區(qū)域旅游競爭力戰(zhàn)略外文翻譯文獻(xiàn)

區(qū)域旅游競爭力戰(zhàn)略外文翻譯文獻(xiàn)區(qū)域旅游競爭力戰(zhàn)略外文翻譯文獻(xiàn)(文檔含英文原文和中文翻譯)原文：EnhancethecompetitivenessoftheRegionalTourismStrategyAbstract:Thedevelopmentoftourismiscloselyrelatedtotouristresourcesandmarketingactivities.However,thegeographicalfeaturesoftouristresourcesandtouristmovementaccountfortheinteractionbetweentourismandgeographicalstructure,thusshowingacertaindegreeofregionalcharacteristics,whichalsodeterminestheinevitabilityandnecessityofregionaltourismcompetition.Thisleadstotheexistingofasignificanttasktoresearchintothestrategiestoadvanceregionaltourismcompetitiveness.Keywords:regionaltourism;competition;influence;strategyPrefaceInrecentyears,withtherestoftheworldcompetingtotourismasapillarindustryforthedevelopmentoflocalandregionalcompetitionamongthemoreobviousandin-depth.Howtobasetheirownreality,createcompetitiveadvantage,hasbecomeatoppriorityoftheregionaltourismdevelopment,butalsotravelinthenewroundofcompetitionoftherace.Onthecompetitivenessofregionaltourismcanenhancetheregionalcompetitionofthesenseofurgency,topromotediscoveryandunderstandingoftheregionalcompetitionintheirownstrengthsandweaknesses,andthenrapidresponse,positiveresponse,thelocalcompetitivenessthroughtheexpansionofChina'stourismindustrytostrengthentheinternationalmarketcompetitivepower.First,theregionaltourismcompetitivenessfactors.Theso-calledregionaltourismcompetitivenessreferstothevarioustouristregionsasawhole,initsownprocessofdevelopmentshowninthecompetitionfortourists,development,occupation,industry,tourismdevelopmentofthemarketandobtainthecapacityfactorandgrowthpotential.Regionaltourismcompetitivenessisnotthecompetitivenessofagivenarea,butbytheinteractionofmanyfactorsaffectingtheresults,butalsoapotentialtothecompetitivestrengthfromthecompetition,tocompetition,theresultsofthedynamicdevelopmentprocess.Competitiveoncemade,hasarousedextensiveconcernofscholarshomeandabroad.ThemostprominentofwhichisresearchprofessoratHarvardUniversity,thefamousexpertoncompetitivestrategyPorter,his"nationaldiamondmap"modelforindustrycompetitivenessstudyprovidesaneconomicparadigm.Second,toenhancethecompetitivenessofregionaltourismstrategychoice.CompetitiveloadingphasetheoryofPorterontheindustry,anotherimportantcontributiontocompetitiveness,accordingtothistheory,theformationofregionaltourismcompetitivenessgothroughfourstages,namely,factor-drivenstage,theinvestment-drivenstage,innovation-drivenstageandwealthdriverstage.Itischaracterizedbytwostages:Inthefactor-drivenstage,theformationofcompetitivenessfromtherichresourcesoftheregionrequireregionalintegrationthroughtheresourcesfoundsuperiorresources,thentheresourceadvantageintocompetitiveadvantage.Investment-drivenstageoftheformationofthecompetitivenessoftheregionbenefitedfromgovernmentandbusinessandinvestmentwillingnessandabilitytothedevelopmentofadvancedproductionfactors.Formostofourregion,ontheonehandisrichintourismresources,accordingtodifferentlevelsofresources.Specificstrategychoicesareasfollows:(A)strategicplanningofregionaltourismdevelopmentstrategyPlanningforthedevelopmentoftourisminaregioncrucialindeterminingthefuturedirectionoftheregionaltourismindustryandoverallprogramgoals.Regionaltourismdevelopmentstrategicplanningasacompetitiveregionaltourismproductdevelopmentisbasedonenhancingthecompetitivenessofregionaltourism,sustainabletourismdevelopmentasthegoaltoachieve,throughaspecificareaoftourismcompetitivestrengths,weaknesses,challenges,opportunitiesanalysis,choosetheappropriatelocaldevelopmentstrategy,andthenfosterstrengthsandcircumventweaknessestoensurelong-termregionaltourism,sustainableandstabledevelopment.Withtraditionalplanningforregionaltourism,regionaltourismdevelopmentstrategicplanningamorecomprehensiveandtargetedtospecificimplementationonalotofflexibilitythere,andthereforemoresuitableinthecompetitiveenvironmentfortourismdevelopmentbytheguide.(B)government-ledstrategyTourismdevelopmentrequiresafavorableexternalenvironment,anyoneoftourismenterprisesandgroupscancreateandleadallDuindustrytocreatesuchanenvironment,whichrequiresthedevelopmentoftourismGovernmentLeadingStrategytobe.Asagovernmentdepartment,shouldplayanactiveandeffectivecoordinationoftheirowninitiativeandcapabilities,leadingtowardsagooddirectionforregionaltourismdevelopment.Theauthorbelievesthatthegovernmentdepartmentstoachievethefollowingtwoaspectsofitsleadingrole:First,establishagoodmarketcompetition,improvethetourismmarketsystemandstrengthenthelawsandregulationsontourism,andcreateafairandreasonablecompetitioninorder;thesecondistheestablishmentofaflexibleindustrialdevelopmentpoliciesandreasonableinvestments,increasedcapitalinvestmentinthetourismindustry,encourageandtravelagents.(C)TourismproductdifferentiationandserializationstrategyTourismproductsiscarriedoutbasedtourismactivitiesandconditions.Enrichedandimprovedinallregionstravelthroughtheproductlinecanenhancetheoveralllevelofsupplycapacityandtoincreasetheintensityofthetouristsbuy.Intheinternationaltourismmarket,alargenumberofhomogeneousproductsfloodedconditions,andadheretodifferentproductlines,caneffectivelyavoidweakeningthehomogeneitybetweenregionsduetostrongcompetitionresultingproduct.Meanwhile,theneighboringregionthroughthedifferentiationbetweentheproductscanalsoachievetheeffectoffosteringstrengthsandcircumventingweaknessesinterestinregionalcooperationandwin-winsituation.(D)TravelFinancingStrategyFundsareoneofthebasicelementsoftourismdevelopment.Theeconomicstrengthofweakregions,theshortageoffundsisrestrictedtoenhancethecompetitivenessoftheregionaltourismindustrybottlenecks.Therefore,thelocalgovernmenttoattractinvestment,loans,taxpreferentialpoliciestodevelop,optimizeinvestmentenvironment,promoteinvestmentdiversification.Meanwhile,thelocalgovernment'sbudgetmustbeconscioustilttothetourismindustry,andgraduallyincreasethecapitalinvestmentinthetourismindustry.Thetourismindustryitselfmustplayaninitiativetomobilizetheenthusiasmofallsides,asmuchaspossibleforforeigncapital,privatecapitalandoverseasChinese,etc.,andmobilizeandguidethesocietytoruntourism.Inshort,toenhancethecompetitivenessoftheregionaltourismindustryhasbecomeatopprioritythroughoutthedevelopmentoftourism,alllocalitiesshouldmakefulluseoftheiradvantageinresources,basedonprimaryproductionintheelementsofcompetitiveness,basedoneffortstobuildtalent,innovationandbrand-basedlong-term,effectivecompetence,throughtheenhancementofregionalcompetitivenesstopromoteourtourismindustryintheinternationalmarketcompetitiveness.Author：Frank,GregoryRobertWesNationality：EnglandSource：Britishtourismresearchinstitute譯文：加強區(qū)域旅游競爭力戰(zhàn)略摘要：旅游業(yè)的發(fā)展離不開旅游資源的存在和旅游者活動的開展，但是旅游資源的地域特征和旅游者活動的空間轉(zhuǎn)移特點，決定了旅游業(yè)的發(fā)展必然要與相應(yīng)的地理結(jié)構(gòu)聯(lián)系，呈現(xiàn)出一定的區(qū)域特點，這也決定了區(qū)域旅游業(yè)競爭存在的必然性和必要性。因此，提升區(qū)域旅游業(yè)競爭力的策略研究，已成為各地區(qū)域旅游業(yè)發(fā)展的當(dāng)務(wù)之急。關(guān)鍵詞區(qū)域旅游業(yè)；競爭力；影響；策略前言近些年來，隨著世界各地爭相將旅游業(yè)作為地方支柱產(chǎn)業(yè)來發(fā)展，區(qū)域之間的競爭也更加的明顯和深入。如何立足自身實際，打造競爭優(yōu)勢，已經(jīng)成為各區(qū)域旅游業(yè)發(fā)展的當(dāng)務(wù)之急，也是在新一輪旅游競爭中取勝的關(guān)鍵。對區(qū)域旅游業(yè)競爭力進(jìn)行研究可以增強區(qū)域競爭的緊迫感，促使各區(qū)域發(fā)現(xiàn)和了解自己在競爭中的優(yōu)勢和不足，進(jìn)而快速反應(yīng)，積極應(yīng)對，通過局部競爭能力的加強擴(kuò)大到我國旅游業(yè)在國際市場上競爭能力的提升。一、區(qū)域旅游競爭力的研究因素所謂區(qū)域旅游業(yè)競爭力是指各旅游區(qū)域作為一個整體，在自身發(fā)展過程中所表現(xiàn)出來的爭奪客源，開拓、占領(lǐng)旅游市場并獲取產(chǎn)業(yè)發(fā)展要素和增長潛質(zhì)的能力。區(qū)域旅游業(yè)競爭力不是指某一方面的競爭力，而是由眾多影響因素共同作用的結(jié)果，同時也是一個從競爭潛力到競爭實力、再到競爭結(jié)果的動態(tài)發(fā)展過程。競爭力一經(jīng)提出,便引起了國內(nèi)外學(xué)者的廣泛關(guān)注。其中研究成果最為突出的是美國哈佛大學(xué)教授，著名的競爭策略研究專家波特，他的“國家菱圖”模型為產(chǎn)業(yè)競爭力的研究提供了一個經(jīng)濟(jì)范式。二、提升區(qū)域旅游業(yè)競爭力的策略選擇產(chǎn)業(yè)競爭力階段理論是波特關(guān)于產(chǎn)業(yè)競爭力的又一重要貢獻(xiàn)，依據(jù)這一理論，區(qū)域旅游業(yè)競爭力的形成要經(jīng)歷四個階段，即要素驅(qū)動階段、投資驅(qū)動階段、創(chuàng)新驅(qū)動階段和財富驅(qū)動階段。前兩個階段的特點是:在要素驅(qū)動階段，競爭力的形成來源于區(qū)域內(nèi)豐富的資源，要求區(qū)域通過資源整合，發(fā)現(xiàn)優(yōu)勢資源，進(jìn)而將資源優(yōu)勢發(fā)展成競爭優(yōu)勢。投資驅(qū)動階段競爭力的形成得益于區(qū)域內(nèi)政府和企業(yè)的投資意愿和能力以及高級生產(chǎn)要素的發(fā)展。對于我國大部分地區(qū)來說，其旅游資源豐富,且據(jù)有不同程度的資源優(yōu)勢，據(jù)此，具體的策略選擇如下:（一）區(qū)域旅游業(yè)發(fā)展戰(zhàn)略規(guī)劃策略規(guī)劃對于一個地區(qū)旅游業(yè)的發(fā)展至關(guān)重要，是決定區(qū)域旅游業(yè)未來發(fā)展方向和目標(biāo)的全局性綱領(lǐng)。區(qū)域旅游業(yè)發(fā)展戰(zhàn)略規(guī)劃作為區(qū)域旅游業(yè)競爭發(fā)展的產(chǎn)物，是以提升區(qū)域旅游業(yè)競爭