墨西哥在線雜志服務(wù)網(wǎng)站cocina facil用戶市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSOnline

magazines:

Cocina

Fácilreaders

in

MexicoConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofCocina

Fácilreaders

inMexico:

who

theyare;

whatthey

like;

what

theythink;and

how

toreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

toRegion:

56countriesbenchmark

CocinaFácil

readers

inMexico

(’’brandusers’’)

againstMexican

E-magazine

readers

ingeneral(’’category

users’’),

and

theoverall

Mexican

onliner,labelled

as’’all

respondents’’

inthe

charts.Numberof

respondents:?

12,000+

forcountries

with

theextended

survey(including

Mexico)?

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsCocina

Fácil

ranks

second

among

online

magazines

in

MexicoManagement

summary:

brandusageand

competitionTop10

most

read

online

magazines

inMexicoNational

GeographicCocina

Fácil48%33%CosmopolitanTVyNovelas28%27%26%ForbesVogue22%21%21%19%19%.mx.mxexpansion.mxRolling

Stone4Notes:"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,

entertainment)

have

youspent

money

on

in

the

past12

months?’’;

Multi

Pick;Base:

n=157,

E-magazine

readersSources:Consumer

Insights

Global

as

of

August

2023Cocina

Fácilreaders

inMexicoManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsLikeother

onlinemagazines,

CocinaFácil

hasahigh

share

ofreaders

thatareMillennials.Learning

new

thingsisless

importantto

Itstands

out

that77%

ofCocina

FácilCocina

Fácilreaders

access

theinternetviaatabletmore

often

thanthe

averageE-magazine

reader.Cocina

Fácilreaders

thantootherE-magazine

readers.readers

saythatdigitalservices

allowthemtodiscover

new

andexcitingcontent.Cocina

Fácilismore

popularamongFood

and

dining

are

relatively

prevalentCocina

Fácilreaders

tendtofollowpeople

on

social

media

lessoften

thanother

E-magazine

readers.female

E-magazine

readers

thanmaleE-

interests

of

CocinaFácil

readers.magazine

readers.33%

ofCocina

Fácil

readers

are

earlyadopters,

when

itcomes

toinnovation.Socializing

is

arelatively

popularhobbyamong

Cocina

Fácilreaders.Cocina

Fácilhasasmaller

shareofreaders

with

ahigh

income

thanotheronlinemagazines.Arelatively

highshare

ofCocina

Fácilreaders

think

thatimmigration

isanissuethatneedstobeaddressed.Cocina

Fácilreaders

remember

seeingadsinvideo

gamesmore

often

thanother

E-magazine

readers.E-Magazine

readers

ingeneral

andCocina

Fácilreaders

specifically,

liveinsimilar

typeof

communities.5Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Like

other

online

magazines,

Cocina

Fácil

has

a

high

share

of

readers

that

areMillennialsDemographic

profile:

generationsAgeof

consumersinMexicoBrand

users23%52%21%4%Category

usersAllrespondents26%52%19%2%32%41%24%4%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,entertainment)

have

youspent

money

onin

the

past12

months?’’;

Multi

Pick;

Base:

n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:Cocina

Fácil

is

more

popular

among

female

E-magazine

readers

than

male

E-magazine

readersDemographic

profile:

genderGenderofconsumersinMexicoBrand

users50%50%Category

usersAllrespondents60%40%51%49%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:67%

of

Cocina

Fácil

readershave

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinMexico54%52%51%23%17%13%12%10%10%9%8%

8%

8%8%6%6%4%2%1%0%

0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,entertainment)

have

youspent

money

onin

the

past12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Sources:Cocina

Fácil

has

a

smaller

share

of

readers

with

a

high

income

than

other

onlinemagazinesDemographic

profile:

incomeShare

ofconsumersinMexicointhehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users26%43%32%Category

usersAllrespondents33%38%29%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

E-magazine

readers,

Cocina

Fácilreaders

are

relatively

likelyto

live

in

a

multi-generational

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinMexicolive38%33%31%26%23%22%20%18%15%13%8%8%

8%7%6%6%6%4%3%3%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,

entertainment)

have

youspentmoney

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023E-Magazine

readers

in

generaland

Cocina

Fácil

readersspecifically,

live

in

similartype

of

communitiesDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinMexico37%35%34%23%19%18%18%17%17%13%13%12%12%10%

10%6%4%2%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past12

months?’’;

Multi

Pick;

Base:

n=52,

Cocina

Fácilreaders,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

20236%

of

Cocina

Fácil

readers

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinMexicoBrand

users6%7%7%92%91%2%3%Category

usersAllrespondents88%5%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedLearning

new

things

is

less

important

to

Cocina

Fácil

readers

than

to

other

E-magazine

readersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinMexico56%47%50%46%45%44%38%39%36%33%35%31%31%35%33%

31%28%33%33%31%27%20%19%15%15%

12%10%13%8%6%Tobesuccessful

Anhonest

andMaking

myAhappyrelationshipAdvancingmy

careerSafety

andsecurityLearningnew

thingsHavingagood

timeSocial

justiceTraditionsrespectable

life

own

decisionsBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Food

and

dining

are

relatively

prevalent

interests

of

Cocina

Fácil

readersConsumer

lifestyle:

main

interestsTop10

interestsofCocina

Fácil

readersinMexico62%62%62%61%56%60%60%58%53%56%46%54%54%

53%43%52%51%48%49%38%48%46%44%42%38%42%39%38%31%34%Food

&diningHealth

&fitnessScience

&technologyFinance&economyMovies,TVshows&musicSportsTravelFamily

&parentingFashion&beautyArts&literatureBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,

entertainment)

have

youspent

money

on

in

the

past12

months?’’;Multi

Pick;Base:

n=52,

Cocina

Fácilreaders,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Socializing

is

a

relatively

popular

hobby

among

Cocina

Fácil

readersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofCocina

Fácil

readersinMexico60%59%58%56%54%52%52%52%52%50%48%48%46%46%45%45%44%44%43%42%41%41%39%37%36%36%34%33%30%26%ReadingSocializingCooking/bakingVideo

gamingTech

/computersTravelingPetsOutdooractivitiesPhotographyDoing

sportsandfitnessBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

CocinaFácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Cocina

Fácilreaders

are

more

likely

to

go

dancing

than

other

E-magazinereadersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofCocina

Fácil

readersinMexico33%29%27%25%22%21%21%

21%21%21%21%19%19%18%17%15%15%13%

14%13%13%12%11%11%10%8%7%7%6%5%SoccerBasketballFitness,aerobics,cardioRunning/JoggingSwimming/DivingDancingYoga

/PilatesBaseball/SoftballCyclingAmericanFootball

/FlagFootballBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past12

months?’’;

Multi

Pick;Base:

n=31,

Cocina

Fácil

readers,

n=188,

E-magazine

readers,

n=6286,

all

respondentsConsumer

Insights

Global

as

of

August

2023Cocina

Fácilreaders

are

more

likely

to

follow

gymnastics

than

other

E-magazinereadersConsumer

lifestyle:

sports

followedTop10

sports

followed

byCocinaFácil

readersinMexico39%31%31%31%29%29%27%26%23%22%19%19%17%15%14%12%12%12%

12%Mixed10%10%10%10%8%8%6%7%5%4%4%AmericanfootballSoccerBasketballBoxingBaseballGymnasticsCyclingAthleticsVolleyballMartial

Arts(track&

field)Brand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,entertainment)

have

youspent

money

onin

the

past12

months?’’;MultiPick;Base:n=28,

Cocina

Fácil

readers,

n=150,

E-magazine

readers,

n=4646,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

digital

media?

Innovation

adoption?

Challenges

facing

thecountry?

Politics20Itstands

out

that

77%

of

Cocina

Fácil

readers

say

that

digital

services

allow

themto

discover

new

and

exciting

contentConsumer

attitudes:media

&digitalmediaAgreementwithstatements

towards

media&digital

mediainMexico77%66%63%63%56%51%19%

19%20%16%17%15%13%12%10%Digitalservices

allowme

to

discover

newandexcitingcontentIprefer

digitalcontentasitiseasier

tomanageIprefer

toown

hardcopies

of

films,books

or

music(e.g.,DVD,

CD,vinyl)Idon’ttrustthemainstream

media

in

afford

allthe

streamingmy

country

ofresidence(e.g.,news

channels)Itis

tooexpensive

toservices

thatIwantBrand

usersCategory

usersAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácilreaders,

n=157,

E-magazine

readers,

n=2020,

all

respondentsConsumer

Insights

Global

as

of

August

202333%

of

Cocina

Fácil

readers

are

early

adopters,

when

it

comes

to

innovationConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinMexico49%40%37%33%29%24%18%17%13%13%12%13%2%1%0%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Cocina

Fácil

readers

think

that

immigration

is

an

issuethat

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

MexicoaccordingtoCocina

Fácil

readers70%57%60%61%54%54%60%57%58%56%45%54%51%50%49%41%40%46%

46%43%42%37%41%38%

40%33%38%35%24%21%EducationCrimeUnemployment

Rising

prices/inflation/EconomicsituationHealth

andsocial

securityPovertyEnvironmentImmigrationFood

andwater

securitycost

of

livingBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

online

magazine

websites

(e.g.

fashion,

sports,entertainment)

have

youspent

money

onin

the

past12

months?’’;

Multi

Pick;

Base:

n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

E-magazine

readers,

Cocina

Fácilreaders

tend

to

have

moreright

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinMexicoBrand

users23%19%46%12%10%Category

usersAllrespondents26%31%33%24%30%27%19%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

online

magazine

websites(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;Multi

Pick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsCocina

Fácilreaders

access

the

internet

via

a

tablet

more

often

than

the

averageE-magazine

readerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinMexicouse

regularly

toaccesstheinternet94%89%87%79%77%71%70%69%65%62%59%56%54%52%50%50%

50%46%46%45%44%43%42%38%34%31%24%SmartphoneSmart

TVTabletGaming

consoleBrand

usersLaptopDesktop

PCStreaming

deviceSmartwatchSmart

speakersCategory

usersAllrespondents26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;MultiPick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Cocina

Fácilreaders

tend

to

follow

people

on

social

media

less

often

than

otherE-magazine

readersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinMexicobytype59%62%62%61%56%61%60%59%58%53%59%56%54%52%50%48%39%48%46%46%44%36%44%40%

40%39%28%33%31%20%10%7%6%1%0%

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Commented

SentprivateLikedcompanypostsPostedpictures/videosFollowedpeoplePosted

texts/statusSharedpostsbyother

usersFollowedcompaniesSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediabyotheruserson

postsmessagesupdatespassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;MultiPick;Base:n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Cocina

Fácilreaders

tend

to

listen

to

podcasts

more

often

than

E-magazinereaders

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinMexicohavebeen

using

inthepast4weeks90%85%81%87%83%81%73%

71%71%

71%71%70%64%63%60%58%44%59%45%58%51%50%

51%48%48%47%44%30%28%26%8%

8%4%DigitalvideocontentTVMovies

/cinemaDigitalmusiccontentPodcastsRadioMagazinesOnlinemagazinesDailynewspapersOnlinenewswebsitesWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past12

months?’’;

Multi

Pick;

Base:

n=52,Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=6058,

all

respondentsConsumer

Insights

Global

as

of

August

2023Cocina

Fácilreaders

remember

seeing

ads

in

video

gamesmore

often

thanother

E-magazine

readersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereCocina

Fácil

readersinMexicohavecome

across

digitaladvertisinginthepast4weeks71%63%58%58%54%50%44%50%48%45%44%44%40%40%40%39%30%38%38%37%36%32%29%35%34%32%29%25%22%11%Video

portals

Video

streaming

Video

gamesservicesSocial

mediaMusicportalsOnlinestores

SearchenginesWebsitesandappsof

brandsEditorialwebsitesandappsBlogs/forumsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

online

magazine

websites

(e.g.fashion,

sports,entertainment)

have

youspent

money

onin

the

past

12

months?’’;MultiPick;

Base:

n=52,

Cocina

Fácil

readers,

n=157,

E-magazine

readers,

n=12151,

all

respondentsConsumer

Insights

Global

as

of

August

2023Cocina

Fácilreaders

remember

ads

they

saw

on

TV

more

often

than

other

E-magazine

readersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinMexicohavecome

across

non-digital

advertisinginthepast4weeks75%60%56%48%48%48%46%45%45%44%44%35%42%42%

41%39%33%33%28%26%25%21%22%17%OnTVAtthemovies

OnadvertisingDirectly

inthestoreOntheradioInprintedmagazinesandjournalsBy

mailshot

/advertisingmailInprinteddailynewspapers/cinemaspaceson

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

online

magazine

websites

(e