarket

D:Anewinternationalmarket

答案:ABDThe4PsMarketingMix,isgenerallydividedintofourcategories.Whichoneisnotincludedin4P?()

A:Price

B:Place

C:Product

D:Position

答案:D第四章測試Someperfumecompaniesprovide_______________sothatcustomerscantrytheperfumeontheirskinbeforetheybuy.()

A:leaflets

B:commercials

C:freesamples

D:brochure

答案:CViacomOutdoorisanadvertisingcompanythatspecialisesinplacingadvertson_______________suchasbuses.()

A:billboards

B:television

C:Internet

D:publictransport

答案:DAdvertisingcompaniesspendalotofmoneyoncreatingclever_______________thatareshortandmemorablesuchasthemessageforthecreditcard,Access:‘Yourflexiblefriend’.()

A:directories

B:slogans

C:newsletters

D:mailshots

答案:BCelebrity_______________isatechniquethatisverypopularinadvertisingatthemoment.()

A:appearance

B:research

C:endorsement

D:exhibition

答案:CIfnewsaboutaproductcomestoyouby_______________,someonetellsyouaboutitratherthanyouseeinganadvert.()

A:wordofmouth

B:press

C:Internet

D:junkmail

答案:AIfyouhavesomethingtosell,youcan_______________anadvertontheT.()

A:make

B:target

C:place

D:launch

答案:CAdvertisingisaformof_______________communicationusedtopromoteorsellsomething,usuallyabusiness’sproductorservice.()

A:personal

B:marketing

C:social

D:private

答案:BWhichtypeofadvertisingmediahavehighercost?()

A:TV

B:radio

C:newspaper

D:Internet

答案:AWhichofthefollowingcontentsbelongtotheelementsofMarketingMix?()

A:Price

B:Product

C:Place

D:Promotion

答案:ABCD_________meansmakingaproductknown,andstimulatingconsumers’demandforit.()

A:Place

B:Promotion

C:Product

D:Price

答案:B第五章測試Today,marketingmustbeunderstoodintermsofnotjustmakingasalebutalso_____.（）

A:satisfyingcustomers’needs

B:understandingcustomers’self-images

C:brilliantadvertising

D:understandingcustomers’value

答案:AWecansafelysaythatwhenacustomer’spurchaselivesuptohisorherexpectations,thecustomerisexperiencingthisstateofbeing_____.（）

A:customervalue

B:customersatisfaction

C:self-actualization

D:self-esteem

答案:BMarketingconsistsofactionstakentobuildandmaintaindesirable_____withtargetaudiencesinvolvingaproduct,service,idea,orotherobject.（）

A:exchangeprocesses

B:exchangecommunication

C:exchangerelationships

D:exchangetransactions

答案:CThefivealternativeconceptsunderwhichorganizationsconducttheirmarketingactivitiesincludetheproduction,_____,selling,marketing,andsocietalmarketingconcepts.（）

A:pricing

B:distribution

C:promotion

D:Product

答案:D_____involvesevaluatingdifferentcustomergroupsfortheirmarketattractiveness,andselectingoneormoreofthesegroupstopursue.（）

A:Markettargeting

B:Marketsegmentation

C:Themarketingprocess

D:Marketpositioning

答案:AAstrategyof_____reliesonsellingexistingproductstonewcustomers.（）

A:marketpenetration

B:marketdevelopment

C:diversification

D:productdevelopment

答案:C_____marketsbuygoodsandserviceseitherforresaleorforfurtherprocessing.（）

A:Institutional

B:Government

C:Consumer

D:Business

答案:D_____is/areoneofthebestmethodsforgatheringinformationquickly,andprovidesagreatdealofflexibility.（）

A:Personalinterviewing

B:Observation

C:Mailquestionnaires

D:Telephoneinterviewing

答案:AThemostbasiccauseofaperson’swantsandbehavioris_____.（）

A:economicwell-being

B:culture

C:socialstatus

D:ethnicbackground

答案:BThemostextremeformofmicromarketingis_____.()

A:individualmarketing

B:nichemarketing

C:noneoftheabove

D:localmarketing

答案:A第六章測試Humancommunicationisasoldasmankind.Peoplestartedtouselanguagetocommunicateabout________.()

A:5,000yearsago

B:20,000yearsago

C:30,000yearsago

D:100,000yearsago

答案:BDanceandLarsonprobedintotheliteratureoncommunicationandfound________definitionsofcommunication.()

A:400

B:500

C:126

D:200

答案:CSomescholarsevensaythat_________oftheinformationisactuallytransmittedthroughnonverbalmeans.()

A:50%

B:80%

C:90%

D:70%

答案:CThebook,_________,issupposedtobethefirstbookonnonverbalcommunication.()

A:HowtoDoThingsWords

B:PhysicsandCharacter

C:AnIntroductiontoKinesics

D:SilentLanguage

答案:BWhichofthefollowingarethekeyelementsthatcomposecorporateculture?()

A:Systemofrewards

B:Hiringdecisions

C:Physicalsetting

D:Managementstructure

答案:ABCDHumancommunicationisasoldasmankind.20,000yearsago,peoplestartedtousescripttocommunicate.（）

A:對

B:錯

答案:BThehandgestureofthumb-downsignshowsdisapprovalintheUnitedsates,CanadaandGreece.（）

A:對

B:錯

答案:BAlongandexhaustingdinnersometimesisunavoidable,soyoucanrestyourelbowonthetableforarest.()

A:對

B:錯

答案:BEachcompanyhasitsownvalues,history,customs,attitudes,relationshippatterns,andpreferredwaysofworking.()

A:對

B:錯

答案:AAhealthycorporatecultureempoweremployeestoviewthemselvesaspartofateamandtheirworksasintegraltotheirteam’ssuccess.()

A:錯

B:對

答案:B第七章測試_______ismadewhenasellerpromisestosellgoodsatastatedpricewithinastatedperiodoftime.()

A:Anacceptance

B:Anenquiry

C:Anon-firmoffer

D:Afirmoffer

答案:D_______arethecommonlyusedinternationalbusinessnegotiationprinciples.()

A:Flexibilityprinciple

B:Win-winprinciple

C:Equalityprinciple

D:Mutualtrustprinciple

答案:ABCD_________maybeintheformoflicensing,contractmanufacturing,assembly,etc.()

A:Exportingstrategy

B:Foreignproductionstrategy

C:Virtualmarketentrystrategy.

D:Ownershipstrategy.

答案:B________istouseelectronicmeans,primarilywebpages,emails,andrelatedplatformsandtools,toenterinternationalmarket.（)

A:Ownershipstrategy.

B:Foreignproductionstrategy

C:Virtualmarketentrystrategy.

D:Exportingstrategy

答案:CUnder________,onecompanyassignsrightstoapatentortrademarktoanothercompanyforfeeorroyalty.()

A:Contractmanufacturing

B:Assemblyoperation

C:Licensing

D:Full-scaleproduction

答案:CMultinationalsmayleadtocomplicationsandnegativeimpacts,like______.()

A:Consolidationofwealth

B:Environmentaldamage

C:Culturalhomogenization

D:Economicvulnerability,

答案:ABCDMultinationalscanbringalongalotofbenefits,including_______.（）

A:Spurringjobgrowth

B:Increasingtaxrevenues

C:Stimulatingeconomicdevelopment

D:Morechoiceofgoods

答案:ABCD_______isasituationwhereacountryspendsmoreonimportsfromabroadthanitmakesfromitsexports.()

A:Tradebalance

B:Tradesurplus

C:Tradedeficit

D:Tradedispute

答案:C_______maintainssupplyanddemandfactorsoperatingonaglobalscale,willensureproductionhappensinanefficientway.()

A:FreeTrade

B:InternationaltradeGlobalization

C:Protectionism

答案:A_______isapolicywhichprotectsdomesticindustriesfromcompetitionfromforeignones,anditsprimarytoolsincludetariffs,subsidies,quotas,etc.()

A:Tradeembargo

B:Tradeprotectionism

C:Globalization

D:Freetrade

答案:B第八章測試Toexpressgratitude:。（）

A:Ihaveappreciatedtheopportunitiesandexperiencesthathavebeenprovidedtomeduringmy2yearsofservice.

B:Itisapitytomisssuchawell-preparedprogramandwewishyouasuccessfulconference.

C:Thisletteraimstoprovidethebasicinformationabouttheproposedinterview.

答案:AToapologize:。（）

A:Pleaseallowmetotakethelibertyofintroducingmyself.

B:Iamverysorryaboutforgettingaboutourlunchdate.

C:IwishIcouldattend,butunfortunately,Iwillbeoutoftheofficeonabusinesstripforseveralweeksandwon’tbebackuntilNovember7.

答案:BTomakearecommendation:。（）

A:Topicfordiscussion,casestudies,speakerprofilesandthetiming,indetail,willbeputtogetherasanappendix.

B:IamverypleasedtorecommendMs.

Litoyouruniversityprogram.

C:Itismoreimportantthanevertounderstandthepurchaseanddecisionprocessaswellasthechannelstomarket.

答案:BTosendinvitations:。（）

A:Wewillbecontactingyourofficetoarrangeaconvenienttimetoconducttheinterviewshoulditbeapprovedbyyourorganization.

B:Wearesendingyouadetailedscheduleoftheopeningceremonyforyourreference

C:Iwouldbeverypleasedtoinviteyoutoattendtheforthcoming2014InternationalConferenceonHumanRightstobeheldinBeijing.

答案:CTomakeareservation:。（）

A:WeareveryinterestedinbecomingyourmaincomponentsupplierinChina.

B:Weareconfidentthisvisitwilldemonstrateourstrongcapabilityandprovidetheproofofourreliabilityasafuturepartnerwithyourorganization.

C:Pleasereserveatableforthreepeople,andwewillarriveat7:00p.

m.onJune6th.

答案:CThereportistobe______totheDirectorsassoonaspossible.（）

A:promoted

B:presented

C:prepared

答案:BAssoonaswereceivethesignedform,wewilladdyournametothelistofpeople______snowshoveling.（）

A:requiring

B:requires

C:required

答案:AIamgladthatIfeelquite______forthepositionyouadvertised.（）

A:qualifying

B:qualification

C:qualified

答案:CIwillphoneyounextweekafteryou______achancetogooverthematerial.（）

A:had

B:hadhad

C:havehad

答案:CAftercheckingthegoodsagainstyourinvoice,wediscoveraconsiderableshortage_____number.（）

A:to

B:as

C:for

答案:C第九章測試Whichsentenceisconductedfromtheyou-viewpoint?()

A:Ourcustomerswillfindthebestmodelcarwhichwehavespent20yearstobuild.

B:WehavereceivedyourletterofMay16.

C:IampleasedtoinformyouthatIcangrantyourrequestforpaymentoftravelexpenses.

D:WewillbepleasedtodeliveryourorderbyMay16.

答案:AWhatarethepopularwritingstylesforbusinesscorrespondencestoday?()

A:Concise

B:Conversational

C:Formal

D:Causal

答案:ABDWhichsentenceisbestfollowingthe7Cprinciplesofbusinesscorrespondences?()

A:Profits