2023年假日零售調(diào)查報告（英）

2023

Deloitteholiday

retailsurveyHolidayspirit(andspending)isbackTable

ofcontents3Authors7Spendingbehavior418ChannelandformatpreferencesExecutivesummary524ExecutiveperspectivesConsumerbehavior6CheatsheetCopyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.NickHandrinosLupine

SkellyAuthorsVicechairmanandUSRetail&ConsumerProductsleaderDeloitteConsultingLLPRetailresearchleaderRetail,Wholesale&DistributionConsumerIndustryCenterDeloitteServicesLPnhandrinos@lskelly@Brian

McCarthyPrincipalKusum

Manoj

RaimalaniAnalystRetail,Wholesale&DistributionConsumerIndustryCenterDeloitteSupportServicesIndiaPvtLtd.kraimalani@Retail,Wholesale&DistributionandConsumerProductsDeloitteConsultingLLPbrimccarthy@StephenRogersExecutivedirectorConsumerIndustryCenterDeloitteServicesLPstephenrogers@Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.As

the

US

economy

continues

to

stave

off

a

recession,it

wouldn’t

have

come

as

a

surprise

to

see

consumerspull

back

on

their

holiday

spending

in

2023.

In

fact,when

we

checked

in

with

consumers

in

our

annualback-to-school

survey,

they

were

cautious

about

theeconomy

and

were

skipping

nonessentials

to

rein

inspending.

However,

our

2023

Deloitte

holiday

surveyresults

highlight

that

back-to-school

(a

commodityevent)

and

holiday

(a

splurge

event)

have

very

differentdrivers.

This

holiday

season,

consumers

are

steadfastin

their

intent

to

live

in

the

moment

and

make

itmemorable.

They

plan

to

spend

an

average

of

$1,652this

season,

surpassing

prepandemic

figures

for

thefirst

time.Consumers

are

prioritizing

nongift

purchases

(+25%YoY)

this

season

as

they

restock

holiday

decorations,furnishings,

and

nongift

apparel.

And

they’re

planningto

splurge

on

themselves,

with

75%

expecting

to

self-gift

this

year.

In

short,

the

tinsel

is

no

longer

in

atangle.ExecutivesummaryWith

many

shopping

trends

finding

equilibrium

thisyear,

it

seems

like

we’re

approaching

2019

levels,

butthere

are

still

cracks

in

the

foundation.

Savings

rateshave

dwindled,1

and

17%

of

respondents

say

they

havestudent

loans

to

start

repaying

this

fall,

causing

someto

cut

back

on

holiday

expenditures.For

retailers,

a

winning

strategy

may

come

down

todriving

value

around

key

promotional

events

forinflation-wary

customers.

Expected

participation

ratesfor

promotional

events

are

robust,

with

a

quarterplanning

to

shop

on

October

promotional

days,

and66%

(versus

49%

in

2022)

planning

to

shop

the

week

ofBlack

Friday–Cyber

Monday

(BFCM).

The

promotionaltiming

will

be

crucial

as

consumers

intend

to

wrap

uptheir

shopping

in

just

5.8

weeks—a

time

frame

thathas

shrunk

from

7.4

weeks

pre

pandemic.

The

oldretail

adage

of

“having

the

right

product,

at

the

rightprice,

at

the

right

time”

may

ring

true

more

than

everthisyear.There

are

several

factors

at

play.

Participation

levelshave

been

inching

up

since

record

lows

in

2021;

thisyear,

95%

of

consumers

say

they

plan

to

purchaseduring

the

holiday

season.

In

addition,

consumers

arefactoring

in

inflation,

with

three-quarters

expectinghigher

prices

year

over

year

(YoY).

We’re

also

seeing

aresurgence

in

the

middle-income

group

after

stagnantspending

the

last

several

years

(+26%),

while

the$200K+

group

plans

to

spend

22%

more

thisyear.Source:(1)AlexTanzi,“Onlyrichest20%ofAmericansstillhaveexcesspandemicsavings,”Bloomberg,accessedOctober10,2023.Happy

shopping!Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.ExecutiveperspectivesHolidayinglike

it’s

2019!Thetinselisnolongerinatangle‘Tis

theseasonforbalancingbudgetsHolidayspirit(andspending)ison—consumersexpecttospend$1,652,surpassingprepandemiclevelsforthefirsttime.Asconsumersgrapplewithinflation,theyplantospend14%moreYoY.

However,thecompoundedannualgrowth

rate(CAGR)hasincreasedamodest2.5%since2019.Asconsumerslooktoputthefunbackinfestivities,threefactorshavecontributedtotheuptickinspend.Consumersare

participatingatahigherrate(95%versus92%in2022and88%in2021),they’reexpectinghigherprices(74%),andthe$50K–$99K(+26%)and$200K+(+22%)incomegroupsare

splurging.Withconsumersexpectinghigherprices,theyare

makingadjustmentstostretchtheirbudgets.Theyplantobuy

fewer

gifts(eightversusninein2022),spendmoreongiftcards($300versus$217in2022),andpounceonpromotionalevents,with66%(versus49%in2022)intendingtopurchaseduringBFCMweek.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Cheat

sheetSpendingPreferencesTimingHolidayparticipation

reaches

prepandemic

levels

at

95%(versus92%in2022).Preferencefor

shoppingin

storereturns

toprepandemiclevels

as37%ofshoppers’budgetwillbeallocatedtoshoppinginstore(versus35%in2022and36%in2019).Nearly

athird

ofshoppers’budget

will

bespent

in

thelast

two

weeks

ofNovember,with78%activeshoppersduringthatperiod.72%are

expectinghigherprices

thisyear

(versus73%in2022),despitemoderatinginflation.Online-only

retailers

(63%)andmass

merchants

(53%)leadasthemostpreferredformats,

returningto2019levels.Theshoppingduration

has

shrunk

to

anaverage

of5.8

weeks

versus7.4weeksin2019,leavingretailerswithasmaller

windowtoengagecustomers.Theaveragespendongifts,nongifts,andexperiencesincreasesto$1,652

(+14%YoY),

comparedto$1,496in2019(+2.5%CAGR).Department

stores

are

popularamonghigh

spenders(40%versus18%others).24%plan

to

shop

duringOctobersalesevents.The$50K–$99Kand

$200K+

incomegroups

are

feelingmoreconfident

astheirspendingincreasesby$315(+26%)and$709(+22%)YoY,respectively.Preferenceforbuy

online,pick

up

in-store(BOPIS)declines

as28%plantousethischanneltoacquiregiftsthisyear,versus35%in2022.Promotionalevents

duringBFCMweek

willattract

66%ofshoppers,astheyaimtocounteractincreasingprices(comparedto49%in2022).Consumers

are

navigating

inflation

by

budgetingmoreforfewer

gifts

(eightversusninein2022)andvisitingfewerstores(4.2versus5.9in2022).Onlineshoppersareseekinglowpurchasethresholds,withanaverage

willingness

to

spend

$40

to

qualify

forfreeshipping.Higher-incomegroups

plan

to

participateduringBFCMweek

athigherratesthanlower-incomeones.Shoppers

plan

to

allocate

ahigherproportion

oftheirbudget

to

gift

cards

($300versus$217in2022)andpullbackspendingonfoodandbeveragegifts.Socialmediausagehas

leveled

off(34%,unchangedfromlastyear)afterpeakingduringthepandemic.Sustainableproducts

and

packagingareapriorityfor

over75%can

betempted

to

self-gift,butconstrainedbudgetshalfofyoungergenerations.maybeahurdle.79%havelittleto

no

trust

in

retailers’ability

to

useartificial

intelligence

responsibly.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.SpendingbehaviorCopyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Holidaying

like

it

is

2019!The

holidays

are

backon—the

average

expected

holiday

spending

surpasses

prepandemic

levels

for

the

first

timeAverageexpectedholidayspendReasonsforuptickinspend95%72%2.5%

four-yearCAGRplan

toshop

for

holidaythis

yearversus

92%

in

2022,

88%

in

2021,

95%

in

2020,

97%

in

2019$1,652$1,496$1,463$1,455are

baking

inhigherprices

thisyear$1,387The

$50K–$99K

and

$200K+

income

groups

plan

to“sleigh”

itAveragespendupby$315(+26%)and$709(+22%)YoY,respectively-7%YoY+5%YoY+14%YoYFlatYoYRETAIL

EXECUTIVES’

VIEW74%expectholidaysalestoincreaseYoY.20192020202120222023Question:“Howmuchdo

youexpectto

spendoneach

ofthefollowingitemsduringtheupcomingyear-endholidayseason?”Note:N=

4,318.Retail

executives’

view:“Whatareyourexpectationsaboutthis

year’sholiday-relatedsalesatyourcompanycomparedto

lastyear’sholiday-relatedsales?”(N=

43).Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.The

growth

in

holiday

spending

is

both

modest

and

dramaticThe

CAGR

has

only

increased

2.5%

infour

years,

but

the

YoY

growth

rate

has

accelerated

as

consumers

grapplewithinflationexpectationsGrowth

inaverageexpectedholidayspendingongifts,

nongifts,andexperiencesFour-yearCAGRYoY

growth

rate$1,652$1,652+2.5%+14%$1,496$1,455$554$554+2.0%+4.6%+9%Gifts$511$507$466$466Nongifts*$389+25%$373Experiences**$5962019$6322023$6322023$5762022+1.5%+10%Question:“Howmuchdo

youexpectto

spendoneach

ofthefollowingitemsduringtheupcomingyear-endholidayseason?”Notes:N=

4,318.Alldollarvaluesarein

USdollar.*Gifts

+

nongifts=

retailspend;nongiftpurchasesincludeclothingforfamilyandself,

homefurnishings,andholidaydecorations.**Experiencesincludeentertainmentathomeandsocializingawayfromhome,suchasrestaurantsandconcerttickets.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.'Tisthe

season

torestock

holiday

decorand

apparelThis

year,

shoppers

are

prioritizing

nongift

purchases,

withlower-

and

middle-incomegroups

planning

toreplenish

theseitems

after

twoyears

of

restraintAveragespendonnongiftitems,by

income20212022202382%$1,008$1,001plan

to

shop

for

nongift

itemsversus

77%

in

2022,

74%

in

2021,

82%

in2020,

and

88%

in

2019$670$653$600$563$466$458$425Percentage

of

shoppers

buying

nongift

items:67%

nongift

clothing

for

self

or

family$373$333

$33259%

home/furnishings/holiday

decorations$223$190$163OverallLess

than$50K$50K–$99K$100K–$199K$200K+Question:“Howmuchdo

youexpectto

spendoneach

ofthefollowingitemsduringtheupcomingyear-endholidayseason?”Note:N=

4,318.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.The

middle-

and

very

high-income

groups

plan

to

“sleigh”

itAverageexpectedholidayspend120222023+22%

YoY$3,922$3,213+2%

YoY$2,134$2,167+14%

YoY$1,652+26%

YoY+11%

YoY$1,534$1,455$1,219$742$671OverallLess

than

$50K$50K–$99K$100K–$199K$200K+$50K–$99Kincomegroup$200K+

incomegroup?

Highernongiftspending(+35%YoY)?

Highernongiftspending(+53%YoY)?

Millennialslikelytospend$1,949(+33%YoY)?

Womenlikelytospend23%morethanmenQuestion:(1)“Howmuchdo

youexpectto

spendoneach

ofthefollowingitemsduringtheupcomingyear-endholidayseason?”Note:N=

4,318.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Nearly

30%

of

shoppers

will

be

responsible

for

~70%

of

holiday

spendingRetailers

looking

towinthis

holiday

seasonshould

consider

leaning

intothedrivers

of

highspendersWho

arehigh

spenders?Whataretheir

preferences?How

can

retailers

win?27%ofholidayshoppersarehighspenders*;theywillberesponsiblefor

68%oftotalholidayspending1Theyaremorelikelytoshopforelectronics(67%versus46%others)andhealthandwellness(62%versus41%others)2Start

messagingearly48%ofhighspenderswillstartshoppingbeforeOctoberend(versus40%others)4Theyplantospend$2,146or

moreonaveragethisseason,

purchasing10gifts(versusothersbuyingeightgifts)1Theyspendnearly3Xonexperiences,comparedtotheaverageholidayshopper1PromotequalityHighspendersarelookingforhigh-qualityproductsasapriority(versusotherswhoarelookingtogetagreatdeal)5Highspendersareevenlysplitbetweenmenandwomen,

27–59yearsold(58%),andwithanannualincomegreaterthan$100K(61%)40%plantoshopatdepartmentstores(versus18%others)3Highlight

self-gifting58%ofhighspenderscanbetemptedtobuygiftsfor

themselves(versus45%others)6Questions:(1)“Howmuchdo

youexpectto

spendoneach

ofthefollowingitemsduringtheupcomingyear-endholidayseason?”;(2)“Which

ofthefollowingdo

youplanto

buyasagiftthisholidayseason?”;(3)“Wheredo

youplan

to

shopforgifts

this

holidayseason?”;(4)“Whenareyoulikelyto

begin

yourholidayshoppingthis

year?”;(5)“Which

arethethreemostimportantattributeswhileselectingaretailerduringholidayshopping?”;(6)“Couldyoubetemptedto

buyagift/gifts

foryourselfthis

year?”Notes:N=

4,318.*High

spendersbelongto

thetop20percentileofholidayshoppersbasedontheirplannedspending.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Consumers

are

checking

their

lists

and

planning

for

higher

pricesDespitemoderating

inflation,

most

consumers

expect

higher

prices

inkey

categories6%Categoriesconsumersexpecttobehigherthisholidayseason2Food

&beverage86%21%72%Clothing

&

a

cce

ssorie

s82%expect

higherprices

thisseason1Elec

troni

cs

&accessoriesHome&

kitchenToys&

hobbiesHealth

&wellnessPet80%72%71%70%HigherSameLower58%Questions:(1)“Comparedto

lastholidayseason(2022),Iexpectholidayprices

to

be:”;(2)“Thisholidayseason,Iexpecthigherprices

for:”Note:N=

4,318.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Categories

perceivedas

having

higher

priceslose

ground

to

gift

cardsGift

cards

are

becoming

thepreferred

giftduring

inflationary

timesTop

holidaygiftcategories^Clothing&accessoriesGiftcards&other*Food&beverageGiftcards&other*$300average

amount

thatconsumers

plan

to

spendon

gift

cardsClothing&accessoriesToys&hobbiesElectronics&accessoriesElectronics&accessoriesversus

$217

in

202276%

of

gift

card

shoppersexpect

higherpricesToys&hobbiesHome&kitchenHealth&wellnessFood&beverageHealth&wellnessHome&kitchenversus

68%

of

othersQuestion:“Which

ofthefollowingdo

youplanto

buyasagiftthisholidayseason?”Notes:N=

4,102.^Rankingofholidaygiftcategoriesis

basedontheshareofspend—i.e.,categoriesin

which

consumersplan

to

spendthelargestproportionoftheirbudgetappearatthetop.*Giftcards&otherincludegiftcards(physical/digital),

experiences,andsubscriptions.2020202120222023Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Consumers

aremaking

modificationsto

stay

within

budgetAs

consumers

navigateinflation,

they’re

budgeting

more

topurchase

fewer

gifts

andwaiting

for

the

best

deals8Additemstowishlist/onlineOnly

57%

expect

to

staywithina

fixed

budget1shoppingcartandwaitfordeals4Average

number

ofversus

63%

in

2022gifts/gift

cards

purchased2versus

9

in

202254%48%RETAIL

EXECUTIVES’

VIEW56%expectretailpricestorisebysingledigits,and19%expectthemtorisebydoubledigits.4.2Average

physicalstores

visited3versus

5.9

in

202220222023Questions(1)“%

agree/stronglyagree”;(2)“Whatis

thetotalnumberofgifts

youexpectto

buythis

holidayseason?”;(3)“Howmanyindividualphysicalretailstoresdo

youexpectto

visit?”;(4)%agree/stronglyagree.Note:N=

4,118.Retail

executives’

view:“Whatareyourexpectationsaboutretailproductprices

atyourcompanyforyourprimaryproductcategorythis

holidayseasoncomparedto

lastyear?”(N=

43).Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Student

loanrepayments

are

alump

of

coal

for

somebut

will

likely

haveminimal

impact

overallFor

thosestarting

torepay

their

student

loans,

nearly

halfmaycut

backonholiday

expendituresConsumersrepayingstudentloansplantoadjustspendingby

...2Cutting

back

on

holiday

expenditures48%17%of

consumers

have

studentloans

to

repay

this

fall1Cutting

back

on

nonholiday

expendituresCutting

back

on

travel

expenses37%28%By

income:15%

Less

than

$50K19%

$50K–$90K17%

$100K–$199K21%

$200K+I

am

not

changing

my

holiday

spending

plans32%Questions:(1)“Do

you

haveanystudentloansthatyou

needto

startrepayingthisfall?”(N=

4,318);(2)“Howareyouadjustingyourholidayspendingasyoustartrepayingyourstudentloansthisfall?”#multi-select(N=

731).Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Shoppers

plan

to

wrapup

something

forthemselves,

if

thebudget

allowsRetailers

that

canappeal

tothedrivers

of

self-gifters

mayhaveanopportunity

togenerate

add-onsalesMotivationsforself-gifting3UtilitarianHedonicIs

practical

or

usefulSati

sf

ies

aper

sonal

passion/hobbyIs

comforting/relaxing51%75%42%39%of

consumers

can

be

temptedto

buya

gift

for

themselves1Has

long-lasting

use33%Allowsme

to

try

something

newCreates

efficiency

in

my

lifePr

omo

tes

self-improvementAllowsme

to

expr

ess

myselfIsthril

li

ng

or

exciting26%24%20%However,

53%

will

prioritizecutting

back

on

self-gifting

if

theirbudget

becomes

too

constrained219%19%18%Questions:(1)“Couldyoubetemptedto

buyagift/gifts

foryourselfthis

year?”;(2)“Ifmybudgetbecomesmoreconstrainedthanexpected,

Iwillcutbackthemoston…”;(3)“In

thepast,Ihavebeentemptedto

purchasemyselfaholidaygiftthat:”Note:N=

4,102.Offers

atemporary

escapeCopyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Channel

andformatpreferencesCopyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Late

November

spending

traditions

persist

despite

attempts

to

spur

early

shoppingWithconsumers

only

planning

toshop

5.8weeks,

retailers’

opportunities

for

gains

mayoccur

around

promotional

periodsRetail*participationandspendby

timeperiod124%

plan

to

shop

duringOctober

promotion

events2Share

of

spend78%Percentage

of

active

shoppers59%58%58%42%$296$224$184$163$143$103%Before

October

endEarly

November16%Late

November29%Early

December22%Late

December14%January1%Share

of

spend18%5.8

weeks

average

shopping

durationversus

7.4

weeks

in

2019Questions:(1)“Whatpercentagedo

youplan

to

spendduringthefollowingmonths?”;(2)“Whatholidayshoppingeventsareyoulikelyto

participatein?”Notes:N=

4,102;*retailcategoriesincludegifts

andnongiftspending.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.It’s

all

about

thebargains—BFCM

is

backHigher-incomegroups

plantoparticipateinBFCM

events

ata

higher

rateShopperparticipationby

shoppingevent

day$50K–$99K$100K–$199K<$50K$200K+66%Thanksgiving

DayBlack

Friday12%11%12%32%14%32%13%15%of

holiday

shoppers

plan

to

shopduring

the

Thanksgiving

weekversus49%in2022,47%in2021,and53%in202031%27%9%33%17%34%36%20%42%Small

Business

SaturdayCyber

Monday14%31%23%Question:“Whatholidayshoppingeventsareyoulikelyto

participatein?”#multi-selectNote:N=

4,102.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Preference

for

in-storepurchases

returns

to2019

levelsOnlinepurchases

sawnew

highs

during

thepandemicbut

havenow

reached

anequilibrium

point

as

consumers

looktoget

backintostoresShareofholidayspend,by

channel1OnlineIn-store64%RETAIL

EXECUTIVES’

VIEW63%63%62%79%expectin-store

holidayshoppingtraffictohaveatleastsingle-digitgrowthYoY(versus73%in2022).59%36%57%55%38%51%46%50%45%Top

three

reasons

for

spending

morein-store

…237%36%35%33%28%44%

Ability

to

interact

with

the

product39%

To

ensure

product

quality28%

Avoid

shipping

costs28%

plan

to

use

BOPISto

acquire

gifts2versus35%in2022Questions:(1)“Whatpercentageofyourtotalholidaybudgetdo

youexpectto

spend…?”;(2)“Whydo

youanticipateshoppingmorein

aphysicalretailstorethanonline?”201520162017201820192020202120222023Note:N=

4,102.Retail

executives’

view:“Whatareyourexpectationsforyourcompany’sholidayshoppingtrafficcomparedto

lastyear’sholidayseason?”(N=

43).Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Loyal

customersprioritize

theirOnlineretailers

and

mass

merchants

recover

to2019

levelsfavorite

retailers

forholiday

spendingTop

fivepreferred

retailformatsforholidayshopping163%53%60%Online-onlyretailersMassmerchants58%50%56%49%76%55%51%52%of

consumers

often

or

always

shopat

their

favorite

retailer3Planning

to

spend

the

most

(2023)232%DepartmentstoresOff-price37%

Online-only

retailers16%

Mass

merchants4%

Department

stores4%

Off-price

stores29%26%26%24%26%25%25%24%4%

Warehouse

clubs24%Warehouseclubs23%23%Questions:(1)“Wheredo

youplan

to

shopforgifts

this

holidayseason?”;(2)“Wheredo

youanticipatespendingthemostmoneythis

holidayseason?”;(3)“Howwouldyoudescribeyourrelationshipwith

yourfavoriteretailerin

general?”20192020202120222023Note:N=

4,089.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Social

media

usagereaches

new

high,but

has

temperedsince

the

pandemicSocial

media

is

still

primarilybeing

used

for

holidayresearch

and

inspirationUseofsocialmediaforholidayshopping220%19%18%19%18%16%17%15%15%14%14%12%34%plan

to

use

social

mediafor

holiday

shopping1Browse

products/gift

ideas13%12%14%14%9%Read

reviews12%9%Discover

promotions8%Visit

retailers’

pagesMakea

purchaseversus

34%

in

2022,

28%

in

2021,26%

in

2020,

23%

in

20197%Questions:(1)“Do

youplan

to

usesocialmediasites

(e.g.,

blogs,discussiongroups,orsocialnetworks)to

assistin

yourholidayshopping(e.g.,

research,purchase)?”;(2)“Duringthis

holidayseason,howdo

youplan

to

usesocialmediaforshopping?”Note:N=

4,102.20192020202120222023Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.ConsumerbehaviorCopyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Online

shoppers

arelooking

for

lowpurchase

thresholdsto

earn

free

shippingWithloyalty

atrisk,retailers

canlooktofind

thesweet

spotbetween

shipping

costsand

customer

satisfactionWhatconsumerswantversusWhatretailers

are

offering$40Average

order

amountconsumers

willing

tospend

for

free

shipping1$64Average

US

minimumto

qualify

for

freeshipping

in

2023^8in

10are

willing

to

meet

a

minimumpurchase

threshold

for

free

shipping1Versus

$52in

2019By

income:6

in

10

would

abandon

their

cartif

they

discover

hidden

shippingcosts

before

checking

out2$32

Less

than$50K$38

$50K–99K$46

$100K–199K$53

$200K+Questions:(1)“Whatdollaramountareyouwillingto

spendto

earnfreeshipping?”;(2)“Whatwouldcauseyouto

abandonyourcartwhileshoppingonline?”Note:N=

4,102.Source:^Liz

Young,“Retailers

sethigherbarsforfreeshippingasdeliverycostssurge,”WSJ.com,

July10,2023.Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Younger

shoppers

leadthe

charge

for

greenerholidaysRetailers

prioritizing

sustainableinitiatives

may

havea

chance

togainmindshare

withagrowing

cohort

of

young

shoppersSustainablegiftshoppers,by

generation49%20222023are

concerned

about

theamount

of

packaging

used

withonline

orders55%48%43%39%35%34%RETAIL

EXECUTIVES’

VIEW93%

areprioritizingsustainability,with56%

specificallyseekingwaystoreducepackagingwaste.OverallYounger

generation*Older

generation*Notes:(N=

4,102);%agree/stronglyagree.*YoungergenerationincludesGen

Z(18–27years)andMillennials(27–42years),whiletheoldergenerationincludesGenX(43–58years),BabyBoomers(59–77years),andSeniors(78+years).**Deloittecalculations;othersrefersto

thosewho

do

notshopforsustainableholidaygifts

wheneverpossible.Retail

executives’

view:“Thinkingaboutyourprimaryproductcategory,

in

whatwayswillyouprioritizeenvironmentallyfriendlyorsociallyresponsiblepractices

duringtheholidayseasonthisyear?”(N=

43).Sustainable

holidayshoppers

spend29%

more

than

others**Copyright

?

2023DeloitteDevelopment

LLC.Allrightsreserved.Building

trust

iscrucial

as

retailersaccelerate

AIOnlytwoin10

plantousegenerativeAIfor

holidayshopping,primarilytolookfor

dealscapabilities16%Plan

to

use

generative

AIfor

holiday

shopping2By

income:By

generation:29%

Gen

Z32%

Millennials12