南非互聯(lián)網(wǎng)使用情況市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

DIGITAL

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TRENDSInternetusageinSouthAfricaCHAPTER

01OverviewNumberofinternetusersinselectedcountriesinAfricaasofJanuary2023,bycountry(inmillions)Africa:numberofinternetusersinselectedcountries2023Numberofinternetusersinmillions60

8002040100120140NigeriaEgypt122.580.75SouthAfricaMorocco43.4833.1832.09AlgeriaGhanaCongo,Dem.Rep.Tanzania23.0523.042120.8617.86EthiopiaKenyaSudanCoted'IvoireCameroon13.4912.9412.894Description:AsofJanuary2022,Nigeriahadmorethan122millioninternetusers-thehighestnumberreportedalloverAfrica.Meanwhile,Egyptrankedsecondwithover80millionusers.ThemajorityofwebtrafficinleadingdigitalmarketsinAfricaoriginatedfrommobiledevices-inNigeria,oneofthecountrieswiththelargestnumberofinternetusersworldwide,82percentofwebtrafficwasgeneratedviasmartphonesandroughly16percentviaPCdevices.Thisisdueinparttothefactthatmobile[...]

ReadmoreNote(s):Africa;January2023Source(s):DataReportal;Kepios;WeAreSocialDistributionofwebtrafficinselectedAfricancountriesasofNovember2022,bydeviceAfrica:distributionofonlinetraffic2022,bydeviceandcountryShareofonlinetrafficMobile

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Tablet60%0%20%40%80%100%120%SudanNigeriaLibyaCameroonSouthAfricaKenyaSenegalUgandaGhanaC?ted'IvoireEgyptAlgeria5Description:AsofNovember2022,themajorityofwebtrafficinmajorAfricanmarketswasviamobile.Sudanwasrankedfirst,withalmost84percentofwebtrafficbeinggeneratedviamobileduringthemostrecentlymeasuredmonth.Nigeriawasrankedsecondwith83.73percentmobiletrafficshare.ReadmoreNote(s):Africa;November2022Source(s):StatCounterPercentageofhouseholdswithinternetaccessinAfricafrom2000to2028PercentageofhouseholdswithinternetaccessinAfrica2000-20286048.1546.1243.8341.5539.1936.815040302010034.432.0732.0527.325.0623.8622.0619.7115.813.2111.8110.367.465.694.363.663.082.592.271.851.30.68

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20286Description:ThepercentageofhouseholdswithinternetaccessinAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal11.3percentagepoints.Aftertheseventhconsecutiveincreasingyear,theinternetpenetrationisestimatedtoreach48.15percentandthereforeanewpeakin2028.ReadmoreNote(s):Africa;2000to2028;allvaluesareestimatesSource(s):AverageinternetdownloadspeedinSub-SaharanAfricaasof2022,bycountry(inmegabitspersecond)MeandownloadspeedinSub-SaharanAfrica2022,bycountryAveragespeedinmegabitspersecond0102030405060RwandaSouthAfricaMadagascarNigeriaSeychellesMauritiusBurkinaFasoKenya52.1728.6219.2915.3714.8913.4413.4312.4211.24GhanaUgandaLesothoTanzaniaCoteD'Ivoire11.0110.6810.5210.147Description:TheaverageinternetdownloadspeedinSub-SaharanAfricawashighestinRwanda,SouthAfrica,andMadagascarin2022.Thesecountriesregisteredinternetspeedsreaching52.17megabitspersecond(Mbps),28.62Mbps,and19.29Mbps,respectively.Onaverage,thedownloadspeedinSub-SaharanAfricawasmeasuredat8.27Mbps(excludingMayotteandRéunion).Forcountriesintheregion,ittookaroundthreehourstodownloada5Gmovie.

ReadmoreNote(s):Africa;March16,2022toJune02,2022;28,097,308totalspeedtestsSource(s):Cable.co.ukDigitalpopulationinSouthAfricaasofJanuary2023(inmillions)SouthAfrica:digitalpopulationasofJanuary20235043.484540353025201510525.80ActiveinternetusersActivesocialmediausers8Description:AsofJanuary2023,therewere43.48millionactiveinternetusersinSouthAfrica.Accordingtothesamereport,closeto25.8millioninternetusersinthecountryusedsocialmedia,around43percentofthetotalpopulation.

ReadmoreNote(s):SouthAfrica;January2023Source(s):DataReportal;Kepios;WeAreSocialInternetuserpenetrationinSouthAfricafrom2019to2028SouthAfricaonlineusagepenetration2019-2028120%97.81%100%93.56%89.28%85%80.71%76.45%80%60%40%20%0%72.2%67.99%65.85%64.99%20192020202120222023*2024*2025*2026*2027*2028*9Description:ThepopulationsharewithinternetaccessinSouthAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal21.4percentagepoints.Aftertheninthconsecutiveincreasingyear,theinternetpenetrationisestimatedtoreach97.81percentandthereforeanewpeakin2028.Notably,thepopulationsharewithinternetaccessofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):SouthAfrica;2019to2028;estimatedshareofthetotalpopulationusingtheinternet;*Forecast.Source:basedonITUandnationalstatisticalofficesReadmoreSource(s):NumberofinternetusersinSouthAfricafrom2013to2023(inmillions)DigitalpopulationofSouthAfrica2013-20235043.54540353025201510542.843.141.140.235.631.630.528.726.624.902013201420152016201720182019202020212022202310Description:AsofJanuary2023,therewere43.5millioninternetusersinSouthAfrica.Thiswasanincreaseofroughly400,000individualscomparedtothepreviousyear.Thedigitalpopulationincreasedsignificantlyfromcloseto25millionin2013.

ReadmoreNote(s):SouthAfrica;2013to2023Source(s):DataReportal;Meltwater;Varioussources;WeAreSocialCHAPTER

02InternetuserdemographicsDistributionofinternetusersinSouthAfricain2021,bygenderShareofinternetusers2021,bygender60%50.3%49.7%50%40%30%20%10%0%MaleFemale12Description:Basedonasurveyconductedin2021inSouthAfrica,themajorityofinternetusersinthecountryweremen.Some50.3percentoftheinternetusersweremen,whiletheremaining49.7percentwerewomen.

ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSemptember31,2021;24,666respondents;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxDistributionofinternetusersinSouthAfricaasof2021,byagegroupDistributionofinternetusersinSouthAfricain2021,byagegroup30%27.4%24.5%25%20%15%10%5%22.7%21.1%4.34%65+0%15-2425-3435-4445-6413Description:In2021,asurveywasconductedinSouthAfricaaboutthedistributionofinternetusersamongdifferentagegroupsfoundthattheagegroupwiththehighestrateofinternetaccesswasthegroup25to34,witharateof27.4percent.

ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSemptember31,2021;24,666respondents;15yearsandolder;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxDistributionofinternetusersinSouthAfricaasof2021,bypopulationgroupDistributionofinternetusersinSouthAfrica2021,bypopulationgroup80%70.3%70%60%50%40%30%20%15.5%9.17%10%0%4.91%BlackWhiteColoredIndian/Asian14Description:Accordingtoasurveyconductedin2021,BlackSouthAfricanswerethelargestgroupaccessingtheinternet,withashareof70.3percent.Moreover,whiteandcoloredpeoplefollowed,withsharesreachingaround16percentandninepercent,respectively.In2022,BlackSouthAfricanswerethelargestpopulationgroupinthecountry,followedbythecoloredandwhitepopulations.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSemptember31,2021;24,666respondents;15yearsandolder;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxDistributionofinternetusersinSouthAfricain2021,byprovinceDistributionofinternetusersinSouthAfrica2021,byprovince45%40%35%30%25%20%15%10%5%42.7%13.2%12.4%8.33%6.88%6.46%5.04%2.56%2.16%0%GautengKwaZulu-Natal

WesternCapeNorthWestMpumalangaFreeStateEasternCapeNorthernCapeLimpopo15Description:Accordingtoasurveyconductedin2021,GautengwastheprovincewiththelargestshareofinternetusersinSouthAfrica.Some42.7percentofinternetusersinthecountrywerefromtheprovince.Moreover,KwaZulu-NatalandWesternCapefollowedwithsharesof13.2percentand12.4percent,respectively.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSemptember31,2021;24,666respondents;15yearsandolder;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxDistributionofinternetusersinSouthAfricain2021,byeducationlevelDistributionofinternetusersinSouthAfrica2021,byeducationlevel45%41.1%40%35%30%27.2%25.4%25%20%15%10%5%3%1.92%1.03%0%TertiaryCompletesecondaryIncompletesecondaryCompleteprimaryIncompleteprimaryNoformalschooling16Description:In2021,themajorityofSouthAfricaninternetusershadcompletedsecondaryeducation.Thatyear,almost41percentofthemhadasecondaryeducationcertificate.Individualswithtertiaryeducationfollowed,accountingfor27.2percent.Ontheotherhand,peoplewhohadnoformalschoolingrepresentedjustoveronepercentoftheshare.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSemptember31,2021;24,666respondents;15yearsandolder;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxDistributionofinternetusersinSouthAfricain2021,bylivingstandardmeasureDistributionofinternetusersinSouthAfrica2021,bylivingstandardmeasure50%47.2%45%40%35%30%25%20%15%10%5%32.2%20.7%0%LSM3-6LSM7-8LSM9-1017Description:Basedonasurveyconductedin2021,mostSouthAfricaninternetuserswereclassifiedinthelivingstandardmeasure(LSM)bracket3-6.Some47percentofinternetusersinthelast12monthswereinthatbracket.Moreover,individualswithahigherrating,LSM7-8,werethesecond-largestgroupofinternetusers,followedbythosewithinLSM9-10,atcloseto21percent.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSeptember31,2021;24,666respondents;15yearsandolder;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxCHAPTER

03FixedinternetNumberoffixedbroadbandsubscriptionsinSouthAfricafrom2002to2021(in1,000s)SouthAfrica:numberoffixedbroadbandsubscriptions2002-20211,8001,6001,4001,2001,0008001,7061,6951,6151,4091,3031,2501,1511,1231,1071,1079077436004814263784002000335165602032002

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202119Description:Therewerealmost1.7millionfixedbroadbandsubscriptionsinSouthAfricain2021.Thisrepresentsanincreaseofaround30percentonthepreviousyear,butfallsslightlyshortofthe2014peak.

ReadmoreNote(s):SouthAfrica;2002to2021Source(s):ITUNumberoffixedbroadbandsubscriptionsper100inhabitantsinSouthAfricafrom2002to2021Fixedbroadbandsubscriptionsper100inhabitantsinSouthAfrica2002-20213.53.02.52.03.1232.852.522.222.152.082.041.981.931.731.431.51.00.50.00.940.840.760.680.340.120.040.012002

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202120Description:Therewere2.85fixedbroadbandsubscriptionsper100inhabitantsinSouthAfricain2021.Thiscontinuesayear-on-yearincreaseinpenetrationsince2018,thoughthefigurefallsshortofthepeakpenetrationof3.12subscriptionsper100inhabitantsthatwasreportedin2014.ReadmoreNote(s):SouthAfrica;2002to2021Source(s):ITUNumberoffixedinternetsubscriptionsinSouthAfricain2022,bytypeoftechnology(in1,000s)NumberoffixedinternetsubscriptionsinSouthAfrica2022,bytechnologytype180,000165,238160,000136,543140,000120,000100,00080,00060,00040,00020,000026,4242,271Fibertothehome/buildinginternetsubscriptionsDSLinternetsubscriptionsOtherfixed(wired)-broadbandsubscriptionsTotal21/statistics/1346082/fixed-internet-subscriptions-in-south-africa-by-technology-typeMostofthefixedinternetsubscriptionsinSouthAfricawerefiber-to-the-home/buildinginternetsubscriptions.AsofSeptember2022,almost1.37millionsubscriptionsfromatotalofabout1.6millionwereconnectedtotheinternetthroughthismode.ReadmoreNote(s):SouthAfrica;September30,2022;fixedbroadbandsubscriptionsSource(s):ICASARevenuefromfixedinternetanddataservicesinSouthAfricabysegmentfrom2015to2021(inmillionU.S.dollars)*FixedinternetanddataservicesrevenueinSouthAfrica2015-2021,bysegmentFixed(wired)broadbandservicesFixedinternetOthertelecommunicationsservicesOtherwireless-broadbandservices1,2001,0008006004002000201520162017201820192020202122Description:RevenuefromfixedbroadbandservicesinSouthAfricawasreportedataround913millionU.S.dollarsfortheyearlongperiodending30thSeptember2021,downfromaround932millionforthepreviousperiod.

ReadmoreNote(s):SouthAfrica;2015to2021;*12monthsendingSeptember30theachyear;FigureswereconvertedfromSouthAfricanRand(ZAR)toUSDattheexchangerateof1ZAR-0.0688212USD(March30th,2022)**Includingleasedlinesrevenue[...]

ReadmoreSource(s):ICASACHAPTER

04MobileinternetNumberofmobileinternetusersinSouthAfricafrom2019to2028(inmillions)SouthAfrica:mobileinternetusers2019-20287063.5162.9262.3161.6761.0260.4159.8959.2457.74605040302010056.1720192020202120222023*2024*2025*2026*2027*2028*24Description:ThenumberofmobileinternetusersinSouthAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal3.1millionusers(+5.13percent).Aftertheninthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach63.51millionusersandthereforeanewpeakin2028.Notably,thenumberofmobileinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):SouthAfrica;2019to2028;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedevice;*Forecast

ReadmoreSource(s):MobileinternetuserpenetrationinSouthAfricafrom2019to2028SouthAfrica:mobileinternetuserpenetration2019-2028100%91.3%90.05%88.56%86.79%90%80%70%60%50%40%30%20%10%0%84.65%82.02%78.66%74.17%67.91%59.51%20192020202120222023*2024*2025*2026*2027*2028*25Description:ThepopulationsharewithmobileinternetaccessinSouthAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal9.3percentagepoints.Aftertheninthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach91.3percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):SouthAfrica;2019to2028;userswhoaccesstheinternetviamobilebroadbandconnectionregardlessofthedevice;*Forecast.Mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastonceper[...]

ReadmoreSource(s):Numberofmobilebroadbandconnectionsper100inhabitantsinSouthAfricafrom2013to2028Numberofmobilebroadbandconnectionsper100inhabitantsinSouthAfrica2013-2028140120127.77125.51122.97120.12116.97115.68113.62111.61110.41103.0510080604020078.170.0660.3857.3556.9345.34201420132015201620172018201920202021202220232024202520262027202826Description:Thenumberofmobilebroadbandconnectionsper100inhabitantsinSouthAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal14.2connections(+12.5percent).Afterthesixthconsecutiveincreasingyear,themobilebroadbandpenetrationisestimatedtoreach127.77connectionsandthereforeanewpeakin2028.ReadmoreNote(s):SouthAfrica;2013to2028;allvaluesareestimatesSource(s):DistributionofinternetusersusingasmartphonetoaccesstheinternetinSouthAfricain2021,bygenderInternetusersusingasmartphoneinSouthAfrica2021,bygenderFemale49.2%Male50.8%27Description:Accordingtoasurveyconductedin2021,moreSouthAfricanmenaccessedtheinternetusingtheirsmartphonesthanwomen.Thatyear,almost51percentoftheusersaccessingtheinternetthroughasmartphoneinthecountryweremen,whiletheremaining49percentwerewomen.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13,2021,toSemptember31,2021;24,666respondentslivinginurbanareaswith8,000ormoreinhabitants;15yearsandolder;datawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxDistributionofinternetusersusingasmartphonetoaccesstheinternetinSouthAfricain2021,byageInternetusersusingasmartphoneinSouthAfrica2021,byage35%30.2%30%25%25%20%15%10%5%23.4%18.3%3.11%65+0%15-2425-3435-4445-6428Description:Basedonasurveyconductedin2021,mostSouthAfricaninternetusersaccessingtheinternetviatheirsmartphoneswereaged25-34years.Thatyear,almost30.2percentoftheuserswereintheagegroup.Moreover,individualsbetween15and24yearsfollowedwithashareof25percent.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSemptember31,2021;24,666respondentslivinginurbanareaswith8,000ormoreinhabitants;15yearsandolder;datawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxDistributionofinternetusersusingasmartphonetoaccesstheinternetinSouthAfricain2021,bypopulationgroupInternetusersusingasmartphoneinSouthAfrica2021,bypopulationgroup70%60%50%40%30%20%10%0%66.4%19.6%White8.5%5.42%BlackColoredIndian/Asian29Description:In2021,BlackSouthAfricanswerethelargestgroupinthecountryaccessingtheinternetviaasmartphone.Some66percentofBlackSouthAfricansusedasmartphonetogoonline,whilethewhitepopulationfollowedwithnearly20percent.Indian/Asianindividuals,ontheotherhand,werethepopulationgroupwiththesmallestshareofinternetaccessviaasmartphone.In2022,BlackSouthAfricanswerethelargestpopulationgroupinthecountry,followedbythecoloredandwhite[...]

ReadmoreNote(s):SouthAfrica;January18toMay14,2021,andJuly13toSemptember31,2021;24,666respondentslivinginurbanareaswith8,000ormoreinhabitants;15yearsandolder;datawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxInternetusersusingasmartphonetoaccesstheinternetinSouthAfricain2021,bylivingstandardmeasureInternetusersusingasmartphoneinSouthAfrica2021,bylivingstandardmeasure45%41.5%40%35%30%25%20%15%10%5%33.4%25.1%0%LSM3-6LSM7-8LSM9-1030Description:Accordingtoasurveyconductedin2021,individualsinthelivingstandardmeasure(LSM)bracket3-6werethelargestgroupaccessingtheinternetviatabletscomparedtopeopleinhigherbrackets.Forinstance,almost42percentofinternetuserswereintheLSM3-6bracketcomparedto25.1percentintheLSM9-10bracket.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSeptember31,2021;24,666respondents;15yearsandolder;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxCHAPTER

05InternetaccessibilityandqualityDegreeofinternetfreedominAfricaaccordingtotheFreedomHouseIndex2022,bycountry(indexpoints)Africa:internetfreedominselectedcountries2022Indexpoints40010203050607080SouthAfricaKenya7368Ghana64AngolaTunisia6161ZambiaMalawiNigeria58575756TheGambiaMoroccoUgandaZimbabweLibya5150494432Description:AccordingtotheFreedomHouseIndex,EthiopiaandEgyptoccupiedthelastplaceininternetfreedomamongAfricancountrieswith27outof100indexpointsin2021.SouthAfricawasrankedfirstwith73indexpoints.ReadmoreNote(s):Africa;June2021andMay2022Source(s):FreedomHousePercentageofhouseholdswithinternetaccessinSouthAfricafrom2013to2028PercentageofhouseholdswithinternetaccessinSouthAfrica2013-202812010099.3195.3391.186.6381.9677.18072.1367.1564.763.8963.2561.8359.77604020049.9644.22201434.3520132015201620172018201920202021202220232024202520262027202833Description:ThepercentageofhouseholdswithinternetaccessinSouthAfricawasforecasttocontinuouslyincreasebetween2024and2028byintotal22.2percentagepoints.Aftertheninthconsecutiveincreasingyear,theinternetpenetrationisestimatedtoreach99.31percentandthereforeanewpeakin2028.ReadmoreNote(s):SouthAfrica;2013to2028;allvaluesareestimatesSource(s):PriceforfixedbroadbandinSouthAfricaasof2023(inU.S.dollarspermonth)PriceforfixedbroadbandinSouthAfrica20231201008098.686048.1402011.490AveragepriceCheapestpriceMostexpensiveprice34Description:ThepriceofafixedbroadbandpackageinSouthAfricaaveraged48.10U.S.dollarspermonthin2023.Inthesameyear,thehighestpriceofapackagereachedalmost99U.S.dollars,whilethelowestwasaround11.50U.S.dollars.

ReadmoreNote(s):SouthAfrica;February2023;41plans;mobiledataplansSource(s):Cable.co.ukPriceformobiledatainSouthAfricaasof2022(inU.S.dollarspergigabyte)Pricefor1GBmobiledatainSouthAfrica20222520151022.1252.040.070AveragepriceCheapestpriceMostexpensiveprice35Description:OnegigabyteofmobileinternetinSouthAfricacost,onaverage,2.04U.S.dollarsin2022.Thecountryranked135in233countriesworldwide,fromthecheapesttothemostexpensiveformobiledata.Outof57plansmeasuredinSouthAfrica,thelowestpriceobservedwas0.07U.S.dollarsper1GBfora30daysplan.ReadmoreNote(s):SouthAfrica;May23,2022;57respondents;mobiledataplansSource(s):Cable.co.ukDistributionofwebtrafficinSouthAfricaasof2022,bybrowserShareofwebtrafficinSouthAfrica2022,bybrowserMicrosoftEdge2.56%Firefox1.45%Android0.09%Other0.92%SamsungInternet9.00%Opera4.06%Safari13.1%Chrome69.35%36Description:AsofNovember2022,mostofthewebtrafficinSouthAfricawasconductedviatheGooglewebbrowserChrome.Justover69percentoftheonlinetrafficwasmadethroughthewebbrowser.Safariwasitsclosestcontender,with13.1percentofthewebtraffic.Ontheotherhand,thewebbrowsermarketedbyAndroidreachedashareofonly0.09percent.ReadmoreNote(s):SouthAfrica;November2022;percentageofwebpagesservedtoeachbrandofwebbrowserrunningonanydeviceSource(s):DataReportal;Hootsuite;StatCounter;WeAreSocialDistributionofwebtrafficinSouthAfricaasof2022,bysearchengineSearchenginemarketshareinSouthAfrica2022,byengineDuckDuckGo0.15%Other1.67%Yahoo!0.3%Yandex0.02%Bing5.57%Google92.29%37Description:GoogleistheleadingsearchengineinSouthAfrica.AsofNovember2022,almost92.3percentofthesearchesonthewebwereconductedthroughthissearchengine.ItsclosestcontenderwasBing,withashareofnearlysixpercent.Yahoo!rankedthirdwithashareofonly0.3percent.ReadmoreNote(s):SouthAfrica;November2022Source(s):DataReportal;Hootsuite;StatCounter;WeAreSocialShareofwebtrafficinSouthAfricaasofNovember2022,bydeviceWebtrafficbydeviceinSouthAfrica2022Console0.02%Tablet1.2%Laptopanddesktop19.94%Mobile78.84%38Description:AsofNovember2022,mobiledevicesdominatedthemarketofdevicesusedtoaccesstheinternetinSouthAfrica,withsignificantlythehighestmarketshareofroughly79percent.Alternatively,nearly20percentofthemarketfromthewebtrafficwasgeneratedvialaptopsanddesktops,whiletabletsandconsoleshadthesmallestshareofonly1.2percentand0.02percent,respectively.

ReadmoreNote(s):SouthAfrica;November2022Source(s):StatCounterCHAPTER

06OnlineactivitiesMostpopularreasonsforusingtheinternetinSouthAfricain2021MostpopularreasonsforusingtheinternetinSouthAfrica2021Shareofusers0%10%20%30%40%50%60%70%80%90%FindinginformationResearchinghowtoFindingideas/inspirationStayingintouch81.3%81.3%72.7%72.1%ResearchingproductsKeepinguptodateEducationWatchingvideosetcListeningtomusicResearchinghealthManagingfinancesBusinessresearchResearchingplaces70.7%69.4%67.7%65.5%61.2%53.1%51%50.8%50.2%40Description:In2021,asurveywasconductedaboutthemostpopularreasonsforusingtheinternetinSouthAfrica.Itfoundthatthetoptwomostpopularreasonsforthiswerefindinginformationandresearchinghowtodothings.Approximately81percentofusersreportedthattheyusedininternetforthesetworeasons.ReadmoreNote(s):SouthAfrica;January18toMay14andJuly13toSemptember31,2021;24,666respondents;15yearsandolder;ThedatawascollectedintwowavesSource(s):AskAfrika;Ornico;WorldWideWorxMostpopularreasonsforinternetusersinSouthAfricatousesocialmediaasof3rdquarter2022LeadingsocialmediausagereasonsinSouthAfrica2022Shareofrespondents20%

30%0%10%40%50%60%70%KeepingintouchwithfriendsandfamilyReadingnewsstories61.9%46.5%Seeingwhat'sbeingtalkedaboutLookingforthingstodoorbuyFindingcontent43.5%42.5%41.2%Acitvitiesforwork37%FindingproductstopurchaseWatchinglivestreams35.7%35.2%34.9%FillingsparetimeFindingcontentfrombrandsSharingopinionsFinidinglike-mindedcommunitiesMakingnewcontactsWatchingorfollowingsportsFollowingcelebritiesorinfluencers33.7%33.6%30.8%30%28.8%26.1%41Description:Basedonasurveyconductedinthethirdquarterof2022,almost62percentoftheSouthAfricaninternetuserswereonsocialmediatostayintouchwithfriendsandfamily.Almosthalfoftherespondentscitedreadingnewsstoriesonsocialmedia,whichwasthesecondmostpopularreasoncited.Moreover,seeingwhat'sbeingtalkedaboutrankedasthethirdmainpurposeforSouthAfricansonsocialmedia