跨境電商英語(yǔ)I智慧樹知到期末考試答案2024年

跨境電商英語(yǔ)I智慧樹知到期末考試答案2024年跨境電商英語(yǔ)IWhatisthePurposeofaBrandName?（）

A:VerificationB:BothIdentification&VerificationC:Identification答案:iThecontentsofwelcomee-mailsusuallycontainsopeningremarks,abriefintroductionaboutproductsand____________.（）

A:Yourcompany’sinformationB:yourspecialfeaturesandadvantagesC:yourboss答案:yourboss（）ofabrandisalongergoalandbroaderconceptthanitsMission.

A:ValueB:MissionC:Vision答案:VisionWhichofthefollowingisNOTsocialmediamarketing?（）

A:AdsonFacebookB:AdsonTVC:AdsonTiktok答案:AdsonTVASEANconsistsofbelownationsexcept（）.

A:China,Japan,Korea,NewZealand,AustraliaB:Brunei,Cambodia,Indonesia,Laos,MalaysiaC:Myanmar,thePhilippines,Singapore,ThailandandVietnam答案:China,Japan,Korea,NewZealand,AustraliaWearesorrytotellyouthatwecan’t_________youthatlowpriceyouaskedfor.（）

A:answerB:agreeC:offer答案:offer“Sofa,sogood”isanexampleof_______.（）

A:punB:parallelismC:metaphor答案:punWhichisnotthewritingprincipleforbulletpoints?（）

A:accurateB:readableC:correct答案:correctDuetothelackofrawmaterial,weareunabletoexecuteyourordernow.I’mafraidthattheorderhastobe_________.（）

A:cancelledB:keptC:placed答案:cancelledTherearemainlytwotypesofmarketresearchdata,theyare（）.

A:Pre-existingDataandSecondaryData.B:PrimaryDataandSecondaryData.C:PrimaryDataandLimitedData.答案:PrimaryDataandSecondaryDataCustomerprofilecoversits（）characteristics.

A:psychographicB:demographicC:demographicandpsychographic答案:demographicandpsychographic中譯英:讓我們通過(guò)降價(jià)5%來(lái)各讓一步。（）

A:Letusmeeteachotherhalfwaybyreducingthepriceby5%.B:Letuscutthepriceby5%andcometoanagreement.C:We’dliketoofferyoua5%discountonyourorder,ifyoupurchasenow.答案:Letusmeeteachotherhalfwaybyreducingthepriceby5%Whichstatementistrueaboutthecommonruleofposterlanguage?（）

A:Itmustincludefigureofspeech.B:ItshouldberelevantandshortC:Itshouldbelongandattractive.答案:ItshouldberelevantandshortWhenyourgoodsaresold,eBaywillchargea______.The_____ischargedasapercentageofthetotalamountpaidbythebuyer,includingfreightandhandlingcharges.（）

A:insertionfeeB:finalvaluefeeC:shippingcharge答案:finalvaluefeeWehopeyouwill_________yournegativecommentintoapositiveone.（）

A:RepeatB:reviseC:leave答案:reviseHuaweinameditsfirsteverself-developedoperatingsystemas“HongmengOS”(HarmonyOS,finally)because（）.

A:ItnamesafteritsCEO.B:ItsoundslikeascarymonsterinChineseculture.C:Hongmeng,inChineseculture,isregardedastheoriginoftheuniverseanditrepresentsunlimitedpossibilities.答案:Hongmeng,inChineseculture,isregardedastheoriginoftheuniverseanditrepresentsunlimitedpossibilities____onlyacceptenterprisestoopenstoresaroundtheworld.（）

A:AmazonB:eBayC:Shopify答案:AmazonDemographicsexplainwhoyourbuyeris,itincludeobjectivedatalike（）.

A:beliefsystems,values,goals,andattitudesB:bothofallC:gender,age,income,andmaritalstatus答案:gender,age,income,andmaritalstatusWhatshouldnotbenecessarilyincludedincomponentsofhomepagedesign?（）

A:Headlineandsub-headlineB:BadreviewsoftheproductsC:Calls-to-Actionandsocialproof答案:BadreviewsoftheproductsAnabandonedpurchaseremindercanremindcustomersoftheirabandoneditems,andmayofferadditionaldiscounts.（）

A:錯(cuò)B:對(duì)答案:對(duì)Focusonportrayingthepositiveaspectsofthecompany；Pleaseoverclaimoruseflowerylanguage.（）

A:對(duì)B:錯(cuò)答案:錯(cuò)Ifyouseealivestreamlabeledwith“previouslylive”,itmeansthestreamisonlivenow.（）

A:對(duì)B:錯(cuò)答案:錯(cuò)Theposterline“Ipadair,incrediblepoweratanincrediblevalue”usesrepetition.（）

A:錯(cuò)B:對(duì)答案:對(duì)Anonlinepromotioncampaignisacombinationofvariouspromotionways.（）

A:錯(cuò)B:對(duì)答案:對(duì)Open-endedquestionscannotbeansweredwithasimpleyesornoresponseandthusencouragetheintervieweetoprovidemoreinformation.（）

A:錯(cuò)B:對(duì)答案:對(duì)Peoplelovelowprices,sosellingillegalproductsorcounterfeitproductscanstillbeagoodchoiceforsellers.（）

A:錯(cuò)B:對(duì)答案:錯(cuò)Inthedescriptionofcompanyoverview,youshouldhighlightthecharacteristicsofthecompany'sproducts.（）

A:對(duì)B:錯(cuò)答案:對(duì)Themorereviewsyouhave,themorecredibleandtrustworthycustomerswillperceiveyourproductstobe.（）

A:錯(cuò)B:對(duì)答案:錯(cuò)Bulletpointscanmakecustomersunderstandproductseasierandhelpcustomerssolvetheirconcerns.（）

A:錯(cuò)B:對(duì)答案:對(duì)Thesocialmediaad“cleanyourhomewithoutcleaningyourhome”means_______（）

A:thecleaningmachinewillcleanyourhomeforyou.B:youcanrelaxwhenthemachineiscleaningtheroomforyou.答案:thecleaningmachinewillcleanyourhomeforyou###youcanrelaxwhenthemachineiscleaningtheroomforyouWhatcontentsarefrequentlyshownontheAboutUspageofabrand?（）

A:ProductsandproductionB:LocationandtimeC:Valuesandpartnership答案:Locationandtime###Productsandproduction###ValuesandpartnershipPorter’sFiveForcesAnalysiscoversfivedifferentcriteria,theyare（）.

A:competitiverivalryB:thebargainingpowerofsuppliersandthebargainingpowerofCustomersC:thethreatofnewentrantsandthethreatofsubstitutes答案:thebargainingpowerofsuppliersandthebargainingpowerofCustomers###thethreatofnewentrantsandthethreatofsubstitutes###competitiverivalryWhichofthefollowingemailmarketingexamplesusetheprincipleofpersonalization?（）

A:Customersreceivebirthdaydiscountsontheirbirthdays.B:Customersfindtheirnamesintheemailsubjectline.C:Customersreceivegreetingemailsonthe1stdayoftheirregistration.答案:Customersreceivegreetingemailsonthe1stdayoftheirregistration###Customersfindtheirnamesintheemailsubjectline###CustomersreceivebirthdaydiscountsontheirbirthdaysWritingtipsforlogisticsandpackaginglettersincludetobeconcise,______,_______.（）

A:tobeconcreteB:tobecorrect答案:tobecorrect###tobeconcreteWhatarethefunctionsofbulletpoints?（）

A:MakecustomersunderstandproductseasierB:PromotesalesC:Helpcustomerssolvetheirconcerns答案:Makecustomersunderstandproductseasier###Helpcustomerssolvetheirconcerns###PromotesalesWhatmakesagoodvalueproposition?（）

A:Client-Oriented.B:ConveyEmotion.C:ClearLanguage.答案:ClearLanguage###Client-Oriented###ConveyEmotionWhichstatementsaboutB2BandB2Clivestreamsarecorrect?（）

A:B2Blivestreamsareforwholesalers,whileB:B2Clivestreamsareforindividualcustomers.答案:B2Blivestreamsareforwholesalers,while###B2ClivestreamsareforindividualcustomersWhichstatementbelowisnottrue?（）

A:It’sakeycontributortoregionalandglobaleconomicgrowthinthepost-COVIDpandemicera.B:RCEPreferstotheregionalcomprehensiveeconomicpartnershipfreetradeagreement.C:RCEPistheAssociationofSoutheastAsianNations.答案:AI參考:選項(xiàng)C:RCEP是東南亞國(guó)家聯(lián)盟，這句話是不正確的。\n\n解釋：\n\nRCEP即區(qū)域全面經(jīng)濟(jì)伙伴關(guān)系協(xié)定（RegionalComprehensiveEconomicPartnershipAgreement），是東亞區(qū)域經(jīng)濟(jì)一體化進(jìn)程的重要成果之一，涵蓋了中國(guó)、東盟、日本、韓國(guó)、澳大利亞、新西蘭和印度等7個(gè)貿(mào)易伙伴。協(xié)定旨在構(gòu)建高標(biāo)準(zhǔn)投資自由化便利化的營(yíng)商環(huán)境，以實(shí)現(xiàn)亞太地區(qū)包容增益的自由貿(mào)易體系。而選項(xiàng)C所說(shuō)的“RCEP是東南亞國(guó)家聯(lián)盟”與事實(shí)不符，實(shí)際上RCEP涵蓋的國(guó)家不止包括東南亞國(guó)家聯(lián)盟。\n\n因此，正確選項(xiàng)是C：RCEP是東南亞國(guó)家聯(lián)盟。'MatchtheEnglishwordsorexpressionsintheleftcolumnwithitsChinesecounterpartsintherightcolumn.Choosetherightanswer.（）

A:CEBDAB:CBEDA答案:AI參考:正確答案是B：CBEDA。\n這道題要求將左側(cè)英文單詞或表達(dá)與其右側(cè)的中文對(duì)應(yīng)起來(lái)，并且需要在給出的選項(xiàng)中選擇正確的答案。從給出的圖片中可以看出，正確的對(duì)應(yīng)關(guān)系應(yīng)該是CBEDA，因此選項(xiàng)B是正確答案。選項(xiàng)A中的CEBDA并不符合題意，而選項(xiàng)C中的E與圖片中的字母不符，選項(xiàng)D中的D與圖片中的字母不符，選項(xiàng)E則沒有對(duì)應(yīng)的英文單詞或表達(dá)。因此，正確答案是B：CBEDA。'Whatdoesthebrandname“DJI”mean?（）

A:It’sshortfor“DaJiangInnovation”.B:Itistakenfromitsbrandfounder.C:ItreferstothePlaceofOrigin.答案:AI參考:正確答案是B:Itistakenfromitsbrandfounder.\n根據(jù)問(wèn)題中的信息“Whatdoesthebrandname‘DJI’mean?”，我們可以得出答案為B，即“DJI”是品牌創(chuàng)始人名字的首字母縮寫。沒有給出“DaJiangInnovation”的意思，“DJI”通常是指“DJI（達(dá)疆創(chuàng)新）公司”或其產(chǎn)品的品牌名，這個(gè)名字中的“DJI”指的是品牌創(chuàng)始人JackDeng的姓氏拼音首字母縮寫。選項(xiàng)C與問(wèn)題無(wú)關(guān)，而選項(xiàng)A也是無(wú)關(guān)選項(xiàng)。因此，選項(xiàng)B是正確答案。'Pleasechoosetherighttranslationforthefollowingsentences.（）

A:EABDCB:BAECD