登廣告的人課件

登廣告的人2024/1/6登廣告的人Let’senjoyanepisode(片段)!Whereisthisepisodefrom?Afilm,aplay,TVseries,anadvertisement?advertisement=ad登廣告的人advertisevt.&vi.做廣告

advertisementn.廣告=ad

advertisern.登廣告的人

advertisingn.廣告業(yè)Choosetherightwordtofillintheblanks.He________hishouseinthenewspaper.Heworksin_________.The________spentalotofmoneyonthatproduct.Nowadayswecanseealargenumberof_____________ontheInternet.advertisedadvertisingadvertiseradvertisements登廣告的人

Findoutthemainideaforeachparagraph.Para1:Adsarefoundalmosteverywhere.Para2:Peoplereacttoadvertisementsindifferentways.Para3:

Thebasicprincipleofadvertisementsissimple.Para4:

Adshelpcompaniesandcustomersinavarietyofways.skimming登廣告的人Para5:Themostimportantfunctionofadvertisingistointroducenewproducts.Para6:

Notalladsareusedtopromoteaproductortoincreaseacompany’sprofit.Para7:

Therearesomebadads.Para8:

Weshouldprotectourselvesfromfalseadvertisements.

Findoutthemainideaforeachparagraph.skimming登廣告的人para1

Adsarefoundalmosteverywhere.Wherecanwefindads?mediascanning

onTVovertheradioontheInternetinnewspapersonposters登廣告的人Para2:Peoplereacttoadvertisementsin

differentways.

Howdopeoplereacttoads?

Critics:Defenders:ads-useful,entertaininghelpusmakeinformedchoicesads-annoyingmisleadusscanning

登廣告的人Para3:Thebasicprincipleofadvertisementsisfairlysimple.Whatisthebasicprincipleofadvertising?TointroduceabrandnameToassociatetheproductwiththecustomers’useToinfluencethechoicesthatcustomersmake

scanning

登廣告的人Inordertoinfluencethecustomers’choice,howdoadvertisersworkhardtoreachcustomers?Togettheirmessageacross.Toappealtocustomers’emotions(love,happinessandsuccess)scanning

登廣告的人Trytofindouttheprincipleofadvertisingwhileappreciatingthefollowingadvertisement.Whatisthebrandname?Whatproductisadvertised?Whatisthemessage?Doesitappealtoyouremotion?task登廣告的人Para4~6:Adshelpcompaniesandcustomersinavarietyofways.Whatarethefunctionsofads?1.Increase___________2.Reduce______________3.Helpthecustomersmake_____________________4.Introduce__________________5.Allowcostomersto_________________________6.Makepeopleawareof_____________________________________7.Spread___________,change____________,andimprove________________scanning

productsalesthe

pricetherightdecisionnewproductsknowledgeattitudessocietycomparepricesandqualitysocialproblemsandbovernmentpolicies登廣告的人Besidestheadsthatincreaseacompany’sprofits,arethereanyotherads?Manygovernmentsuseadstomakepeopleawareofsocialproblemsandgovernmentpolicies.YaoMing,thes__________inthisad,isinvitedtor___________Shanghai.pokesmanepresentscanning

登廣告的人Para7:Therearebadads.Whatshouldwelookoutforwhenwespotabadad?“hiddeninformation”;picturesthatareonlypartlytrueorhavebeenchangedtolookbetter;“baitandswitch”trickscanning

登廣告的人“baitandswitch”trick登廣告的人Para8:Weshouldprotectourselvesfromfalseadvertisements

Howcanwebesmartcustomers?DistinguishbetweenfictionandfactLearntoanalyzeads.scanning

登廣告的人Thetechniquesthatadsoftenuse

AfamouspersonasthespokesmanorspokeswomanAgoodbrandnameAnimpressivesloganAmovingshortstory(toappealtocustomers’emotions)thinking

登廣告的人Analyzetheadsonpage41Whichofthetechniquesareused?Whichisafictionandwhichisafact?Arethereanytricks?

task登廣告的人afamouspersonasthespokesmanasloganafictionagoodbrandname登廣告的人Tolearn