樂視控股介紹手冊12 29電子版

概況 愿 Tobuildacomprehensiveverticallyintegratedecosystemof"Platform+Content+Application+Device"whichdeliversexcellentexperiencethrough

revenuereachingRMB10使 目

TokeeptransformingpeoplesInternetlifestyleandimprovethelivingenvironmentofhumankind

互聯(lián)網(wǎng)視頻日均活躍用戶超過5000萬人，月度活躍用戶數(shù)突破7.3億人exceeded730million超級電視累計銷售突破300超級手機銷量三個月破100TVbrand.Totalsalesexceeded3millionunts

云視頻開放平臺覆蓋超過600個CDN節(jié)點，總帶寬10T，覆蓋533家，成為全球最大的開放視Theworldslargestopenvideocloudplatformwthaonmorethan600CDNsin33countries,coveringfiveOverseasBusinesses半年內(nèi)贏得10%市場份額。首發(fā)活動達100萬人次，首批

電視劇超過10萬集，版權(quán)5,0002014100,000+episodesofTVfilms,andafilmstudiothatrankedamongChinastopthreeprivatefilmstudiosin(LeVisionPictures)B2C商城前三甲，躍升電商TheLeFansE-commerce

Eventrightsfor250+for70%ofthem;livebroadcastingofmorethanurbanbikemodels汽車AutomobileEcosystem)ProjectisLeHoldingsrapidly 5,000+apps

intooverseasmarkets.TheSuperTVtookup10%ofmarketsharelaunch,withthe5,000unitsinthefirstbatchsoldoutin

seconds,creatinganothernew戰(zhàn)略發(fā)展STRATEGICDEVELOPMENTLetv'secosystemissupportedbyaneweconomictheoryandaunique Anew LetvleadsthemostprofoundevertransformationintheInternetThetechnologyandbusinessmodelinnovationsintheindustrialeraandtraditionalInterneteraarecomingtoanend.Wemustpushthepotentialofinnovationthroughbreakingindustrialboundaries.Thisallowsustocreatemeteoric 戰(zhàn)略發(fā)展STRATEGICDEVELOPMENTSpecializationgiveswaytoverticalintegration在產(chǎn)品短缺、資源不足、溝通和交易成本很高的歷史背景下，專業(yè)化分工是工業(yè)化大規(guī)模生產(chǎn)提高效率的必然選擇Whenproductswereinshortsupply,resourceswerelimited,andthecostsofcommunicationandtransactionwerehigh,industrialmassproductionuserexperienceandvaluePartialinnovationratherthansystematicinnovationlimitsthepotentialofmakescollaborationdifficultEcoE-EcoE-UserLe

Cross-industryVerticalIntegrationofValueAsweseeoversupplyofproducts,abundantresources,andsubstantiallyreducedcostsofcommunicationintheInternetera,theveryfoundationofthespecializationisunderminedforthefirsttimeThevaluechainreorganizationbasedoncross-industryverticalandindustries,whichinturnofferspersonalizedproductsandservicesandbetteruserexperienceThecollaborationandinteractionofvariousstakeholdersofthevaluechainscreatestrongsynergyandbreedcross-domaininnovationsDiversifiedBusinessmodelsandprofitmodelsemerge,andthe

互聯(lián)網(wǎng)生態(tài)，是以互聯(lián)網(wǎng)技術(shù)為核心實現(xiàn)跨產(chǎn)業(yè)垂直整合下的價值鏈重構(gòu)，打破產(chǎn)業(yè)邊界、實現(xiàn)跨界創(chuàng)新，從而重構(gòu)生產(chǎn)關(guān)系，極大釋放用戶價值和經(jīng)濟價值，形成“平臺+內(nèi)容+終端+應(yīng)用”的完整開放式閉環(huán)生態(tài)系統(tǒng)。cross-industryverticalintegration"isdisruptingspecializeddivisionoflabor,atheoryrootedintheindustrialera.ThenewtheoryisInternetecosystemsareaboutreconstructingvaluechainsthroughcross-industryverticalintegrationwithInternettechnologies 戰(zhàn)略發(fā)展STRATEGICDEVELOPMENTWhatisLe

OpenClosed-loop垂直整合的閉環(huán)生態(tài)鏈與橫向擴展的開放生態(tài)圈之間相互交錯、形成矩陣結(jié)構(gòu)，共同構(gòu)成樂視完整的開放的閉環(huán)生態(tài)系統(tǒng)。樂視生態(tài)內(nèi)各環(huán)節(jié)間強化反，使得樂視生態(tài)能夠自循環(huán)、自孵化、自進化、自創(chuàng)新，持續(xù)創(chuàng)造全新的用戶價值。Vertically-integratedClosed-Loop

tocycle,incubate,evolveandinnovateonitsownandcontinuouslydelivernewvaluetousers.垂直整合的閉環(huán)生態(tài)鏈，是指以用戶極致體驗為核心，通過“平臺+內(nèi)容+終端+應(yīng)用”四層架構(gòu)的閉環(huán)垂直整合，打破產(chǎn)業(yè)邊界、組織邊界、創(chuàng)新邊界，各環(huán)節(jié)協(xié)同共鳴、環(huán)節(jié)間產(chǎn)生化學(xué)反應(yīng)，整體產(chǎn)生聚變效應(yīng)，不斷創(chuàng)造出與眾不同的全新產(chǎn)品體驗和更大的用戶價值。垂直整合的閉環(huán)生態(tài)鏈，是樂視在互聯(lián)網(wǎng)時代下為追求極致用戶體驗而做出的產(chǎn)業(yè)理論創(chuàng)新，是對工業(yè)時代為追求生產(chǎn)效率而犧牲用戶體驗與用戶價值的專業(yè)化分工理論的深刻反思與顛覆，代表了全球經(jīng)濟在進入互聯(lián)網(wǎng)生態(tài)時代下的必然趨勢。Thevertically-integratedclosed-loopecochainreferstotheclosed-loopverticallyintegratedfour-tierarchtectureof"Platform+uservalue.Thisvertically-integratedecochainisaninnovationinindustrialtheorieswhichisbornwiththeultimateuserexperienceinmind.Intheindustrialera,productivityispursuedattheexpenseofuserexperience.Wearerethinkingandchangingthecurrent

SevenSub-樂視以跨越全屏的互聯(lián)網(wǎng)及云平臺為基礎(chǔ)，將開放式閉環(huán)生態(tài)系統(tǒng)理念應(yīng)用到多個垂直領(lǐng)域，已經(jīng)形成互聯(lián)網(wǎng)及云生態(tài)、內(nèi)容生態(tài)、大屏生態(tài)、手機生態(tài)、汽車生態(tài)、體育生態(tài)、互聯(lián)網(wǎng)金融生態(tài)等七大子生態(tài)。每一個子生態(tài)，都是以用戶為核心的開放的閉環(huán)生態(tài)系統(tǒng)的具體應(yīng)用，依托互聯(lián)網(wǎng)子生態(tài)，各垂直領(lǐng)域的子生態(tài)之間相互關(guān)聯(lián)、協(xié)同化反，不斷改變?nèi)藗兊幕ヂ?lián)網(wǎng)生活方式，持續(xù)改善人類的生存環(huán)境。觸發(fā) toverticalfieldsandhasformedsevensub-ecosystemsofInternetandcloud,Contents,BigScreens,Phones,Vehicles,Sportsand觸發(fā) 橫向擴展的開放生態(tài)圈，是指“平臺、內(nèi)容、終端、應(yīng)用”每一個環(huán)節(jié)充分開放全部資源，從業(yè)務(wù)、用戶、資本多層次引入能夠與樂視生態(tài)強相關(guān)、強化反的外部合作伙伴，打破企業(yè)間的利益邊界、資源邊界、產(chǎn)品邊界，與全社會的合作伙伴共生共贏共享。樂視生態(tài)在構(gòu)建開放生態(tài)圈的過程中，將始終堅持“垂直整合的閉環(huán)生態(tài)鏈”的基本理念，確保合作伙伴之間、合作伙伴與樂視之間，能夠在各環(huán)節(jié)內(nèi)、各環(huán)節(jié)間強關(guān)聯(lián)、強化反，進一步提供新的用戶價值。partnershipwithallparticipants.Whenbuildingtheopenecosphere,Letvwillupholdtheprinciplesofavertically-integratedclosed-andamonglinks,soastocreatenewvalueforusers.

Crowdparticipation,crowdR&D,crowdadoption,crowdmarketing 戰(zhàn)略發(fā)展STRATEGICDEVELOPMENTLeHoldingsandItsSevenBusiness

Anecosystemicstrategyrequiresanecosystemicorganizational生態(tài)型架構(gòu)：管理型組織與項目型組織并存的生態(tài)型組織架構(gòu)。其中，管理型組織更為扁平化，它取代了傳統(tǒng)的金字塔形架構(gòu)，讓產(chǎn)品與用戶更為貼近、交互更富效率。而項目型組織則為了快速響應(yīng)外部市場變化而設(shè)立。它更為動態(tài)靈活，可以確保關(guān)鍵業(yè)務(wù)的高效決策和核心業(yè)務(wù)的快速落地。一旦發(fā)展成熟，也可轉(zhuǎn)化為管理型組織。Anecosystemicorganizationalstructure:ahybridstructurecombiningamanagerialorganizationandproject-orientedorganization.Themanagerialpartisaflatorganizationthatreplacesthetraditionalpyramidstructure.Itallowsproductstostayclosetousersandbringsmoreeffectiveinteractionswithusers.Theproject-orientedstructureissetuptoreactquicklytothemarketchanges.Itismoredynamicandflexible,thuscanensuretheeffectivedecision-makingandimplementationofkeybusiness.Onceprojectteamsmature,theywillevolveintoamanagerialorganization.Ecosystemichumanresources:Letvisdedicatedtocultivatecross-industry,cross-sectortalentswhoaremotivatedtosynergizewithothers.Intheecosystemicorganization,thenewmembersjoiningLetvarenotonlyexperiencedandoutstandingindividuals,butalsotalentswithstronglearningcapabilitieswhounderstandtheInternetphilosophy,andhavethepotentialforcross-borderinteractionsinsideoftheecosystemicorganization.Anecosystemicorganizationalstructureneedstobebackedbyecosystemic超超PlusverticallyintegratedLeEcosystem(non-listedcompanies)willshare50%ofitsglobalstockequitiestoallLetvstaffforLetvashareholderinpursutofthesamedreaminsteadofanemployee.

Ecosystemincentivesallowtalentstosharethecommonvaluefromecosystemgrowthinsteadoftheecosysteminsteadofeachsubsidiaryoperatingseparately.Forexample,stafffromLeSports,LetvMobileandLetvCloudcannotonlyholdthestockequitiesofthecompanytheyareaffiliateddifferentsub-ecosystems.SSAR子生態(tài)簡介INTRODUCTIONOFLESUB- Content超級影視會員VIP超級影視會員VIP移動影視會員MobileVideoO2O(OfflinetoOnline)GlobalVideo20內(nèi)容庫Content從2010年之前的“廣積糧”買版權(quán)，2011年的“拼眼光”挑劇目，2012年的“攢人氣”樹品牌，到2013年的大劇營銷戰(zhàn)略、多屏運營，再到2014年的熱門版權(quán)全覆蓋策略，生態(tài)運營，樂視在用戶體驗和內(nèi)容經(jīng)營上持續(xù)領(lǐng)先copyrightsandecoservicesin2014.LetvhasbeenleadinguserexperienceandcontentofferingsintheindustryChinesesatelliteTVchannels,rankingfirstintermsofbothquantityandqualityLeVisionPicturesfoundedin2011andFlowerFilm&TVacquiredin2013furtheraddtoLetvsabundantvideolibrary 子生態(tài)簡介INTRODUCTIONOFLESUB- ZhangYimou&LeVPSigneddirectorLeVPSigneddirectordirectedthe2008BeijingOlympicsceremoniesand

ZhengXiaolong&CompetitivenessstartingfromthesourceofcontentHisworksinclude:LegendofMiRedSorghumStoryoftheEditorialDepartmentGoldenWeddingHappyLifeofGossipZhangDaminANativeofBeijinginNewYork 子生態(tài)簡介INTRODUCTIONOFLESUB- GuoJingming&

LuChuan&Kekexili:MountainPatrol(2004)CityofLifeandDeath(2009)ChroniclesoftheGhostlyTribe 子生態(tài)簡介INTRODUCTIONOFLESUB- Thefirsttoimplementcontentglobalization:Sino-USG2

BigScreenChina(thebiggestfilmmarket)+USHollywood(globalfilmproductioncenter)=filmsfortheglobalChineseChineseInternetnovel＋UScomicsAnimationmoviesWolfTotem,movieSilkworms

customizedTVapps.Letvofacquiredandself-producedcontentsProductEUITVLeadingdeviceLeSuperTVsboasttophardwarespecsandsuperbdesign,andcomewithworld-leadingTVoperatingsystemEUITV,anunparalleledconstantlygrowingvideolibraryofacquiredandself-producedcontents,theNo.1TVappmarket,andpowerfulcloudvideostreamingsupport,havingaclearedgeovercompetitors. 子生態(tài)簡介INTRODUCTIONOFLESUB- TVUI:KidsDesktop,GamesDesktop,LIVEPremiumcontent全球最大的3D4K電視-

樂視網(wǎng)坐擁中國最全的高清影庫，為樂視超級電視用戶提供超過10萬集電視劇，超過5000部電影，一線衛(wèi)視劇覆蓋率超過80%，并提供最大的綜藝體育音樂D9月以來，超級電視上線《復(fù)仇者聯(lián)盟2》《捉妖記》《九層妖塔》等13部熱點大片，即將上映《盜墓筆記》《爵跡》《長城》等大片。每年樂視音樂是中國最大音樂現(xiàn)場直播服務(wù)平臺，全年超過300場演出直播，形成超級演唱會live生活全球音樂節(jié)等品牌，作為4K內(nèi)容制作的領(lǐng)軍者，擁有超過20場演唱會4800分鐘500首歌曲的4K音樂視頻內(nèi)容。LboastsofthemostcompleteHDvideolibraryinChinaandthemostabundant3D,Dolby,DTSsourcegalleryprovidingSuperTVuserswithover100,000episodesofTVshows(covering80%of1st-tiersatelliteTVshows),5000+films,aswellasthebiggestcontentlibraryofvarietyshows,sports,music,animationandothercontent.Tomb,L.O.R.DLegendofRavagingDynastiesandTheGreatWallsoon.Musicoffers4Kmusicandvideocontentsincludingover20concerts,4800minutesand500songsCarnival.ItbecametheTVchampioninbothsalesquantityandsalesrevenueonTmallandJD.com.AllTmall

TmallLetvflagship

59 52 5965,00065,000SuperTVtotal38,6000臺/ >150 >100 >150 SuperTVtotalSuperTVTmall11,2015

100mnsalesrecordinTmallTVsinglestoresales

JD.comTVchampions

9.6 子生態(tài)簡介INTRODUCTIONOFLESUB- 超過5000款TVOver5000TV-customized MyriadsofSuperb SuperLetvSet-top

Todays

Movie

Music

TV

子生態(tài)簡介INTRODUCTIONOFLESUB- Mobile HighlightsofLeSuperAll-metalbodyBezel-lessIndustrialDesignDisplayedge<1.6mmLargestscreen-to-bodyratioforphonesinChina

4GB雙卡雙待雙QualcommSnapdragon810processor4GBdual4G

90%超廣NTSC色域Pixel-leveldynamiccontrastadjustment464PPIUltra-highpixel發(fā)布4

PDAF200毫秒快速對焦imagesensor21-MPUHDPDAF200-msfast2.0μmUHDfront

ThefirstHi-FiEco

Next-genfingerprintTerracedbatterydesignRobustandscratch-resistantthird-genCorningGorillaglass 子生態(tài)簡介INTRODUCTIONOFLESUB- SuperTheworldslargestcontentlibraryoffilms,variety

Super

EUI重新定義手機UI系統(tǒng)，讓手機由智能時代進入生態(tài)時代fromthesmartphoneeraThemostabundant3D,DolbyandDTSfilmsources,deliveringahometheaterexperiencewiththeLeSuper

EUI（EcoUser

SmartSmartSuperandLive+)+Letvdevices+EUI+cloudplatformDeliveringauniqueandultimateexperiencewithverticalintegrationandthesynergyof"Platform+Content+Device+Application"SuperCloudvideosinChinawith600CDNsaroundtheworld10TbpsbandwidthtodeliverasmoothmobilevideostreamingexperiencewithLeSuperphones

andmassproductioncostandtopriceitsproductsbasedontheThefirstphoneintheworldtobepricedbyitsAlldistributionandmarketingcostsareremoved,withnobrand-associatedpricepremiumLeSuperphonewithpremiummembership:Letvecosystem-enabledconsistentexperienceacrossscreens,includingTVs,smartphonesandcomputersCP2CModel:Crowdparticipation,crowdR&D,crowdadoption,crowdmarketingTheproductsareequippedwithsuperbtechnologyandcompleteecosystem,withtwicetheperformanceathalfthepriceofcompetingmodelsSuper全球首創(chuàng)多類桌面（應(yīng)用、LIVE、樂見桌面），LIVE桌面，全網(wǎng)直播、衛(wèi)視、輪播、明星臺，24whichintegrateswthLeSuperTVandLeSuperEVperfectlyRedefiningthewayusersinteractwiththemobileInternetwithideaflowinteractionandtheabilitytodeliverexactlywhatusersTheworldsfirstmulti-categorydesktopsystem(Apps,LiveandLeView),wheretheLiveDesktopwhichofferslivebroadcasting,TheLeViewDesktopallowsuserstosearch,aggregate,

kandshare,servingasacross-devicehubwhichredefinestheboundariesofthemobileInternet

Apps

樂見桌 頭條桌 個性化內(nèi)容桌LeView Custom 子生態(tài)簡介INTRODUCTIONOFLESUB- Superphonesreceivedovertenmillionpre-ordersintheten-daypre-orderperiod,withthefirstbatchof200,000thantenmillionusers.

Le1s:AKnockoutBlowtoBudgetandFlagshipModels(RMB1,099)madepossiblebyecosystemsynergy

200臺樂Max

Setthefastestnewflagshipmodelsalesrecord 10,000setsofLe1Le1Pro 生態(tài)EUI55Le1

Le

Le1

Le

3GBRAM+32GBROMwith5minutesofchargingLeTouch,astate-of-the-artfingerprintscannerwitha6Hmirrorsurfaceand0.15srecognitionspeedEco-EUI55,BreakboundarieswithLe

1stbatchforpre- Thesalestartedat1200pmonJune

Letv11.11200臺樂Max500,000LeLe1LeLe1Le500,000LeLe1LeLe1Le

12,000setsofLe1Le 11月11日，超級手機全網(wǎng)總銷量26.3萬，樂1s

樂1/Pro6月1612:00

65,00065,00090,000

Wthinonehoursincethestart,thesalesofLe1sonLeMallandJD.comreachedatotalof550,000units.ThissetaninstantsalerecordforflagshipLe1sbecamethesaleschampionofnewbrandsonJD.comatthe11.11ShoppingFestival.

OnChinas11.11ShoppingFestival,thesalesofLeSuperphonestotaled263thousandunits.Le1screatedthehighestsalesonJD.comasanewbrand,becamethechampionflagshipphoneat1000levelandbrokethegrowingrecordforasmartphonebrand.

totalsales263,000totalsales 子生態(tài)簡介INTRODUCTIONOFLESUB- Sports

World-leadingSports-relatedContentSportsEvent

Themostinnovative

2B2BInternetsportscopyright

livebroadcastingofmorethan10,000sportingeventsProduct

Themostintegrated

all-devicecontent

Thebestecosystem-marketing

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Camera

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Marathon&Realization 子生態(tài)簡介INTRODUCTIONOFLESUB- Serie

EntitlementtoExclusiveNewMediaBenefitsand2015.8-

Formula 2018F1中國大陸地區(qū)

380matchesbroadcastliveacrossdeviceswithmulti-languagecommentariesNewsupdatesofprestigiousclubs

FormulaOneinMainlandChinaEntitlementtoExclusiveNewMediaBenefitsand2015.8-

ZhanJunjoinedLeSports

Theworld’sfirst-ratemotorcycleracing2015.4- 2015.11三屏(PC+PHONE+PADBroadcastliveinHDthroughmultiplesignal232matchesbroadcastlivefreeofchargeacrossdevices

Eightracesbroadcastlivefrommultiplesignalsources24HoursofLeMans24HNolessthansixhoursofcommentary

ExtensivelivebroadcastinginlinewiththeLeMansMotoGP3個組全部排位賽+正賽四屏打通，ChinaMoto3,Moto2andMotoGPAllqualifiersofthreegroups+GrandPrixracesLivebroadcastacrossfourscreens 子生態(tài)簡介INTRODUCTIONOFLESUB- 2015.1.5-ATPWorld全年獨家直播4009站ATP100013站ATP500ATP1000matchesacross9venuesbroadcastliveATP500matchesacross13venuesbroadcastOver2,000hoursoflivebroadcastingtime2015.1.5-ATPWorldTourMasters1000

WimbledonFortheNextThreeYearsExclusiveDigitalBroadcastRights

MoreSport

ExclusivedigtalbroadcastrightsacrossdevicesSingle-dayonlineusersoflivebroadcastingreachingupto27,483Single-daypeakviewsreachingupto2.68millionAsianTourandLPGA僅次于四大滿貫和年終總決賽（大師杯）NextonlytotheGrandSlamtournamentsandtheATP

TourFinals(MastersTheonlytop-levelATPeventinThemostinfluentialtenniseventinChinaApproximately152,000on-sitespectatorsin2014

2015.1.5-WTAWorld

5站W(wǎng)TA4站W(wǎng)TA matchesacross14venuesLivebroadcastingofWTA5 matchesacross5 子生態(tài)簡介INTRODUCTIONOFLESUB- OriginalSuperMatch

Smart+

EachepisodefeaturesfourSupersectionswhichpresentsoccer

Whenitcametopre-salesmode,salesenjoyedastableincrease,andby22:00,in-stockandpre-salesproductstotaled4,0003999RMB西夫拉克

59995999RMB7.25深 7.27廣 7.30上 阿爾普迪埃Alpe-

39999RMB 子生態(tài)簡介INTRODUCTIONOFLESUB- 北京奧運會籃球項目比賽場館，適合舉辦大型體育及娛樂活動的綜合性場館。曾成功舉辦了碧昂斯非我莫屬”北京演唱會、Super第二次亞洲巡演北京演唱會、后街男孩世界巡演北京演唱會、王菲演唱會、賈斯丁·比伯演唱會以及NBA中國賽、CBA系列賽事等一系列高端演唱會和體育賽事。StartingfromJanuary1,2016,theBeijingOlympicBasketballArenawillbeofficiallyrenamedasLeSportsCenter.LetvwillpartnerwithZTECorporationand

InnovatoroftheInternetMusic Innovationin InnovationinContent InnovationinBusinessTheBeijingOlympicBasketballArenaisanidealplaceforhostinglarge-scalesportsandentertainmenteventsoractivitiesasacomprehensivegymnasium.ThisarenaGamesandarangeofCBAevents.LetvMusic—China'slargestlivemusicplatformandpioneeroftheonlinepayingforlivemusic全年直播超過365全年直播超過365World'sTopTopQualityProductionCross-platform

4K+DolbyAtmos+VRPanoramicapplicationcases

Createdbrand-newformsofcontentandstandardsofproduction

freeviewingformembersbroadcastingmodel2015年360+場演唱會直播1.5

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