Consumer Behavior智慧樹知到期末考試答案2024年

ConsumerBehavior智慧樹知到期末考試答案2024年ConsumerBehaviorWearmasksbelongstowhichhierarchyofneeds?

A:SecurityneedsB:SocialneedsC:PhysiologicalneedsD:Esteemneeds答案:SecurityneedsWhatdoestheSunk-costfallacy(沉沒成本謬論)meansfor?

A:HavingpaidforsomethingmakesuswillingtowasteitB:Havingpaidforsomethingmakesusunwillingtowasteit.C:PeoplepaymoreattentiononwhattheygotD:Peoplepaymoreattentiononwhattheyarelost答案:Havingpaidforsomethingmakesusunwillingtowasteit.awomanwearingperfumeandreceivingacomplimentbelongsto

A:BehaviorallearningB:NegativereinforcementC:PunishmentD:Positivereinforcement答案:PositivereinforcementWhichkindisnotbelongtomemory?

A:longtermmemoryB:sensorymemroyC:shorttermmemoryD:durablememory答案:durablememoryTheabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongto

A:AbsolutethresholdB:SubliminalperceptionC:Differentialthreshold答案:DifferentialthresholdThink-Feel-Dobelongsto

A:High-involvementhierarchyB:Low-involvementhierarchyC:ExperientialhierarchyD:Standardlearninghierarchy答案:StandardlearninghierarchyTheattitudehardtochangeonceformedby

A:ClassicalconditioningB:ObservationallearingC:CognitivelearingD:Instrumentalconditioning答案:CognitivelearingWhichpartreflecttherelativepriorityofanattributetotheconsumer

A:AttributesB:BeliefsC:AlternativesD:Importantweights答案:ImportantweightsUScarcompanysurveyfoundthattwo-thirdsofnewcarbuyershavebeenaroundafriend'srecommendationandsuggestioninthepurchaseprocess,thisbelongstothetypeof（）informationsearch

A:InternalinformationsearchB:BothinternalinformationsearchandexternalinformationsearchC:

ExternalinformationsearchD:Experienceinformationsearch答案:??ExternalinformationsearchWhichconsumptiondescribesobjectsandeventthatareordinaryoreveryday

A:ProfaneconsumptionB:Sacredconsumption答案:ProfaneconsumptionApersonmustchoosebetweentwodesirablealternativesbelongsto

A:ApproachavoidanceconflictB:multipleconflictC:AvoidanceavoidanceconflictD:Approachapproachconflict答案:ApproachapproachconflictMotivationoccurswhenaneedisarousedthattheconsumerwishestosatisfy.Thisneedmaybeutilitarianoritmaybehedonic

A:錯誤B:正確答案:正確Authoritarianparentsarehostile,restrictive,andemotionallyuninvolved.

A:錯誤B:正確答案:正確Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.

A:錯誤B:正確答案:錯誤Rationalappealsemphasizethenegativeconsequencesthatcanoccurunlesstheconsumerchangesabehaviororanattitude.

A:對B:錯答案:對Third-partyresponsemeansthatconsumercanappealdirectlytotheretailerforredress.

A:錯誤B:正確答案:錯誤TheSimpleadditiverulesbelongstothenon-compensatorydecisionrules.

A:錯誤B:正確答案:錯誤Lossaversionmeansweemphasizeourlossesmorethanwegains.

A:正確B:錯誤答案:正確Thedepthinterviewformotivationalresearchislackofsufficientrigorandvalidity(可靠性)andsubjective

A:正確B:錯誤答案:正確Culturaldifferencesshowupallkindsofdailyactivities.

A:正確B:錯誤答案:正確Motivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.

A:錯B:對答案:錯Crowdingisequaltodensity.

A:正確B:錯誤答案:錯誤pre-purchasesearchmeansanexplicitsearchforinformation.

A:錯B:對答案:錯Thedesiretosatisfytheexpectationsthatothershaveofhimorherhasanimpactontheindividual’sbrandchoice,belongstoinformationalinfluence

A:正確B:錯誤答案:錯誤Compliancehelpsustogainrewardsoravoidpunishment

A:正確B:錯誤答案:正確Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.

A:正確B:錯誤答案:錯誤Timepressurebelongstoapurchaseenvironment

A:正確B:錯誤答案:錯誤Theso-calledimpulsebuying,referstothepurchasebasedonamomentofemotionofaproductcarried,containingmoreemotionalthanrationalornon-rationalbuyingingredients,includingunplannedpurchase.

A:正確B:錯誤答案:正確Groupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachvalueshisorhermembershipinthisgroup

A:錯誤B:正確答案:正確Freeisabasiccharacteristicofcommunicationplatforms

A:正確B:錯誤答案:正確Astylebeginsasariskyoruinquestatementbyabiggroupofpeople.

A:錯誤B:正確答案:錯誤Whichonebelongstothepositiveeffectsofstimulusgeneralization

A:FamilybrandingB:ProductlineC:BecauseIlikeCoca-Cola,IchosetotrynewproductsofthisbrandD:Look-alike答案:Familybranding;Productline;BecauseIlikeCoca-Cola,IchosetotrynewproductsofthisbrandMarketingapplicationsofclassicalconditioninginclude

A:repetitionB:stimulusgeneralizationC:lookalikeD:conditionedproductassociation答案:conditionedproductassociation###repetition###stimulusgeneralizationChildrenmakeupthreedistinctmarkets:

A:CurrentmarketB:InfluencemarketC:PrimarymarketD:Futuremarket答案:Futuremarket###Influencemarket###PrimarymarketFamiliesmaketwobasictypesofdecisions:

A:implusiveconsumptionB:accommodativepurchasedecisionC:consensualpurchasedecisionD:unplannedconsumption答案:consensualpurchasedecision;accommodativepurchasedecisionTypesofMessageAppealsinclude

A:SexualappealsB:FearappealsC:EmotionalAppealsD:HumorousAppeals答案:EmotionalAppeals;Fearappeals;Sexualappeals;HumorousAppealsWhichwaysreferencegroupsinfluenceus?

A:InformationalB:ItilitarianC:FeedbackD:Value-expressive答案:Informational;Itilitarian;Value-expressiveMarketingmessagealwayshasthreebasiccomponents:

A:aninterpretantB:anobjectC:ansignD:animage答案:aninterpretant###anobject###ansignWhichonebelongtotheelementofthecommunicationsmodel

A:consumerB:marketerC:SourceD:message答案:SourceAconsumptionsituationincludes

A:aserviceB:asellerC:aproductD:abuyer答案:A,LimitationsofE-Commerceinclude

A:Can’ttouchitemsB:LackofsecurityC:ExpensivetoorderandthenreturnD:Exactcolorsmaynotreproduceoncomputermonitors答案:Lackofsecurity;Can’ttouch