一站式咨詢市場規(guī)模估算v1 vstudent

InrealsfrequentlyInrealsfrequentlyaskconsultantsthesetypesofquestions,dependingonyourquickquestions, willdecidewhetherlaunchmultiple-millions-dollarcasewiththeconsultingOftenserveasthe1stroundquestionsinconsultingfirm’srecruitingIfyoucannotacethis,youmaynothavethechancetothenextroundforaformal,45minutes-longcaseAppearasonequestionintheformalcasei.e.foranew-productlaunchcase,youcouldhavemarketsizingquestionasthefirststep2MarketSizingCase:Classificationand DirectIndirect

FMCG(BandAid),ServiceInfrastructure(GasStation),BasicMaterialMarket

Product(BandAid)Service(Gas-PongballsinCertain

BandCirculatingbeer

Tire(NewTire 3Example:MarketSizingquestionwithinaFormalCase(1/2)4Example:MarketSizingquestionwithinaFormalCase(2/2)“MarketSizing”servesasthe1stquestionofthiscase5ConceptsTestedinMarketingSizingAbilitytobreakabig,complexproblemintosmall,solvableFindthemostlogicalwaytosegmenttheAbilitytomakereasonableEachassumptionneedstobesupportedbyyourAbilitytodothebasicmatchunderUseroundingnumbers AbilitytothinkbroadlyandSometimescoverageisasimportantas6AFive-StepProcessforMarketSizingStep1:Askthedefinition(1-2youneedtoverifyyourunderstandingoffactsandi.e.How -pongballscana747Step2:Drawdownthestructure/logicalflowofyourmethod(2PointouteachstepofyourmethodclearlytotheDefinetheKEYstepsifStep3:Askfordataormakeyourownestimatednumbers(8-10Inmostcasestheinterviewerwillaskyoutomakeyourownestimation,soyoubetterhavealogicalex nationbehindeachofyournumberstodefendchallengesUsingroundingnumbers Step4:Dothemath(2-3Nevermakeamistakeincalculation,thatwillkilltheStep5:Stateyourconclusionanddotherealisticcheck(1-2Stepbackandthinkaboutyouranswer:doesitmakeRevisitkeyassumption:wheredidyougo7Example:HowLargeistheMarketforSchoolBusinUnitedStates?8TwoMost-usedTem testoSolveMarketSizingMethodStartfrompopulationReverentmkt/potentialusers.(%oftotalCustomer(Demography,Geography,Usage)segmentAssign%ofusagetoeachFrequencypercategory(hereyouwillgettotalmarketsize)Marketshare/#ofcompetitors(hereyouwillgetmarketsizeforonespecific

MethodStartwithwhereproduct/serviceisConsiderfactorsthatinfluencedemand&segmentassumptions(hours,Estimatethroughputpersegment(#ofunitsoldpertime)Grossupthat#(perSumup#perEstimate#ofMultiplyittogettotalWhenmakingassumptions,remindtheinterviewerWhenmakingassumptions,remindtheinterviewerthatundernormalcircumstances,youwouldutilizeahostofresourcetoolssuchasmarketresearchreports,industrydata,expertinterviews,consumersurvey,etc.9SomeUsefulVolumeorValue(“marketsize”couldmeanNewvs. cementisimportantforsomeindustriessuchascarPremiumproductsareusuallyestimate%by"i.e.DiamondringmarketIfyouusepopulationnumbertoestimateaproduct’sfuturemarketsize,youneedtoincludethepopulationgrowthperyear(usuallyCAGRis……(youneedtowritedownyourownthroughSummary:AGOODSolutionshouldIncludeFollowLogical ligentusible,roundEfficientsummaryofdataandJustificationofanswerwithCase isaleadingautotire rforautoOEMsin Nowitisconsideringenteringtheafter-salesmarketbysellingcartiresthrough4Sandrepairstoresdirectlytocustomers.Whatisthemarketsizeofcartiresretail CaseHowmanyhamburgersweresoldinMcdonald’speryearin關鍵數字測試- 中國城鎮(zhèn)人口已：：中國GDPgrowth：：

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