Markeing評(píng)估微軟新產(chǎn)品進(jìn)入中國(guó)的變量

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aispayingattentiontotheintellectualpropertywhileChinapaysalittleattentiontoprotecttheintellectualproperty.Andthetwodifferenthavetwodifferentpatentlaws.SinceAugust1in2023,Chinaputforwardtheantitrustlawtopreventthemonopolyphenomenon.3.2.3FindingsandPotentialImplicationsThemarketeconomysystemwillmaketheoperatingsystemmarketmorefreedomwhiletherearemorecompetitionsforourproducts.WiththeappreciationofRMB,itisadverseforourcompanytoexportourproductstoChinawhilethecostwillbereduced.Withthereductionofthedutyofthelaptop,wecanexportmorelaptopstoChina,whileatthemeantimethecompetitionofthelaptopwillbemoredrastic.WhenChinachangesthediplomaticstrategyofPhilippines,wewillbeaffectedbythechanges,suchasthewarwilllimittheexportofChina.TheIncentivesandgovernmentprogramswillboostthemarketandbuilduptheconfidencesofconsumerssothattherewillbemorepotentialconsumersbuyourproducts.Whenthedutyoflaptopreduces,thecostsofthelaptopalsoreducesothatthepricewillalsoreducewhichcanstimulatetheconsumerstobuyourproducts.ThoughAmericadoesnotrestrictChinaontheelectronicsindustrydirectly,itwillaffectourcompanyindirectly.ChinaandAmericajoinintotheWTOandAPECcanserveourcompanywell,ourcompanycantakeadvantageofthecooperativeagreementstoenterintoChina.Ourcompanyneedstoobeytheinternationallaws,host-countrylawsandhome-countrylawssincetheselawsprovideawayforustoobeyorwewillbepunished.TheAmericanlawsareinourfavorwhiletheChineselawsarebadforprotectingourhigh-endproducts.TheprotectionandthehitpowerofChinesegovernmentarenotenough,sowhenweenterintoChinatopromoteourproductswewillsufferfromsomeloss.OurcountryhadbeenlitigatedbymanycountriessowhichprovideawayforChinatolitigateus,soweneedtoprepareforthissituation.3.3TheSocialandCulturalEnvironmentsAnalysis3.3.1TheSocialandCulturalEnvironmentsAnalysisThefirstlanguageoftheChineseisChinese,andmanyofthestudentsarelearningEnglish.Chinaisacountrywithmanyreligions,whilethemainreligionsareTaoismandBuddhism.Somereligionbehaviorswillaffectthepeople’sconsumptionpatternsgreatly,especiallyintheruralareainChina.Nowadays,Chinesepeople’valueispragmatismandmostofthemhavegrouppsychology.Therearemanymannersandcustomsexistinthebusinessnegotiations,suchasthetwopeopleneedtohavethesamepositioniftheyaregoingtoproceednegotiate.TheattitudeofaestheticsofChineseisthattheypayattentiontothebrandnameandmediamessagesofaproductratherthancolor,packagingsinceChineseemphasizereality.Chinacarriesoutnine-yearcompulsoryeducationandcollegeeducationwhichcanfosterlargequantitiesoftalents.Fromthesocialinstitutionsaspect,infact,Chinaisruledbyonlyonebigpoliticalparty—Chinesecommunistandtherearemanysmallsocialorganizationsinthesociety.AccordingtotheHofstede’sculturaltypology,thepowerdistantis80andChinesebelieveinpersonalpolicy-makingandpersonalresponsibilitysystemintraditional.3.3.2FindingsandPotentialimplicationsInChina,manyoftheywillspeakChinese,soifwewanttodevelopinChina,weneedtorecruitsomepeopleknowChinesesothatmakecontractwithChinesepeople.TheChinesegrouppsychologycanhelpourcompanytopromoteourproduct,soweneedtotaketheadvantageofbrandeffect.Thepragmatismforcesushadtomaketheproducthavemorefunctions.Themanymannersandcustomsaredifferentfromourcountry,soweneedtoadapttothemannersandcustomswhenweenterintoChina.Andaccordingtotheattitudeofaesthetics,ourproductsmustbuildupourbrandtoattractcustomers.MostoftheChinesestudentshavepoorpracticalabilitybecauseoftheChineseeducationsothatweneedtotaketimetotrainthem.Itisdifficultforustoemployacapablemanagertomanagestaffs.InChina,weneedtofollowtheChinesecommunist’sinstructionsandtherelationshipwiththesocialorganizationwillaffectourbusinessoperations.Chinesepowerdistantdeterminesthatthemanagerswhenmanagingthecompanytheyshouldavoidtousemandatorywaytosolveconflicts.3.4TechnologicalEnvironmentAnalysis3.4.1TechnologicalEnvironmentAnalysisNowadays,Chinaisdevelopingthecountrywithtechnologyandeducationstrategy,sothetechnologiesaredevelopingquicklyintherecentyears.E-commercedevelopsrapidlyaccordingtotherelevantdates.CNNIC(2023,p.)statesthat‘thereareatleast527millionnetizensinChinaandthecellphoneusershavereach360millionuntilMarch2023’.Chinaisabigcountry,whilethee-commercecanhelptoovercomethebarrierofgeographicaldistance.InChina,thetechnologyisthefirstproductivityanditprovidesawayforfactoryandcompanytocustomize.Theimprovementofproductivitycanimprovetheproductqualityandoutput.Manyindustryareusingtheinternetasamediatopromote,Internethasbeenthebiggestplatformintheworld.InChina,therea