喬布斯英文介紹課件

SteveJobsWesHinesFYSE1060喬布斯英文介紹StevenPaulJobsBornin1955inGreenBay,WisconsinAdoptedbyPaulandClaraJobstoliveinSantaClara,CaliforniaGraduatedhighschoolinCupertino,California喬布斯英文介紹EducationJobswenttoReedCollegeinPortlandOregonHestudiedPoetry,Literature,andPhysicsAfteronesemester,Jobsdroppedoutofschool,butstillattendedsomeclasses喬布斯英文介紹StevesJobsmetSteveWozniakshortlyaftertheybothleftschoolwhileworkingforHewlett-Packard“Woz”wasanincrediblytalentedengineer,especiallyinelectronicgadgetsWhiledevelopinga“bluebox”device,JobsconvincedWoztosellittoBerkeleystudents.喬布斯英文介紹喬布斯英文介紹TheBeginningsofAppleAfterspendingtimeinIndiain1974,JobsreturnedtoAmericaHevisitedwithWozthehomebrewcomputerclub,butwasnotcontentwithjustthecreationofelectronics.喬布斯英文介紹JobsconvincedWoztohelphimcreateapersonalcomputer,theAppleIJobs,withmarketinghelpfromafriend,hadthevisionofcreatingacomputercompanythatwouldmakeandsellpc’s.AftershowingtheAppleItointowncomputerstores,Jobswasabletosell25.AftersellinghisVolkswagonmini-bus,andaskingWoztosellhisscientificcalculator,thetworaisedenoughmoneytocreateAppleComputers.喬布斯英文介紹喬布斯英文介紹喬布斯英文介紹AppleJobsandWozsoldtheAppleIin1976for$666,makingover$776,000fromsalesIn1977,thetworeleasedtheAppleII,asingleboardcomputerwithonboardROMandacolorvideointerface.喬布斯英文介紹PositiveGrowthFrom1977to1983,Applecontinuedtogrowexponentially.In1981,IBMfinallyenteredthepersonalcomputermarket,andinjusttwoyearsbegantooutsellApple.AfterthefailureoftheAppleIIIandLisa,JobsneededanewcomputerthatcouldcompetewiththeIBMPC.喬布斯英文介紹TheMacintoshIn1984,ApplereleasedtheMacintosh,thefirstpersonalcomputerwithagraphicaluserinterface.Ithad128Kofmemory,andwasexpandable.Alongwiththemouse,theMacintoshwasthemostrevolutionarycomputermadeuptothatpoint.喬布斯英文介紹喬布斯英文介紹喬布斯英文介紹MicrosoftandJohnSculleyIn1985,BillGatesconvincedJobstolicensethegraphicaluserinterfaceintheMacintoshtocreateWindows,whichcouldrunonIBMPC’s.AssalesoftheMacintoshtookoff,CEOJohnSculleythoughtthatJobswashurtingApple’ssuccess,andgraduallyforcedJobstoleave.喬布斯英文介紹NeXTJobsprojectinthelate1980’stomid90’swasNextStepAnewcomputercompanybasedonanobjectorientedsoftwareplatform,NeXTfailedfirstasahardwarecompany,thenasasoftwarecompanyApplesimilarlydidverypoorlyintheearlyandmid90’s,broughtonbypoorleadershipandstagnatingcomputerdesign喬布斯英文介紹TheSecondComingofJobsIn1996,AppleboughtNeXT,andwithitcameSteveJobs.In2000,JobsbecamethefullCEOofApple,afterthesuccessoftheiMac,thefirstcomputermainlymarketedforitslooks.喬布斯英文介紹ReturntoProfitabilityandInnovationJobscontinuestoinnovatethecomputerindustry,spearheadingprojectsliketheiPod,iTunesanditsMusicStore,andhighendcomputerUnderJobs’watch,Applehasenteredanewphaseofgrowthandprofitability,fueledbyhisimaginationandquestforperf