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ThecriticalconnectionforHR:
Howstrategic
automationdrives
crucialemployee
empowerment
Realstoriesofhowenterprisesarefocusingonworkerexperiencetosucceedinchallengingtimes
|2
TableofContents
4Howastrategicautomationapproach
works
5Keyareasofstrategicautomationforemployee
experience
8Realstoriesofstrategicautomationandsuccess
18Thefutureofstrategicautomation
Employeeretentionremainsa
struggle.Here’swhystrategic
automationistherightanswer.
AnextensivesurveyconductedbyIDC1andsponsoredby
ServiceNowreinforceswhatmanyglobalorganizationsare
finding:Deliveringabest-in-classemployeeexperience
ismorecriticalintoday’sworkplacethaneverbefore.The
“greatresignation”recentlycreatedacrucialneedforevery
departmenttooptimizehowitsworkersoperatedday-to-
day,justtoremaincompetitiveinaverychaoticjobmarket.
Andnow,changingeconomicpressuresandtherisksof
hiringfreezeshaveaddedpressuretopeopleandprocess
managers.Youmustkeepthetalentyoualreadyhavein
place—andmakesuretheyareproductive,empowered,
andsatisfied.
ThechallengeisfeltallthewayuptotheC-suite.
AccordingtoaglobalCEOsurveyof917CEOs,thenumber
oneCEOpriorityistoattractandretaintalent.2Eventhough
thisisahighpriority,organizationsoftenfaceretention
issuesinthefirstplacebecausetheyarenotfulfillingthe
needsoftheiremployees.Forinstance,withincreasing
demandsonemployees’time,manycannotcopewiththe
volumeoftaskswithoutautomationsupport.Inaddition,
whenorganizationsprovideemployeeswithmultipleself-
servicesystemsforinternalrequests,thisfrequentlyjust
createsmorefrictionandfrustrationforemployeeswhonow
mustnavigatevariousinterfaces.It’sclearthatorganizations
needtoimplementstrategicautomationtostreamlinetasks
andsimplifyself-serviceoptionsforemployees.
|3
[BacktoTOC]
!
65%
Reasonsforwantingachangeofjob
(amongthoseactivelyandpassivelylooking)
Moreflexibleworkingconditions
Advancemycareerdevelopment
pay
Betterworkingenvironment/
employeeexperience
Moremeaningfultasks51%
Onatime-limited
contract/noticeperiod
60%
58%
28%
63%
53%
Better
Organizationswithstrategicautomationhave
significantemployeeretentionandsatisfaction
Source:IDC,AutomatetoEmpowerSurvey,July2022(n=1,500)
Howastrategicautomationapproachworks.
AccordingtotheIDCreport,oneofthewaysorganizations
arecombattingemployeeretentionsuccessfullyisthrough
strategicautomation.Simplyput,automationistheability
tousetechnologytoperformtaskswithminimalhuman
effort.Morespecifically,automationdescribesthetools,
techniques,andstrategiesdesignedtominimizelabor,
freeinguphumanworkerstofocusonotherresponsibilities.
Automation,alone,isnotenough.But,whenorganizations
takethetimetoconsideremployeerequirementsandthen
automatestrategically,thepayoffsaresignificant.The
reportrevealsthatemployeesusingacentralizedcompany
portalareatleasttwotimesmorelikelytorecommendtheir
employer.Andemployeesnotusingself-servicetoolsare
eagertoadoptthem,withnearlyoneintwoemployees
thatthinktheyprovideabetteremployeeexperienceand
supporttheminmomentsthatmatter(e.g.,onboarding,
leave,travel).3Themessageisobvious:organizationsmust
automatestrategicallyorfacetheconsequences.
Organizationsarestrugglingtorecruitnewemployeesinservicesdelivery.Retainingemployeesisparamount.
59%
ofthesurveyedemployeessaidfindingandretainingtalentforpositionsintheirfunctionalareawasmoderatelyorextremelydifficult.
ActivelylookingPassivelylooking
6%29%
Notlooking
Overathirdofallsurveyedemployeeswereactivelyorpassivelylookingfornewemployment.Resignationsoftendisruptongoingbusinessandemployeesareveryexpensivetoreplace:betweenhalfandtwotimestheannualsalary,accordingtomultiplestudies.
“Softer”factorsrelatedtoemployeeflexibility,engagement,empowerment,andsenseofpurposewerekeyfactorsforthepotentialleavers.Improvingtheseaspectsoftheworkplaceisimportantandautomationispartoftheanswer.Organizationswithstrategicautomationarebestplacedtoretaintalent,asemployeesarehalfaslikelytobeactivelysearchingasthosewithnoautomation.
*Source:IDCeBook,sponsoredbyServiceNow,WhyStrategicAutomationEmpowersEmployeesinOperations,IDC#149378222,Aug2022
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Keyareasofstrategicautomationforemployeeexperience
TheNowPlatformfromServiceNow?providescustomizedautomationtostrategicallymeetindividualcompanyandemployeeneeds.OrganizationsthatusetheNowPlatformcanachievefourmaingoalstoimproveemployeeexperiencesacrosstheboard:
11Deliverworkflowstosupportcomplexcross-departmentaljourneys
?Supportpeoplemovement:Buildanall-encompassingplatformtomakeHRprocesses(suchasonboarding,offboarding,andtransfers)runsmoothly.
?Supportpersonalevents:Supportingindividualeventsshowsemployeestheyarecaredfor(e.g.,LeaveofAbsence),likelyincreasinghappinessandperformance.
?Supportprofessionalevents:Workplaceeventslikereturntoworkandpromotionscelebratetheworkemployeeshaveaccomplishedandbringcoworkersclosertogetherasateam.
?Supportdisciplinaryevents:Acknowledgeemployeegrowthandperformance,suchasperformanceimprovement,tocontinueemployeemotivation.
?Provideblueprintsforcommonjourneys:Ahubforemployeestovisualizeallthepossibilitiesofworkingatacompanyandallowmaximuminsightandcareergrowth.
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22Provideflexibilitytosupportvariancesinprocessandexceptionhandling
?Configurelifecycleeventswithprofilecriteria,exceptionhandling,andtestingcapabilities:Adapttouniqueemployeeexperiencestohandleimmediateneeds.
?Configureandtesttargetedcontentcampaignsbasedonemployeeprofilesandevents:UseAI-poweredanalysisandmachinelearningtoanticipatecontenttrendsandimprovestaffsatisfaction.
33Involvemanagersordepartmentalleadsindefiningandsupportingjourneys
?Provideaninterfaceformanager/department-to-employeeplaninteractions:Identifyandoperationalizewaystoimproveteameffectivenessandprocesses.
?Supportplanpermutationsandtemplates,includingramp-up,performanceimprovement,andre-skillingexamples:
Simplifywaysforemployeestoadaptandimprove.
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44Embedlisteningandlearninginthemomentwithinthejourney
?Deliverin-momentpulsesurveys:Receivefrequentemployeefeedbacktoadjustprocessesasnecessary.
?Provideanalyticsonemployeesentimenttrendstiedtojourneysandserviceexperiences:Gainspecificinsighttoleveragecareergrowth.
?Curatelearninganddeliverwithinthemomentofanemployeejourney:Prioritizetrainingandrespondtoemployee
growthquickly.
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Realstoriesofstrategicautomationandsuccess#1
HowstrategicautomationthroughtheNowPlatformhasenhancedemployeeexperiences
ASMLstrivestobeaplacewherepeoplelovetowork.In2021,itreceivedthe
NewsweekTop100award
for“MostLovedWorkplace.”O(jiān)neofthereasonsforwinningtheawardwassystemiccollaboration,utilizingtechnologytohelpguideemployeesthroughouttheirworkday.TheiruseofServiceNowtoautomatethroughViolet,aServiceNowVirtualAgent,provides24/7support,instantanswerstoquestions,andconnectsuserstomoreinformationtomaketheirworkingliveseasierandyieldedan80percentusersatisfactionrate.
Moreinformationon
ITServiceManagementPro
&
VirtualAgent
|8
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ServiceNowhashelpedustodemonstratethetremendousvaluethatVioletcandeliverforthebusiness—andit’satemplatewecanextendtorepetitiveprocessesinmanyotheroperationalareas.
RamondeBruijn,Manager,EnterpriseServiceManagementCenterofExcellenceandInnovation,ASML
|9
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Realstoriesofstrategicautomationandsuccess#2
HowstrategicautomationthroughtheNowPlatformhasenhancedemployeeexperiences
JapanTobaccoInternational(JTI)hasawell-roundedapproachwhenitcomestoinnovation.Perhapsthat’swhytheywereawarded
GlobalTopEmployerbyTopEmployer
fortheeighthconsecutiveyear.
JTIrecentlyrecognizedtheycouldimproveemployeeexperiencesanddrivegreateroperationalefficienciesbyconsolidatingaccesstomulti-departmentservicesacrosslegal,marketing,sales,andfinance,sotheyimplementedServiceNowtoenablenext-generationGlobalBusinessServices(GBS)viaaunifiedgatewaycalledMyJTI.MyJTIprovidesuserswithaneasyandaccessibleexperience.Theunifiedgatewayincorporates300servicesandhas31,000globalusers.
SummaryisfromaKnowledge22customersession.Moreinformationonthe
NowPlatform
|10
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Nowouremployeescangotooneplaceandrequestallservices,
informationandhelptheyneedfromanywhere.
AlinaVashchenko,ServiceNowProgramDeliveryTeamManager,JTI
|11
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Realstoriesofstrategicautomationandsuccess#3
HowstrategicautomationthroughtheNowPlatformhasenhancedemployeeexperiences
NovantHealthisnotafraidtoimplementautomationasitsworkplaceevolves.Mostrecently,theywererankedbythe
BirminghamBusinessJournal
asoneof
Birmingham’sBest
PlacestoWork,ModernHealthcare’sBestPlacestoWork
,
andreceivedthe
Fortune100Award
forBestCompaniestoWorkFor.Theynoticedaboomingdemandforworkflowautomationandnewapplicationsandwantedtomaximizetimeforfrontlinedoctorsandnursestoenablethemtospendtimecaringforpatients.Inturn,theyused
ServiceNowApp
Engine’slow-codeapplicationdevelopmentplatformto
introduceacitizendevelopmentprogram,whichledtoa40%
increaseindevelopmentcapacity.
Moreinformationon
ITServiceManagement
,
IntegrationHub
&
VirtualAgent
|12
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It’sveryrewardingtobeabletogivethisvaluabletimebacktoourfrontlinestaff,allowingthemtofocusonwhattheirprimaryroleis,whichisallaboutdeliveringaremarkablepatientexperience.Everyonesawinner.
BrianNuernberg,DirectorofServiceDelivery,NovantHealth
|13
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Realstoriesofstrategicautomationandsuccess#4
HowstrategicautomationthroughtheNowPlatformhasenhancedemployeeexperiences
OneofPomerleau’skeyvaluesisinnovation.In2022,theywererankedamongst
Canada'sTop100Employersand
Montreal'sTopEmployers
.PomerleauusedServiceNow’sAppEnginetocreateitsDigitalLogisticsRequisitionapp,whichletssitesupervisorsrequestmaterials,tools,andservicesdirectlyfromtheirmobiledevices.ServiceNowlow-codetoolscontinuouslyincorporateandvalidateuserfeedbackwithinasinglesprint.Asaresult,itledtoan
increaseinlogistics
efficiency,reliabledeliverytimes,andreducedoverall
constructionrisk.
Moreinformationonthe
NowPlatform
&
AppEngine
|14
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ByautomatingourlogisticsprocesseswithServiceNow,
wecankeepourconstructionsiteshumming.
DanielGagné,ITDevelopmentCoordinator,Pomerleau
|15
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Realstoriesofstrategicautomationandsuccess#5
HowstrategicautomationthroughtheNowPlatformhasenhancedemployeeexperiences
Takedahasamissiontomakesurethatitspeoplefeelconfidentandsupportedeveryday.In2021,itwasnamedoneoftheBestWorkplacesinChicagobyGreatPlacestoWorkandranked#12inFortune’sBestWorkplacesinHealthCareandBiopharma.WiththeNowPlatform,TakedaismovingawayfromtraditionalcasemanagementinareassuchasHRinfavorofguidedexperiences.Forexample,theirapproachhasdeliveredastreamlinedandconsistentemployeeonboardingexperienceacrossthecompany’sglobalfootprint.
SummaryisfromaKnowledge22customersession.Moreinformationon
HRServiceDelivery
|16
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We’retakingwhatwe’velearnedfromHRandarelookingbackatourfinanceandourprocurementorganizationswhereyouhavesimilarchallengesaroundvisibilityoftransactionsandvisibilityofprocess.
We’reupliftingtheprocessbywhichyouordersomethingtobemuchsimplerandmuchmoreintuitive.
RobPretty,HeadofPeople’sSolutions,Takeda
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Automatestrategicallyorfacetheconsequences
Thefutureoforganizationsreliesonefficientandpositiveemployeeexperiences
The2022IDCreportrevealsthatemployeesthathavelimitedornoautomationare46percentmorelikelytobeactivelylookingforajob.4Employeeshavehigherexpectations
whentheirworkloadsandresponsibilitiesincrease,andyouremployeeexperienceplatformmustbeflexibleenoughtosupportvarianceswhentheflowofworkchanges.Thisrequiresorganizationstoequipmanagerswiththeessentialtoolstomanageandsupporttheirworkteamsbycreatingrelevantemployeejourneys.ServiceNowautomatescomplexprocessesacrosstheenterprisetosupportemployeejourneys,likereturntowork,onboarding,andtransfers,thatrequiremultipleactionsbyvariousdepartments.Addingstrategicautomationacceleratestime-to-valueandenablesfasteradoptionofnew,innovativeemployeeexperiences—ultimatelyleadingtomoresatisfied,engaged,andproductiveemployees.
*Source:IDCeBook,sponsoredbyServiceNow,WhyStrategicAutomationEmpowersEmployeesinOperations,IDC#149378222,Aug2022
|18
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Learnmoreabouthowyouremployeeorganizationcanstayconnected,engaged,andproductiveacrossyourentireenterprise:
EmployeeExperiences
CustomerWorkflowsBook
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