文化自信視域下漢服文化的傳承與跨文化傳播

Introduction1.1StudypurposeandsignificanceInrecentyears,duetotheendlessshootingofvariouscostumedramas,manypeoplehavebeenaffected.TheysubconsciouslythinkthatHanfuisnodifferentfromancientcostume,orevenone.Infact,HanfuistheshortnameofthetraditionalcostumesoftheHannation.ItisthetraditionalcostumesformedintheprocessofculturalprogressandintegrationoftheHannation.Itisoneofthenationalcostumeswithalonghistory.TheChinesecivilizationhasbeenbredformorethanthousandsofyears,duringwhichcountlesscultureswereaccumulated,andtheHanfuculturehandeddowntothisdayisoneofthem.Nowadays,therevivalmovementofHanfuculturegraduallycaughtpeople'seyesbecauseoftheincreasing"Chineseculturefever",andalsobegantogoabroadslowly.TheHannationhasauniquepersonalitybecauseoftheHancultureandtheHancostumeetiquette.IftheabsenceoftheHancostumeculture,theinheritancewillinevitablycauseimmeasurablelosstothecivilization.Onlybylearningtointegrate,inherit,innovateanddevelop,notonlytheHanfuculture,eventhecultureoftheChinesenation,willgetagooddevelopment,culturalinheritancewillbetoahigherlevel.However,peoplealmostonlystayonthesuperficialcognitionofHanfuculture,whilethedeeperHanfucultureandtheculturaletiquetteitcontainsarepoorlyunderstood.SomepeoplethinkthatthereturnofHanfuistheinheritanceanddevelopmentoftraditionalculture,andofcourse,somepeoplethinkthatthereturnofHanfuisjustforashow.So,inviewofthisphenomenon,forthestudyofhanfucultureisnecessary,thestudyofhanfuculturetransmissionisalsonottobeignored,thispapermainlyfromthehanfuculturemediaandwayandthefuturedevelopmentexpectations,tostudythepresentsituationofhanfuculturespread,inordertorealizetheeffectiveexternalspreadofhanfuculture.1.2LiteraturereviewWhatistheinnovationinthecommunicationwayofHanfuculturetoday?DongMenghanfucultureinthespreadofthenewmediaeracharacteristicsresearch(2021),leiaqitheroleofnewmediainhanclothingculturecommunication(2020),YanQingsuchastheTikTokplatforminhanfuculturecommunicationresearch(2020)andXiaoChenWei"newmediaenvironment"hanfuculture"transmissionphenomenonresearch"(2020)andHeQian,WangYouxuan,MaZhuangqing'sCulturalCommunicationandPracticeofChineseTraditionalHanfuintheNewMediaVision"(2020)introducesintoday'snewmediaasthemedia,SpreadtheHanfuculturethroughthehelpofvariousplatforms.SunYaru'sResearchonHanfuCultureCommunicationundertheBackgroundofNewMediaTakingTikTokPlatformasanexample(2021)mainlystudiesshortvideosshootingTikTokasthemediatopromotetheknowledgeofHanfuculture,andsummarizesthatHanfucultureistoocommercial.CAILulu'sCommunicationStrategyAnalysisofChineseHanfuCultureintheBackgroundofNewMedia(2019)pointsouttheshortcomingsofChineseHanfucommunicationinthenewmediaenvironment,thelackofattractivecommunicationcontentandprofessionalcommunicationplatformandtalents.MaYiru'sHanfuKOLandHanfuCultureCommunicationundertheBackgroundofNewMedia(2021)andRenBenhui'sInheritanceandManagementofTraditionalCultureintheInternetEraTakeHanfuCultureMarketingManagementasanexample(2021)bothmentionedthatwithsocialprogressandnetworkdevelopment,PeoplehaveanewwaytothespreadofHanfuculture,ThroughtheInternetcanbepromotedtospreadthehanfucultureonline,Caneffectivelyusetheroleofnewmedia,ThereistheanalysisoftheMarketDevelopmentStatusofChina'sHanfuIndustryin2020(2020),Adetailedsurveyofpeople'spurchaseofHanfu,Thus,wegettheresultofpeople'sloveforHanfu.Forhanfuculturetransmissionsignificanceofexplorationandresearch,xueshanthefusionandreshape:culturaltransmissionfaulthanfuviewoftransformationandinheritanceresearch(2019)fromtwoaspectsoffusionandreshapetheanalysisoftraditionalclothing,studythepeopleoutsidethehanfu,thussummarizesthefutureprospectsofhanfuculturetransmissiondevelopment.HeJiaxin's"OntheSignificanceofContemporaryHanfuRenaissanceMovementforPromotingtheCommunicationofChineseCulture"(2019)isareflectiononthesignificanceofpromotingChineseculturethroughthestudyofthephenomenonofthegradualrevivalofHanfu,andmakesasummary.ZhaoYi's"PracticeofHanfuCulture:RevivalandItsInternalAnxiety"(2017)systematicallyanalyzesthecurrentsituationoftherevivalofHanfucultureandsomecurrentdifferencesanddisputes.Cai-yunxuhanfumovementdevelopmentandcross-culturalteachingresearch(2020)isaboutthecross-culturaldevelopmentofhanfucultureteachingresearchmakespecificanalysis,QianDiQing"BeltandRoad"underthebackgroundofhanfuculturecommunicationandindustrydevelopmentresearch(2020),wan-yingxu"hanfuculturecross-culturalcommunicationandnationalimageconstruction"topromotethenationalpolicyforspreadhanfuculturehasgreathelp.LiuXiao's"CulturalCommunication,Clothingfirst——ThinkingonHanfuincontemporaryCross-culturalCommunication"(2019)isgoodatusingthecombinationofHanfuculturewithtraditionalfestivalstoincreasetheattentionofHanfuculture.TianXu'sResearchontheInheritanceandDevelopmentofHanfuCultureinToday'sSociety(2021)pointsoutthatthedevelopmentofHanfucultureisconducivetocarryingforwardtraditionalcultureandenhancingculturalconfidenceandnationalcohesion.WuXueyifollowingthesubculturehorizonofhanfuculturestyleresearch(2019)andSongHuimin,XuQingqingofthetheoryoftraditionalhanfuculturepromotionandinnovationdesign(2021)fromadifferentculturalperspectiveanalysisthespreadofhanfuculturedevelopment,furtherstudyofthehanfucultureinthecontemporaryvalue,themodernhanfusystemanditsculturalconnotation,fortheChinesedressculturecross-culturalexchangesprovidebeneficialconditions.Tosumup,theabove20articlesconciseexpoundsthehanfucultureinthefieldofcrossculturalspreadofvariouswaysandthevalueofexistence,buttherearesomeshortcomings,theauthoroftheabovearticlejustfromaunilateralorforasinglegrouptohanfuculturetransmissionresearch,notfrommultipleaspectsandmassgroupstothinkaboutthespreadofhanfucultureinnovation.Inaword,theinnovationmethoddescribedintheabovearticleistoosingleandlimited,andneedstobeinnovatedanddeveloped.ThispapermainlyanalyzestheinnovationofHanfuculturecommunicationfromtheperspectiveofmanyaspects.

2.Theconcept,contentandcharacteristicsofHanfuculture2.1TheconceptofHanfucultureChinesehistoryhasdevelopedforfivethousandyears.Duringthisperiod,alargenumberoftraditionalcultureshavebeenaccumulated.Allofwhicharemiraclesofhistoryandwitnessesoftime.Throughtheages,Chinahasalwaysbeenhavingthereputationof"thecountry,thecountryofetiquette","clothing"hasbecomethesynonymofChinesecivilization,andclothinghasbecomeoneoftheuniqueculturalrepresentativesoftheChinesenation,especiallyHanfu.Hanfu,alsoknownasHanclothesandformalclothes,bringstogetherthewisdomofcountlessChineseancestors.HanfuisnotonlyanimportantpartofthetraditionalChineseetiquetteculture,butalsoanaestheticembodiment.HanfuinheritstheexcellenttraditionalChinesecultureandhasbecomeaculturaltreasureleftinthedevelopmentofthousandsofyears.TheHanfuculturederivedfromitalsocontainstheprofoundChinesecivilizationof"thestateofetiquette".HanfucultureistheinterpretationandgeneralizationoftheetiquetteandsystemcontainedbehindHanfu.Hanfuculturehasbothaestheticconnotationandculturalconnotation.Thetwomengalwayscomplementandcomplementeachother.HanfuculturerepresentstheelegantandbroadtemperamentandtoleranceoftheChinesepeoplesinceancienttimes,andisthecountry.ThetraditionalHanfuculturehascontinuedfromtheperiodoftheThreeSovereignsandFiveEmperorstotoday,andintheQingDynasty,itwasforcedtobeinterruptedduetotheManchurule.Duringthisperiod,theHanfuculturehasalwaysbeenconstantlyimprovingitself,formingaverymatureandself-containedexcellentculture.2.2ContentofHanfucultureAsalong-inherited"excellenttraditionalculture",thecontentofHanfualsosymbolizesthetraditionofChinesecivilization.ThereisatraditionalcustomaboutHanfu.Inancienttimes,theHanpeopleworeHanfutocelebratetheseconddayofFebruary,whichisalsoknownastheFlowerDynastyFestival.TheFlowerFestivalisalsoknownastheBaihuaFairyFestival,vegetableFestival,outingFestivalandSpringFestival,etc.IntheTangDynasty,thefifteenthdayofthesecondlunarmonthistheFlowerFestival,andtheMid-AutumnFestivalonthe15thdayoftheeighthlunarmonthisknownasthe"flowertothemoon",torch.InLuoyangarea,thedayoftheseconddayofthesecondlunarmonthistheflowerfestival,andaftertheNorthernSongDynasty,thesouthoftheYangtzeRiverissetonFebruary12asthefestival.Onthedayofthefestival,menandwomentraveltoeachothertoenjoytheflowersandenjoythescenery,knownas"outing".ThehanfucultureandHanelementsderivedfromHanfuareareturnoftraditionalculturalconfidence,whichinjectsinfinitevitalityandvitalityintotheexcellenttraditionalChineseculturewithalonghistory,andisacontinuationofcivilization.Hanfuculturecontainsnumerouscultures,includingthebasicculturesuchascostumeculture,shapesystemandetiquetteculture.Clothingculturereferstothereflectionofthematerialproductionandideologicalcultureofhumanclothingintheprocessofconstantdevelopmentandchange.Theshapesystemreferstothecostumeculturethatevolvesaccordingtothedevelopmentofeachdynasty.EtiquetteculturereferstotheetiquettesystemandculturalknowledgecontainedinHanfu.AsoneofthecomponentsoftraditionalChineseculture,etiquetteculturehasastrongandextensiveinfluenceonthedevelopmentofChinesehistory.FromtheetiquettecultureofHanfu,foreignpeoplecanhaveadeeperunderstandingoftheknowledgeofHanfuthathasbeenhandeddownforthousandsofyearsandtheembeddedtraditionalclothingculture.2.3CharacteristicsofHanfucultureNomatterwhatkindofculturehasbelongtotheirowncharacteristics,theancienttraditionalcultureisaccompaniedbytheevolutionanddevelopmentofcivilizationandtheformationofauniquecanreflectthenationalnatureandlandscapeculture,andthepastdynastiesofhanfuhasexperiencedthechangeofhistory,deriveditsuniquecharacteristics,isthefollowingcharacteristicsofhanfuculture.TheHanfuculturehasnationalcharacteristics.Chinesetraditionalcultureisuniqueandaccumulatedoveralongperiodoftime,highlightingthecreativityofChinesecivilizationandisdifferentfromotherethnicculturesintheworld.AsatraditionalcostumeoftheHannationality,Hanfuisobviouslydifferentfromtheclotheswornbytheethnicminorities,andthecultureformedbyHanfuisalsoverydifferentfromthecostumeculturestylesofotherethnicminorities.ThenationalcharacteristicsoftheHannationalityarerepresentedbytheHanfuculture,whichistheconcreteexpressionoftheideasandexternalformsinthehistoricaldevelopmentoftheHannationality.TheHanfucultureischaracterizedbyalonghistory.Chinahasalonghistory,hanfuhasalonghistory,andthederivedculturehasalonghistory.Chinesetraditionalculturehasexperiencedthousandsofchanges,andithasproducedcountlesscultures,andcountlessculturesthathavedisappearedinthelonghistory.TheHanfuculturecanleavefootprintsinthelongriveroftime,whichisalsorelatedtoitscontinuousimprovementanddevelopment,andtheintegrationandinnovationofthepastdynasties.ThelonghistoryhasforgedtheenduringHanfuculture,whichistheidentificationandinheritanceoftraditionalculture.Hanfuculturehasextensiveandprofoundcharacteristics.Chinesecultureisnotonlyveryprofoundinthought,broadincontent,butmoreimportantly,itprovidesthesocialbehaviornormsfordealingwiththeworld,aswellastheultimatespiritualownership.Amongthem,"broad"referstothebreadthofChinesetraditionalculture,while"profound"referstothedepthofChinesetraditionalcultureisimmeasurable.Hanfuculturecontainsprofoundphilosophy,suchasthecrossoftherightfrontrepresentsthedifferencebetweenYinandYang,thebigsleeverepresentsthebeautyofthecurveandthecomforttothehumanbody,andtheaesthetictasteofancientpeopleandthewisdomofclothingdesign.

3.ThecommunicationstatusquoofHanfuculture3.1ThecommunicationcontentofHanfucultureHanfuisnotjustapieceofclothing,itcontainsthewisdomandaestheticconceptoftheancientpeople,butalsocarriesaprofoundculturalconnotation.Asacontemporaryyouth,itisnecessarytospreadthewisdomandmasterpiecesoftheancientpeople,sothatothercountriescanseethebeautyofChineseclothing,realizethecharmofChineseculture,andspreadhanfuculture,inseparablefromthefollowingpoints.TheimpliedmeaningandmeaningofHanfu.Hanfu,asoneformofthetraditionalcultureoftheHannation,isformedwiththeHannation,anddevelops.Ithasalongculturalconnotationandculturalbackground,andisasymbolofthecivilizationoftheHannation.ThedesignofHanfuislooseandfree,smoothandextraordinary.ThesebasicstylesallreflecttheaesthetictasteoftheChinesepeople'spursuitofeuphemismandadvocatingthe"harmonyofnatureandman"sinceancienttimes.HanfuembodiesthecultureandlocalcustomsoftheHannationality.Itisnotjustagorgeousdress.Hanfuthroughseveralthousandsofyearsofhistoricaldevelopmentandevolution,alreadywiththehancultureblood,becomeanationalhistorydevelopment,culturalcontinuationandspiritualbearing,itrepresentsthehandeepculturalaccumulation,alsocontainsthehantonaturalrespectandrespect,fortheidealoflife.HanfuasaperfectimageoftheChinesenationcanbesaidtobewelldeserved.HanfuiscombinedwithtraditionalChineseculture.Inancienttimes,peoplecreatedclothesandworethemonthemasawhole,makingthembecomeasymbolandformaculture.ThestudyofHanfucanhelpustofindouttheexportofChinesenationalculture,andcanalsobehelpfultothespreadofHanfuculture.Containshanfualonebelongstothehannationalcultureworshipandaesthetictemperamentandinterest,isanimportantembodimentofChinesecivilization,combininghanfuwiththeChinesetraditionalculture,canfullyreflecttheChineseasastateofetiquetteandclothesontheelegantdemeanourandattitude,forinheritanceandcarryforwardtheChinesetraditionalculturehasgreatsignificance.ThenationalimageembodiedintheHanfuculture.Eachethnicgrouphasitsmostsuitablecostumes,andsoistheHannationality.ThebeautyofHanfuisakindofelegant,kindandgentletemperamentthatbelongstoChina,whiletheonlyhanfucanreflecttheheritageandcharmofOrientalculture.HanfurepresentstheelegantandbroadtemperamentoftheChinesenation,thesimpleandharmoniousaestheticfeelings,andthethoughtofrespectingheavenandearthwithBuddhaandtheunityofnature.Thesecharacteristicsareobviouslydifferentfromthecostumecultureofotherethnicgroups.3.2ThetransmissionpathofHanfucultureInrecentyears,the"Chineseculturefever"andthe"traditionalculturefever"haveemergedoneafteranother,andthesubsequentdevelopmentofHanfuculturehasgraduallycomeintothepublicview.Accordingtostatistics,thenumberofpotentialusersofHanfuinChinaislarge,thenumberofpotentialusershasreachedmorethan400million,andthenumberofuserswhohaveboughtHanfuismorethan18million.ItcanbeseenthatthenumberofpeoplelovingHanfuisgraduallyincreasing.Inaddition,accordingtothenumericalstatisticsanalysis,promptingourhanfuconsumerstobuyhanfudesireandpowermainlyrelyonleisuretimerecreationandsceneonthejourney,thesefactorsoccupy66%oftheconsumerpopulation,thesecondistoparticipateinactivitiesandshootingancientphotoscenewillhavetheideaofbuyinghanfu,thesetworeasonsoccupy27%and26%oftheconsumerpopulationrespectively.Fromtheabovedataanalysisfoundthatindailylifeforthethoughtofhanfumoststayinthelevelofappreciation,andsomepeoplethinkhanfuisfancyclothes,isnotgoodconsciousnessandunderstandtheculturalsignificanceofhanfuitself,inview,thetrendofhanfuculturespreadremainstobeimproved.Inthemodernsocietyofscienceandtechnology,thespreadofallkindsofcultureisnolongerasslowandlag,throughthepowerofscienceandtechnologycannotonlymakethedomesticpeopletorecognizethebeautyofhanfu,andcanalsomaketheculturebetweencountriesmorefriendlycommunication,suchastheInternet,electronicnewspapers,businesstrade,varioussocialsoftwareplatformandsoon.Intheageofscienceandtechnology,thedevelopmentofscienceandtechnologymakesthedevelopmentofthenetworkmoreandmorerapid,bringingmoreandmoreconveniencetopeople'slife.ThroughtheInternet,peoplecanseenewthingsandculturesinanotherhemisphereorotherplacesanytimeandanywhere,andthesameistrueofHanfuculture.PeopleinvariouscountriescanusetheInternettobrowseorwatchChineseHanfu,andtheycanunconsciouslyunderstandtheculturecontainedinHanfu.IntheeraoftheunderdevelopedInternet,oneofthechannelsforpeopletounderstandinformationwasthenewspaper.Nowadays,intheeraofscienceandtechnologyanddata,thetwocanbecombinedtoformelectronicnewspapers,whichcanbroadenanewpathforforeignfriendstoappreciatethebeautyofHanfuandunderstandtheChineseHanfuculture.Businessandtrade:whenthereistrading,therewillbecommunication,andwithcommunication,therewillbeculturaloutputandinput.Businessbetweenthetwocountrieswillcertainlyspreadwithculture,andthesameistrueforthesaleofHanfu.Whenpeoplehavetheideaofbuyingabeautifulhanfu,theywillfurtherunderstandtheculturebehindthehanfu.Inrecentyears,thankstothepoweroftechnology,varioussocialsoftwareandplatformshaveemerged,suchasTikTok,Facebook,Weibo,Twitter,andmore.AgroupofpeoplewholoveHanfuwearHanfu,shootvariousshortvideosandpublishthemontheseplatforms,sothatpeoplecanseethespreadofHanfuthroughtheseplatforms,andtheycanalsolearnandunderstandthecultureofHanfuwhiletheyareinterested.Forexample,inrecentyears,——LiZiqi,afamousChineseculturedisseminator,haspostedherdailylifeonhersocialmediaplatform,makinghanfu,makingtraditionalChinesefood,makingtraditionalChinesefurnitureandsoon.Foreignerswhowatchedtheseworkswereallsurprisedandamazedbythis,soitisagoodwaytousesocialplatformstospreadthecultureofhanfu.

4.Thecontentandpathofhanfuculturecommunicationinthecross-culturalfield4.1TheContentofhanfuculturecommunicationinthecross-culturalfieldInthecontextofglobalization,peoplearoundtheworldarefacingadauntingchallenge,thatis,cross-culturalcommunicationandcommunication.Intoday'ssociety,duetotherapiddevelopmentofscienceandtechnologyandnetwork,itprovidessufficientandfavorableconditionsforcross-culturalcommunication.Therefore,inthecontextoftheInternet,thecross-culturaltransmissionofHanfucultureisalsoundergoingrapidrevivalanddevelopment.Inthecross-culturalbackground,thespreadofHanfuculturecanbeexploredfromtheseaspects.4.1.1FormandsystemsystemofHanfuThealternationofthousandsofyearsofChinesehistoryhasledtothechangeofculture,amongwhichthechangeofclothingisaproductofconformingtothehistory.Thecostumesofalldynastieshavechangedoveralongtime,andthecostumesystemhasalsochangedmyriad.Differentdynastieshavetheircorrespondingcostumes,andthedressofclothinghasitsownsetofrules.Clothingsystem(upanddown).Thejacketandthebottomclothesarecuttomake,withthetopandthebottom.ThisistheearliestshapesysteminChina,andalsothefirststyleintheHanfusystem,andtheword"clothes"comesfromthis.Thejacketistherightfront,andthelowerclothessurroundsthelowerbody,allofwhicharetiedwithknots,whichisalsothemostbasicfeatureofHanfu.ItissaidthatthetypesystemunderthejacketbeganfromtheYellowEmperor.Inthepre-Qinperiod,thexuanendandcrownclotheswornbytheemperorandthedoctorsinthesolemnceremoniessuchassacrificesallbelongedtothetypicaltypesystemunderthejacket.FromtheQinandHandynastiestotheendoftheMingDynasty,nomatterhowtheclotheschanged,thejackethasbeenthehigheststandardshapesystemofmen'sdresssincethepastdynasties.Thisissimilartothekilts,intheexternalcommunicationcanbeusedforreference,canmakethetransmissionobjecthaveareferenceandintuitiveimpression.Upanddowntowearasthecharacteristicsofclothessystem,bothconvenientforlife,butalsoeasytowork,sotheadaptabilityisverystrong.Variousstylespopularinlatergenerations,suchastheupperandlowerskirtandtheupperjacketskirt,andthejacketandtrousersofthecommonpeople,canalsobedividedintotheshapesystemofthejacketandthecoat.TheearliestoriginofHanfuisthedresssystemunderthejacket,whichisalsothemostbasicandformalshapesystemofHanfu,andhasaprofoundimpactonthehistoricaltrendofthedevelopmentofChinesenationalclothing.Deepclothing(upperanddown).Inthesameproductionmethodasthejacket,thedeepgarmentsystemisalsocutoutthejacketandthelowerclothes,andthenthetwoareconnectedandstitched.Deepclothesupanddownrespectivelycuttingisinaccordancewiththecoatundertheancientsystem,thecoatunderthebodystitchingisforconvenience,atthesametimecanwrapthewholebodytightly,makeitdeephidden,reflectstheChinesephilosophyof"heavenandhumanity",alsoreflectsthehannationalityintrovertedreserved,inclusiveculturalcharacterofallthings.DeepgarmentsystemisthemostrepresentativecostumesysteminancientChina,anditisalsooneoftheshapeswiththeoldestinheritancetimeinHanfu.Inthepre-Qinperiod,Shenyiwaswidelypopularinthesociety.Fromtheofficialsoftheemperortothecommonpeople,bothmenandwomen,oldandyoung,regardlessoftheirhighorlowoccupations.ThepopularityandpopularityofcurvedanddeepskirtsandstraightskirtsintheHanDynastymadedeepclothesintoarepresentativeshapeandsystemsysteminHanfu.Moreover,thedeepclothingsystemisalsothemostvaluableexplorationanddiscussionandconcreteresearchintheshapeandsystemsystemofHanfu.Itiselegant,solemnandexquisite,whichcanbecalledtheessenceandfocusoftheshapeandsystemsystemofHanfu.Robeclothingsystem(upanddown).Itismadeofapieceofcloth,thereisnocontinuousgapinthemiddle,andthetopandbottomshowtheappearanceofnaturalintegration,whichisobviouslydifferentfromthejacketanddeepclothingsystem.ThisshapesystemwasfoundedintheSuiandTangDynasties,becauseHanfuhasbeendividedintoupperandlowerpartssinceitsemergence,whichwasundoubtedlyaninnovationpointatthattime.Therearemanykindsofrobes,suchaslongshirts,roundcollarrobes,monkrobesandTaoistrobes,whichallbelongtothescopeoftherobesystem.Skirt(accordingfromthecoat).Thejacketshereareshortjackets.Askirtisnotaskirt,butacompletesetofupperandlowerskirt,similartotoday'ssuit.Skirtisalsoashapesystemoftheskirtunderthejacket.AftertheSpringandAutumnPeriodandtheWarringStatesPeriod,thetraditionalskirtunderthejacketismostlycalledskirt,andsincetheHanDynastyreferstowomen'sskirt.Underthebasicshapesystemofskirt,eachdynastiesdevelopedavarietyofstylessuchasdoubleskirt,chestskirtandhighwaistskirt.Becausethesestylesdonothavetoomanyetiquetterequirements,theyaregenerallyusedforregularclothing,sotherangeisverywide.ThebasisofspreadingHanfucultureistomakeforeignfriendsfirstunderstandthestructureandclassificationofChinesetraditionalclothing,attracttheinterestofeachother,fromeasytodifficult,fromsimpletocomplex,andfinallytounderstandtheChinesetraditionalHanfuculture.Firstly,itisbeneficialtocreateagoodnationalimage,sothattheforeignfriendswhomisunderstandChineseculturecancorrectlyunderstandtherealChinesetraditionalculture;second,itcanincreasetheunderstandingofChinesehistory,culture,andenrichtheirknowledge;finally,lettheChinesetraditionalculturegoabroad,facetheworld,andflourish.4.1.2EtiquetteculturebehindhanfuChinahasalwaysbeenacountryofetiquetteandabigculturalcountry,andallaspectsarefullofculturaldeposits.Therefore,theetiquetteculturebehindtheclothingisworthexploringdeeply.ThispapertakesHanfuasanexampletoexploretheetiquetteculturerelatedtoHanfu.AstheproductofthehistoricaldevelopmentofChinesenationalculture,HanfuisoneoftherepresentativesofChinesetraditionalculture.Inancientsociety,wearingHanfushouldfollowthecustomsandcultureofthattime.Nowadays,therearemanyyoungpeoplewholoveHanfu,andtheyhavelittleknowledgeofthehanfuculture.So-calledclothesistodo"wholeclothes",afterwearinghanfugoodtotheclothesadjustmentgood,istochecktheheadofthehatiswearing,crookedhatisveryrude,isnotthesize,ifwanttoknotonthebeltorwearjademustbeinthemiddleofthewaist,coatandskirtcannotwearopposite,andremembernottomatchredundantthingstoavoidicingthelilyorputredundantitemsinhanfu,ancientpeopletravelneedtocarryitemsonthesleevewillnotputtheexcessitemsintheout