The-application-of-rhetoric-in-ads(廣告語中修辭的運(yùn)用)課件

Themodifiedcaseinadvertisements1精選2021版課件Quote

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Today,wefindthatmanyadvertisementsusequote,ofcourse,makingquotecanmaketheadvertisementsrichconnotationandmoreattractiveNo.12精選2021版課件ThenameofbaiduquotespeomofLiShangyin.3精選2021版課件LuoYangSwallowDishalsoquotesthepoemofCaoCao.4精選2021版課件Contrast對(duì)比AUCMA沒有最好，只有更好。Tillgoodisbetter,butbetterbest.No.25精選2021版課件Ponasonic,Co.Ltd.節(jié)約用電，不如用電節(jié)約。Saveelectricity,aselectrcitysaving.松下電器6精選2021版課件新飛廣告做的好，不如新飛冰箱好。Frestechadvertisingtobegood,asgoodFrestechrefrigerator.新飛冰箱7精選2021版課件Simile（比喻）No.38精選2021版課件Poetryinmotion,dancingclosetome．

動(dòng)態(tài)的詩，向我舞近。（豐田汽車）9精選2021版課件Engineeredtomovethehumanspirit.人類精神的動(dòng)力。（Mercedes-Benz梅賽德斯-奔馳德國）10精選2021版課件BMWM5————Awolfinsheep’sclothing11精選2021版課件rhetoricquestion（設(shè)問）Thefunctionofrhetoricquestionistoemphasizeview,renderatmosphere,intensifytone,andstrengthentheeffectofexpression.

No.412精選2021版課件“Where’sthebeef？”（Wendy’sHamburger）“牛肉在哪里？”（溫迪漢堡包）

13精選2021版課件Doesyourstomachhurt?stomachache,hyperacidity,gasteremphraxis,countonSiDashu.

胃，痛嗎？胃，酸嗎？胃，脹嗎？胃痛，胃酸，胃脹，交給斯達(dá)舒14精選2021版課件Dualinads對(duì)偶NO.515精選2021版課件五味生活，七彩人生

Flavourfullivelihood,colorfullifeTheadofthefilmcompany16精選2021版課件孔府宴酒喝孔府宴酒，作天下文章17精選2021版課件Personificationinads18精選2021版課件萬寧藥店video19精選2021版課件.Unlikeme,myRolexneverneedsarestTheRolexwatch20精選2021版課件PUN雙關(guān)NO.621精選2021版課件Webringhightechnologyhome。（NEC）我們把高科技帶回家。（日本電氣）

22精選2021版課件Withsomanycarrots，I’llbearealgem！（B。C。Muffins）有這么多克拉（胡蘿卜），我是顆真寶石?。òl(fā)糕）23精選2021版課件Tryoursweetcorn，andyou’llsmilefromeartoear。嘗嘗我們的甜玉米，包你樂得合不攏嘴。

24精選2021版課件Repetition（反復(fù)）NO.725精選2021版課件Alsocalledrepeat,inEnglishadvertising,inordertohighlightsomeproductsandinformation,.Advertisingplannerswilldeliberatelyrepeatcertainwords,phrases,syntaxorsentence,soastohighlightthetheme,toexpressstrongfeelingsandenhancinglanguagerhythm,todeepenourimpressionofpurpose.RepetitionisimportantinadvertisingEnglish,oneoftherhetoric.Properuseoftherepeat,canmakethethemeshouldbestressed,strengthenlanguageexpression.Forexample"Volkswagen"oneAD:Weputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.Therepeatedtherhetoric,havekindofrhythmandnaturalrhythm.InordertoconformtotheChineselanguagehabits,producetheharmoniousrhythm,addtheproductapplicableobjects"king",twosentencesoffourwordstoexpress,thestructureistidy,translationoftheoriginalintentionisforgoodaestheticreproduction26精選2021版課件Weputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.我們把它們通過水，以確保他們不漏我們把他們通過泥和鹽，以確保他們贏得信任。27精選2021版課件Chineselife,chineseMeiling.中國人的生活，中國人的美菱。28精選2021版課件Exaggeration（夸張）TorepresentasgreaterthanisactuallythecaseToenlargeorincreasetoanabnormaldegreeNO.829精選2021版課件Onethousandneighboursaredrunkandtensquarekmisfulloffragranceonceyouopenthewinejar隔壁千家醉，開壇十里香。30精選2021版課件Themorningoftheworld,ar