《時尚產(chǎn)業(yè)導論》課程教學大綱（中英文）

《時尚產(chǎn)業(yè)導論》教學大綱課程代碼074104791課程名稱時尚產(chǎn)業(yè)導論英文名稱Introductiontofashionindustry課程類別必修課課程性質(zhì)必修學時總學時：16學分1開課學期第1學期開課單位設計學院適用專業(yè)服裝與服飾設計授課語言中文授課先修課程畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學生達到畢業(yè)要求有如下貢獻：1.設計知識：掌握扎實的基礎(chǔ)知識和專業(yè)技能，能夠?qū)⒎b與服飾設計的專業(yè)知識和理論用于解決實際的設計實踐問題。2.問題分析：能夠應用服裝與服飾設計的專業(yè)知識和理論，并通過文獻研究以識別、表達和分析復雜的設計問題。3.設計開發(fā)解決方案：能夠針對復雜設計問題提出解決方案，并能夠設計環(huán)節(jié)中體現(xiàn)創(chuàng)新意識，考慮經(jīng)濟、文化、環(huán)保、安全、技術(shù)、美觀等因素。4.研究：能夠基于服裝與服飾設計的基本原理并采用科學方法對復雜設計問題進行研究，包括設計實驗、現(xiàn)象觀察與分析、地域文化與藝術(shù)思潮，在信息采集與梳理的過程中形成合理有效的設計成果。5.使用現(xiàn)代工具：能夠針對服裝與服飾設計的復雜問題，開發(fā)、選擇與使用恰當藝術(shù)技術(shù)手段、現(xiàn)代信息工具和資源，并能夠理解其局限性。6.設計與社會：能夠基于設計相關(guān)背景知識進行合理分析，評價創(chuàng)作實踐中復雜問題解決方案對社會、健康、安全、法律、文化、審美、生活品質(zhì)的影響，并理解應承擔的責任。7.環(huán)境和可持續(xù)發(fā)展：能夠理解和評價設計實踐對環(huán)境、社會可持續(xù)發(fā)展的影響。9.個人和團隊：能夠在多學科背景下的團隊中承擔個體、團隊成員以及負責人的角色。10.溝通：能夠就復雜設計實踐問題與業(yè)界同行及社會公眾進行有效溝通和交流，包括繪制設計草圖、撰寫報告、陳述發(fā)言、清晰表達或回應指令。并具備一定的國際視野，能夠在跨文化背景下進行溝通和交流。11.項目管理：理解并掌握設計和創(chuàng)作管理原理與經(jīng)濟決策方法，并能在多學科環(huán)境中應用。12.終身學習：具有自主學習和終身學習的意識，有不斷學習和適應發(fā)展的能力。課程培養(yǎng)學生的能力（教學目標）本課程要求學生了解時尚相關(guān)的基本概念、基本理論以及國內(nèi)外時尚產(chǎn)業(yè)發(fā)展的基本經(jīng)驗，從而對時尚產(chǎn)業(yè)有全面的認識。課程簡介本課程為專業(yè)必修課，有助于初入時尚行業(yè)的學生了解時裝的基本原理、時裝的產(chǎn)業(yè)結(jié)構(gòu)、時裝營銷和時裝教育，課程內(nèi)容包括時裝的原理、時裝的環(huán)境、服裝的變遷、時裝新產(chǎn)品開發(fā)、時裝工業(yè)、配飾品及其他相關(guān)工業(yè)，涉及到全球時裝市場、時尚買手、時裝零售、時裝品牌視覺營銷、櫥窗展示設計、時裝網(wǎng)絡營銷和全球時裝教育等內(nèi)容教學內(nèi)容與學時分配第1章迎接時尚時代的到來1學時第2章時尚產(chǎn)業(yè)和時尚經(jīng)濟1學時第3章時尚產(chǎn)業(yè)的全球生產(chǎn)網(wǎng)絡1學時第4章時尚產(chǎn)業(yè)組織1學時第5章時尚產(chǎn)業(yè)的市場特性2學時第6章時尚品牌2學時第7章時尚企業(yè)管理1學時第8章時尚產(chǎn)業(yè)集群與都市時尚業(yè)的發(fā)展1學時第9章時尚產(chǎn)業(yè)和國際大都市建設1學時第10章時尚產(chǎn)業(yè)的未來1學時市場考察4學時實驗教學（包括上機學時、實驗學時、實踐學時）0教學方法課程教學以課堂教學、課外作業(yè)、綜合討論、網(wǎng)絡以及授課教師的科研項目于積累等共同實施?？己朔绞奖菊n程注重過程考核，成績比例為：平時作業(yè)和課堂表現(xiàn)：30%課程作業(yè)：70%教材及參考書制定人及制定時間“Introductiontofashionindustry”SyllabusCourseCode074104791CourseTitleIntroductiontofashionindustryCourseCategorycompulsoryCoursesCourseNatureCompulsoryCourseClassHours16Credits1.0SemesterThe1thsemesterInstituteDesignInstituteProgramOrientedFashionandAccessoriesDesignTeachingLanguageChinesePrerequisitesStudentOutcomes(SpecialTrainingAbility)1.Designknowledge:Mastersolidbasicknowledgeandprofessionalskillsandbeabletoapplytheprofessionalknowledgeandtheoriesoffashionandaccessoriesdesigntosolvingpracticalproblemsindesignpractices.2.Problemanalysis:Beabletoidentify,expressandanalyzecomplexdesignproblemsthroughdocumentaryresearchestakingadvantageofprofessionalknowledgeandtheoriesoffashionandaccessoriesdesign.3.Solutionsdesign/development:Beabletoproposesolutionsaimedatcomplexdesignproblems,embodyconsciousnessofcreativityandconsiderfactorsofeconomy,culture,environmentalprotection,safety,technologyandaestheticsinthelinksofdesign.4.Research:Beabletodoresearchesoncomplexdesignproblemsbasedonbasicprinciplesoffashionandaccessoriesdesignbyscientificmethods,includingdesignexperiments,observationandanalysisofphenomenon,regionalcultureandarttrend,toformreasonableandeffectiveresultsduringtheprocessofinformationacquisitionandorganization.5.Usageofmoderntools:Beabletodevelop,selectandadoptappropriatearttechnologymethods,moderninformationtoolsandresourcesaimedatcomplexproblemsoffashionandaccessoriesdesignandbeabletounderstandthelimitations.10.Communication:Beabletomakeeffectivecommunicationswithindustrypeersandthepubliconcomplexdesignpracticalproblems,includingdrawingdesignsketches,writingreports,makingpresentations,clearlyexpressingorrespondingorders.Moreover,possesscertaininternationalvisiontomakecommunicationsinacross-culturalcontext.12.Lifelonglearning:Possesstheconsciousnessofindependentlearningandlifelonglearningandtheabilitiesofcontinuouslearningandadaptiontodevelopment.TeachingObjectivesThiscourseisguidedbytheenterprisemarketingactivities,studentsarerequiredtolearntotheenterprisemarketingstrategyanalysis,appreciationofsuccessfulmarketingplanningscheme,simulationexercisestopromotegoods,trainingofsalescommunicationskills,learntoanalysisanddesignofsmallpromotionalactivities,knowhowtoestablishchanneladvantages,abilityofcustomerrelationshipmanagement,attachesgreatimportancetothemarketingpersonneltheselfqualitytraining,setupthecustomerdemandasthecenterofmarketingcoreidea,formascientificsystemofmarketingthoughtyoungmodelCourseDescriptionMarketingisacomprehensivethinkingtrainingcoursebasedoneconomics,psychologyandbehavioralscience,withthecharacteristicsofextensiveness,comprehensivenessanddevelopment.Undertheconditionofmarketeconomy,marketingconcepts,methodsandtechniquesarenotonlywidelyusedinenterprisesandvariousnon-profitorganizations,butalsograduallyappliedinthemicro,mediumandmacrolevels,involvingallaspectsofsocialandeconomiclife.Thiscoursetakestheconsumer(customer)demandasthecore,onthebasisofintroducingthebasicmarketingtheoryandpractice,combiningthenewchangesofmarketingtheoryandpracticeintheInternetera,focusesonlearningnewmarketingconcepts,newtechnologies,newmethodsandsalesskills,andcultivatinghigh-qualitymarketingpersonnelforenterprises.TeachingContentandClassHoursDistributionPart1definesthemarketingandmarketingprocessin4periodsChapter1marketing:buildingfavorablecustomerrelationshipsChapter2companyandmarketingstrategy:formpartnershipcustomerrelationshipPart2understandingmarketsandconsumers8periodsChapter3marketingenvironmentChapter4marketinginformationsystemChapter5consumermarketandconsumerbuyingbehaviorChapter6industrialmarketandindustrialpurchasebehaviorPart3:designingcustomer-orientedmarketingstrategyandintegratingmarketingmix16periodsChapter7:customer-orientedmarketingstrategy:creatingvaluefortargetcustomersChapter8product,serviceandbrandstrategyChapter9newproductdevelopmentandproductlifecyclestrategyChapter10productpricing:understandingandcapturingcustomervalueChapter11productpricing:pricingstrategyChapter12distributionchannelsandsupplychainmanagementChapter13retailandwholesaleChapter14communicationcustomervalue:integ