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StartupDemographicsAstandardizedframeworkformeasuringstartupactivityintechecosystems.15August2023AI
generated
image
titled
“Procrastination”
made
withMidjourney.
Prompt:
on
a
light
blue
canvas,
a
realistic
optimisticpainting,
using
vibrant
colours,
of
a
rocket
launching
on
theright
side,
with
a
sunrise
on
the
background
--ar
2:1Startup
Demographics.Why
it
matters.Data
aboutstartupecosystemsmostlyfocusesontheamountofventurecapitalinvested,thenumberofunicorns,et
cetera.1.
Startupscreate
economic
growth
throughinnovation,knowledgeandjobs2.
Startupscreate
wealth
fortheirfounders,Startup
Demographicslooksat
startupbirthrates,
survivalrates,
andsuccessrates.(early)employeesandinvestors3.
Startup
success(andfailure)creates
positivespillover
e?ects
intomoreentrepreneurialactivityThisreportaimsto
broadenthesetofusefulmetricsformeasuringandbenchmarkingactivityinstartuptechecosystems.Secondly,
itproposesastandardizedframeworkfor
trackingstartupprogress.4.
Startups?productsandservicesprovideconsumerswithgreater
choices5.
Manystartupsaddressglobal
challengesWewelcomefeedbackto
thisreport.Wewillworkcloselywithourecosystemdevelopmentpartnerswithimplementingandperfectingthisapproach.(climate,health,education)6.
Enablingcountriesto
buildindependentcriticaltechinfrastructure:tech
sovereigntyPage
/2
Source:Dealroom.co1.2.
Thestartup
journey3.
Startup
demographicsVC-backed
tech
companies
dominatetoday?s
corporate
landscape
...…
and
have
created
the
vast
majorityof
wealth
in
the
last
two
decades.▊
VC-backedtechcompanies
▊
Non-techApple(1976)Micr$2.7T$2.3T$2.0T$1.3T$1.2T$1.0T$0.8T$0.6T$0.5T$0.5TSaudiAramco(1933)Alphabet(1998)Amazon(1994)Nvidia(1993)BerkshireHathaway(1965)Meta(2004)Johnson&Johnson(1886)Tesla
(2003)Page
/4There
are
currently
about
150K
companies
on
a
VC-backed
journey.
Roughly
1%
ofVC-backed
startups
reach
$1B+
valuation
while
17
have
reached
$100B.Pre
funding
companies
VC-backed
companiesVC-backed
$1B+
companies
founded
since
1990$1B+$10B+$100B+±
12.5K
startupsraisetheirfirstVC
roundeachyearCurrentpoolof±150K
activeVC-backedstartupsfoundedsince2000(2)3,500(3)34017Inanormalyear,
roughly200
companiesreacha$1Bvaluation(almost800peryearduring2020–?21)1.DealroomestimatebasedonDealroomSignal.2.Total
numberoffundedstartupsisover300K,but150Kisthenumberthatiscurrentlyactive.3.Ofthe3,500thereareabout
1,400
unrealized
unicorns
and1,300
$1B+
exits
(theremaining700areunconfirmed$1B+companies).Page
/5What
about
bootstrapping?
At
least
50
startups
have
reached
the
$1B+
milestonewithout
help
of
VC.
That?s
about
1%
of
the
total
startup
universe.Pre
funding
companiesBootstrapped
companiesBootstrapped
$1B+
tech
companies
founded
since
1990$1B+$10B+$100B+±
5,000
bootstrappedcompanies1408VC-backedstartupsareonastartup-likegrowthpath
(1)Note:bootstrappeddoesn?tmeanzerofundingbutitmeans:no(known)institutionalcapital.1.DealroomestimatebasedonDealroomSignal.Page
/6Every
year,
about
12.5K
startups
raise
their
first
VC
round.
Dealroom
Signal
hasidentified
a
pool
of
40K
new
and
not
yet
funded
startups.Pre
funding
companiesVC-backedcompanies$1B+
companiesStartup
foundingteam
origins:UniversitiesStartupalumniCorporatealumniAcceleratorsIncubatorsNew
business
formationMillionsofnewcompaniesareincorporatedeveryyear.±99%arenotstartups(oratleastdonotappearto
be).Currentpoolof±40K(1)
new¬yetfundedstartupsRepeatfoundersOtherSource:dealroom.co.Numbersareindicative.1.BasedonDealroomSignal,takingintoaccountfounderbackground,universitya?iliation,andcompanydescription.Numberdependsondefinitionofstartups.Page
/7Europe?s
EIF
invests
in
many
VC
funds.
Past
EIF
research
gives
us
a
sense
of
thedistribution
of
outcomes:
4%
of
exits
return
over
5x,
and
thereby
much
of
the
fund.Number
of
exits
by
capital
returned
(incl.write-o?s,
liquidations
and
successful
sales)Average
share
of
fundreturned
by
one
exitOnaverage,asingle>5xexitreturns44%ofaVCfund(medianis25%)>5.0x4%>5.0x
44%1.2x–5.0x
10%0.8–1.2x
3.7%1.2x–5.0x
17%0.8–1.2x
8%0.25x-0.8x
12%<0.25x
57%0.25x-0.8x
1.7%0.0%<0.25xSelectedlogosinEIFsVCfundportfolio.
Full
list.Source:EIFreport(source).basedon2,065early-stageVCinvestments,exited,madebetween1996and2015byEIF-backedVCfunds.Thefiguresincludealltheexittypes,i.e.write-o?,liquidationsandsuccessfulsales.Page
/8Meanwhile,
data
from
a
prominent
Fund-of-Funds
shows
that,
among
the
best
VCinvestors,
18%
of
capital
invested
is
allocated
to
startups
that
return
>5x.$
capital
invested$
returned80%ofreturnedcapitalisfromexitswitha>5xreturn>5.0x
18%>5.0x
80%2.0x–5.0x
13%2.0x–5.0x
20%1.0x–2.0x
15%0.5x–1.0x
9%<0.5x
38%1.0x–2.0x5%0.5x–1.0x
1%1%<0.5xSelectedlogosinAdamsStreetEuropean
VCfundportfolioSource:AdamsStreetPartners.RealisedreturnsofLPinvestmentsinEuropebetween2006–2022,presentedbyAdamsStreetPartnersat
SuperVenture(viaJamesHeath).Page
/9In
summary,
the
data
directionally
points
to
roughly
70%
failures,
5%
successesand
25%
lesser
known
exits.%ofcompanies(roundedandindicative)Hall
of
fame±5%High-profileexitsandunicorns±5%reacha5x+exit±1.5%(athird)reachesunicornstatus
(notexitperse)Currentpoolof±150K
activeUnsung
heroesSmaller/undisclosedexitsPart
ofarollupstrategyProfitable&independent±
12.5K
startupsraisetheirfirstVC
investmenteachyearCurrentpoolof±
40K
(1)
new¬yetfundedstartups±25%fundedstartupsTotal
numberoffundedstartupsisover300KStartup
failureLittleornoreturnLiquidation,distressedsaleorassetsale±70%ManyentrepreneurssuccSource:dealroom.co.Percentagesareindicative.1.BasedonDealroomSignal,takingintoaccountfounderbackground,universitya?iliation,andcompanydescription.Numberdependsondefinitionofstartups.Page
/101.2.
The
startup
journey3.
Startup
demographicsThe
startup
journey
can
be
broken
into
three
stages,
with
new
milestones
andperformance
indicators
at
each
stage.ValueSizeFind
Product-market-fit
(PMF)Find
Go-to-market-fit
(GTMF)Manage
&
sustainrapid
growthHigh
performance
at
scaleExpand
growth
opportunitiesAcquisitionsProfitabilitySecondariesExitsValuationTech
&IPProductusersHiringUniteconomicsRevenuesFoundingteamHeadcountProgress(=
time
xsuccess)InceptionEarlyBreakoutLatePage
/12In
this
mental
framework,
a
$30M
self-reported
“seed
round”
becomes
essentially
astartup
with
presumed
Product-Market-Fit
and
Go-to-Market-Fit
out
of
the
gate.ValueMega+$250M+Mega$100–250MSizeSeriesC$40–100MSeriesB$15–40MCrossoverinvestorsSovereignWealthFundsFamilyo?icesAngelsLate-stageVCsCorporateVCEarly-stageVCsFriends&familyGrantsSeriesA$4–15MSeed$1–4MPreSeed$0–1MProgress(=
time
xsuccess)InceptionEarlyBreakoutLatePage
/13By
mapping
real-lifedata
onto
thisframework,
we
can
seewhat
the
startup
journeyactually
looks
like
acrossstages
in
terms
ofvaluation
…$66M$22MEarlystageBreakoutstageLate
stagePage
/14Source:dealroom.co|CreatedwithDatawrapper.de…
and
we
can
see
thestartup
journey
in
termsof
headcount.Headcountheavilydependsonthebusinessmodel(thinkWhatsAppvs.Amazon).92Inaggregate,±50%
ofallstartupjobsareat
theEarlyStage,highlightingthevalueforlocalcommunities.12Earlystage
(±50%
ofalljobs)BreakoutstageLate
stagePage
/15Source:dealroom.co.Lastround2020orlater.
ChartcreatedwithDatawrapper.deDeep
Tech
and
Biotech
startups
have
di?erent
paths
than
regular
startups.Regular
startupDeep
Tech
startupBiotech
startupExploitnewbutproventechnologiesValidateproduct-marketfitasearlyaspossibleR&DandpatentownershipisrareStartswithextendedR&DphaseHighershareoftechnicalsta?LongandcostlytestingphasesDiscoveryphasebecomingshorter*Lessmarketrisk**ValueValueValueRegulatoryapprovalTestingphasesExtendedR&DphaseDiscoveryphaseLabProductdevGo-to–marketScalingR&DInvestmentAcquisition/JVEarlyBreakoutLateresearch*AI,mRNA,digitaltherapeuticsandgeneeditingmakebiotechgraduallymoreliketechstartups,atleastfordiscoveryphase.**There?sgenerallyamarketforcuringdiseases.Butithaslongbeendi?iculttogetfundingforfluvaccines,forinstance.Page
/161.2.
Startup
journey3.
Startup
demographicsSince
2010,
at
least116K
startups
havetaken
theventure-backedjourney.EarlystageBreakoutstageLate
stageExample:ofcompaniesfoundedintheyear2015,12,631havegoneontheVC-backed
journey.Ofthose,5,744haveraisedaPre-Seedround,butnofurtherround.3,104haveraisedaSeedround,butnofurtherround.141haveraisedat
least
one$250M+round.Source:dealroom.coPage
/18About
30%
ofstartups
make
it
toSeries
A
or
beyond.EarlystageBreakoutstageLate
stageNote
thatthesearenotconversionrates
betweenrounds.Somestartupsalsoskipthe(pre)seedstage
andgo
straighttoSeriesA.SomebootstrappedstartupshopontheVC
trainaslate
asbreakoutstage,
orevenlater.
Forinstance,
over2,000startupshaveskippedsomeearlierstages
since2018alone.SometimesonlytheSeriesAroundisknown.Forconversionrates
betweenSeedandSeriesA,seetheseparate
Journey
toSeries
A
report.Source:dealroom.coPage
/19Astrategic
sale,
buyout
or
IPO.Page
/20So
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