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CampaignPlanBEAUTIFULREDBLANKETSAboutusBeautifulRedBlanketsisahypotheticalcompanymadeupforthepurposesofdevelopingamarketingcampaignplantemplate.Asthenamesuggestswesellbeautifulredblankets.TheopportunityTopositionBeautifulRedBlanketsasaluxurygiftforhard-to-buy-forelderlyrelatives.Australiaexpectsarapidincreaseinthenumberofagedpeoplefrom14%ofthepopulationin2010to23%in2050.Seniorsarenotoriouslyhardtobuygiftsforgiventheirhighamountofaccumulatedwealthandassets,aswellastheirlowlifestyle-relatedrequirementsfornewproductsandservices.Seniorsalsohaveagreaternumberofgiftgivingopportunities;mothers/fathersday,Christmas,birthdaysandanniversaries,aswellasgetwellgiftsintimeofillhealth.Therearefewgiftsconceptsthatofferbothpracticality

andluxurytargetedatthisaudience.NumberofAustraliansaged65+

(millions)642020142024203465-8485+ThetargetaudienceFAMILYFOCUSEDSTYLE&GRACEDELICATEOBSERVERVeryelderlyorphysicallydisabledrelativesseekcomfortinpracticalgiftsthatcanbeusedeasily.Nowthechildrenhaveflownthenest,thesediscerningretireescanenjoythefinerthingsinlife;qualityhomewares,luxurytravel,gourmetrestaurants.Theywantgiftsofqualitythat‘spoilthem’.Withtheroleofgrandparentkeytotheiridentity,the‘familyfocused’retireeissomeonewhovaluestheirroleinthefamilyandwantsagiftthatthanksthemfor,andrecognises,theireffortasasecondarycare-giver.Psychographicsegmentationrevealsthreetargetaudiencepersonas.FamilyfocusedGiftsshouldrecognisetherecipientsownwantsandneeds,butalsohaveapracticalpurpose.Forthe‘familyfocused’retiree,BeautifulRedBlanketsareamulti-purposetool;wrapthegrandkidsupwhentheyfallasleeponthecouch,oruseitasarugtostageanindoorpicnic.Style&graceGiftsshouldbehighquality,withabrandthatreflectstheirtasteforhighendgoods.Forretireeswith‘styleandgrace’BeautifulRedBlanketsareusedasathrowonabedorsofatoaccessoriseinapremiumway.DelicateobserverGiftsshouldrecognisethelimitationsoftheindividualreceivingthemandprovideaneasywaytoimprovetheirqualityoflife.Formoredelicateolderrelativesandfriends,BeautifulRedBlanketscanbeusedasalapblankettokeepthemwarm,orasabrightaccessoryinotherwiseneutralcarefacilityandhospitalrooms.SummaryofkeyneedsBrightPremiumbrandWarmPracticalQualityconstructionMulti-useMessagehierarchy

BRIGHTENALOVEDONE’SDAYWITHAQUALITYHANDMADEBLANKETTHATWILLBEUSEDAGAIN&AGAINThebeautifuldeepredcolourbrightensupanyroomHandmadefromAustralianmerinowoolAddsstylewhenusedasathrow,orwarmthasawrapAddwarmthtoalovedone’sspecialdaywithaBeautifulRedBlanket.AWARENESSCONSIDERATIONACQUISITIONSERVICELOYALTYCustomerjourney/touchpointsOnlineadvertisingPressadvertisingOutofhomeadvertisingTV/RadioadvertisingPointofsalepromotionContentmarketingLandingpageSocialmediapageseStoreStockistsRetargetingDirectphoneorderServicelineeNewsletterSocialmediatargetingRolesandresponsibilitiesThefollowingcampaignelementsarerequiredtoexecuteBeautifulRedBlanketsMarketingPlan.IntegratedcampaignconceptCopypertouchpointFinalartworkCreativeagency:PlacementstrategyMediabuySchedulemanagementMediaagency:EditorialstrategyContentgenerationContentplacementContentpartner:BriefFeedbackSignoffClient:CampaigntimelineBeautifulRedBlanketsCampaignTimelineJanuaryFebruaryMarchAprilMayJuneCampaignstrategydevelopmentCreativebriefingConceptrefinementCopyrefinementAssetbuildSignoffandproofreadingFreeadditionalslidetemplatesDividerslideColour1DividerslideColour2DividerslideColour3DividerslideColour4DividerslideColour5AgendaslideToday’spresentationiscomposedofthefollowingcomponents.EXAMPLEPOWERPOINTDESIGN Agendaitemone01 Agendaitemtwo02 Agendaitemthree03 Agendaitemfour04 Agendaitemone05MeettheteamBetweenus,wehave100yearsofexperiencecraftingmemorablemarketingcampaigns.PhotohereNamePositionTitlePhotohereNamePositionTitlePhotohereNamePositionTitlePhotohereNamePositionTitleShortformbiographyprovidingthepersonal,educationalandprofessionalbackgroundofthisemployeewhowilladdvaluetoanyclient’sbusiness.Shortformbiographyprovidingthepersonal,educationalandprofessionalbackgroundofthisemployeewhowilladdvaluetoanyclient’sbusiness.Shortformbiographyprovidingthepersonal,educationalandprofessionalbackgroundofthisemployeewhowilladdvaluetoanyclient’sbusiness.Shortformbiographyprovidingthepersonal,educationalandprofessionalbackgroundofthisemployeewhowilladdvaluetoanyclient’sbusiness.MarketoverviewKeypointsummary.SectoroneSectortwoSectorthreeSectorfour0200,000400,000600,000800,000SectorfiveANNUALREVENUE($)CleardotpointsexplainingkeysectorcharacteristicsCleardotpointsexplainingkeysectorcharacteristicsCleardotpointsexplainingkeysectorcharacteristicsCleardotpointsexplainingkeysectorcharacteristicsCleardotpointsexplainingkeysectorcharacteristicsABOUTTHESECTORMobilesolutionoverviewKeypointsummary.Keysellingpoint1:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.Keysellingpoint2:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.Keysellingpoint3:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.Keysellingpoint4:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.Keysellingpoint5:

thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.PricingoptionsKeypointsummary.GoodinclusionsGoodinclusionsGoodinclusions$100GoodpackageBestinclusionsBestinclusionsBestinclusions$1,000BestpackageBetterinclusionsBetterinclusionsBetterinclusions$500BetterpackageTextonlyKeypointsummary.Sometimesit’snecessarytoexplainthingsinsimplesentences.Towriteasmallstoryoracompellingtalethataddscontextandrichnesstothepitchyou’remaking.There’snoneedforimages,graphsorillustrations.SomecallitKISS.KeepItSimpleStupid.Afterall,ifyoucanwritewithpassionandexplainexactlyyourpoint,thenwhat’swrongwithfreetexttosellyourproduct,solutionorservice.Leavethefancystuffforlaterandembraceyourstreamofprosetoday.TextintwocolumnsKeypointsummary.Sometimesit’snecessarytoexplainthingsinsimplesentences.Towriteasmallstoryoracompellingtalethataddscontextandrichnesstothepitchyou’remaking.There’snoneedforimages,graphsorillustrations.SomecallitKISS.KeepItSimpleStupid.Afterall,ifyoucanwritewithpassionandexplainexactlyyourpoint,thenwhat’swrongwithfreetexttosellyourproduct,solutionorservice.Leavethefancystuffforlaterandembraceyourstreamofprosetoday.BulletedlistKeypointsummary.Sometimesit’snecessarytoexplainthingsinbullets.TomakeaseriesofpointsThatdescribediscretepointsAndsummarizeanoverallconceptThepointsareeasytoreadandrememberKeypointssummaryKeypointsummary.Keysellingpoint1:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.Keysellingpoint2:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.Keysellingpoint3:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.Keysellingpoint4:thisisplaceholdertextdescribingthefeaturesandbenefitsoftheproductorservicesolutionthatrelatetokeysellingpointone.SeparatedfinancialanalysisKeypointsummary.30%20%40%10%FinancialelementAFinancialelementBFinancialelementCFinancialelementDFeatureslistKeypointsummary.DescriptionDescriptionDescriptionDescriptionFeatureFeatureFeatureFeatureProcessKeypointsummary.1.2.3.4.OurfirststepOursecondstepOurthirdstepOurlaststepRightlayoutgraphandcommentaryKeypointsummary.Sometimesit’snecessarytoexplainthingsinsimplesentences.Towriteasmallstoryoracompellingtalethataddscontextandrichnesstothepitchyou’remaking.There’snoneedforimages,graphsorillustrations.SomecallitKISS.KeepItSimpleStupid.LeftlayoutgraphandcommentaryKeypo

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