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Lesson
10Understanding
and
Using
FinancialStatementsTask
Team
ofFUNDAMENTAL
ACCOUNTINGSchool
of
Business,
Sun
Yat-sen
UniversityOutline2Demand
and
supply
of
financial
analysisBasic
analytical
proceduresAnalysis
methodsComprehensive
analysis
of
financial
ratiosThe
limitations
of
financial
analysisWhat’s
wrong
with
accountinginformation?3InvestorsManagersEmployeesCustomersauditorsGovernment/regulatoryagenciesInternal
analystsIntermediariesFinancial
analystsBond
rating
agenciesDemand
and
supply
of
financial
analysisDemand
Supply4Basic
analytical
proceduresConcludeContriveanalysisschemeAnalyzedataDetermineobjectiveCollectdata5Techniques
of
Financial
Statement
Analysis6Horizontal
analysis
or
Trend
analysisVertical
analysis–
Common-size
financial
statementRatio
analysisHorizontal
analysis7
Horizontal
analysis,
or
trend
analysis,
istechnique
for
evaluating
a
series
of
financstatement
data
over
a
period
of
time.Purpose
is
to
determine
the
increase
or
decrease.Commonly
applied
to
the: balance
sheet,income
statement,
andstatement
of
retained
earnings.Horizontal
analysis8Horizontal
analysis9Vertical
analysis10
Vertical
analysis
is
used
to
show
therelationship
of
the
component
parts
to
thetotal
in
a
single
statementIn
the
vertical
analysis
of
the
balance
sheet,asset
or
equity
item
is
stated
as
a
percent
oftotal
assets;In
the
vertical
analysis
of
the
income
statemeneach
item
is
stated
as
a
percent
of
net
sales;A
example
of
vertical
analysisYear
ended201320122011Net
Sales100.00100.00100.00Less:
Cost
of
goods
sold854.9685.6187.88Gross
profit
on
sales15.0114.3911.40Selling
expenses11.2911.0111.41Administrative
expenses2.712.592.40Interest
expenses0.200.15-0.81Total
expenses14.2013.7513.00Income
before
taxes0.810.641.40Income
taxes0.020.030.06Net
income0.890.611.3411Ratio
analysis
expresses
the
relationship
among
selecteditems
of
financial
statement
data.Financial
Ratio
ClassificationsLiquidityProfitabilitySolvencyMeasuresshort-term
ability
of
thecompany
to
pay
itsmaturing
obligationsand
to
meetunexpected
needsfor
cash.Measuresthe
income
or
operatingsuccess
of
acompany
for
a
givenperiod
of
time.Measures
the
abilityof
the
company
tosurvive
over
a
longperiod
of
time.12Ratio
AnalysisIllustration13Ratio
AnalysisRatio
Analysis14All
sales
were
on
account.
The
allowance
for
doubtful
accounts
was
$3,200
onDecember
31,
2009,
and
$3,000
on
December
31,
2008.15Ratio
AnalysisMeasure
the
short-term
ability
of
the
company
to
pay
itsmaturing
obligations
and
to
meet
unexpected
needs
for
caShort-term
creditors
such
as
bankers
and
suppliersparticularly
interested
in
assessing
liquidity.Ratios
include
the
current
ratio,
the
acid-test
ratreceivables
turnover,
and
inventory
turnover.16Ratio
Analysis
–
Liquidity
RatiosCompute
the
Current
Ratio
for
2012.Current
Assets=
Current
RatioCurrent
Liabilities$369,900$203,500The
ratio
of
1.82:1
means
that
for
every
dollar
of
current
liabilitiesthe
company
has
$1.82
of
current
assets.=
1.82
:
1Ratio
Analysis
–
Liquidity
Ratio17Compute
the
Acid-Test
Ratio
for
2012.$60,100
+
$69,000
+
$107,800=
1.16
:
1$203,500The
acid-test
ratio
measures
immediate
liquidity.Cash
+
Short-Term
Investments
+
Receivables
(NeAtc)id-TestCurrent
LiabilitiesRatio=18Ratio
Analysis
–
Liquidity
RatioCompute
the
Receivables
Turnover
ratio
for
2012.$1,818,500($107,800
+
$102,800)
/
2It
measures
the
number
of
times,
on
average,
thecompany
collects
receivables
during
the
period.=
17.3
timesNet
Credit
SalesAverage
Net
ReceivablesReceivablesTurnover19=Ratio
Analysis
–
Liquidity
Ratio$1,818,500($107,800
+
$102,800)
/
2A
variant
of
the
receivables
turnover
ratio
is
to
convertan
average
collection
period
in
terms
of
days.365
days
/
17.3
times
=
every
21.1
daysThis
means
that
receivables
are
collected
on
average
ever21
days.20Receivables
Turnover=
17.3
timesRatio
Analysis
–
Liquidity
RatioCompute
the
Inventory
Turnover
ratio
for
2012.=
8.1
times($133,000
+
$115,500)
/
2Inventory
turnover
measures
the
number
of
times,
onaverage,theinventory
is
sold
during
the
period.Average
Inventory$1,011,500Cost
of
Good
SoldInventoryTurnover21=Ratio
Analysis
–
Liquidity
Ratios$1,011,500($133,000
+
$115,500)
/
2A
variant
of
inventory
turnover
is
the
days
in
inventory.365
days
/
8.1
times
=
every
45.1
daysInventory
turnover
ratios
vary
considerably
amongindustries.Inventory
Turnover=
8.1
times22Ratio
Analysis
–
Liquidity
RatiosMeasure
the
income
or
operating
success
of
a
company
for
a23given
period
of
time.Income,
or
the
lack
of
it,
affects
the
company’s
abito
obtain
debt
and
equity
financing,
liquidity
posiand
the
ability
to
grow.Ratios
include
the
profit
margin,
asset
turnover,
reon
assets,
return
on
common
stockholders’
equity,earnings
per
share,
price-earnings,
and
payout
ratiRatio
Analysis
–
Profitability
RatCompute
the
Profit
Margin
ratio
for
2012.$199,000$1,818,500Measures
the
percentage
of
each
dollar
of
sales
that
results
in
netincome.=
10.9%Net
IncomeNet
SalesProfit
Margin24=Ratio
Analysis
–
Profitability
RatCompute
the
Asset
Turnover
ratio
for
2012.$1,818,500($970,200
+
$852,800)
/
2Measures
how
efficiently
a
company
uses
its
assets
to
generate
sales.=
2.0
timesNet
SalesAverage
AssetsAssetTurnover25=Ratio
Analysis
–
Profitability
RatCompute
the
Return
on
Assets
ratio
for
2012.$199,000($970,200
+
$852,800)
/
2An
overall
measure
of
profitability.=
21.8%Net
IncomeAverage
AssetsReturn
onAssets26=Ratio
Analysis
–
Profitability
RatCompute
the
Return
on
Common
Stockholders’
Equityratio
for
2012.Net
Income
–
Preferred
Dividends$199,000
-
$0($566,700
+
$465,400)
/
2Shows
how
many
dollars
of
net
income
the
company
earned
for
eachdollar
invested
by
the
owners.=
38.6%Average
Common
Stockholders’
EquityReturn
onCommonStockholdersEquity27=Ratio
Analysis
–
Profitability
RatiCompute
the
Earnings
Per
Share
for
2012.A
measure
of
the
net
income
earned
on
each
share
of
common
stock.$199,00057,000
(given)=
$3.49
per
shareNet
IncomeWeighted
Average
CommonOutstandingSharesEarnings
PerShare28=Ratio
Analysis
–
Profitability
RatCompute
the
Price
Earnings
Ratio
for
2012.$25
(given)$3.49The
price-earnings
(P-E)
ratio
reflects
investors’
assessments
of
a
compafuture
earnings.=
7.16
timesMarket
Price
per
Share
of
StockEarnings
Per
SharePrice
EarningsRatio29=Ratio
Analysis
–
Profitability
RatCompute
the
Payout
Ratio
for
2012.Measuresthe
percentage
of
earnings
distributed
in
the
form
of
cashdividends.*
From
analysis
of
retained
earnings.=
39%$77,700
*$199,000Cash
DividendsNet
IncomePayoutRatio30=Ratio
Analysis
–
Profitability
RatSolvency
ratios
measure
the
ability
of
a
company
to
surviover
a
long
period
of
time.
Debt
to
total
assets
and
times
interest
earned
are
twratios
that
provide
information
about
debt-payingability.31Ratio
Analysis
–
Solvency
RatiosCompute
the
Debt
to
Total
Assets
Ratio
for
2012.Measures
the
percentage
of
the
total
assets
that
creditors
provide.$403,500$970,200=
41.6%Total
DebtTotal
AssetsDebt
to
TotalAssets
Ratio32=Ratio
Analysis
–
Solvency
RatiosCompute
the
Times
Interest
Earned
ratio
for
2012.$199,000
+
$84,000
+
$18,000$18,000Provides
anindication
of
the
company’s
ability
tomeetinterest
paymentsthey
come
due.=
16.7
timesIncome
before
Income
Taxes
andInterest
ExpenseInterest
ExpenseTimes
InterestEarned33=Ratio
Analysis
–
Solvency
RatiosDupond
AnalysisNet
incomeNet
SalesROE=Net
Margin
X
Asset
Turnover
X
Leverage
FactorNet
incomeowner’s
equitySalesAssetsAssetsOwner’s
equity34Dupond
analysis
for
five
firmsFirmNetMarginAssetTurnoverROALeverageFactorROEA8.36%0.564.65%2.4311.31%B22.83%0.122.80%1.825.11%C3.87%0.863.34%1.966.52%D1.42%1.361.94%3.647.04%35E4.24%1.124.74%1.326.25%Why
ratio
analysis
is
useful?They
facilitate
inter-company
comparison;
They
downplay
the
impact
of
size
and
allow
evaluation
ovtime
or
across
entities
without
undue
concern
for
theeffects
of
size
difference;
They
serve
as
benchmarks
for
targets
such
as
financingratios
and
debt
burden;
They
help
provide
an
informed
basis
for
makinginvestment-related
decisionsbycomparing
an
entity’sfinancial
performance
to
another;……36How
is
ratio
analysis
limited?37
It
is
restricted
to
information
reportethe
financial
statements;It
is
based
on
past
performance.
Comparability
is
hampered
whenaccounting
policies
are
not
uniform
acroan
industry;The
past
may
not
predict
the
future.How
is
ratio
analysis
limited?
(cont)38
Trends
and
relationships
mustbe
carefullyevaluated
with
reference
to
industry
norms,budgets,
and
strategic
decisions;
Because
of
some
potential
problems
in
standard,comparison
must
be
careful.Standards
of
comparison
for
financialstatement
analysisPrior
years’resultsIndustryaveragesInternalprojections
orbudgetMay
include
inefficiencies
or
reflectdifferent
operating
policies
than
in
effect
inthe
current
year.May
not
be
representative
or
desirable
forthis
firm.May
not
be
available;
may
be
based
ondifferent
or
budgets
operating
policies
thanin
effect
in
the
current
year.Standard
ofcomparisonPotential
problem39What
should
an
analyst
keep
in
mind
aboutfinancial
analysis?40
An
overview
of
all
ratios
can
provide
importantinformation
concerning
the
strategic
decisions
ofcompany
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