中國城營銷指數(shù)得分與排名

中國城市營銷指數(shù)得分與排名、中國城市營銷指數(shù)（CMI）2007-2008年100個城市排名（見表1-1）表1-1中國100個城市的CMI總體得分與排名城市名稱心體得分品牌指數(shù)”牌排名建設得分建設排名溝通得分溝通排名網(wǎng)絡得分網(wǎng)絡排名效益得分效益排名營銷力度得分營銷力度排名北京126.17611.34010.93010.97020.93510.932394.1631上海113.09021.20940.90020.98410.90430.952193.5132成都105.89831.23920.86560.85170.87890.8242185.4599重慶103.58341.22330.86470.82980.868120.8252084.66512杭州101.73751.16760.86750.88230.874100.865887.2035寧波100.64961.17850.852150.809150.90720.8501385.42510天津93.47871.06680.87740.87940.864180.887687.6884南京92.00881.06670.859100.86860.868140.8571086.2906深圳90.15791.020130.88230.819110.89250.941288.3553青島88.513101.06290.852130.805160.821440.8551283.33515廣州86.729111.006210.86280.87550.818480.892486.1817泉州85.690121.061100.828320.773230.845240.7854580.79525武漢84.921131.011200.847170.796170.89260.8251984.00114大連84.899141.000230.844180.82390.868130.860984.87311東莞84.849151.018150.858110.730470.87980.865783.30816無錫84.664161.017170.837220.809140.835320.8481483.23017沈陽84.260171.018160.833260.812120.809590.8561182.75618溫州84.144181.024120.833270.795180.864200.7963282.18520蘇州83.974190.982290.850160.812130.868150.891585.5328紹興83.377201.012190.839200.760290.89440.8013082.35919昆明83.301211.031110.839210.772240.844260.7765080.79526濟南80.309220.996240.840190.751360.846230.7893980.65629南寧80.240231.020140.810520.767250.804670.7675878.70445廈門79.870240.950370.855120.782220.87970.8461584.06113煙臺79.680250.988260.821370.737420.854220.8152380.67028長沙79.646260.989250.852140.766260.799690.8062880.55130揚州79.323271.003220.804620.733450.820460.8062779.09340濰坊77.831280.985270.810500.708540.842300.8022979.03341貴陽77.781290.984280.820380.765270.786800.7903879.01642常州76.598300.946380.829310.757320.828390.8242280.95123洛陽76.229311.014180.815460.688660.744910.7606775.17378鄭州76.097320.934420.86090.759310.843280.7953381.43121西安75.162330.931440.831290.788210.821450.7913780.75927

二、2007-2008年中|60個城市CMI分項指標排名1（見表1-2?表1-6）二、2007-2008年中|表1-2 CMI前60個城市的品牌強度指數(shù)排名城市名稱品牌指數(shù)品牌排名吸引力得分吸引力排名關(guān)注度得分關(guān)注度排名獨特性得分獨特性排名包容性得分包容性排名規(guī)劃管理得分規(guī)劃管理排名北京1.34010.82220.92110.91310.576100.9015成都1.23920.87310.66150.65840.439281.0001重慶1.22330.78050.71620.68130.58580.79112上海1.20940.82230.66060.71320.67520.61233寧波1.17850.739100.69430.439270.58960.8666杭州1.16760.79140.325140.61150.511161.0001南京1.06670.76460.268170.548100.479190.70726天津1.06680.704160.301150.481200.529130.75022青島1.06290.74590.287160.299500.478200.9353泉州1.061100.714140.337110.515120.465220.70726昆明1.031110.664300.37490.424320.516150.61233溫州1.024120.672270.48680.431300.533120.43349深圳1.020130.677240.334120.400380.62630.50042南寧1.020140.720120.117340.446250.459230.79112東莞1.018150.653330.127300.341420.84710.55936沈陽1.018160.660310.108360.460230.432290.8666城2?6的60個城市均為本報告CMI總分排名前60名的城市。

無錫1.017170.660320.104380.427310.501170.8299洛陽1.014180.619440.101400.58960.329570.8666紹興1.012190.719130.325130.54990.404380.50042武漢1.011200.683220.246180.57180.431300.55936廣州1.006210.76170.355100.515130.58570.25055揚州1.003220.665280.116350.472210.368480.8299大連1.000230.684210.122320.282530.519140.8299濟南0.996240.698180.232210.431290.441270.61233長沙0.989250.691190.235200.488170.406370.55936煙臺0.988260.733110.163260.345410.426320.70726濰坊0.985270.630410.082480.305470.407360.9353貴陽0.984280.689200.244190.304480.330560.79112蘇州0.982290.701170.182250.513140.59450.35452樂山0.974300.592510.138270.484180.341540.75022柳州0.972310.612470.063530.317440.59840.70726宜賓0.970320.607480.129290.403370.353510.79112呼和浩特0.969330.595490.052580.484190.401390.75022桂林0.962340.504560.080490.450240.418350.79112西寧0.961350.566530.072520.414350.398400.79112銀川0.957360.586520.093440.417340.331550.79112廈門0.950370.75880.66940.312460.446250.00058常州0.946380.639390.106370.381400.480180.55936?？?.945390.651340.137280.273550.349530.75022威海0.941400.615450.086460.227560.421340.79112宜昌0.937410.382600.077510.440260.431310.79112鄭州0.934420.679230.185240.298520.446260.50042

中山0.934430.676250.082470.277540.569110.50042西安0.931440.641380.185230.58770.425330.25055蕪湖0.930450.593500.055560.412360.362490.66131焦作0.916460.624430.058540.507160.327580.50042吉林0.909470.497570.038600.509150.376450.55936南昌0.908480.708150.119330.419330.374460.35452南通0.905490.664290.077500.333430.454240.43349麗江0.903500.562540.227220.301490.359500.50042佛山0.902510.626420.099410.393390.57890.25055濟寧0.901520.514550.056550.313450.395410.66131包頭0.897530.675260.046590.141580.350520.70726福州0.885540.644370.55470.435280.228600.00058秦皇島0.882550.634400.088450.176570.385440.55936石家莊0.872560.651350.104390.298510.391420.35452三亞0.871570.491580.124310.084600.302590.79112珠海0.867580.645360.098420.117590.477210.43349黃山0.867590.386590.053570.461220.368470.50042長春0.842600.614460.097430.547110.388430.00058表1-3： CMI前60個城市的營銷建設指數(shù)排名城市名稱銷指營建設數(shù)銷排營建設名共得公服務分共排公服務名居得人建設分居排人建設名業(yè)得產(chǎn)質(zhì)量分業(yè)排產(chǎn)質(zhì)量名創(chuàng)新建設新排創(chuàng)建設名游得旅建設分游排旅建設名市排城管理名市得城管理分

北京0.93010.32840.488110.70120.41020.93610.5835上海0.90020.34430.468180.71510.35330.20770.5884深圳0.88230.49410.65020.42440.43110.085290.27858天津0.87740.205180.437260.42730.30260.202100.6033杭州0.86750.203190.51390.36760.23490.181110.5058成都0.86560.234100.434270.281120.28370.21350.47912重慶0.86470.215120.346500.272150.139310.34320.6612廣州0.86280.32750.57330.38250.127350.176120.35642鄭州0.86090.194200.362480.242220.228110.20290.6751南京0.859100.170320.52270.33670.147260.21340.49410東莞0.858110.39720.70410.259210.33250.055400.22060廈門0.855120.172290.440240.263180.201150.21060.5039青島0.852130.175260.474150.308100.232100.118230.46414長沙0.852140.23690.438250.236230.25480.147170.40527寧波0.852150.187220.466200.259200.213140.173130.42719蘇州0.850160.137450.54950.269160.156250.20680.42818武漢0.847170.214130.392420.32380.191170.166140.34545大連0.844180.177250.471170.31690.182180.094260.40428濟南0.840190.171310.400400.269170.214130.159150.32251紹興0.839200.28260.52460.215320.167210.063330.35543昆明0.839210.206160.328530.260190.160230.099250.5147無錫0.837220.144410.472160.234250.147270.134210.42320石家莊0.836230.153360.395410.235240.134330.145180.46813珠海0.835240.25280.483120.212340.156240.045510.42121佛山0.834250.179230.478140.219290.220120.059350.37337

沈陽0.833260.172280.409370.290110.120370.121220.36939溫州0.833270.206170.362470.218300.173200.109240.38435南通0.832280.133460.51980.141540.34340.051470.36540西安0.831290.171300.366460.225280.114400.23230.29556常州0.829300.172270.481130.197370.118380.090280.40825泉州0.828310.222110.499100.184420.105420.058380.42917福州0.828320.168330.432280.273140.144280.068310.35544威海0.828330.107530.55840.189400.197160.053420.40726桂林0.822340.158350.370430.167450.133340.143190.34346煙臺0.821350.119500.468190.216310.112410.080300.37338貴陽0.820360.151380.308560.196390.140300.054410.5246呼和浩特0.820370.178240.310550.276130.174190.061340.29855南昌0.819380.125490.460220.207350.162220.058360.32349濟寧0.817390.132480.451230.145520.140290.058390.42022秦皇島0.816400.141430.428320.229270.115390.053430.33847洛陽0.815410.133470.300570.176440.103440.142200.38533?？?.812420.162340.423330.213330.030580.049480.49011濰坊0.810430.104540.465210.143530.135320.046500.38434南寧0.810440.138440.403390.196380.085470.058370.35741包頭0.809450.191210.420350.231260.070530.034580.30953三亞0.808460.25970.430300.153480.013600.051460.44416焦作0.807470.108510.354490.117570.095450.090270.45615黃山0.807480.100560.429310.148490.035570.149160.37836銀川0.807490.214140.406380.187410.090460.040560.26159

麗江0.806500.145400.367450.148500.080480.052440.41823長春0.806510.143420.368440.202360.066540.042540.39630揚州0.804520.097570.431290.147510.105430.046490.38532蕪湖0.802530.095580.413360.154470.123360.051450.31052中山0.798540.209150.421340.135560.054550.026600.32250吉林0.792550.108520.340510.179430.080490.035570.30754西寧0.791560.152370.316540.139550.052560.068320.29357柳州0.791570.147390.329520.111580.075510.027590.38531宜昌0.783580.070600.281590.165460.072520.040550.33848宜賓0.777590.102550.256600.060600.079500.044530.39729樂山0.768600.074590.299580.072590.020590.044520.41624表1-4： CMI前60個城市的營銷溝通指數(shù)排名城市名稱溝通指數(shù)溝通排名本地支持得分本地支持排名節(jié)會營銷得分節(jié)會營銷排名旅游推廣得分旅游推廣排名投資促進得分投資促進排名國際推廣得分國際推廣排名上海0.98410.93511.00010.88121.00010.8782北京0.97020.84620.84630.97910.84420.9091杭州0.88230.53750.85120.80230.473110.36912天津0.87940.60930.583130.63960.72230.4335廣州0.87550.56840.78150.59990.54180.4404南京0.86860.51560.83440.63670.53190.31926成都0.85170.425100.648100.60780.58940.35417重慶0.82980.47170.453200.480210.57370.3899大連0.82390.263250.70090.541140.383220.4116深圳0.819100.201300.583140.487200.57950.3997沈陽0.812110.321160.70480.490190.332330.32923

蘇州0.812120.136530.600120.557120.508100.37211無錫0.809130.311200.76560.381430.434140.25238寧波0.809140.179390.644110.494180.462120.36115青島0.805150.320180.406230.438300.367260.5733武漢0.796160.45190.245370.505150.440130.36513溫州0.795170.311210.520170.378440.434150.35416長春0.789180.340140.70470.324520.247470.32924石家莊0.789190.385110.458190.366460.343310.38310西安0.788200.193340.173510.590100.57660.3958廈門0.782210.092560.495180.575110.412190.29830泉州0.773220.324150.400240.501170.368250.19346昆明0.772230.356130.418210.290560.425170.29132南寧0.767240.289230.265320.467240.421180.29331長沙0.766250.320170.245380.447270.430160.27534貴陽0.765260.288240.552150.464250.314370.09059福州0.761270.318190.387260.386410.352290.23140紹興0.760280.211280.283290.446280.400200.33122桂林0.760290.155480.212420.66050.330340.30928鄭州0.759300.364120.200450.548130.280410.26936常州0.757310.195320.283300.446290.374240.34321海口0.753320.170420.529160.391380.206500.30927濟南0.751330.46880.158530.357490.281400.32225黃山0.747340.216270.122590.69640.346300.17649南昌0.741350.300220.418220.223580.321360.24339煙臺0.737360.222260.245390.393370.271430.34420三亞0.734370.094550.400250.423320.192520.34519

呼和浩特0.734380.190360.274310.394360.386210.21143揚州0.733390.194330.245400.463260.271420.27235東莞0.730400.167430.367270.417330.333320.13555珠海0.724410.204290.361280.475220.135580.19845柳州0.724420.189370.200460.389390.365270.22741蕪湖0.714430.082580.158550.468230.327350.26337吉林0.710440.200310.173500.284570.254460.36314銀川0.710450.189380.158540.387400.356280.18348濰坊0.708460.160440.173520.363470.204510.35218南通0.702470.172400.200470.359480.175550.30929宜昌0.697480.153490.141580.434310.300380.14852中山0.696490.155470.255350.371450.267440.12957西寧0.691500.130540.187490.402340.293390.12956洛陽0.688510.158450.200480.384420.164560.21242威海0.681520.138510.212430.312530.130600.28333包頭0.680530.088570.122600.292550.381230.18747焦作0.679540.073600.212440.398350.231480.14853宜賓0.679550.192350.255340.334500.192530.08660秦皇島0.678560.172410.212410.192590.266450.21144麗江0.673570.076590.158560.502160.136570.15250濟寧0.666580.136520.265330.302540.131590.14854佛山0.663590.155460.141570.332510.212490.12558樂山0.655600.153500.255360.182600.185540.14951

表1-5： CMI前60個城市的網(wǎng)絡營銷指數(shù)排名城市名稱網(wǎng)絡得分網(wǎng)絡排名網(wǎng)站功能得分網(wǎng)站功能排名網(wǎng)站設計得分網(wǎng)站設計排名網(wǎng)站互動得分網(wǎng)站互動排名形象展示得分形象展示排名網(wǎng)絡溝通得分網(wǎng)絡溝通排名北京0.93510.348220.833120.33380.83310.6921寧波0.90720.405130.833120.50210.358150.2766上海0.90430.277351.00010.167270.51360.4832紹興0.89440.247401.00010.45830.501100.09414深圳0.89250.364200.833120.33380.176350.4263武漢0.89260.308281.00010.37660.50680.08217廈門0.87970.61110.91780.33380.008550.3335東莞0.87980.314251.00010.208230.50590.06321成都0.87890.419100.583370.250130.53450.11212杭州0.874100.246410.750260.216150.63120.08716中山0.873110.47140.833120.209210.338170.07319重慶0.868120.309270.583370.167270.500110.16610大連0.868130.51630.833120.167270.277270.07518南京0.868140.287331.00010.110470.355160.14011蘇州0.868150.373191.00010.218140.337180.03232南通0.867160.340240.91780.214160.54740.00752天津0.864170.46750.833120.208250.167420.10913溫州0.864180.131560.750260.45820.202310.1848三亞0.854190.269371.00010.33380.167430.02435煙臺0.854200.54020.833120.167270.215280.01938濟南0.846210.306290.833120.211180.189330.04027泉州0.845220.375180.833120.083490.190320.09215昆明0.844230.178510.833120.37570.167430.03431

宜昌0.843240.239440.750260.276120.334220.00556鄭州0.843250.46660.583370.167270.206300.04624威海0.843260.43680.833120.209220.170390.00654濰坊0.842270.283340.583370.167270.50670.00949無錫0.835280.415120.750260.042500.335200.01741秦皇島0.834290.179500.833120.167270.336190.00850?？?.832300.293310.417510.167270.372140.03628黃山0.831310.418110.91780.167270.018520.05623宜賓0.830320.190490.667350.209200.380130.00360包頭0.830330.392150.750260.167270.168410.00457常州0.828340.357210.750260.042520.333230.01245珠海0.821350.245420.583370.167270.177340.03529青島0.821360.348230.667350.167270.002580.1689西安0.821370.200480.583370.167270.167430.05722揚州0.820380.220460.500440.167270.333230.01048廣州0.818390.014600.583370.000540.56730.3624柳州0.817400.203470.500440.167270.333230.00851福州0.816410.116570.833120.208260.002570.2177佛山0.813420.398140.250570.209190.167430.03530濟寧0.812430.224450.417510.167270.334210.00555銀川0.810440.158520.333540.41740.170380.01542南昌0.809450.42290.750260.208240.002590.01839沈陽0.809460.295300.833120.000540.174370.07120長春0.809470.376170.500440.042530.167430.04325石家莊0.808480.376160.91780.167270.000600.02237西寧0.804490.271360.417510.167270.169400.01146

南寧0.804500.45570.500440.211170.009540.02436長沙0.799510.242430.500440.167270.052510.04026麗江0.797520.151530.500440.167270.167430.01244焦作0.795530.310260.250570.38650.070500.00358貴陽0.786540.291320.250570.083480.209290.01443樂山0.766550.148540.750260.000540.176360.00359蕪湖0.762560.249390.500440.042510.011530.03033呼和浩特0.753570.136550.333540.000540.333230.00653洛陽0.744580.264380.750260.000540.002560.01147吉林0.739590.112580.333540.000540.167430.02934桂林0.686600.073590.000570.000540.500120.01840表1-6： CMI前60個城市的營銷效益指數(shù)排名城市名稱效益得分效益排名投資效益得分投資效益排名出口效益得分出口效益排名旅游效益得分旅游效益排名上海0.95211.00010.88320.5805深圳0.94120.85520.89510.6032北京0.93230.75730.79150.7141廣州0.89240.54970.75580.5963蘇州0.89150.56060.86230.47211天津0.88760.65240.75290.45712東莞0.86570.46790.80640.41020杭州0.86580.459100.733140.4859大連0.86090.50480.722150.41419南京0.857100.411120.712160.4978