寧夏銀川中房云上閱海項(xiàng)目概念方案文本

2022.02 Design

is

an

intelligent

creation

That

makes

your

life

better.中房寧夏銀川云上閱海項(xiàng)目概念策劃方案POLY

APARTMENT

INDONGGUAN

中房寧夏銀川云上閱海項(xiàng)目概念策劃CONCEPT

PRESENTATION概念設(shè)計匯報2022.03.0101

PROJECT

DESCRIPTION

項(xiàng)目概況L.OCATION

寧夏概況URBAN

ANALYSIS

基地概況SITE

ANALYSIS

基地調(diào)研CLIENT

ANALYSIS

客群概況PRODUCT

ANALYSIS

產(chǎn)品定位THE

DESIGN

會所打造策劃DESIGN

CONCEPT

市場案例ORIGINAL

PLAN

ANALYSIS

設(shè)計概念DESIGN

PLAN

ANALYSIS

設(shè)計平面CONCEPT

DESIGN

空間意向DETAILDESIGN

住宅打造策劃CABINET

CONCEPT

市場案例DESIGN

CONCEPT

設(shè)計概念CONTENS 目錄 項(xiàng)目概況There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

suffered

alterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION01PROJECT

DESCRIPTION

項(xiàng)目概況

|

CONTEXT

環(huán)境DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA寧夏概況寧夏·銀川Ningxia

Hui

Autonomous

Region寧夏回族自治區(qū)，簡稱寧，首府銀川，位于中國西北冬寒長，夏暑短，雨雪稀少氣候干燥，風(fēng)大沙多，南寒北暖YUN

SHANG

YUE

HAIINTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

項(xiàng)目概況

|

CONTEXT

環(huán)境DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA場地概況SITE閱海湖Y

u

e

h

a

i

L

a

k

e覽

山

公

園Lanshan

Park住宅商業(yè)公共設(shè)施公園娛樂設(shè)施閱海歡樂島Yuehai

happy

i

s

l

a

n

d新聯(lián)華廣場New

Lianhua

Plaza寧夏國際會堂Ningxia

International中阿友好紀(jì)念碑碑SinoArabFriendship

Monument鴻曦?悅海灣H

o

n

g

x

i

Y

u

e

h

a

i

B

a

y寧夏電投閱海灣商務(wù)綜合樓NingxiaDiantouYuehai

Bay

business

complex銀川·金鳳區(qū)Ningxia

Hui

Autonomous

Region項(xiàng)目緊鄰閱海國家濕地公園和覽山公園，距花博園僅2公里，生態(tài)資源條件豐富；項(xiàng)目向東距閱海CBD商務(wù)核心區(qū)1公里，緊鄰項(xiàng)目南側(cè)和東南側(cè)為待開發(fā)用地。本項(xiàng)目享有優(yōu)質(zhì)的景觀資源和游樂配套，均已完整呈現(xiàn)，地塊周邊交通路網(wǎng)完善，沈陽路橫貫城市東西，親水大街縱貫城市南北。

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

項(xiàng)目概況

|

CONTEXT

環(huán)境DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA基地調(diào)研

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022基地周邊概況THE

SURROUNDING

SITUATION銀川·金鳳區(qū)·閱海湖·團(tuán)結(jié)路原中阿之軸友好紀(jì)念景點(diǎn)，未來CBD開發(fā)規(guī)劃區(qū)PROJECT

DESCRIPTION

項(xiàng)目概況

|

CONTEXT客群定位DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIES

IN

CHINA擁 有 一 定 財 富 積 累 的 高 知 階 層

追求高品質(zhì)生活、注重精神享受、重視家庭教育CLIENT

POSITIONING

客群研究

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022關(guān)鍵詞：

名門望族，城市精英，高資產(chǎn)階層職業(yè)：

私營企業(yè)主，外企高管，高端人才，商業(yè)精英情感需求：重自我，泛社交，高眼界，私密性Key

words:

noble

family,

urban

elite,

high

asset

classOccupation:

private

business

owners,

foreign

executives,

high-end

talents,business

elitesEmotional

needs:

self-importance,

sociability,

high

vision,

privacyPROJECT

DESCRIPTION

項(xiàng)目概況

|

CONTEXT

產(chǎn)品定位DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PRODUCT

POSITIONING

產(chǎn)品定位貴

胃

之

地

·

品

質(zhì)

之

居THE

PLACE

OF

YOUR

STOMACH.

THE

PLACE

OF

YOUR

QUALITY以靜謐自然為基底、融入藝術(shù)人文、大隱隱于都市繁華中，開啟理想生活新高度To

quiet

nature

as

the

basis,

into

the

arts

and

humanities,

big

faint

in

the

bustling

city,

open

a

new

heightof

ideal

life打 造 集 聚 濱 水 度 假 與 休 閑 體 驗(yàn)繁 華 在 外

、 寧 靜 在

內(nèi) 的 高 級 住 宅 ＆ 會 所會所打造策劃There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

suffered

alterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION0202.1

EXCELLENT

CASES市場優(yōu)秀案例There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

sufferedalterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT優(yōu)秀案例分析DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA仁恒南島商務(wù)會所接待大堂大會議室大堂吧A類：商務(wù)休閑類會所ProjectName:

Renheng

NandaoClub李瑋珉

·

蘇州

·仁恒南島商務(wù)會所

·室內(nèi)2265㎡亮點(diǎn)：理性有序、謙和內(nèi)斂.造蘇州人文境功能特點(diǎn)：功能純粹，滿足商務(wù)需求

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT案例分析DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA長沙萬科悅府書房B類：社區(qū)類會所ProjectName:

VankeChangshaYuefu燕語堂

·

長沙

·長沙萬科悅府·室內(nèi)2770㎡亮點(diǎn)：傳統(tǒng)與當(dāng)代結(jié)合，居民第三空間·地域人文優(yōu)勢

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022沙盤區(qū)功能特點(diǎn)：前期融合售樓功能·以社區(qū)高頻次使用功能為主接待區(qū)泳池健身房PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT案例分析DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA安縵東京雪茄吧泳池餐廳酒廊亮點(diǎn)：東京金融區(qū)，奢華舒適，凌空于都會的避世圣地功能特點(diǎn)：經(jīng)營性功能為主，奢華享受型，經(jīng)營多種主題特色餐廳ProjectName:

VankeChangshaYuefuKerryHill·

日本

·安縵東京

·OtemachiTower頂部六層C類：酒店式會所

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT案例總結(jié)

功能梳理DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINACASE

SUMMARY

案例總結(jié)會

所

定

位CLUBHOUSE

LOCATION酒店式社區(qū)會所功

能

梳

理PROGRAMMINGKeywords:

noble

family,

urbanelite,highasset

classOccupation:

private

business

owners,

foreign

executives,

high-end

talents,

business

elites

Emotionalneeds:

self-importance,sociability,highvision,

privacy

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022A.公共功能空間：酒店式接待區(qū)，銷售功能空間Public

function

space:

hotel-style

reception

area,

restaurant

BARC.商務(wù)休閑功能空間：雪茄紅酒區(qū)，私人影音室（會客室），影院區(qū)Cigar

and

wine

area,

private

audio-visual

room

(reception

room),

cinema

areaB.家庭休閑功能空間：老人活動室，兒童娛樂室，私宴餐廳Family

leisure

space:

elderly

activity

room,

children's

recreation

room,

privatedining

roomD.康體項(xiàng)目功能空間：專業(yè)泳池，SPA室，健身區(qū)Professionalswimming

pool,

SPA

room,

fitness

area02.2

CONCEPT概念There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

sufferedalterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT空間靈感來源DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA在阿拉伯文化中，無數(shù)的幾何圖形組合起來代表在可見的物質(zhì)世界之外還存在著無限的存在，象征充塞寰宇的創(chuàng)造屬性。透過地域和人文帶來的文化基因打造更具高雅情愫的業(yè)主私享會所ABSOLUTE

SCALE;Usbinsky

saw

our

infinite

consciousness

as

an

endless

and

illogical

consciousness,

and

in

the

"fourth

dimension"

he

discovered,

everything

was

reversed,

and

the

third

dimension,

real

and

illusory,was

transformed.Timeandmotionhere

becomefantasy,soitrequiresa

new

logicand

a

newlanguage.

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT設(shè)計關(guān)鍵詞DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINAART

AND

HUMANITIES|酒店風(fēng)面向金字塔頂尖人群保持應(yīng)有的高端格調(diào)云 上 閱 海藍(lán) 血 貴 族放大在地獨(dú)有資源優(yōu)勢，抓住高知人群對于精神文化的需求，增強(qiáng)產(chǎn)品核心競爭力SENSE

OF

BELONGING

|

儀式感SENSE

OF

ENJOYMENT

|

奢侈品

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022虛

隔Partition滲

透Infiltration水

景Art光

影Private

EnjoyPROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT空間構(gòu)成DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

202202.3

FLOOR

PLAN平面There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

sufferedalterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION

售樓部打造策劃

|

CONTEXT

負(fù)一層平面布置DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA123456798101281大堂接待區(qū)11休閑區(qū)2沙盤區(qū)12棋牌室3紅酒、雪茄區(qū)13閱讀區(qū)4水吧區(qū)14書法區(qū)5VIP室15手工區(qū)6廚房16兒童活動區(qū)7藏酒室17四點(diǎn)半學(xué)堂8私宴18藝術(shù)課堂9小型影院19衛(wèi)生間10管家服務(wù)中心20儲物間功能分區(qū)入口131617181114015191919519520201919會所負(fù)一層平面布置THELOWERSECONDFLOOROFTHECLUB參觀動線Visit

the

moving

line

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

20221234567樓梯廳大堂

電梯廳序廳藝術(shù)過廊健身房儲物間私教區(qū)臺球室功能分區(qū)PROJECT

DESCRIPTION

售樓部打造策劃

|

CONTEXT

負(fù)二層平面布置DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA125349768101177777121214131314瑜伽室大堂兒童游泳池男更衣室

女更衣室15 休閑區(qū)SPA區(qū)151616157會所負(fù)二層平面布置THELOWERSECONDFLOOROFTHECLUB參觀動線Visit

the

moving

line

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

202202.4

MOOD

BOARDS空間氛圍意向There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

sufferedalterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)一層平面布置Ningxia

Hui

Autonomous

Region

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA接待大堂Ningxia

Hui

Autonomous

Region

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

接待廳DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022負(fù)一層接待大堂意向圖PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA沙盤區(qū)STAND

AREA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

接待廳DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022沙盤區(qū)意向圖PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA洽談區(qū)（大堂吧）CONVERSATION

AREA（LOBBY

BAR）

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

洽談區(qū)（

大堂吧）DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022負(fù)一層洽談區(qū)意向圖PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)一層私宴Ningxia

Hui

Autonomous

Region

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

私宴DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA私宴意向圖

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)一層私人會客室Ningxia

Hui

Autonomous

Region

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

私人會客室DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA私人會客室意向圖

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)一層影音室CINEMA

ROOM

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

影音室DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA影音室意向圖

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)一層老人活動中心CINEMA

ROOM

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

老人活動中心DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA老人活動中心

YUN

SHANG

YUE

HAI

INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

老人活動中心DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA老人活動中心

YUN

SHANG

YUE

HAI

INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)一層紅酒區(qū)CINEMA

ROOM

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

紅酒區(qū)DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA紅酒區(qū)意向圖

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA景觀樓梯STAIR

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

景觀樓梯DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022景觀樓梯意向圖PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022負(fù)二層平面布置Ningxia

Hui

Autonomous

RegionPROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)二層灰空間過廳GRAY

SPACES

LOBBY

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

洽談區(qū)（

大堂吧）DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA灰空間過廳意向圖

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)二層健身房THE

GYM

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

健身房DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022健身房意向圖PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022負(fù)二層臺球室THE

GYMPROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA負(fù)二層SPA室SPA

ROOM

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

SPA理療室DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022SPA室意向圖PROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

概念平面DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022負(fù)二層泳池SWIMMING

POOLPROJECT

DESCRIPTION

會所打造策劃

|

CONTEXT概念意向|

泳池DONGGUAN’SGEOGRAPHICALRELATIONSHIPTOOTHERCITIESIN

CHINA

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022負(fù)二層泳池住宅產(chǎn)品打造策劃There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

suffered

alterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION0303.1

EXCELLENT

CASES市場趨勢There

are

many

variations

of

passages

of

Lorem

Ipsum

available,

but

the

majority

have

sufferedalterationsomeform,byinjected

humour,orrandomTherearePROJECT

DESCRIPTION

市場研發(fā)趨勢

|

CONTEXT

疊加差異性|

DONGGUAN’S

GEOGRAPHICAL

RELATIONSHIP

TO

OTHER

CITIES

IN

CHINA近

年

大

平

層

市

場

產(chǎn)

品

差

異

性

及

共

性

點(diǎn)地產(chǎn)萬科VANCE（2021年）中

海（2021年）華潤置地（2021年）差異產(chǎn)品強(qiáng)調(diào)“均好性，有側(cè)重賣點(diǎn)”產(chǎn)品強(qiáng)調(diào)“場景體驗(yàn)感”產(chǎn)品強(qiáng)調(diào)“顏值、性能及高品質(zhì)”共性高端改善系列產(chǎn)品均圍繞人群生活方式，形成“空間家庭化、生活私密化、功能扁平化”的趨勢

YUN

SHANG

YUE

HAI INTERIOR

DESIGN

PRESENTATION

BY

ENJOY

DESIGN|

FEBRUARY,

2022PROJECT

DESCRIPTION

市場研發(fā)趨勢

|

CONTEXT

案例總結(jié)|

DONGGUAN’S

GEOGRAPHICAL

RELATIONSHIP

TO

OTHER

CITIES

IN

CHINA建 筑 群 落 化A

R

C

H

I

T

E

C

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U

R

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U

N

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I

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L

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E

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G生活 私 密 化P

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F L

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F

E空 間 氛 圍 化S

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E A

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G優(yōu)質(zhì)共處，品鑒社交，極致尺度，私享體驗(yàn)，頂級配套，一線江景High

quality

coexistence,

social

appreciation,

ultimate

scale,

comfortable

experience,

top

supporting

facilities

and

first-line

river

view社交家庭廳、

個性X

空間、

多層次社交場景全方位流動空間、

躍層空間、

內(nèi)庭景觀空間多

套

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