IPSOS+全球?qū)θ斯ぶ悄芎吞摷傩畔⒌目捶?29個(gè)國(guó)家的全球調(diào)查-英

GLOBAL

VIEWSON

A.I.

ANDDISINFORMATIONPerceptionofDisinformationRisksin

the

Ageof

Generative

A.I.A

29-country

global

surveyOctober2023July

2018%saying

‘More’GlobalCountryAverageSouthAfricaTurkey53%23%13%12%10%18%18%22%22%11%7%7%10%12%10%8%8%11%11%14%57%71%61%63%69%58%N/A73%72%9%11%7%Amajoritythinkthereismorelyingandmisuseoffacts

inpoliticsandmediathantherewas30yearsago…Butwithoutanydramatic

overallchangeinthepastfewyearsHungaryUnitedStatesArgentinaNetherlandsSpain65%64%61%6%7%59%59%59%59%11%11%22%22%58%56%45%53%N/AGreatBritainSouthKoreaCanada8%16%24%26%18%23%15%56%6%ColombiaThailandPoland55%55%55%55%55%54%54%53%52%52%51%50%50%10%9%11%11%10%11%9%16%N/A10%49%64%51%61%N/ABrazil23%24%25%24%24%13%10%FranceQ.Doyou

think

there

ismore,less

orabout

thesameamountoflyingand

misuseof

facts

in

politics

and

mediain...than

there

was30yearsago?Chile13%NewZealandGermanyPeru7%12%16%11%7%46%31%29%26%27%32%9%67%47%58%57%68%52%N/ABelgium9%15%9%10%9%MalaysiaAustraliaSweden13%7%13%11%11%Italy44%43%40%35%33%27%32%IndonesiaSingaporeJapan19%23%32%31%7%16%12%29%22%22%N/A40%66%57%Mexico27%11%India18%More

Aboutthesame33%Less

Don'tknow22%These

are

the

resultsofa

29-country

survey

conducted

by

Ipsos

on

its

Global

Advisoronline

platform

and,in

India,on

itsIndiaBus

platform,

between

Friday,

April

21

and

Friday,

May5,2023.

For

thissurvey,

Ipsos

intervieweda

totalof21,816adults

aged

18

years

and

olderin

India,

18-74in

Canada,

Malaysia,

New

Zealand,

South

Africa,

Turkey,

andthe

UnitedStates,

20-74in

Thailand,

21-74in

Indonesia

and

Singapore,

and16-74

in

all

othercountries.2?Ipsos

|Global

Viewson

A.I.

and

Disinformation

|October

2023

|PublicJuly2018%agreeGlobalCountryAverageIndonesiaThailandIndia44%47%41%N/AUnequalconfidenceacrossgeographiesinthe

abilityoftheaveragecitizentotellrealnewsfrom

fake70%67%65%59%28%27%22%37%37%36%35%46%48%44%41%45%43%N/A55%60%46%44%N/AMalaysiaPeru58%57%MexicoSingaporeSouthAfricaTurkey55%49%34%40%37%29%36%39%38%44%N/A47%46%45%45%44%43%43%43%ArgentinaGermanyAustraliaPolandQ.To

what

extent,

ifat

all,

doyouagree

ordisagree

withthe

following

statements?Brazil50%51%50%Iamconfident

that

theaverage

person

in...can

tellrealnewsfrom'fakenews’ChileColombiaFrance40%46%53%54%54%51%38%N/ANewZealandItaly39%38%37%37%36%35%33%33%%

Agree/Disagree27%N/ANetherlandsCanada39%28%32%26%54%69%37%29%26%GreatBritainBelgium54%53%59%60%SwedenSpainHungarySouthKoreaUnitedStatesJapan28%63%65%60%61%28%26%26%AgreeDisagreeThese

are

the

resultsofa

29-country

survey

conducted

by

Ipsos

on

its

Global

Advisoronline

platform

and,in

India,on

itsIndiaBus

platform,

between

Friday,

April

21

and

Friday,

May5,2023.

For

thissurvey,

Ipsos

intervieweda

totalof21,816adults

aged

18

years

and

olderin

India,

18-74in

Canada,

Malaysia,

New

Zealand,

South

Africa,

Turkey,

andthe

UnitedStates,

20-74in

Thailand,

21-74in

Indonesia

and

Singapore,

and16-74

in

all

othercountries.3?Ipsos

|Global

Viewson

A.I.

and

Disinformation

|October

2023

|PublicJuly2018%agree63%GlobalCountryAverageIndonesiaPeru66%24%85%78%75%13%N/A76%73%77%N/AMajorityacrossmostgeographiesstill

confidentintheir

abilitytotellrealnewsfrom

fake16%20%21%SouthAfricaTurkey74%72%72%71%71%71%70%70%69%69%68%67%67%67%66%65%65%64%64%63%62%61%60%59%ThailandBrazil21%22%21%22%23%68%72%76%74%N/AMexicoChileMalaysiaNewZealandArgentinaItaly21%19%22%16%22%21%Q.To

what

extent,

ifat

all,

doyouagree

ordisagree

withthe

following

statements?72%52%69%N/APolandSingaporeGreatBritainAustraliaColombiaNetherlandsIndiaIamconfident

that

Ican

tellrealnewsfrom'fakenews’(entirely

madeupstories

orfacts)66%67%N/A24%25%25%N/A20%70%64%68%64%60%54%39%65%47%45%30%Canada21%24%%

Agree/DisagreeHungarySweden28%25%23%29%25%26%44%BelgiumFranceSpainUnitedStatesGermanySouthKoreaJapan45%34%52%AgreeDisagreeThese

are

the

resultsofa

29-country

survey

conducted

by

Ipsos

on

its

Global

Advisoronline

platform

and,in

India,on

itsIndiaBus

platform,

between

Friday,

April

21

and

Friday,

May5,2023.

For

thissurvey,

Ipsos

intervieweda

totalof21,816adults

aged

18

years

and

olderin

India,

18-74in

Canada,

Malaysia,

New

Zealand,

South

Africa,

Turkey,

andthe

UnitedStates,

20-74in

Thailand,

21-74in

Indonesia

and

Singapore,

and16-74

in

all

othercountries.4?Ipsos

|Global

Viewson

A.I.

and

Disinformation

|October

2023

|PublicGlobalCountryAverageIndonesiaPeru74%15%89%82%10%High

level

ofawarenessofthe

possibility

ofusingA.I.togenerateveryrealisticfakenews13%14%Chile81%80%80%78%78%78%77%77%77%76%76%75%75%75%74%74%74%73%71%71%70%69%68%NewZealandSingaporeSpain10%12%15%14%ThailandCanada11%SouthAfricaColombiaArgentinaMalaysiaSweden15%16%Q.To

what

extent,

ifat

all,

doyouagree

ordisagree

withthe

following

statements?13%16%13%Mexico16%17%15%Artificial

intelligence

ismaking

iteasier

to

generateveryrealistic

fake

newsstories

and

imagesTurkeyNetherlandsGreatBritainSouthKoreaBrazil12%19%18%%

Agree/DisagreeAustraliaItaly16%19%17%13%18%14%19%FranceUnitedStatesJapanPolandBelgium66%India66%64%63%20%22%23%HungaryGermanyAgreeDisagreeThese

are

the

resultsofa

29-country

survey

conducted

by

Ipsos

on

its

Global

Advisoronline

platform

and,in

India,on

itsIndiaBus

platform,

between

Friday,

April

21

and

Friday,

May5,2023.

For

thissurvey,

Ipsos

intervieweda

totalof21,816adults

aged

18

years

and

olderin

India,

18-74in

Canada,

Malaysia,

New

Zealand,

South

Africa,

Turkey,

andthe

UnitedStates,

20-74in

Thailand,

21-74in

Indonesia

and

Singapore,

and16-74

in

all

othercountries.5?Ipsos

|Global

Viewson

A.I.

and

Disinformation

|October

2023

|PublicGlobalCountryAverageCanada51%15%64%63%8%7%12%8%10%15%Foramajority,

this

entailsthat

A.I.

isgoingtomakemisinformationandNewZealandFrance61%AustraliaNetherlandsColombiaGreatBritainBelgium60%59%disinformationworse58%58%8%57%56%9%UnitedStatesSpain11%53%16%12%Q.To

what

extent,

ifat

all,

doyouagree

ordisagree

withthe

following

statements?Sweden53%52%52%52%51%51%51%50%Chile17%16%SouthAfricaIndia24%Artificial

intelligence

willmakemisinformation

anddisinformation

worseMalaysiaBrazil11%17%13%21%24%PolandArgentinaTurkey%

Agree/Disagree47%GermanySingaporeItaly47%46%46%46%45%15%13%18%22%20%19%21%17%17%PeruIndonesiaMexico42%ThailandHungarySouthKoreaJapan42%41%40%29%18%AgreeDisagreeThese

are

the

resultsofa

29-country

survey

conducted

by

Ipsos

on

its

Global

Advisoronline

platform

and,in

India,on

itsIndiaBus

platform,

between

Friday,

April

21

and

Friday,

May5,2023.

For

thissurvey,

Ipsos

intervieweda

totalof21,816adults

aged

18

years

and

olderin

India,

18-74in

Canada,

Malaysia,

New

Zealand,

South

Africa,

Turkey,

andthe

UnitedStates,

20-74in

Thailand,

21-74in

Indonesia

and

Singapore,

and16-74

in

all

othercountries.6?Ipsos

|Global

Viewson

A.I.

and

Disinformation

|October

2023

|PublicMethodologyThese

arethefindings

ofa29-country

Ipsossurveyconducted

onIpsos’sGlobalAdvisoronlinesurveyplatformand,inIndia,onitshybridIndiaBus,April21–May5,2023,

among21,816

adultsaged

18and

olderinIndia,18-74

inCanada,theRepublic

ofIreland,Malaysia,NewZealand,SouthAfrica,Turkey,andtheUnitedStates,20-74inThailand,21-74

inIndonesia

andSingapore,and16-74

in20othercountries.India’s

sample

representsalarge

subsetofitsurbanpopulation–socio-economicclasses

A,B,and

C,inmetros

andtier1-3townclasses

acrossallthecountry’sfourzones.Thedataisweighted

sothateachmarket’ssample

composition

bestreflectsthedemographic

profile

oftheadultpopulationaccordingtothemostrecentcensusdata.Eachcountry’s

sample

consists

ofca.1,000individuals

ineachofAustralia,Brazil,Canada,France,Germany,GreatBritain,Italy,Japan,NewZealand,Spain,

andtheU.S.;andca.500individuals

ineachofArgentina,

Belgium,Chile,Colombia,Hungary,Indonesia,Ireland,Malaysia,Mexico,theNetherlands,Peru,Poland,Romania,Singapore,SouthAfrica,SouthKorea,Sweden,Thailand,andTurkey.Thesample

inIndiaconsistsofapproximately

2,200individuals,ofwhomca.1,800wereinterviewedface-to-faceand400wereinterviewedonline.The“globalcountryaverage”or“29-countryaverage”reflectstheaverageresultofall

thecountries

where

thesurveywasconducted.It

hasnotbeen

adjusted

tothepopulationsizeofeachcountryormarketand

isnotintendedtosuggestatotalresult.Whereresultsdonotsumto100orthe‘difference’appearstobe+/-1

more/lessthantheactual,thismaybeduetorounding,multipleresponses

ortheexclusionofdon'tknows

ornotstatedresponses.Thesamples

inArgentina,

Australia,

Belgium,Canada,France,Germany,GreatBritain,Hungary,Italy,Japan,theNetherlands,NewZealand,Poland,SouthKorea,Spain,Sweden,andtheU.S.canbetakenasrepresentativeofthesecountries’generaladultpopulation

under

theageof75.TheprecisionofIpsosonline

pollsis

calculated

usingacredibilityinterval

withapollof1,000accurateto

+/-

3.5percentage

pointsandof500accurateto+/-

5.0percentagepoints.Formoreinformation

onIpsos’suseofcredibilityintervals,please

visittheIpsoswebsite.Thesamples

inBrazil,Chile,Colombia,Indonesia,Malaysia,Mexico,Peru,Romania,Singapore,

SouthAfrica,Thailand,andTurkeyaremoreurban,moreeducated,and/ormoreaffluentthanthegeneralpopulation.Thesurveyresultsforthesemarketsshouldbe

viewed

asreflecting

theviews

ofthemore“connected”segmentoftheirpopulation.Thepublicationofthesefindings

abides

bylocalrulesandregulations.7?Ipsos

|Global

Viewson

A.I.

and

Disinformation

20237?Ipsos

|Global

Viewson

A.I.

and

Disinformation

|October

2023

|PublicABOUTIPSOSGAME

CHANGERSIpsosisthethird

largestmarketresearchcompany

intheworld,presentin90countries

and

employingmore

than18,000

people.Inourworld

ofrapid

change,

theneed

ofreliable

informationtomakeconfident

decisionshasneverbeengreater.Ourresearch

professionals,

analystsandscientistshavebuiltunique

multi-specialistcapabilitiesthatprovide

powerful

insightsintotheactions,opinionsandmotivations

ofcitizens,consumers,patients,customers

oremployees.We

serve

moretha