英文版商業(yè)策劃書

CONFIDENTIAL Page

BusinessPlan

NAMEOFBUSINESS

StreetAddress

City,ST87654

TedBlack

President

12345SomewhereStreet

SomeCity,AB87654

Phone:(123)456-7890

Fax:(123)456-7890

Email:name@

SueBlack

President

12345SomewhereStreet

SomeCity,AB87654

Phone:(123)456-7890

Fax:(123)456-7890

Email:name@

TableofContents

1 ExecutiveSummary

3

1.1 TheQuickPitch

3

1.2 TheProblem

3

1.3 TheSolution

3

1.4 Highlights

3

1.5 KeystoSuccess

3

2 OurTeam&Organization

4

2.1 MissionStatement

4

2.2 Management&Team

4

2.3 CompanyGoalsandObjectives

4

3 Products&Services

5

4 MarketAnalysis

6

4.1 MarketSummary

6

4.2 Customers

6

4.3 Competition

7

5 Strategy&Implementation

8

5.1 Milestones(KeystoSuccess)

8

5.2 CustomerAcquisition

8

5.3 PricingStrategyandRevenueModel

9

6 FinancialPlan&Projections

10

6.1 Start-upExpenses&Funding

10

6.2 SalesForecast

11

6.3 3-YearSalesForecast

12

6.4 ProfitandLossProjection

13

6.5 BalanceSheet

14

6.6 3-YearCashFlow

15

6.7 BusinessBudget

16

6.8 Break-EvenAnalysis

17

ExecutiveSummary

TheQuickPitch

[Inonesentence...whatdoesourcompanydo?]

[Tip:Beingabletodescribewhatyourbusinessdoesinjustoncesentencewillbeahugeassettoyouasyoutalkaboutitwithothers.Workonrefiningyourquickpitchagainaftercompletingyourbusinessplan.]

TheProblem

[Whatproblemareyousolvingfortheconsumer?]

[Howbigistheproblem?]

[Aretherecurrentlyanysolutionsoutthere?]

TheSolution

[Howdoesyourbusinesssolvetheproblem?]

[Isitasimplesolutionoracomplexsolution?]

[Tip:Ifitiscomplex,howcanyoumakeitsimple,ordescribeitmoresimply?]

Highlights

[Typecontenthere]

[Optionalcaptionforgraph]

KeystoSuccess

[Whatarethemainstepsyou'llneedtotaketobesuccessful(3-6steps)?]

OurTeam&Organization

MissionStatement

[Thismissionstatementshouldberelatedtoyourteamandorganization]

Management&Team

[Whoisworkingonthiswithyou?]

[Whatareyourbackgrounds?]

[Whatindustryexperiencedotheyhave?]

[Whatmakesyourteamqualifiedtomakeyourbusinessasuccess?]

[Whodoyouneedtohire?]

ProfessionalandAdvisorySupport

BoardofDirectors

[names]

ManagementAdvisoryBoard

Attorney

Accountant

InsuranceAgent

Banker

Consultant(s)

MentorsandKeyAdvisors

CompanyGoalsandObjectives

[Typecontenthere]

Products&Services

[Typecontenthere]

MarketAnalysis

MarketSummary

[Howbigisthemarketforyourbusiness&howmuchdemandisthere?]

Customers

[Describeyourtargetaudience.]

[Howmuchwillyourtargetaudiencepayforyourproduct/service?]

[Optionalcaption]

Competition

[Howmuchcompetitionisoutthere?]

[Whoareyourcompetitorsandwhataretheirstrengthsandweaknesses?]

[Howisyourbusinessandsolutionbetterthantheirs?]

FACTOR

Me

Strength

Weakness

CompetitorA

CompetitorB

ImportancetoCustomer

Products

Price

Quality

Selection

Service

Reliability

Stability

Expertise

Reputation

Location

Appearance

SalesMethod

CreditPolicies

Advertising

Image

Strategy&Implementation

Milestones(KeystoSuccess)

[Whatarethemainstepsyou'llneedtotaketobesuccessful(3-6steps)?]

[FigureTitle]

[CopythischartobjectfromExcelandPasteitasapictureinthisdocument]

Milestone

StartDate

Duration

EndDate

Budget

Milestone#1

9/15/2015

60

11/14/2015

$10,000

Milestone#2

10/15/2015

60

12/14/2015

$20,000

Milestone#3

11/14/2015

60

1/13/2016

$30,000

Milestone#4

12/14/2015

120

4/12/2016

$20,000

Milestone#5

10/15/2015

120

2/12/2016

$10,000

Milestone#6

11/14/2015

30

12/14/2015

$20,000

Total

$110,000

[SeetheMilestonesworksheetinthecompanionworkbook]

CustomerAcquisition

[Howwillyougaincustomers?]

[Howmuchmoneywillittaketogainthem?]

[WhatwillyourCustomerLifetimeValuebe?]

PricingStrategyandRevenueModel

[Whatwillyourpricingstrategybe?]

[Whatisyourrevenuemodel?]

FinancialPlan&Projections

Start-upExpenses&Funding

[Brieflysummarizethestart-upexpensesandsourcesforfundingandexplainanyanomaliesshowninthetables.Customizetheexpenseandfundingtablesinthebusinessplancompanionspreadsheetthencopyandpastethembelow.]

Start-upExpenses

FixedCosts

LegalandPermits

$5,000

StationeryandSupplies

$3,000

Insurance

$10,000

Rent

$2,000

OfficeEquipment

$5,000

WebsiteDevelopment

$5,000

PrintAdvertisements

$10,000

Brochures

$5,000

TotalFixedCosts

$45,000

AverageMonthlyCosts

Rent

$2,000

Utilities

$5,000

Salaries/Wages

$5,000

TotalAverageMonthlyCosts

$12,000

xNumberofMonths:

$6

TotalMonthlyCosts

$72,000

TotalStartupExpenses

$117,000

Start-upAssets

OwnerFunding

Owner1Cash

$50,000

Owner2Cash

$50,000

Other

TotalOwnerFunding

$100,000

Loans

BankLoan1

$0

BankLoan2

$0

Other

TotalLoans

$0

Other

Grant1

$0

Grant2

$0

Other

TotalOtherFunding

$0

TotalStart-upAssets

$100,000

SalesForecast

[Whatassumptionsareyoumakingandhowmighttheychange?]

[SeethesalesforecastworksheetinthecompanionExcelworkbook]

UnitsSold

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

TotalUnitsSold

Product/ServiceA

500

525

550

575

550

525

525

550

575

600

650

650

6775

Product/ServiceB

1500

1000

1000

1250

1250

1500

1500

1750

2000

2500

3000

3000

21250

UnitPrice

AvgUnitPrice

Product/ServiceA

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

Product/ServiceB

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

SalesGrowthRate

AvgGrowthRate

Product/ServiceA

0%

5%

5%

5%

-4%

-5%

0%

5%

5%

4%

8%

0%

2%

Product/ServiceB

0%

-33%

0%

25%

0%

20%

0%

17%

14%

25%

20%

0%

8%

Revenue

TotalRevenue

Product/ServiceA

$9,995

$10,495

$10,995

$11,494

$10,995

$10,495

$10,495

$10,995

$11,494

$11,994

$12,994

$12,994

$135,432

Product/ServiceB

$22,485

$14,990

$14,990

$18,738

$18,738

$22,485

$22,485

$26,233

$29,980

$37,475

$44,970

$44,970

$318,538

TotalRevenue

$32,480

$25,485

$25,985

$30,232

$29,732

$32,980

$32,980

$37,227

$41,474

$49,469

$57,964

$57,964

$453,970

UnitCOGS

AvgCOGS

Product/ServiceA

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.00

$4.00

$4.00

$4.38

Product/ServiceB

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

MarginPerUnit

AvgMargin

Product/ServiceA

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.99

$15.99

$15.99

$15.62

Product/ServiceB

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

GrossProfit

Total

Product/ServiceA

$7,745

$8,132

$8,520

$8,907

$8,520

$8,132

$8,132

$8,520

$8,907

$9,594

$10,394

$10,394

$105,895

Product/ServiceB

$17,835

$11,890

$11,890

$14,863

$14,863

$17,835

$17,835

$20,808

$23,780

$29,725

$35,670

$35,670

$252,663

TotalGrossProfit

$25,580

$20,022

$20,410

$23,769

$23,382

$25,967

$25,967

$29,327

$32,687

$39,319

$46,064

$46,064

$358,557

3-YearSalesForecast

[SeethesalesforecastworksheetinthecompanionExcelworkbook]

Year1

Year2

Year3

Yr2vsYr1

Yr3vsYr2

TotalUnitsSold

%Change

Product/ServiceA

6775

7500

8850

11%

18%

Product/ServiceB

21250

27250

33750

28%

24%

Product/ServiceC

3650

4375

5500

20%

26%

AvgUnitPrice

Difference

Product/ServiceA

$19.99

$19.99

$19.99

$0.00

$0.00

Product/ServiceB

$14.99

$14.99

$14.99

$0.00

$0.00

Product/ServiceC

$49.99

$54.99

$59.99

$5.00

$5.00

AvgSalesGrowthRate

Difference

Product/ServiceA

2%

1%

2%

-1%

1%

Product/ServiceB

8%

6%

4%

-2%

-2%

Product/ServiceC

8%

2%

3%

-6%

1%

TotalRevenue

Difference

Product/ServiceA

$135,432

$149,925

$176,912

$14,493

$26,987

Product/ServiceB

$318,538

$408,478

$505,913

$89,940

$97,435

Product/ServiceC

$182,464

$240,581

$329,945

$58,117

$89,364

TotalRevenue

$636,434

$798,984

$1,012,770

$162,550

$213,786

AvgUnitCOGS

Difference

Product/ServiceA

$4.38

$4.08

$3.75

($0.30)

($0.33)

Product/ServiceB

$3.10

$3.05

$3.01

($0.05)

($0.04)

Product/ServiceC

$1.55

$1.51

$1.36

($0.04)

($0.15)

AvgMarginPerUnit

Difference

Product/ServiceA

$15.62

$15.91

$16.24

$0.29

$0.33

Product/ServiceB

$11.89

$11.94

$11.98

$0.05

$0.04

Product/ServiceC

$48.44

$53.48

$58.63

$5.04

$5.15

TotalGrossProfit

Difference

Product/ServiceA

$105,895

$119,431

$143,868

$13,536

$24,437

Product/ServiceB

$252,663

$326,003

$405,188

$73,340

$79,185

Product/ServiceC

$176,806

$234,025

$322,613

$57,219

$88,588

TotalGrossProfit

$535,364

$679,459

$871,669

$144,095

$192,210

ProfitandLossProjection

[SeetheprofitandlossworksheetinthecompanionExcelworkbook]

INCOME

2012

%ofOI

2013

%ofOI

2014

%ofOI

OperatingIncome

Category1

-

-

-

Category2

-

-

-

Category3

-

-

-

Category4

-

-

-

TotalOperatingIncome(OI)

$0

-

$0

-

$0

-

Non-OperatingIncome

InterestIncome

RentalIncome

GiftsReceived

Donations

TotalNon-OperatingIncome

$0

$0

$0

TotalINCOME

$0

-

$0

-

$0

-

EXPENSES

OperatingExpenses

AccountingandLegal

-

-

-

Advertising

-

-

-

Depreciation

-

-

-

DuesandSubscriptions

-

-

-

Insurance

-

-

-

InterestExpense

-

-

-

MaintenanceandRepairs

-

-

-

OfficeSupplies

-

-

-

PayrollExpenses

-

-

-

Postage

-

-

-

Rent

-

-

-

ResearchandDevelopment

-

-

-

SalariesandWages

-

-

-

TaxesandLicenses

-

-

-

Telephone

-

-

-

Travel

-

-

-

Utilities

-

-

-

WebHostingandDomains

-

-

-

TotalOperatingExpenses

$0

-

$0

-

$0

-

Non-RecurringExpenses

Furniture,Equipment&Software

-

-

-

GiftsGiven

-

-

-

TotalNon-RecurringExpenses

$0

-

$0

-

$0

-

TotalEXPENSES

$0

-

$0

-

$0

-

NetIncomeBeforeTaxes

$0

$0

$0

IncomeTaxExpense

NETINCOME

$0

$0

$0

OwnerDistributions/Dividends

AdjustmenttoRetainedEarnings

$0

$0

$0

BalanceSheet

[SeethebalancesheetworksheetinthecompanionExcelworkbook]

Assets

2017

2016

CurrentAssets

Cash

$11,874

Accountsreceivable

Inventory

Prepaidexpenses

Short-terminvestments

Totalcurrentassets

$11,874

$0

Fixed(Long-Term)Assets

Long-terminvestments

$1,208

Property,plant,andequipment

$15,340

(Lessaccumulateddepreciation)

-$2,200

Intangibleassets

Totalfixedassets

$14,348

$0

OtherAssets

Deferredincometax

Other

TotalOtherAssets

$0

$0

TotalAssets

$26,222

$0

LiabilitiesandOwner'sEquity

CurrentLiabilities

Accountspayable

$8,060

Short-termloans

Incometaxespayable

$3,145

Accruedsalariesandwages

Unearnedrevenue

Currentportionoflong-termdebt

Totalcurrentliabilities

$11,205

$0

Long-TermLiabilities

Long-termdebt

$3,450

Deferredincometax

Totallong-termliabilities

$3,450

$0

Owner'sEquity

Owner'sinvestment

$7,178

Retainedearnings

$4,389

Totalowner'sequity

$11,567

$0

TotalLiabilitiesandOwner'sEquity

$26,222

$0

{42}

CommonFinancialRatios

DebtRatio(TotalLiabilities/TotalAssets)

0.56

CurrentRatio(CurrentAssets/CurrentLiabilities)

1.06

WorkingCapital(CurrentAssets-CurrentLiabilities)

669

-

Assets-to-EquityRatio(TotalAssets/Owner'sEquity)

2.27

Debt-to-EquityRatio(TotalLiabilities/Owner'sEquity)

1.27

3-YearCashFlow

[SeethecashflowworksheetinthecompanionExcelworkbook]

CASHBALANCE

2015

2016

2017

DateEnding

9/3/2015

9/3/2016

9/3/2017

CashatBeginningofPeriod

$5,000

$5,000

$5,000

CashatEndofPeriod

$5,000

$5,000

$5,000

CASHINFLOWS

2015

2016

2017

CashfromOperations

ReceiptsfromCustomers

GrossRents

TotalCashfromOperations

$0

$0

$0

CashfromFinancing

IssuanceofStock

Borrowing

TotalCashfromFinancing

$0

$0

$0

CashfromInvesting

SaleofPropertyandEquipment

CollectionofPrincipalonLoans

SaleofInvestmentSecurities

TotalCashfromInvesting

$0

$0

$0

TotalCashInflows

$0

$0

$0

CASHOUTFLOWS

2015

2016

2017

Operations

Wages

InventoryPurchases

GeneralOperatingExpenses

Interest

IncomeTaxes

TotoalOutflowsfromOperations

$0

$0

$0

Financing

RepaymentofLoans

RepurchaseofStocks

DividendsPaid

TotalOutflowsfromFinancing

$0

$0

$0

Investing

PurchaseofPropertyandEquipment

MakingLoanstoOtherEntities

PurchaseofInvestmentSecurities

TotalOutflowsfromInvesting

$0

$0

$0

TotalCashOutflows

$0

$0

$0

NETCASHFLOW

$0

$0

$0

BusinessBudget

[SeethebusinessbudgetworksheetinthecompanionExcelworkbook]

INCOME

Actual

Budget

Difference

OperatingIncome

Category1

$0

Category2

$0

Cate