商務(wù)英語入門外教社修訂版公開課一等獎市賽課獲獎?wù)n件

高等學(xué)校英語拓展系列教程主編：任書梅王璐副主編：曹穎外語教學(xué)與研究出版社Chapter2企業(yè)創(chuàng)建BusinessStart-upLectureOutlineWhatDoesitTaketoBeanEntrepreneur?企業(yè)家需要哪些素質(zhì)？HowtoDiscoveraWinningIdea怎樣挖掘成功旳商業(yè)理念EvaluatingYourChanceforSuccess審閱成功旳機率GettingStarted開啟并運作Organizingyourbusiness

組織企業(yè)NowThatYouareUpandRunning

發(fā)展與騰飛DeterminingIfYouAreSucceeding明確企業(yè)是否走向成功Lead-inactivitiesNowadaysitisverypopularforstudentstosendflowerstoteachers,friends,orclassmates.Youseethisopportunityandwanttoopenaflowershoponcampus.Lead-inactivitiesDoyouthinkitisrightforyou?Howcanyoutransformyourdreamintoreality?Whatcapitalandpersonalskillsdoyouneed,butdon’thave?Whatotheraspectsshouldyouconsider?Lead-inactivitiesYoucanusethewordsorexpressionsinthefollowingbox:locationnamesizecustomersmoneyemployeerunmanageconsultinformationalonepartneradvertisingconsistenthard-workingmainproductorserviceshort-termgoalsself-confidencegetprofessionalhelplong-termgoalsself-disciplinehowtoarrangetimemakesacrificesbusinessplanbusinessopportunityfirstthingsfirstmakeaprofitfull-timeparttimeWhatDoesItTaketoBeanEntrepreneur?SeeOpportunityWhereOthersDoNot—

Seeopportunityandbuildyourdreamintoreality,thenrealizeChineseDream.Self-Motivated—

Keepyourfocus;—Haveyourownmotivationtogoonandgettheworkdone;—Havethedeterminationtogetthroughthetoughtimes.WillingtoMakeSacrificesKnowWhereYouAreHeaded—

Worklonghours;—Cutleisureactivitieslikegettingonline,watchingTV,dancing,etc.—Havelesstimetochatwithfriends.—

Youshouldhaveastrongsetofbusinessskillsandgetabetterideaofyourself.WhatDoesItTaketoBeanEntrepreneur?Aren’tAfraidtoFail—

Failureismotherofsuccess.Businesscanfail.Theyfailallthetime.Youmustbeabletotakesomerisks.WhatDoesItTaketoBeanEntrepreneur?AdditionalInfoPersonalTraitsWhatDoesItTaketoBeanEntrepreneur?TheSuccessfulEntrepreneurandPhilanthropistAdditionalInfoWhatDoesItTaketoBeanEntrepreneur?WhatTraitsdoYouFindinBillGates?—

Stronglybelievesinhardwork;—

Beingambitious,intelligentandcompetitive;—

Whenincollege,heandhisclosefriendAllenstartedanewcompany;—Developedasmallcomputertomeasuretrafficflowtofoundaround$200,000;—DroppedoutfromHarvard;—

Workedveryhardtoachievehisvision.WhatDoesItTaketoBeanEntrepreneur?AdditionalInfoChapter210TraitsofSteveJobs1.Focus2.Aimforsimplicity3.Bebrutalwithyourself4.Constantlyreinventyourwork5.“Stayhungry,stayfoolish”6.Createa“realitydistortionfield”7.Realizeonedayyouaregoingtodie8.Embracefailure

9.Diversifyyourexperiences

10.“Goodartistscopy,greatartistssteal”WhatDoesItTaketoBeanEntrepreneur?AdditionalInfo—Whattraitsdoyouthinkyouposses?—Whatismostimportanttobeasuccessfulentrepreneur?—Doyouknowanyonewhoseemstohavetheentrepreneurialspirit?Why?WhatDoesItTaketoBeanEntrepreneur?QuestionsfordiscussionTakeHongminYu,thefounderofNewOriental,forexampleHowtoDiscoveraWinningBusinessIdeaExamineYourOwnSkillSetforBusinessIdeas—

WhathaveIdone?—

WhatcanIdo?—

Willpeoplebewillingtopayformyproductsorservice?Keepup-to-dateandIdentifyBusinessOpportunities—

Readorwatchnewsregularlytofindpossiblebusinessideas.—Keepingupwithcurrenteventswillhelpyouidentifymarkettrends,newfads,industrynews.InventaNewProductorService—

Askpeopleaboutadditionalservicesthattheywouldliketosee.—Focusonaparticulartargetmarketandbrainstormbusinessideasforservicesthatthatgroupwouldbeinterestedin.AddValuetoanExistingProduct—Putaproductthroughanadditionalprocessthatincreasesitsvalue—Addservices,orcombinetheproductwithotherproductsHowtoDiscoveraWinningBusinessIdeaInvestigateOtherMarkets—

Findingoutaboutotherculturesandinvestigatingothermarketopportunitiesisanexcellentwaytofindbusinessideas.ImproveanExistingProductorService—Thereareveryfewproducts(orservices)thatcannotbeimproved.—Startgeneratingbusinessideasbylookingattheproductsandservicesyouuseandbrainstormingideasastohowtheycouldbebetter.HowtoDiscoveraWinningBusinessIdeaGetontheBandwagon

—Sometimessuddeneventscanbringagreatdemandforsomething,likeduringH7N9epidemic,forfacialmasks.HowtoDiscoveraWinningBusinessIdeaChapter2—Howmanybusinessideascanyoudiscoveraroundyouafterreadingthispart—Writethemdownandseewhichoneismorepractical?QuestionsfordiscussionComputermaintenanceCleaningservicePetsitterrestaurantsfordogsandcatssellingtraditionaljewelryEmployee-monitoringservicesTravelingsalonHints:HowtoDiscoveraWinningBusinessIdeaEvaluatingYourChanceforSuccessMarketAssessmentDosomeresearchtogettoknowmoreaboutyourmarket.Findoutthefollowinginyourresearch:—Whoareyourpotentialcustomers?Willtheircharacteristicsaffectwhereyouneedtobe?—Howcanyoureachyourcustomers?—Howmuchwilltheypayforyourproductorservice?—Whoareyourcompetitors?—Howwillyoubepositionedinthemarketplace?市場估計FinancingAssessment資金估計Ifthestartupcostsaremorethanyouhaveonhandandmorethanyouwillbeabletoearnrightoutofthegate:—onepossiblesolutionistogetaloanforyourbusinessfromabank.—Asecondsolution,chosenbymanysmallbusinesses,istoraisethemoneyyourself,perhapsbytakingoutasecondmortgageorbysellingsomeofyourpossessions.EvaluatingYourChanceforSuccessFinancingAssessment資金估計—Athirdsolutionistoborrowfromfamilyandfriends;—Afourthsolutionistotakeonpartnersandinvestors.EvaluatingYourChanceforSuccessLearningFromOthersOneofthebestwaystolearnhowtorunasmallbusinessistotalktootherswhohavealreadydoneit.—Theywilltellyouthatlocationiscritical.—Theywillcautionyounottobeundercapitalized.—Theywillwarnyouabouttheproblemsoffindingandretaininggoodworkers.—Theywilltellyoutokeepgoodrecordsandhireagoodaccountant.GettingStartedGettingSomeExperience—Learnsmall-businessmanagementbybecominganapprenticeorworkingforasuccessfulentrepreneur,atleastforthreeyears.—Startabusinesspart-time,duringyouroffhoursoratweekends,youcanexperiencetherewardsofworkingforyourselfwhilestillenjoyingaregularpaycheck.GettingStartedGettingStartedBuildingaBusinessPlan—Businessplan:adetailedwrittendocumentthatdefinesthegoalsofyourbusinessanddescribesthemeansyouwillusetoattainthosegoals.

—Someessentialcomponents:

Descriptionofthebusiness.

Themarketingplan.

Thefinancialmanagementplan.

Theoperationsmanagementplan.OrganizingYourBusinessChoosingaFormofOrganization—Soleproprietorship—Partnership—Corporation—Limitedliabilitycompany—Jointventure—FranchiseOrganizingYourBusinessNamingYourBusiness—Whenselectinganame,trytomakethenameshort,easytoremember,descriptiveofthebusiness,andcapableofdrawingattention.—Thenameofyourbusinessmustnotbemisleadingorinanywayimplysomethingthatthebusinessisnot.OrganizingYourBusiness—Choosingwhethertoleaseofficespaceorworkfromhome;—Choosingthebestgeographiclocationforyourbusiness;—Negotiatingaleaseforyouroffice.Aleaseagreementisacontractbetweenyouandtheowneroftheproperty.LocatingYourBusinessOrganizingYourBusinessOpeningYourBusinessattherighttimeAcoupleofsuggestionsfortimingthestartofyourbusiness:—Ifyourbusinessisseasonal,startitatthebeginningofthestrongestseason.—Ifyouwanttoopenaretailbusiness,considerstartingitjustbeforetheSpringFestivalholiday,oronNationalDay,etc.OrganizingYourBusinessBuyingorLeasingEquipment—First,youwillhavetodeterminewhatyouneed.—Next,youwillhavetodeterminehowbesttoacquireit(forexample,whetheryoushouldbuyorrent.Ifyoudecidetoleaseyour

equipment,you’llhavetoenterintoaleaseagreement.)—Finally,youwillhavetodeterminehowtoinstallitandtakecareofit.OrganizingYourBusinessGettingLicensesandPermits—Ageneralbusinesslicenseisassessedannuallyfortheprivilegeofoperatingabusinessinthejurisdiction.—Aspeciallicenseisonethatisissuedtoabusinessthatwillprovideproductsorservicesthatrequireregulation.OrganizingYourBusinessGettingLicensesandPermits—Inordertogetapermittooperateyourbusiness,youmustcomplywithstateandlocalordinances.—Stateandlocalgovernmentsregulatethesafety,structure,andappearanceofthecommunitythroughtheuseoflocallawsOrganizingYourBusinessMarketingYourProductorServiceAfewsuggestionsformarketingandadvertisingonashoe-stringbudget:—Advertiseinthelocalnewspaper;—Mailorhanddeliverflyersannouncingyourbusiness;

—Advertisethroughcouponmailingservices;

—Developcustomerlistsfromfriends,family,

andbusinessassociates,andsendoutdirect

mailings.OrganizingYourBusinessMarketingYourProductorService—Putabusinesssignonyourcardoor;—Allowcustomerstosampleyourproductorservicebygivingitawayforfreeforashorttime;—Getprofessionallydesignedbusinesscards.OrganizingYourBusinessHiringEmployeesStep1WritingJobDescriptionsBeforehiringemployeesyouneedtohaveaclearunderstandingofthepositionthatneedstobefilled.Ajobdescriptionisastatementdetailingthejobdutiesandresponsibilities.AdditionalInfoOrganizingYourBusinessHiringEmployeesStep2RecruitingemployeesWhenrecruitingcandidatesyourgoalistoattractalargequantityofqualifiedindividualstoapplyforyourjobposition.Youcandothisthroughvariousrecruitingmethods.AdditionalInfoOrganizingYourBusinessStep3ScreenCandidatesYoucanscreenpotentialemployeesby:

—reviewtheirresumes;

—shortphoneinterviews;

—applications.Note:Inyourapplicationbesuretoincludecontactinformation,educationbackground,employmenthistory,andreferences.HiringEmployeesAdditionalInfoOrganizingYourBusinessStep4InterviewingEmployeesAfteryouhaveshortenedyourlisttothemostqualifiedcandidatesyouarereadytoscheduleinterviews.Step5CheckingReferencesCheckingyourcandidate’sreferencesisyouropportunitytogetfirsthandinformationaboutyourcandidateandtheirpastworkexperiences.HiringEmployeesAdditionalInfoOrganizingYourBusinessStep6MakingtheHireNowyoucancalltheluckycandidateandtellhim/herthegoodnews.Youcanincludestatementssuchas“Weappreciateyoutakingthetimetoapplyforourjobposition”and“Wewishyouthebestofluckinthefuture.”HiringEmployeesAdditionalInfoOrganizingYourBusinessStep7CompletinglegalpaperworkYoumustobtainanEmployer’sIdentificationNumber(EIN)andyouarerequiredtohaveworker’scompensationinsurance.Beawarethatyouwillberesponsibleformakingsocialsecuritytaxpaymentsforyouremployees.HiringEmployeesAdditionalInfoNowThatYouAreUpandRunningOpeningallthemailyourself—

Mostofthemailyoureceivemayberoutine,butthatonepieceinathousandistheoneyoucannotaffordtomissseeingfirst.—

Signallchecksyourselfandbesuretolimitcompanycreditcardholderstoyourselfandkeyemployees.—

Complaintscomeviathemailaswell.Valuableinformationandopportunitiescomeinthemail.Inordertosecureyoursuccess,youshouldgetinthehabitof：NowThatYouAreUpandRunningPracticingComputerSecurity—

Usepasswords,andchangethemoften.—

Restrictaccesstoyourelectronicfilesasmuchasyoucan.—

Also,backupyourdataeveryday.—

Bediscreetabouthowmuchyourevealofyourbusinessorpersonalinformationtoanyone,includingyourbanks.MaintainingConfidentialityNowThatYouAreUpandRunningUsingLocks,Alarms,andCameras—

Locksandkeysareahighpriorityforsecuringphysicalassets.—

AsubtlenoticeoradummyTVcamerawithalittleflashingredlight.NowThatYouAreUpandRunningManagingRisksManagingriskcanbedoneinseveralways.—

preventit—by,forexample,practicinggoodfiresafety;—

avoidit—by,forexample,subcontractingapartofyourproductmanufactureinvolvinghazardousmaterials;—

spreadit—by,forexample,backingupyourcomputerfilesandkeepingthecopyataseparatelocation;NowThatYouAreUpandRunning—

absorbit—byassumingthatcertainlossesareanacceptablecostofdoingbusiness;—

transferit—bysharingtheriskswithaninsurancecompany.ManagingRisksDeterminingifYouAreSucceedingTheFirstSteptoSuccess:Infancy—

howtogetcustomers;—

howtodelivertheproduct/servicetothecustomers;—howtobroadenthesalesbasetogetmorecustomers;—

howtogetenoughcashtocoverthestartupphase;Thethreebasicstagesontheroadtosuccessare:DeterminingifYouAreSucceedingTheSecondStep:Survival—

Incomeissufficienttocoverexpenses,tobreakeven,andtorenewassetsasnecessary.—Incomeisgrowingsothatasmallprofitmightbe