國際商務英語課件

Lesson2

IncomelevelandtheWorldMarketLesson2

Incomeleve1warm-upquestions1.IfyouareasellerofBenz,areyouwillingtosellyourproductstobeggars?HowaboutsellthemtograduatesofMBA?2.Canyouexplainyouranswer?warm-upquestions1.Ifyouare2IncomelevelpurchasingpowerNationalincomeIncomegeneratedfromtheproductsNationalproductValueoftheproductsthemselvesIncomelevelpurchasingpowe3potential:theinherentabilityorcapacityforgrowth,development,orcomingintobeing.

潛力，潛能成長、發(fā)展或形成的內在能力或才能clue:somethingthatservestoguideordirectinthesolutionofaproblemormystery.線索助于引導或指示解決問題或迷惑的某物sumtotal:總數(shù),總計turnout:toproduce,asbyamanufacturingprocess;make:生產(chǎn),產(chǎn)出potential:theinherentabilit4assess:todeterminethevalue,significance,orextentof;appraise.評價,評估dividend：ashareofasurplus;abonus.紅利；盈余distort:togiveafalseormisleadingaccountof;misrepresent.曲解，歪曲，誤傳給出假象或使人迷惑的原因；誤傳assess:todeterminethevalue5compriseVScomposeThetraditionalrulestatesthatthewholecomprisestheparts;thepartscomposethewhole.Eg:聯(lián)邦包括50個州。TheUnioncomprises(consistof)50states.Fiftystatescompose(orconstituteormakeup)theUnion.compriseVScomposeThetraditi6staple:adj.

1)

principal;main:主要的基本的；主要的：Eg:談論的主要話題astapletopicofconversation.2)roducedorstockedinlargequantitiestomeetsteadydemand:經(jīng)常需要的大量生產(chǎn)或貯存以滿足穩(wěn)定的需求的：Eg:小麥是大量生產(chǎn)的糧食作物Wheatisastaplecrop.staple:adj.1)principal;mai7bearsth.inmind:將…記在心中，關注，掛念spur：v.tr.toinciteorstimulate:刺激，鞭策：tradesurplus：貿易順差,貿易盈余,出超complementary:supplyingmutualneedsoroffsettingmutuallacks.互補的互相滿足對方需求或補足缺陷bearsth.inmind:將…記在心中，關注，8sufficev.1)

intr.tomeetpresentneedsorrequirements;besufficient:滿足滿足目前的需要或需求；充足：

2)Tobeequaltoaspecifiedtask;becapable:有能力勝任滿足某項特定任務所需的條件；有能力：Eg:沒有言語能夠表達我的悲傷Nowordswillsufficetoconveymygrief.proximity:n.thestate,quality,sense,orfactofbeingnearornext;closeness:接近，鄰近臨近或相臨的狀態(tài)、性質、感覺或事實；接近：sufficev.1)intr.tomeetp9IndicatorsofnationalincomeGNP:marketvalueofgoodsandservicesproducedbythepropertyandlaborownedbytheresidentsofaneconomyGDP:marketvalueofgoodsandservicesproducedwithinthegeographicareaofaneconomyDifferenceNational

whoDomesticwhereGNP>GDP:exportofinvestmentislargerGDP>GNP:importofinvestmentislargerIndicatorsofnationalincomeG10totalGDPvspercapitaGDPtotalGDP1.indicates：overallsizeofaneconomy2.importance:marketassessmentfordurableequipmentorbulkgoodspercapitaGDPreveals:averageincomelevelofconsumersimportance:marketingconsumerdurablestotalGDPvspercapitaGDPto113categoriesofcountries

byannualPercapitaincomehigh-income>=$9,386

MostmembersofOECD(originatedinEurope,nowwith30members,researchonworldeconomicsituations)NorthAmerica:U.S.,Canada,Europe:Britain,France(Headquarters),Germany,Italy,Benelux,Switzerland,Sweden,Denmark,Ireland,Iceland,Spain,Portugal…Asia:Japan,KoreaOceania:Australia,NewZealandRichoilproducingcountriesoftheMiddleEastSmall-industrializedcountriesorregions3categoriesofcountries

by12國際商務英語課件13國際商務英語課件14國際商務英語課件15國際商務英語課件16國際商務英語課件172.

$765<middle-income<$9,386MostEastEuropeancountries:Poland,Romania,Bulgaria,Slovakia…MostmembersofCommonwealthofIndependentStatesRussia,WhiteRussia,Ukraine,Kazakhstan6OECDmembersSomeLatinAmericancountriesSomecomparativelydevelopedAsiancountriesSouthAfrica,oil-producingLibya,Nigeria,Algeria2.$765<middle-income<$9,3818國際商務英語課件193.low-income=<$765MostAfricancountries SomeAsiancountriesAfewLatinAmericancountries3.low-income=<$76520Triad1.TheUnitedStatesRichestinthewesternhemisphere(North&SouthAmerica)AquarteroftheworldtotalGDPImportanceofUSdollar160ofGlobalTop500companies,24ofTop100LargemiddleclassesmakeitanattractivemarketTriad1.TheUnitedStates21

22Triad2.TheEuropeanUnionsPercapitaincomeTotalGDPGerman,France,Britain,andItalyaretherichestcountries.Attractivemarket,largestrichmarketTriad2.TheEuropeanUnions233.JapanExportofhigh-techproducts>importofrawmaterialsThelargestcreditorcountryintheworldQuad=Triad+Canada3.Japan24SummaryRelationbetweenincomelevelandpotentialofamarketIncomelevelpurchasingpowerpotentialofmarketMeaningsofGDP(overalls