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E-CommerceLogisticsBasicsChapterOne1E-CommerceLogisticsBasicsChCONTENTS
IntroductiontoLogistics,E-Commerce,andSCMSource:Chapter1omitpp.24-29CoreConceptionsGeneralizedSupplyChainModel
EnablersofSupplyChainManagement2CONTENTSIntroductiontoSoSectionI
LogisticsIntroductionE-CommerceSupplyChainManagement3SectionILogisticsIntroductiWhyThereIstheLengthyandUnpredictableTimetoMarket?ProblemsandSolutionsHowtoDoWithIt?
?Rangefrom15to30daysSometimesevenlonger4WhyThereIstheLengthyandUProcessesProblemsandSolutionsmethods
Let’slookinto…
SomethingmightgowrongordercreationandtransferorderprocessingshipmentpublicmailfaxtelephoneEDIcreditauthorizationmanualorcomputersystemsorderassignmenttoawarehouseforselectioninventoryout-of-stock,alostormisplacedworkorder,amisdirectedshipment,…?5ProcessesProblemsandSolutionOldbusinesspractices
Theindustrializedworldwascharacterizedbyscarcity;
Businessfocusedmoreonsupplythandemand;
Businessforcedtokeeplargeinventory;
Consumersreachedonlyindirectly6OldbusinesspracticesTheinNewcustomer’sdesires
Widechoiceofproductsandservices;
Specificallydesignedanddeliveredproductsandservices?7Newcustomer’sdesiresWidecTheInternetImpactsontheWorldofCommerce
Transportationbecomeseconomicalandreliable;
Informationcharacterizedbyspeed,accessibility,accuracy,andrelevancyisavailable;
Transactionscanbeconductedefficiently;
E-distributioncanbelaunchedeconomically…8TheInternetImpactsontheWoSectionIICoreConceptions
SupplyChainManagementLogistics9SectionIICoreConceptionsSupWhatIsSupplyChainManagement?SupplyChain(sometimescalledthevaluechainordemandchain)Managementconsistsofthefirmscollaboratingtoleveragestrategicpositioningandtoimproveoperatingefficiency.ForEachfirminvolved,thesupplychainrelationshipreflectsstrategicchoice.Asupplychainstrategyisachannelarrangementbasedonacknowledgeddependencyandrelationshipmanagement.Supplychainoperationsrequiremanagerialprocessesthatspanacrossfunctionalareaswithinindividualfirmsandlinktradingpartnersandcustomersacrossorganizationalboundaries.supplychainrelationshipsupplychainstrategysupplychainoperationsThreeKeyPoints:-10WhatIsSupplyChainManagemenWhatspecificroledoeslogisticsplayinsupplychainoperations?
Logistics,incontrasttosupplychainmanagement,istheworkrequiredtomoveandpositioninventorythroughoutasupplychain.
Logisticsisasubsetofandoccurswithinthebroaderframeworkofasupplychainarrangement.
Integratedlogisticsservestolinkandsynchronizetheoverallsupplychainasacontinuousprocessandisessentialforeffectivesupplychainconnectivity.
Logisticsistheprocessthatcreatesvaluebytimingandpositioninginventory;itisthecombinationofafirmsordermanagement,inventory,transportation,warehousing,materialshandling,andpackagingasintegratedthroughoutafacilitynetwork.11WhatspecificroledoeslogistSectionIIIGeneralizedSupplyChainModel
GeneralizedSupplyChainArrangementSupplyChainStructureandStrategyUnderstanding12SectionIIIGeneralizedSupplyGeneralizedSupplyChainArrangement
SUPPLIERNETWORKINTEGRATEDENTERPRISEDISTRIBUTIVENETWORKInformation,Product,Service,FinancialandKnowledgeFlowsMATERIALSCapacity,Information,CoreCompetencies,CapitalandHumanResourcesRelationshipManagementProcurementManufacturingDistributionENDCONSUMERS
Context
Integratedoperations
FiveflowsThreeKeyPoints:-13GeneralizedSupplyChainArranSupplyChainManagementPracticeInpractice,manycomplexitiesservetocloudthesimplicityofillustratingsupplychainsasdirectionallinediagrams.14SupplyChainManagementInpraComplexityoftheSupplychainManyindividualfirmssimultaneouslyparticipateinmultipleandcompetitivesupplychains15ComplexityoftheSupplychainComplexityoftheSupplychainManyindividualfirmssimultaneouslyparticipateinmultipleandcompetitivesupplychains16ComplexityoftheSupplychainCaseStudyMillerSQAasValueNetTounderstandthecomplexityofvirtualsupplychainarrangementscalledvaluenetSource:-IndustryInsight1-1,P.8
PDFFile:DavidBovetandJosephMartha,ValueNets
PDFFile:SternStewartResearch,HERMANMILLER:GrowthInTheNewEconomy
17CaseStudyMillerSQAasValue
SimpleMillerSQAasValueNet
Quick
Affordable
18SimpleMillerSQAasValueNeCustomerAlignedCollaborativeand
SystemicFastFlowMillerSQAasValueNetDigitalAgile19CustomerAlignedCollaborativeSuccessfulSupplyChainStrategies
Table1-1,P.7
Source:-MarketSaturationDriven
OperationallyAgile
ConsumerCustomizerFreshnessOriented
LogisticsOptimizer
TradeFocused20SuccessfulSupplyChainStrateSectionIVEnablersofSupplyChainManagement
InformationTechnologyIntegratedManagementResponsivenessFinancialSophisticationGlobalization21SectionIVEnablersofSupplyC
E-CommerceImpactsonMarketDistribution
InformationTechnology
E-CommerceImpactsonProcurement
22E-CommerceImpactsInformationIntegratedManagement
Collaboration
Third-PartyLogisticsProviders
EnterpriseExtension23IntegratedManagementCollaborCollaborationSupplychainsdominatedbySears,K-Mart,Target,andWal-Martaredirectcompetitorsinmanymarkets.
Whereascompetitionremainsthedominantmodelguidingfreemarketeconomies,theincreasingimportanceofcollaborationhaspositionedthesupplychainasaprimaryunitofcompetition.24CollaborationSupplychainsdoEnterpriseExtensionTheprocessspecializationparadigmiscommitmenttofocusingcollaborativearrangementsonplanningjointoperationstowardsagoalofeliminatingnonproductiveornon-value-addingworkbyfirmsinasupplychain.Theinformationsharingparadigmisthewidespreadbeliefthatachievingahighdegreeofcooperativebehaviorrequiresthatsupplychainparticipantsvoluntarilyshareoperatinginformationandjointlyplanstrategies.25EnterpriseExtensionTheproces
Integratedserviceproviders(ISPs),commonlynamedthird-partylogisticsproviders,marketarangeoflogisticsservicesthatincludedallworknecessarytoservicecustomers,fromorderentrytoproductdelivery.Thetwotraditionallogisticsserviceprovidersaretransportationandwarehousingspecialists.
Third-PartyLogisticsProviders/ISPs
26IntegratedserviceprovidersResponsiveness
Informationconnectivitycreatedthepotentialfordevelopingresponse-basedbusinessmodels.27ResponsivenessInformationcoAnticipatory-BasedBusinessModelFORECASTBUY
COMPONENTS
AND
MATERIALSMANUFACTURERWAREHOUSESELLDELIVER28Anticipatory-BasedBusinessMoResponsive-BasedBusinessModelBUY
COMPONENTS
AND
MATERIALSMANUFACTURERSELLDELIVER29Responsive-BasedBusinessModePostponementAttheheartoftime-basedcompetitionisthecapabilitytopostponemanufacturingandthetimingoflogisticalfulfillment.
30PostponementAttheheartoftiThebasicnotionofGeographicorLogisticsPostponementistobuildandstockafull-lineinventoryatoneorafewstrategiclocations.
ThevisionofManufacturingorFormPostponementisoneofproductsbeingmanufacturedoneorderatatimewithnopreparatoryworkorcomponentprocurementuntilexactcustomerspecificationsarefully
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