外貿(mào)英語(yǔ)函電電子教案oweroin演示文

外貿(mào)英語(yǔ)函電主編王麗UnitOneIntroductiontoBusiness

LettersUnitTwo

EstablishingBusinessRelationsUnitThreeInquiriesUnitFourOffers&QuotationsUnitFiveFirmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitNineDeclininganOrderUnitTen

PlacingRepeatOrdersUnitEleven

TermsofPayment下一頁(yè)外貿(mào)英語(yǔ)函電UnitTwelveUrgingEstablishmentofL/CUnitThirteenL/CAmendment&ExtensionUnitFourteenShipmentUnitFifteenPacking&ShippingMarksUnitSixteenInsuranceUnitSeventeenMakingaClaimUnitEighteenAcceptanceofaClaimUnitNineteenReplacingMerchandiseUnitTwentyProcessing&AssemblingTradeUnitTwenty-oneCompensationTrade上一頁(yè)主編王麗FunctionsofBusinessLetters

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)

toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;

toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.

CriteriaforBusinessLetters

A.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.

B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)CriteriaforBusinessLetters

C.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.

D.COMPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.

E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.

F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)TheGeneralProceduresforBusinessLetterWriting:

1.

Determineourpurposeofwritinga certainletter.

2.Identifywhothereadersare.

3.Organizethemessage,whichistobe containedintheletter.

4.Writeadraft.

5.Polishthewriting.

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ElementsofBusinessLettersandTheirPositionsintheLetter:

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)LetterheadReferenceNumberDateInsideAddressParticularAddressorAttentionLineSalutation

SubjectLineorCaption___________________________________________________

______________________________________________________________________________________________________ComplimentaryCloseSignatureIECBlockPostscriptBodyoftheletterAletterheadgenerallycontainsthefollowinginformation:

Thenameofthefirm

Itsaddressandpostalcode

Faxnumber

Internetaddress

Telephonenumber

Telegraphicandtelexaddress

E-mailaddress

Trademarkorabriefslogan,etc.

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)EASTERNTEXTILESIMP.&EXP.CO.,LTD.34297ShangchengRoad,Shanghai,ChinaTel:6606811Fax:6507631Http://E-mail:bcxbcx@21ExampleoftheFormatsofaLetterhead:

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsoftheLetterheadontheSecondPage:

EASTERNTEXTILESIMP.&EXP.CO.,LTD.-2-April16,2004

Mr.SmithApril16,2004,Page2

Mr.SmithApril16,2004Page2

EASTERNTEXTILESIMP.&EXP.CO.,LTD.April16,2004

EASTERNTEXTILESIMP.&EXP.CO.,LTD.–2-April16,2004

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofReferenceNumber:

Yourref:ALMOurref:5511/TL

DearSirs,

DearSirs,Yourref:ALM

DearSirs,WerefertoyourletterofNovember12,2004,ref.TY1160…

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofDate:

24thMarch,2004

March24th,2004

24March,2004

March24,2004

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofInsideAddress:Ms.CeciliaGreenSalesManagerABCCompany123BerryDriveMinneapolis,MN55106U.S.A.

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofInsideAddress:VicePresidentMessrs.J.Harvey&Co.66HighStreetAnytown,AY12BFChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023People’sRepublicofChina

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofParticularAddressorAttentionLine:ChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023People’sRepublicofChinaAttention:Mr.Wang,ExportManager

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofParticularAddressorAttentionLine:P&GCompany24MadisonAvenueColumbus,OH43004U.S.A.AttentionofPualYangBiddle,Sawyer&Co.,Ltd.HaddenHouseFitzroyStreetLondon,SW825DY,EnglandAttentionofExportDepartmentMr.H.A.Donnan,please

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofParticularAddressorAttentionLine:P&GJohnMorris&Co.,Inc.ATTENTIONOFPURCHASINGMANAGERO’SullivanBuildingBaltimore,Maryland,10026U.S.A.

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofSalutationandCorrespondingComplementaryClose:SalutationClose

DearSirs,DearSir,DearMadams,DearMadam,DearSirorMadam,Faithfullyyours,Yourscordially,(formal)Gentlemen:Yourstruly,Trulyyours,(formal)Sir,Madam,Respectfullyyours,Yoursrespectfully,DearMr.Morgan:DearJohn:DearMissGreen:DearMrs.Smith:DearMs.White:MydearMrs.(orMiss.)Bush:

Sincerelyyours,Yourssincerely,(lessformal)

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ExamplesoftheFormatsofSubjectLineorCaption:

Subject:Proposeddelayofthedelivery

Re:Proposeddelayofthedelivery

Inre:InvoiceNo.1120

SUBJECT:ACCOUNTNO.689

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)ProposeddelayofthedeliveryExamplesoftheFormatsofSignature:Yoursfaithfully,(signature)CathyKurtzMarketingManagerYoursfaithfully,THEINTERNATIONALTRADINGCOMPANY

(signature)CathyKurtzMarketingManager

UnitOneIntroductiontoBusiness

Letters(商務(wù)信函概論)Exa變mpl勉es董of選the屈Fo乓rma璃ts紡of愁Sig在nat副ure殲:You壩rs鼓fai炸thf葬ull爐y,For幟CH染INA壘NA挨TIO毯NAL幼IM礎(chǔ)POR嘆T&鄰EX酸POR減T齊CO.浴,L嗚TD.(sign可atur垮e(cuò))Geo并rge象Mo辮rga蕩nYour島sfa礎(chǔ)ithf疫ully題,Per泄Pro(or粥P.P蒼.)CHI犯NA歷NAT捆ION燦AL講IMP伴ORT瀉&錫EXP凱ORT吩CO助.,昂LTD鵲.(sig診nat投ure)Geor呈geM鏡orga溪nUnit疤One侮Int萍rodu錘ctio狹nto袋Bus作ines慮s

Le欠tter餅s(商務(wù)銀信函概欺論)Exa倘mpl頂es鐮of不the壞Fo涌rma不ts煙o(wú)f納Ini防tia愿ls:GB/旗LZGbu默sh/乞lzGB:駕lzlzUni純tO志ne截Int笨rod騎uct原ion均to奮Bu童sin昂ess擺Le帥tte惰rs(商務(wù)定信函概涌論)Exam腫ples備of錢the漏Form揉ats池ofE仿nclo喉sure弄:1Enc.Encls:2commercialinvoicesEnc.1AttachmentEnclosureAs

StatedEnc:1B/L1certificateAttachments:2Enc.Uni揮tO法ne餃Int低rod憲uct頂ion聾to犁Bu庫(kù)sin齒ess紫Le溉tte起rs(商務(wù)倘信函概東論)Exam搜ple織oft彈hef最orma粱tof勞Car臣bon搖Copy箭Not翼atio濫n:c.c.:DalianBranchB.c.c.:Mr.Brown(onthecopyonly)C.C.:JeanKipmanPC:theBankofOsaka,Ltd.,KobetheOsakaChamberofCommerceUni款tO外ne員Int妖rod精uct肯ion賭to吃Bu布sin孔ess窗Le誼tte籃rs(商務(wù)信食函概論)Full窩Blo版ckF歐orma銅t:Unit窩One謹(jǐn)Int剪rodu吃ctio乎nto閥Bus咬ines放s

Le現(xiàn)tter折s(商務(wù)攔信函概歲論)

LetterheadDate:____________

InsideAddress__________________________________

Salutation:

__________________________________________

________________________________________________________________________________________________________________________________________________________________________ComplimentaryClose,SignatureBodySemi貿(mào)-blo穴ckF庫(kù)orma駝t:Unit身One循Int愈rodu玩ctio巧nto鏈Bus蛋ines是s

Le兼tter久s(商務(wù)信領(lǐng)函概論)Letterhead

Date:____________

InsideAddress____________________________

Salutation:

________________________________________________________________________________________________________________________________________________________

ComplimentaryClose,Signature

BodyCon丟ven妖tio茶nal融Fo譯rma拌t:Uni慎tO件ne婚Int味rod棚uct名ion抵to金B(yǎng)u墻sin美ess姜Le店tte娘rs(商務(wù)信厭函概論)Letterhead

__________________________________________________________________________________________________________________________________________________________________________

ComplimentaryClose,

SignatureInsideAddress____________________________

Salutation:Date:___________BodyInd酸ent既ed慈For前mat求:Uni翁tO芽ne尋Int逼rod帝uct系ion愧to啊Bu默sin貸ess嗎Le哲tte克rs(商務(wù)攏信函概誤論)

LetterheadDate:___________InsideAddress___________________________Salutation:_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

ComplimentaryClose,SignatureBodyForm浸ato恩fEn浪velo舞peStampChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023People’sRepublicofChinaP&GCompany24MadisonAvenueColumbus,OH43004U.S.A.Uni跳tO盯ne攔Int團(tuán)rod佛uct道ion干to裝Bu鋸sin榜ess航Le賊tte濤rs(商務(wù)販信函概權(quán)論)For鏈mat發(fā)of日En搭vel洽opeStampChinaNationalChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023People’sRepublicofChina

P&GCompany 24MadisonAvenue Columbus,OH43004 U.S.A.Unit亭One熊Int翠rodu棍ctio劫nto嘉Bus沿ines跌s

Le洲tter些s(商務(wù)先信函概替論)Unit覽TwoEsta繭blis霜hing區(qū)Bus朽ines揉sRe舊lati膠ons(建立區(qū)貿(mào)易關(guān)判系)Obj勸ect備ive設(shè)sInt剩rod識(shí)uct雀ionNew燃Wo拳rds揭&蓋Exp正res乳sio辭nsChin變ese德Vers輕ion眉o(jì)ft秩heT擾extKeys鄙to皆Exer朱cise憂sObje革ctiv圓esUni固tT餃wo聽(tīng)Est伍abl贏ish卵ing打Bu朗sin玻ess啟Re然lat窄ion離s(建立貿(mào)蜂易關(guān)系)通過(guò)本章章的學(xué)習(xí)，忠?guī)椭鷮W(xué)生奴掌握:尋找潛在督客戶的方棋法要求與豪對(duì)方建滿立貿(mào)易嚼關(guān)系的抬書(shū)信的冬撰寫要求建嘴立貿(mào)易拒關(guān)系的狀書(shū)信的褲回復(fù)Intr錫oduc意tionCha桐nne竄ls炊thr絮oug尿hw傳hic急hi碑nfo句rma俗tio按nc義an席be還obt靠ain藍(lán)ed:Uni騾tT僵wo島Est漸abl誼ish遠(yuǎn)ing婆Bu糠sin忍ess置Re壩lat糊ion倡s(建立應(yīng)貿(mào)易關(guān)憂系)Cham刊ber策ofC則omme喝rce猴both當(dāng)at束home座and辰abr亡oadBan祖ksTrad部edi架rect喘orie假sof居var乞ious偶cou送ntri凱esa幕nd犯reg菌ionsCom貿(mào)mer壩cia嚴(yán)lC良o(jì)un施sel盆or’米sO欲ffi完ceExhi譜biti欲ona康ndt西rade棗fai都rsInt野rod劑uct悼ionThr畫ee犬poi貌nts堪us只ual青l(xiāng)y領(lǐng)con彈tai假ned紹in倆le插tte喬rs傷aim同ing緞at吩es溝tab毫lis懇hin賓gb靜usi持nes拐s蠅rel痰ati烤ons蔽:Unit潮Two箭Est霧abli凈shin型gBu跨sine差ssR防elat瓶ions(建立貿(mào)醋易關(guān)系)the侍so沿urc來(lái)e獨(dú)of撥in昂for注mat標(biāo)ionthe它in烤ten愛(ài)tio鴉no愉fw破rit研ing延th穩(wěn)is退let舟terab妙rie搖fi嘆ntr杠odu映cti樣on額of指one鵲’s右own停co死m(xù)pa粥ny,幟i療ncl銷udi膨ng:the偵busi肆ness釀sco業(yè)pe,陶cred蝴it孟stan它ding陵o云rfi挺nanc末ial舅posi堂tion馳s,p呢rodu坡cts繳and錦ser連vice按sth寄atc補(bǔ)anb劫epr早ovid評(píng)ed,塞etc.New估Wo逢rds冶&援Exp們r(jià)es彈sio肯ns1.均pros夜pect弟ive兵adj.潛在的激可能莖的預(yù)奏期的pros謀pect淡ive遵buye蔥rs可能的劑買主pro嗎spe戰(zhàn)cti步ve熄bus惰ine敲ss晴par晉tne究rs可能的貿(mào)雙易伙伴2.振tra灰din涼gp籍a(chǎn)rt恩ner貿(mào)易伙嗚伴orb午usin股ess螞part炎nerUnit腹Two痛Est劃abli纏shin納gBu木sine要ssR記elat錘ions(建立貿(mào)廢易關(guān)系)3.氧int智end咳v.想要,蹦打算疤后常接旨動(dòng)詞不征定式e.g妹.聽(tīng)Th輸ey需int雄end管to繡pl禁ace瞎an鹿or沙der臟wi削th肺you后.他們打算夸跟貴方訂山貨。Wei殺nten會(huì)dto介ext出end透our勤busi昏ness榆act辨ivit閱ies.我們打算緊擴(kuò)大我們幕的業(yè)務(wù)范廁圍。New罷Wo塞rds投&蒙Exp連res預(yù)sio疊ns4.斗enq虹uire印v.詢問(wèn)e.g.所W義ewo碑uld奮like鮮to鵲enqu學(xué)ire冶whet獎(jiǎng)her唯you鋪cansupp塘lyt騰hef泉ollo軍wing畢ite姨ms.我們想碼詢問(wèn)一和下，貴垂公司能縮慧否提供銀下列商品。Unit付Two尿Est吵abli男shin推gBu盜sine塞ssR烈elat刻ions(建立貿(mào)浙易關(guān)系)enqu懷ire賄into調(diào)查e.g遞.T蘆he盞buy雜er糖cla丙ime襲dt植hat盜th印eg較ood抖sw凡eredama仇ged甲int燈rans摔it,羊but狡wem洗ust綠enqu艘ire叼intothi漲sm叛a(bǔ)tt白er最our乓sel亮ves猶.買方聲杜稱貨物蠅在運(yùn)輸恐過(guò)程中是被損壞臂了，但巨是我們必須底親自調(diào)查在這件事情著。New拋Wo董rds聽(tīng)&息Exp己res造sio勉nsenqu地ire臘abo掌ut詢問(wèn)關(guān)于枯某事e.g腿.挎Th慈ey帝sen灘tu消sa臂le燈tte山r,蔽enq協(xié)uir資ing避ab柱outthe臭ma論rke器tc電ond咳iti寒on板her西e.他們給汁我們發(fā)美來(lái)了一滅封信，掌詢問(wèn)這獨(dú)里的市銹場(chǎng)狀況。Unit疫Two袍Est濾abli泛shin融gBu切sine鋸ssR泰elat藝ions(建立貿(mào)脊易關(guān)系)enq眉uir幣eo璃fs縮慧b.椅abo搶ut堆sth顯.詢問(wèn)某人很某事e.g依.太Mr串.S襪mit罩he眉nqu想ire挪do執(zhí)ft寶he饒exp皆ort擾er山abo掩utthe題qu磁ali失ty握of茅the唱ir西goo古ds.史密斯箭先生詢己?jiǎn)柍隹诩y商他們羞的產(chǎn)品她質(zhì)量如嫁何。New須Wo婆rds爽&盾Exp南res晴sio禾nsUni茂tT蔽wo株Est斥abl留ish然ing攔Bu桐sin羞ess辮Re奧lat瞞ion友s(建立貿(mào)熱易關(guān)系)5.巴cata謹(jǐn)logu民en.目錄quo嘉tat臨ion煮n.報(bào)價(jià)，西報(bào)價(jià)單pri滑cel權(quán)ist愛(ài)n.價(jià)目表New蝴Wo踏rds為&覽Exp鄙res愛(ài)sio乎ns6.閣coop芹erat克ion銳n.合作，協(xié)酸作coo針per遇ate辛v.合作，協(xié)粱作e.g銹.百L劉et’跳sc偶o(jì)op獄era咸te粱wit埋he神ach裳ot閘her含fo史ro姜urmut族ual籃be攝nef炮its階.為了我禾們雙方鄭的利益矩，讓我鬼們合作談吧。In躍eed襯yo食ur捆coo泛per耍ati昂on怕in昌thi罷sm襯att炸er.在這件事蜻情上，我畢需要你的售合作。Unit陶Two烘Est辜abli疏shin睡gBu章sine打ssR牽elat永ions(建立貿(mào)扇易關(guān)系)7.c陰ompe保titi程vea挑dj.競(jìng)爭(zhēng)的索，有競(jìng)滾爭(zhēng)力的e.g帶.悶If貝yo駕ur憂pri氧ces愉ar行ec詳omp層eti早tiv女e,賞we臺(tái)wou膜ldpla幸ce跑an幟ord養(yǎng)er頭wit欣hy唐ou.如果你臘們的價(jià)千格有競(jìng)都爭(zhēng)力，蝕我們就釣跟你們心訂貨。New呢Wo材rds惡&渾Exp騾res她sio頌ns8.予vol燒ume辟a據(jù)dj.大量的e.g.圓v枝olum沫eor久ders大宗訂單Unit擾Two必Est互abli朽shin縱gBu旅sine同ssR慚elat吊ions(建立堪貿(mào)易關(guān)圣系)New傲Word攜s&興Expr川essi舞ons10.郵in商co階mpl申ian毅ce薪wit漏h按照e.g艘.路I西nc氣omp版lia繳nce腸wi掌th爭(zhēng)you齡rr歌equ撓est瓜,w社ea擇resen樂(lè)din六gy俘ou撲our駁sa籍mpl桐es腦by居air仿.應(yīng)你方要帥求，我們多用航空郵粒件給你們陪寄去了我們的留樣品。comp醬ly(苗v.)西wit秧h按照，盈與…相瓶符，遵斥守，滿嗚足9.enterintobusinessrelations建立貿(mào)易關(guān)系還可以用：setupopenupestablishbusinessrelationsorbuildupbusinessconnectionsUni瞇tT匠wo掉Est床abl紗ish屢ing矮Bu譯sin值ess員Re篇lat肯ion伸s(建立貿(mào)枕易關(guān)系)New譯Wo你rds畏&拼Exp數(shù)res巧sio垮nse.g態(tài).零I騾ti極sn窗ece筋ssa靜ry蔬for雪yo盟ut稅oc鐘omp眉ly購(gòu)wit貸ho牢urpack攪ing蠟requ電irem閘ent.你方必須嗽滿足我們連的包裝的阻要求。Wer餡egre四tth聯(lián)atw圾eca濱nnot草com凡ply寒with早you后rrequ錫est寄for探adva吃ncin蹤蝶gsh順ipme勢(shì)ntt材oMa慣y.很遺憾銅，我們來(lái)不能滿帽足你方裁將裝貨翅期提前胡到5腥月份的豈要求。Unit組Two撇Est秘abli歸shin辨gBu處sine菊ssR扒elat頃ions(建立螺貿(mào)易關(guān)黑系)New民Word野s&助Expr矮essi燭ons11.裙un矩der檢se匆par確ate紅co豎ver另函，儀用另外榴一封信e.g.析Weh跌ave優(yōu)sent牛you用und豈ers要epar弟ate張cove快rarang嘉eof績(jī)pam糠phle介tsf終ory讀our伙info袋rmat宅ion.我們另紛函給你井們寄去障了一系運(yùn)列的小宏冊(cè)子供繞你們率了解情濱況。12.湖ta辦ke敬thi耳so灶ppo壤rtu頭nit胡yt暈o…(后接動(dòng)詞莫原型)利用這勒個(gè)機(jī)會(huì)確做…憑還可以拔說(shuō)take汽adv仆anta技geo移fth魯isopp嘩ort餡uni手ty粉or眉ava任il犧our笛sel瓦ves抓of蹦th蜜is留opp挺ort省uni密ty.e.g.話Wet制ake村this答opp沃ortu裁nity卷to伍expr善ess雀our光grea在tappr亞ecia妻tion調(diào)for甘you柴rco鉗oper造atio美n.借此機(jī)會(huì)搞，對(duì)于您礦的合作，春我們深表邊感謝。Uni通tT糕wo浪Est避abl灑ish控ing傘Bu刺sin規(guī)ess泛Re景l(fā)at娛ion澆s(建立呼貿(mào)易關(guān)尿系)New召Wo悶rds黃&誓Exp嶺res辦sio省ns13.嗓wi偵th睡av餅iew汗to著眼于，述意…為目兼的，考慮裕到e.g.倘W霜eav姑ail成ours機(jī)elve柜sof軍thi撈sop占port陷unit匙ytowrit紛eth兵isl獸ette呀rwi津tha垃vie值wto稠ent稿e(cuò)rin蒜gin駐tobusi映ness跨rel粘atio像nsw稅ith狡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