《跨境電商英語(yǔ)》教案 Unit 3 Pre-sale Services of Cross-Border E-Commerce

教學(xué)單元教案設(shè)計(jì)授課周次第5周授課時(shí)間*****計(jì)劃學(xué)時(shí)數(shù)2教學(xué)單元Unit3Pre-saleServicesofCross-BorderE-Commerce(1)授課方式□理論課□實(shí)驗(yàn)（實(shí)訓(xùn)）課□上機(jī)課□其他教學(xué)目標(biāo)1.Masterhowtodescribeane-commercestore;2.Understandhowtoselectappropriateproductsforane-commercestore.教學(xué)重點(diǎn)及難點(diǎn)Theunderstandingofthetext.Thenewwordsandusefulexpressions.Putthecontentintopractice.教學(xué)方法與手段?項(xiàng)目式：基于跨境電商不同實(shí)踐操作環(huán)節(jié)任務(wù)的合作性學(xué)習(xí)?小組討論式：分5-6個(gè)學(xué)習(xí)小組?展示式：學(xué)生小組展示教學(xué)過(guò)程Review：WhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?TestofChapterTwo3.1StoreDescription(1)Warming-upActivities(2)TextAHowtoMakeYourStoreDescriptionStandOut3.2ProductSelection(1)Warming-upActivities(2)TextAProductSelectingTipsforNewSellersonDHgateHomework課外安排FinishthevocabularyexercisesofTextAin3.1and3.2.FinishpracticeexercisesofTextBin3.1and3.2.教學(xué)反思

講稿復(fù)習(xí)提問(wèn)和上章作業(yè)典型問(wèn)題答疑檢查第二章的作業(yè)情況教學(xué)單元名稱Unit3Pre-saleServicesofCross-BorderE-Commerce(1)課程導(dǎo)入：WhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?四、分析思路1.Review：WhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?2.TestofChapterTwo3.3.1StoreDescription(1)Warming-upActivities(2)TextAHowtoMakeYourStoreDescriptionStandOut4.3.2ProductSelection(1)Warming-upActivities(2)TextAProductSelectingTipsforNewSellersonDHgate5.Homework五、講授內(nèi)容I.ReviewWhatdoyoulearnfromChapterTwoMainCross-BorderE-CommercePlatforms?…（學(xué)生討論及發(fā)言環(huán)節(jié)）II.TestofChapterTwoIII.3.1StoreDescription(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutstoredescriptionandmatchthemtotheirChinesemeaning.()1.businessscopeA.品牌形象()2.corporatecultureB.業(yè)務(wù)范疇()3.brandimageC.退貨政策()4.after-saleserviceD.企業(yè)文化()5.returnpolicyE.售后服務(wù)DiscussionStoredescriptionisofgreatsignificancetoacross-bordere-commercestore.Discusswithyourpartneraboutwhatinformationisincludedandhowithelpstocreatethebrandimage.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Vince,I’veheardthatyouopenanE-commercestoreonAliExpress.B:Yes.YouknowImajorinbusinessEnglish.IfindthatI’minterestedinCBECandwiththehelpofmyparents,Istartmyownstore.A:Soundsgreat!I’mwonderingifIcanhavealookatyourE-commercestore.B:Ofcourse.Ihaven’tfinishedthestoredescriptionyet.Youknowit’snotaneasytask.A:Yes,maybewecandiscusstogether.YouknowI’vebeenworkinginthisfieldsincegraduation.B:Wow,great.Iwanttochoosebabyproductsasmybusinessscope.A:Thentheoverallstylecanbelovelyandwarm.You’dbetterdecorateyourstorewithpinkandwhite.B:Goodidea.ThenIneedtodesignasignformystore.A:That’sright.Youcanputthenameofthestore,aswellassomeproductinformationinyourshopsign.Andyoucanalsoputalinkinyoursignifyoulike.B:We’resoefficient.ThenIneedtouploadtheadvertisingpictures.A:Good.Let’schoosethepicturesofthefeaturedproducts,thehot-sellingproductsandnewproducts.B:It’sreallykindofyoutohelpmewithmystoredescription.A:Mypleasure.Mayyouhaveasuccessfulbusinesscareer.B:Thankyouverymuch.(2)TextAHowtoMakeYourStoreDescriptionStandOutPre-readingQuestionsDoyouknowhowtowriteagoodstoredescription?Haveyoueverbeenimpressedbyanystoredescriptionwhenbuyingonline?GlobalReadingMainIdeaBesideshardworkandpersistence,showingsomepersonalityisofgreatsignificanceto____________yourbrand.Youcanshowthepersonalityinyour________________.Abrilliantstoredescriptionshouldhave____________,________________,________________and________________.Readingcomprehensionexercise-T/F1.T2.T3.F4.T5.FDetailedReadingNewWordspersistence/p?'sist?ns/n.堅(jiān)持essential/?'sen?l/adj.基本的，必要的differentiate/?d?f?'ren??e?t/v.區(qū)分，區(qū)別personality/?p??s?'n?l?ti/n.個(gè)性，人格awesome/'??s?m/adj.令人敬畏的；極好的attribute/?'tr?bju?t/n.屬性，特質(zhì)quirky/'kw??k?/adj.古怪的specific/sp?'s?f?k/n.特性；細(xì)節(jié)prospective/pr?'spekt?v/adj.有望的，潛在的amateur/'?m?t?(r)/adj.業(yè)余的typographical/?ta?p?'gr?f?kl/adj.印刷上的identify/a?'dent?fa?/v.確認(rèn)long-winded/?l???w?nd?d/adj.嘮叨的handle/'h?ndl/v.處理；應(yīng)付reminder/r?'ma?nd?/n.提醒人的事物inclined/?n'kla?nd/adj.傾向于……的humanize/'hju?m?na?z/v.使更人道UsefulExpressionsExpressionsExampleSentencestargetaudience目標(biāo)受眾Thetargetaudienceforthisadvertisementismainlyteenagers.setthetone定下基調(diào)Theirfirstexchangesetthetoneforanewrelationship.asidefrom除……以外Asidefromthewebcameras,anumberofotherhigh-techmethodsarebecomingincreasinglypopular.Notes...it’salsocrucialtodifferentiateyourbrandbyshowingsomepersonalitywhereverpossible.通過(guò)盡可能展現(xiàn)個(gè)性來(lái)區(qū)分您的品牌也至關(guān)重要。此句中it做形式主語(yǔ)，不定式短語(yǔ)todifferentiateyourbrandbyshowingsomepersonalitywhereverpossible才是真正的主語(yǔ)。Theseeffortswillhumanizeyouronlinebusiness,makingiteasiertoconnectwithprospectivecustomers.這些努力將使你的網(wǎng)店更加人性化，更容易與潛在的顧客產(chǎn)生聯(lián)系。此句中makingiteasiertoconnectwithprospectivecustomers這一現(xiàn)在分詞短語(yǔ)做結(jié)果狀語(yǔ)。WhatyoucandoinsteadisleaveyourcustomersafriendlyremindertoseeyourFAQsorcontactyoudirectlybeforeordering.相反，你能做的就是給顧客留一個(gè)溫馨提示，讓他們?nèi)タ闯Ｒ?jiàn)問(wèn)題（FAQs）或者直接聯(lián)系你。此句中，what引導(dǎo)的是一個(gè)主語(yǔ)從句。IV.3.2ProductSelection(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutstoredescriptionandmatchthemtotheirChinesemeaning.()1.targetmarketA.產(chǎn)品線()2.buyer’spreferenceB.買(mǎi)家的喜好()3.productlineC.目標(biāo)市場(chǎng)()4.categoryanalysisD.銷售量()5.salesvolumeE.類目分析DiscussionTorunasuccessfule-commercestore,it’simportanttochoosetheappropriateproducts.Discusswithyourpartnerhowtoselectproductsforane-commercestore.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince,it’shardformetodecidewhatproductstosellinmye-commercestore.Canyougivemesomesuggestions?B:Yes.It’snotsoeasy.Firstyoushouldchooseproductsunderacertaincategory.Forexample,ladies’dress,ladies’coat,women’ssweater,women’sjeansandmanyothersunderthecategoryofwomen’swears.A:OK,I’minterestedinsellingladies’dress.B:Good!Youknowmanyfactorsshouldbetakenintoconsiderationwhenchoosingproducts.Beforemakingthefinaldecision,youshouldalsothinkabouttheproductcompetitivenessandforeignbuyers’preference.A:Iknow.That’stosay,Ishoulddoacarefulanalysisofthemarket.B:Yes,what’smore,you’dbetterthinkaboutthetimelysupply,adequatestockandpriceadvantagesetc.A:OK,I’lltry.Thankyouverymuchforyoursuggestions.B:You’rewelcome.(2)TextAProductSelectingTipsforNewSellersonDHgatePre-readingQuestionsDoyouknowhowtoselectappropriateproductsforyoure-store?Whatshouldbetakenintoconsiderationwhenselectingproductsforyoure-store?GlobalReadingMainIdeaTherearetwowaystocheckbest-sellingitemsontheplatform,namely____________and____________.Meanwhilebusinessopportunitiesalsoliein____________productsandproductswith________________.Readingcomprehensionexercise-T/F1.T2.F3.F4.T5.TDetailedReadingNewWordsaccurate/'?kj?r?t/adj.精確的，準(zhǔn)確的button/'b?tn/n.按鈕volume/'v?lju?m/n.容量，額classification/?kl?s?f?'ke??n/n.分類subcategory/'s?bk?t?ɡ?ri/n.子類別rank/r??k/v.排列；把……分等級(jí)competitive/k?m'pet?t?v/adj.有競(jìng)爭(zhēng)力的stimulate/'st?mjule?t/v.刺激，促進(jìn)exposure/?k'sp????(r)/n.暴露highlight/'ha?la?t/v.突出，強(qiáng)調(diào)flagship/'fl?ɡ??p/n.旗艦bait/beit/n.魚(yú)餌reel/ri?l/n.卷軸ratio/'re?????/n.比例，比率UsefulExpressionsExpressionsExampleSentenceslogin登錄Loginifyoualreadyhaveanaccountorcreateanewaccount.berelatedto與……有關(guān)Rememberthatthetopicyouchoosemustberelatedtoyourmajor.besuitablefor對(duì)……來(lái)說(shuō)合適的Thisapproachwouldbesuitableforhigh-valuedproducts.makegooduseof好好利用Ihopeyoucanmakegooduseofthisplatformandpracticeyourskills.betargetedat以……為目標(biāo)Thecompanywillbetargetedattech-savvycustomers.NotesItmaybeacorrectwayforanewsellertoselectproductswhicharebest-sellingontheplatformorother,butitmaybetoocompetitivefornewsellers.對(duì)于新的賣(mài)家來(lái)說(shuō)，選擇這個(gè)平臺(tái)或其他平臺(tái)的暢銷品作為自己店鋪的商品是不錯(cuò)的，但這對(duì)于新的賣(mài)家而言可能競(jìng)爭(zhēng)太大。此句中it做形式主語(yǔ)，不定式短語(yǔ)toselectproductswhicharebest-sellingontheplatformorother才是真正的主語(yǔ)。這個(gè)不定式短語(yǔ)中嵌套了一個(gè)which引導(dǎo)的定語(yǔ)從句。Therefore,itisamusttomakegooduseofthenetworkflowofbest-sellingitemstostimulatetheexposureofotherproducts.因此，充分利用店鋪熱銷品的流量來(lái)刺激其他產(chǎn)品的曝光是必要的。此句中it是形式主語(yǔ)，tomakegooduseofthenetworkflowofbest-sellingitemstostimulatetheexposureofotherproducts這個(gè)不定式短語(yǔ)才是真正的主語(yǔ)。此不定式短語(yǔ)中tostimulatetheexposureofotherproducts表目的。Thenewsellerscanupload20%best-sellingitems,basedon“28rules”,fornetworkflow,tostimulatetheexposureof80%mainproducts.新賣(mài)家可以上傳百分之二十的熱銷品，基于二八原則，利用百分之二十的熱銷品的流量來(lái)刺激其他百分之八十的產(chǎn)品的曝光。二八定律又名80/20定律、帕累托法則(Pareto’sprinciple)也叫巴萊特定律、朱倫法則(Juran’sPrinciple)、關(guān)鍵少數(shù)法則(VitalFewRule)、不重要多數(shù)法則(TrivialManyRule)最省力的法則、不平衡原則等，被廣泛應(yīng)用于社會(huì)學(xué)及企業(yè)管理學(xué)等。二八定律是19世紀(jì)末20世紀(jì)初意大利經(jīng)濟(jì)學(xué)家帕累托發(fā)現(xiàn)的。他表示，任何一組東西中，最重要的只占其中一小部分，約20%，其余80%盡管是多數(shù)，卻是次要的，因此又稱二八定律。V.Homework1.FinishthevocabularyexercisesofTextAin3.1and3.2.2.FinishpracticeexercisesofTextBin3.1and3.2.教學(xué)單元教案設(shè)計(jì)授課周次第6周授課時(shí)間*****計(jì)劃學(xué)時(shí)數(shù)2教學(xué)單元Unit3Pre-saleServicesofCross-BorderE-Commerce(2)授課方式□理論課□實(shí)驗(yàn)（實(shí)訓(xùn)）課□上機(jī)課□其他教學(xué)目標(biāo)Improvestudents’presentationskills;Understandtherelatedcontentaboutproductdescriptionandproductpricing.教學(xué)重點(diǎn)及難點(diǎn)Students’presentation;Theunderstandingofthetext;Thenewwordsandusefulexpressions.教學(xué)方法與手段?項(xiàng)目式：基于跨境電商不同實(shí)踐操作環(huán)節(jié)任務(wù)的合作性學(xué)習(xí)?小組討論式：分5-6個(gè)學(xué)習(xí)小組?展示式：學(xué)生小組展示教學(xué)過(guò)程Explanationofthehomework.Students’presentation.3.3PlacinganOrderWarming-upActivitiesTextAHowtoWriteProductDescriptions4.3.4ProductPricing(1)Warming-upActivities(2)TextAHowtoPricetheProductsReasonably5.Homework課外安排1.FinishthevocabularyexercisesofTextAin3.3and3.4.2.FinishpracticeexercisesofTextBin3.3and3.4.3.Memorizetheimportantwordsandphrasesinthischapter.教學(xué)反思

講稿復(fù)習(xí)提問(wèn)和上章作業(yè)典型問(wèn)題答疑VocabularyandStructureexercisesin3.1I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.E2.B3.D4.A5.CII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.C3.A4.D5.AIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.concentrateontargetaudience2.setthetoneforthemeeting3.Asidefromminordifference4.benotinclinedto5.connectwithothersVocabularyandStructureexercisesin3.2I.MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.1.C2.D3.A4.B5.EII.Choosethebestchoicetocompleteeachofthefollowingsentences.1.B2.C3.A4.D5.AIII.CompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.betargetedatspecificgeographies2.userslogin3.makegooduseofthisplatform4.berelatedtoperformance5.issuitableforacertainregion二、教學(xué)單元名稱Unit3Pre-saleServicesofCross-BorderE-Commerce(2)三、課程導(dǎo)入：T:Tillnow,wehavelearnedthefirsttwosections.Whathaveyoulearnedaboutstoredescriptionsandproductselection?四、分析思路1.Explanationofthehomework.2.Students’presentation.3.3.3PlacinganOrder(1)Warming-upActivities(2)TextAHowtoWriteProductDescriptions4.3.4ProductPricing(1)Warming-upActivities(2)TextAHowtoPricetheProductsReasonably5.Homework五、講授內(nèi)容I.Explanationofstudents’homework.II.Students’presentation.(1)Workingroupsanddiscusseachother’stranslation.Referenceonestopbandagedresssupplierandmanufacturer;15minutes'drive;10years'experience;over1000squaremetersworkshop;offeringglobaltimelyshipping;makingsuretechnologyandcraftsmanshipisthetopgradeinthisindustry;qualitychecking;continuousnewstylesdesignanddevelopment;Variouspaymentandshippingoption;customizedBrandLabelEstablishedin2003,ShenzhenVissonTechnologyisaR&DcompanylocatedinShenzhen,China，whichhasbeenexpandingitsbusinessfieldsgloballyandcontinuouslytowardsnewmilestone.ThemajorproductsareTVBOXbasedonAndroidsystem,AndroidTablet,andotherdigitalproductsandaccessories.WeareabletoofferourclientscustomizedOEMservicetomeettheirspecificrequirements.Withover500staffmembersandoutstandingR&Dteam,wehavebeenprovidingpopularandhighqualityproducts.Wehavestrongqualitycontrolmanagementandmorethantencooperatingfactoriestosupplyuswithverycompetitiveitemstosatisfycustomersthroughouttheworld.Advancedtechniques,goodquality,competitivepriceandprofessionalafter-salesservicesarethecoresofVissonCompany.Fromhardware&softwaredevelopmenttoproductandpackagedesign,weprovideadvancedandhighqualityandroidproductswiththeeffortofouroutstandingR&Dteam.Wearealwaysintheleadingtoofferthenewestandroidsoftwareforourcustomer.Ourprinciple:Honesty,CredibilityandMutualBenefit.III.3.3ProductDescription(1)Warming-upActivitiesLearnthefollowingEnglishexpressionsaboutproductdescriptionandmatchthemtotheirChinesemeaning.()1.sizechartA.熱銷產(chǎn)品()2.hot-sellingproductsB.盈利產(chǎn)品()3.flow-increaseproductsC.引流產(chǎn)品()4.profitableproductsD.保用單()5.warrantyE.尺碼表DiscussionProductdescriptionisessentialtoaproduct.Discusswithyourpartneraboutwhatinformationshouldbeincludedinaproductdescription.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vicky,whatareyoudoingthesedays?B:Oh,I’mbusywiththeproductdescriptionofmyE-commercestore.A:Oh,productdescriptionisveryimportanttoaproduct.Goodproductdescriptioncanhelpyougaintheworld.B:Absolutely.Vince,doyouhaveanygoodsuggestionsaboutproductdescriptionforme?A:Letmethink.Youcanfollowthe“FAB”method.B:Whatis“FAB”method?A:Oh,itreferstoFeature,AdvantageandBenefit.B:Oh,Igotit.A:Andyou’dbetterbeassimpleaspossibleintheproductdescription,between100-300words.B:Wow,someofmyproductdescriptionsneedrewriting,fortheyaretoolong.A:OK,youshouldalsoincludeinformationsuchaslogistics,payment,after-salesserviceinyourproductdescription.B:NowIhaveaclearunderstandingofproductdescription.Thanksamillion,Vince.(2)TextAHowtoWriteProductDescriptionsNewWordstrigger/'trig?/v.引起，觸發(fā)incomplete/?ink?m'pli?t/adj.不完整的，不完全的feature/'fi?t??/n.特色，特征optimize/'?ptimaiz/v.使最優(yōu)化readability/?ri?d?'biliti/n.可讀性application/??pli'kei??n/n.運(yùn)用，應(yīng)用specification/?spesifi'kei??n/n.規(guī)格，說(shuō)明書(shū)parameter/p?'r?mit?/n.參數(shù)escrow/'eskr?u/n.暫交第三者保管的款項(xiàng)chain/t?ein/n.鏈considerate/k?n'sid?rit/adj.考慮周到的，替他人考慮的continuous/k?n'tinju?s/adj.連續(xù)的，持續(xù)的UsefulExpressionsExpressionsExampleSentencesbeimpressedby被……留下深刻印象EverybodywillbeimpressedbythesplendidculturecreatedbytheGreeknationandadmiresitverymuch.\o"點(diǎn)擊發(fā)音"resultin導(dǎo)致Theignoranceofprotectingtheenvironmentwouldresultinalotofsevereconsequences.failtodosth.未做成Ifyoufailtoobeytherules,youwillbepunished.bebasedon根據(jù)，以……為基礎(chǔ)Ourcooperationisbasedonmutualunderstandingandrespect.indifferentangles從不同角度ThisthesishasalsostudiedindifferentanglesthefactorswhichinfluenceCross-borderMergers.NotesAnysellerthatfailstoprovidegoodandcleardescriptioncan’tmakecustomersplaceorderswiththeirproducts.賣(mài)家如果沒(méi)有提供良好的清晰的產(chǎn)品描述，顧客就難以下單。此句中thatfailstoprovidegoodandcleardescription為定語(yǔ)從句，用來(lái)修飾seller。Consideratesellerswinloyalcustomers,whichallowacontinuouswealthflow.考慮周到的賣(mài)家會(huì)贏得忠誠(chéng)的客戶，這將為他帶來(lái)源源不斷的財(cái)富。此句中which引導(dǎo)非限制性定語(yǔ)從句。IV.3.4ProductPricing(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutproductpricingandmatchthemtotheirChinesemeaning.()1.pricerangeA.價(jià)格策略()2.variablecostB.匯率()3.netprofitC.凈利潤(rùn)()4.pricingstrategyD.價(jià)格區(qū)間()5.exchangerateE.變動(dòng)成本DiscussionPricecanserveasanindicatorofaproduct’svalue.Discusswithyourpartneraboutwhatfactorsmayinfluencethepriceofaproductandhowtosetthepriceforaproduct.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince.Ihavedifficultyinsettingthepricesformyproducts.Canyouhelpme?B:Ofcourse.Isyourproductsupplyfirst-hand?A:No.Igetmyproductsfromthebranddistributor.B:Inthatcase,youcancontroltheprofitbetween5%to30%.A:Wow,itsoundsscientific.B:That’strue.Thereisalsoasimpleandeffectivepricingmethod.A:What’sthat?B:Youcanrefertothepricingrangesoftheproductsunderthesamecategory.Ingeneral,thebestreferencesarethepricingrangesofthebest-sellingproductsonthetopthreepages.Maybeyouneedaspecificexampletounderstanditbetter.A:Yes,exactly.B:OK,takethisdogclothingforexample.WecanclickthelinkofDogApparelcategoryandcheckthepricingrangesofallthedogc